• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.7
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• pp.1547-1556
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• 2014

In this paper, we propose cost-effective device-to-device (D2D) advertisement scenario with properties of proximity and timeliness through the convergence of D2D communications and social commerce service. We numerically analyze advertisement dissemination effect of the proposed scenario according to the number of sectors, and demonstrate the performance of the normalized D2D coverage, the average number of D2D users, and the average D2D coverage per user via intensive simulations. We verify the accuracy of the results for our numerical analysis compared with the simulation results.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.10
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• pp.2403-2408
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• 2014

We designate multiple target areas for the advertisement disseminations in order to resolve the problem of advertisement transmission efficiency degradation due to overlapped device-to-device (D2D) transmissions and unnecessary advertisement transmissions. We here propose an efficient advertisement dissemination algorithm based on pre-selected target areas considering user density. In our proposed algorithm, relay nodes are gradually selected according to the locations of the target areas. We mathematically analyze D2D advertisement coverages of our proposed algorithm, and compare the various simulation results of the proposed algorithm with those of the conventional algorithm according to the several simulation scenarios via intensive simulations.

• Culinary science and hospitality research
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• v.23 no.8
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• pp.173-183
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• 2017

The purpose of this study is to investigate the causal relationship between new brand awareness and new brand awareness according to type of restaurant menu purchase information. This study will provide basic research data on viral marketing strategy through online marketing of restaurant companies. The purpose of this study is to investigate the effect of information obtained through blog information and SNS advertisement on word effect (information acceptance and information transfer) and to investigate the effect of word of mouth effect on consumers' purchase intention. A total of 206 samples were used for this analysis and regression analysis was performed using SPSS 18.0. The results of the study are as follows. First, experience type, timely relevance and consensus among the characteristics of blog information affect information acceptance. Experience, and accuracy are affecting information delivery. Second, information discomfort among the characteristics of SNS advertising information influences the acceptance of information. Information, entertainment and trust are affecting information dissemination. Third, information acceptance and information diffusion affect purchase intention.

• Journal of Internet Computing and Services
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• v.15 no.3
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• pp.63-69
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• 2014

For the safety messages in IEEE 802.11p vehicles network environment(WAVE), strict periodic beacon broadcasting requires status advertisement to assist the driver for safety. WAVE standards apply multiple radios and multiple channels to provide open public road safety services and improve the comfort and efficiency of driving. Although WAVE standards have been proposed multi-channel multi-radio, the standards neither consider the WAVE multi-radio environment nor its effect on the beacon broadcasting. Most of beacon broadcasting is designed to be delivered on only one physical device and one control channel by the WAVE standard. also conflict-free channel assignment of the fewest channels to a given set of radio nodes without causing collision is NP-hard, even with the knowledge of the network topology and all nodes have the same transmission radio. Based on the latest standard IEEE 802.11p and IEEE 1609.4, this paper proposes an interference aware-based channel assignment algorithm with Nash bargaining solution that minimizes interference and increases throughput with wireless mesh network, which is deigned for multi-radio multi-cahnnel structure of WAVE. The proposed algorithm is validated against numerical simulation results and results show that our proposed algorithm is improvements on 8 channels with 3 radios compared to Tabu and random channel allocation algorithm.