• Title/Summary/Keyword: Ads Avoidance

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A Study on the Cultural Characteristics reflected on the Consumer Product Ads (소비자제품의 광고에 반영된 문화특성에 관한 연구)

  • 김태희;전양진
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.3
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    • pp.629-637
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    • 2001
  • The objective of this study was to identify the cultural characteristics affecting advertising contents of the consumer products. Hofstedes(1991) five cultural characteristics such as individualism-collectivism, power distance, masculinity-feminity, avoidance of uncertainty, confucian dynamism were used. Ten kinds of consumer products were included and data were collected from France, Japan, Korea, and U. S. during 1999∼2000. All ads were evaluated and compared their cultural characteristics in terms of country, product involvement and usage, and magazine type. ANOVA, Duncan test, and Pearson correlation-coefficient were applied to analyze data. The results were shown as follows: First, most ads tended to be individual, less power oriented, feministic, and showed high tendency of uncertainty avoidance as well as long term confucianism for all the countries. And some cultural characteristics were different among countries. Japan, France, U. S. and Korea in order showed higher individualism and lower power distance. Also Korea and Japan showed relatively short term confucian culture while U. S. and France did ling term perspectives in the ads. Second, product involvement and usage type had a significant impact on the characteristics of individualism-collectivism and feminity-masculinity. That is, product ads of lower involvement and personal use were likely to show individualistic messages and to have more feministic appeals. Third, magazine type had an impact on some cultural characteristics. Womens magazines would have more individualistic, less power oriented, and feministic appeals of ads. In conclusion, global ads should be localized and differentiated in terms of some cultural characteristics and differ depending on product characteristics.

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A Study for Avoidance Alarm Algorithm with ADS-B Message (ADS-B 메시지를 이용한 충돌 경보 알고리즘에 관한 연구)

  • Ju, Yo-Han;Ku, SungKwan;Hong, Gyo-Young
    • Journal of Advanced Navigation Technology
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    • v.19 no.5
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    • pp.379-388
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    • 2015
  • In the end of 1990's, future free flight technology had been developed and tested in America and government established the plan for free flight until 2017. Aircraft separation assurance must be secured essentially to avoid collision between aircrafts before Free Flight comes true. Now, Civil aircraft has rules about avoidance activity with traffic collision avoidance system (TCAS) but it can't apply to light aircraft. So there is a need about alternative method to apply light-aircraft because it has space and price problem to use TCAS. In this paper, TCAS algorithm has been modified and verified by simulating with LABVIEW program under ADS-B condition to get miniaturization and weight lighting cheaply. By simulating, collision alert algorithm is analyzed and verified with collision situation proposed by ICAO, and 100% checked for performing the alert announciation on all cases by TCAS standards.

The persuasive impact of advertorial that promotes consumer's potential for conflict : Focusing on the case of PCA (소비자의 분쟁 유발 가능성을 촉진하는 기사형 광고의 설득 영향: 언론 중재 위원회의 시정 권고 심의 대상을 중심으로)

  • Kim, Jea-young
    • Journal of Arbitration Studies
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    • v.31 no.2
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    • pp.99-118
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    • 2021
  • The participants in this study were university students, who are millennials and familiar with various devices and SNS enabling hyper connection, such as smartphones, the Internet, and the Internet of Things. People are sustaining their relationships with others by using the latest technology and cutting-edge devices at will. Some purchases are made at offline stores through online information, but products are checked through offline stores and purchased online. The MZ generation, which does not always have a fixed and constant behavioral response pattern, was considered a participant in this study because the response pattern may vary depending on one's tendency to avoid uncertainty. As a result of experimenting with the MZ generation, similar results were found in all dependent variables. Advertorial and general ads treated as independent variables affected the participants' tendency to avoid uncertainty. In other words, uncertainty avoidance tendency and interaction effect were found as a result of verifying the effects on the dependent variable of ads type. In an advertorial, the group with low uncertainty avoidance tendencies showed higher dependent variable effects than the group with high uncertainty avoidance tendencies; in general ads, uncertainty avoidance tendencies were higher. The higher group showed higher dependent variable effects than the lower group. Therefore, the group with a low tendency to avoid uncertainty has a high level of dependent variable effects in the advertorial, and the group with high uncertainty avoidance tendency performs self-interpretation in general ads.

Detection Performance Comparison of ADS-B and TCAS Using Simulation (시뮬레이션을 활용한 ADS-B와 TCAS의 탐지 성능 비교)

  • So, Jun-Soo;KU, SungKwan;Hong, Gyo-young
    • Journal of Advanced Navigation Technology
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    • v.19 no.6
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    • pp.465-472
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    • 2015
  • In order to improve the performance of TCAS it should improve the performance of the sensor, which transmits a variety of information. In this paper, To improve the performance of the existing radar sensors such as being used in behalf of the next generation air traffic control system, ads-b the applied. In addition, ADS-B in a high precision by using information from the correction GPS system, SBAS assume would be able to apply an improved location accuracy for TCAS and analyzed TCAS and ADS-B. Played the simulation results, TCAS equipment receives the help of these ADS-B can calculate a CPA to determine the position of the aircraft in advance, and it was confirmed that it is possible to reduce the unnecessary RA operation, also, the pilot reduction and the workload, it has advantages such as fuel consumption and time associated with the reduced operation unnecessary RA was confirmed.

Classifying Midair Collision Risk in Airspace Using ADS-B and Mode-S Open-source Data (ADS-B와 Mode-S 오픈소스 데이터를 활용한 공중충돌 위험 양상 분류)

  • Jongboo Kim;Dooyoul Lee
    • Journal of Advanced Navigation Technology
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    • v.27 no.5
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    • pp.552-560
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    • 2023
  • Aircraft midair collisions are dangerous events that can cause massive casualties. To prevent this, civil aviation has mandated the installation of TCAS (ACAS), which is becoming more sophisticated with the help of new technologies. However, there are institutional problems in collecting data for TCAS research in Korea, limiting the ability to obtain data for personal research. ADS-B and Mode-S automatic broadcast various information about the flight status of the aircraft. This data also contains information about TCAS RA, which can be used by anyone to find examples of TCAS RA operation. We used the databases of ADS-B Exchange and Opensky-Network to acquire data and visually represent three TCAS RA cases through Python coding. We also identified domestic TCAS cases in the first half of 2023 and analyzed their characteristics to confirm the usefulness of the data.

Collision Avoidance Maneuver of Unmanned Aerial Vehicles Applying TCAS-II (TCAS-II를 응용한 무인항공기의 충돌회피기동 연구)

  • Jo, Sin-Je;Kim, Jong-Seong;Jang, Dae-Su;Tak, Min-Je;Gu, Hwon-Jun
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.34 no.4
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    • pp.33-39
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    • 2006
  • In this paper, the collision avoidance of Unmanned Aerial Vehicles(UAVs) by applying the Traffic alert and Collision Avoidance System II(TCAS-II) is introduced. The performances of two UAVs whose maximum vertical rates are different each other are compared and analysed by not only converting many TCAS-II commands into an autopilot input but also implementing a computer program based on the Minimum Operational Performance Standards for TCAS-II. As the alternative to a possible Near Mid-Air Collision for UAVs whose maximum vertical rates are low, we have proposed a modified algorithm considering the maximum vertical rate and altitude. The modified algorithm is available on the assumption that a wider surveillance range is provided by a ADS-B system.

What are the factors affecting avoidance the effects of the application display advertising? (애플리케이션 디스플레이 광고의 회피효과에 영향을 미치는 요인은 무엇인가?)

  • Joung, Jin-Teck
    • Journal of Digital Convergence
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    • v.10 no.11
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    • pp.253-260
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    • 2012
  • This study were investigated to the factors affecting smart phone applications to avoid display ads. The results of this study are as follows. First, factor analysis, propensity for advertising intrusion was the result of a single factor. Also showed significant effect advertising intrusion ad avoidance tendency. Second, the smartphone motivation for the use of the results of factor analysis, seven factors were, Entertainment, information acquisition, learning/work use, multimedia use, ease of life, time leverage, respectively. Showed low levels of advertising avoidance learning/working synchronous usability and ease high motivation life. Finally a smart phone for involvement that there is no significant difference in advertising intrusion tendency appeared. High involvement group was obtaining information, entertainment, social relationships, and multimedia use, ease of living, time management motivation significantly higher than the low involvement group. The results of this study it is expected that the smartphone application smartphone users to reduce evasion of advertising practitioners to give answers to create display ads advertising.

Implementation of Aeronautical Surveillance Transceiver using AIS based on ADS-B Concepts (선박자동식별장치를 이용한 ADS-B 개념 기반의 항공감시용 송수신기의 구현)

  • Song, Jae-Hoon;Oh, Kyung-Ryoon;Kim, Jong-Chul;Lee, Jang-Yeon
    • Journal of Navigation and Port Research
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    • v.33 no.10
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    • pp.685-690
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    • 2009
  • International Maritime Organization (IMO) recommends the installation of an Automatic Identification System (AIS) according to requirements by SOLAS to avoid maritime collision. AIS provides traffic information of other ships that may be used for maritime traffic control, SAR (Search and Rescue) and collision avoidance to apply safety management. In this paper, preliminary results to implement an aeronautical surveillance transceiver using AIS transceiver based on ADS-B concepts are described. Although altitude information is not required for AIS since the AIS is operated at MSL (Mean Sea Level), altitude information can be extracted by a GPS (Global Positioning System) chip-set in the AIS transceiver. ADS-B transceiver is implemented by defining a surveillance message format including the altitude information and modifying SOTDMA (Self-Organizing Time Division Multiple Access) protocol. Ground tests and flight tests are performed to validate the implementation results.

Implementation of Aeronautical Surveillance Transceiver using AIS based on ADS-B Concepts (선박자동식별장치를 이용한 ADS-B 개념 기반의 항공감시용 송수신기의 구현)

  • Song, Jae-Hoon;Oh, Kyung-Ryoon;Kim, Jong-Chul;Lee, Jang-Yeon
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2009.06a
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    • pp.19-20
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    • 2009
  • International Maritime Organization(IMO) recommends the installation of an Automatic Identification System(AIS) according to requirements by SOLAS Chapter 5 to avoid maritime collision. AIS provides traffic information of other ships that may be used for maritime traffic control, SAR(Search and Rescue) and collision avoidance to apply safety management. In this paper, preliminary results to implement an aeronautical surveillance transceiver using AIS transceiver based on ADS-B concepts are described. Although altitude information is not required for AIS since the AIS is operated at MSL(Mean Sea Level), altitude information can be extracted by a GPS chip-set in the ALS transceiver. ADS-B transceiver is implemented by defining a surveillance message format including the altitude information and modifying SOTDMA protocol. Ground tests and flight tests are performed to validate the implementation results.

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The Growth of Mobile Advertising and the Future of the Advertising Industry (모바일광고의 성장과 광고산업의 미래)

  • Lee, Chi-Hyung
    • Journal of Digital Convergence
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    • v.14 no.8
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    • pp.203-209
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    • 2016
  • The advertising media is undergoing a dramatic change mainly due to the increased use of smartphone. This study predicts the future of the advertising industry driven by the mobile advertising using scenario planning. Targeting technologies, restriction on the use of personal information, and overcoming ad avoidance were selected as key uncertain variables expected to impact on the growth of the mobile advertising 5 years later. With the support by expert interviews, the $2{\times}2$ matric combines two cases to generate four scenarios; the one whether mobile ads surpass PC-based online ads, the other whether the combined force of mobile and PC-based ads surpass the traditional media in advertising spendings. Each scenario is articulated according to the future of key variables. The most likely scenario is that mobile will dominate the advertising media market. However, it is important not to ignore different scenarios because key variables evolves in unexpected manner and then they can become reality. The future research will combine its key variables with social and economic ones and segment technical variables in more details.