• 설비공학논문집
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• 제23권6호
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• pp.430-440
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• 2011

The purpose of this study was to investigate the interactions between the thermal factors in existing thermal control methods and to find out the control logic that can create more comfortable thermal conditions. For it, four thermal control logics were developed：conventional temperature-based control; temperature-based and humidity-based control; PMV-based control; and TS-based control. Their performance was comparatively tested in the U.S. typical 5-story office building in two climate zones (Detroit, Michigan and Miami, Florida) for two seasons (winter and summer) incorporating IBPT (International Building Physics Toolbox) and Matlab/Simulink. Analysis on the thermal conditions and energy efficiency revealed that each control logic created comfortable conditions for their respective target, i.e., temperature, humidity, PMV or TS, but uncomfortable for others (e.g., temperature-based control logic maintained PMV or TS uncomfortably or vise versa). In addition, energy efficiency was significantly different by logics. In conclusion, it can be said that the overall thermal comfort can be improved by the adoption of the PMV and TS as a target variable and their economical benefits are expected in the hotter climate zones with the reduced cooling and dehumidifying energy consumptions.

• Asian Journal of Innovation and Policy
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• 제7권2호
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• pp.338-363
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• 2018

Mobile marketing is a brand new phenomenon. In Malaysia, marketeers do not seem to understand well enough the perceptions of consumers according to mobile marketing, especially to the mobile service users. This study analyses and evaluates any significant relationship between consumer perceptions and intentions with respect to mobile marketing, and seeks to determine the expectations, preferences, pattern and usage of the consumers of Mobile Marketing Product and Service (MMP&S). The data was obtained by convenience sampling in the big cities of Malaysia. A total of 500 questionnaires were distributed and a sample of 112 usable questionnaires was selected. The result of this research applying the Technology Acceptance Model (TAM) point to the fact that perceived usefulness, perceived ease of use, perceived innovative, social influence have a direct positive relationship with the intention to use mobile marketing. This, in turn, can shed light on the main factors determining consumer intentions to use mobile marketing that may control consumer adoption of mobile marketing.

• Asian Journal of Innovation and Policy
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• 제7권2호
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• pp.310-337
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• 2018

Adoption of mobile learning (m-learning) is not new in Malaysian oil and gas industry, with heavy investment into research and development to train the workers. Nevertheless, the low application of learnt skills on the job remains an emergent research area where there is a missing link on the effects of m-learning and effective organisational learning and implication on its training transfer. The result of this quantitative research revealed that all variables in m-learning were found to have a positive relationship with the effective organisational learning, and there is evidence of training transfer as a mediator of the relationship between self-directed learning, training design, work environment and effective organisational learning. However, there were some discrepancies in the extend of training transfer between trainee characteristics and organisational learning. As such, some important issues emerged which challenge the importance of evaluating workers' readiness and transfer for a successful implementation of m-learning towards developing effective organisational learning.

• 대한가정학회지
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• 제47권4호
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• pp.99-110
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• 2009

The Technology Acceptance Model(TAM) proposed by Davis(1989) has been applied as a reliable and robust model in the study of user’s adoption of different technologies. However it is necessary to incorporate additional constructs to the original model in the quest for increased predictive power. This study investigate consumer’s acceptance of smart clothing applied by the extended TAM. Besides perceived ease of use and perceived usefulness, clothing involvement is included in the extended TAM. Data were collected from the adults over 20 years old living in Seoul and other metropolitan areas from March 2 to March 12, 2009. 815 copies of data were analyzed to examine a structural model and test research hypotheses using AMOS package. The study showed the extended TAM for smart clothing was validated empirically in predicting the individual’s acceptance of smart clothing and 5 hypotheses among 7 hypotheses were supported. Specifically, perceived ease of use, perceived usefulness, and clothing involvement were the factors affecting attitude toward smart clothing. Attitude toward smart clothing was influenced directly by perceived usefulness and clothing involvement but influenced indirectly by perceived ease of use. Acceptance intention toward smart clothing was influenced strongly by attitude. From a theoretical point of view, the study extended the TAM for smart clothing. Moreover, this study would be beneficial for those who would develop smart clothing by providing information about attitude and acceptance intention of smart clothing consumers.

• Journal of Information Technology Applications and Management
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• 제22권1호
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• pp.17-36
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• 2015

Many companies are now trying to utilize SNS (social network service) by building it as marketing communication platform that delivers marketing messages and builds customer relationship. This study investigates the factors affecting consumers' intention to use of brand's SNS identity page (e.g., fan page in Facebook). It specifically focuses on four social support functions -self-esteem, informational, emotional and social networking support-in virtual space. Research model attempts to explore the impact of social supports on brands' SNS identity page adoption with modified technology acceptance model which includes perceived usefulness, ease of use and enjoyment. Empirical study adopts SEM (structural equation modelling) to test research model. The result indicates that perceived ease of use is influenced by informational support, and perceived usefulness is influenced by informational, emotional, and self-esteem support. And perceived enjoyment is influenced by emotional support. In addition, it reveals that there were no significant effects of social networking support on both perceived usefulness and enjoyment. These findings provide managerial implications for attracting potential and actual customers to brand's SNS identity page. And it also suggests the importance of managing sociability in brand's SNS identity page to make it as marketing communication platform.

• International Journal of Human Ecology
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• 제4권1호
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• pp.71-86
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• 2003

Over the past few decades, changes in patterns of behavior (e.g., diet, smoking, alcohol consumption, and physical activity) have led to major changes in health status, characterized by increases in obesity, Type II diabetes mellitus, cardiovascular disease, and some cancers. This epidemiologic transition is largely the result of rapid increases in immigration to developed countries and rural-urban migration within developing countries, which is usually accompanied by environmental and lifestyle changes. In particular, adoption of “Western” dietary patterns, which tend to be high in fat and low in fruits and vegetables, is of concern since diet is a potent contributor to chronic disease risk. However, until recently, the process by which immigrants and rural-urban migrants adopt the dietary practices predominant in their new environments, known as dietary acculturation, has received very little research attention. Dietary acculturation is multidimensional, dynamic, and complex, and varies considerably depending on a variety of personal, cultural, and environmental characteristics. Therefore, to intervene successfully on the negative aspects of dietary acculturation, it is important to understand the process and identify factors that predispose and enable it to occur. The purpose of this article is to provide a practical model for understanding and investigating the effect of dietary acculturation on food and nutrient intake. Thus, this report 1) gives an overview of acculturation, 2) defines dietary acculturation and presents a model for how it occurs, 3) discusses measurement issues around dietary acculturation,4) reviews the literature on dietary acculturation in Korean Americans; 4) suggests a paradigm for acculturation research; and 5) offers some recommendations for future research in this area.

• Asia pacific journal of information systems
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• 제24권1호
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• pp.65-91
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• 2014

Our study adopted ELM (Elaboration Likelihood Model) to measure the impact of central and peripheral cues on e-healthcare website behavior and its consequence on perceived loyalty of users. While most of ELM studies did not elaborate the antecedent of both central and peripheral cues, we measured the antecedents of those information processing routes to clarify how technical and quality factors (i.e. information organization, security concern, and website attractiveness) develop the nature of either central or peripheral route. We found that information organization was the main antecedent of information quality presented on the website. Second, the results revealed that website security has a positive effect on website credibility. Third, we also found that website attractiveness was positively associated with website credibility. Fourth, consistent with elaboration likelihood model, the empirical findings suggested that information quality (central cue) and website credibility (peripheral cue) were strong predictors of behavior intention to use health website. Our findings also suggested that behavior intention to use health website significantly influenced perceived loyalty.

• Asia pacific journal of information systems
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• 제25권2호
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• pp.265-288
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• 2015

IT convergence services, as the main stream of the digital age, are currently on their way to include the concept of Software as a Service (SaaS), where IT products and services are integrated as one. In particular, the recently introduced web-service-based SaaS is expected to be a more developed SaaS model. This new model provides greater influence on clients' job performances than its previous models, such as application service providers and the web-native phase. However, the effects of technology maturity on task performance have been overlooked in adoption and performance studies. Accordingly, this study introduces SaaS technology maturity as the exogenous technological characteristic influencing job performance. This study also examines the relationships among various SaaS-related performances according to the different levels of SaaS maturity. Results suggest that applying innovative technologies (such as SaaS), particularly when the technology reaches a certain level of maturity, is more helpful for managers in improving task-technology fit and job performance. This study makes an academic contribution by establishing and validating a performance model empirically with SaaS technology maturity perspectives.

• Steel and Composite Structures
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• 제17권3호
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• pp.237-252
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• 2014

The use of composite structures is increasingly present in civil building works. Composite Box Girder Bridges (CBGB), particularly, are study of effect of shear connector's numbers and distribution on the behavior of CBGBs is submitted. A Predicti structures consisting of two materials, both connected by metal devices known as shear connectors. The main functions of these connectors are to allow for the joint behavior of the girder-deck, to restrict longitudinal slipping and uplifting at the element's interface and to take shear forces. This paper presents 3D numerical models of CBGBs to simulate their actual structural behavior, with emphasis on the girder-deck interface. Additionally, a Prediction of several FE models is assessed against the results acquired from a field test. A number of factors are considered, and confirmed through experiments, especially full shear connections, which are obviously essential in composite box girder. A good representation for shear connectors by suitable element type is considered. Numerical predictions of vertical displacements at critical sections fit fairly well with those evaluated experimentally. The agreement between the FE models and the experimental models show that the FE model can aid engineers in design practices of box girder bridges. Preliminary results indicate that number of shear studs can be significantly reduced to facilitate adoption of a new arrangement in modeling CBGBs with full composition. However, a further feasibility study to investigate the practical and economic aspects of such a remedy is recommended, and it may represent partial composition in such modeling.

• 기술경영경제학회:학술대회논문집
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• 기술경영경제학회 2003년도 제23회 하계학술발표회 논문집
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• pp.108-115
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• 2003

Government R&D Project Management in Korea has had considerable difficulties because of the lack of project monitoring systems and insufficient communication. The National Program for Tera-level Nanodevices (TND Program) is a ten-year R&D program for commercialization in the area of nano technology. Collaboration and communication among the various participants such as business companies, universities, and government R&D institutes are key success factors in this R&D program. TND Program office has developed a Web-based project management system. This system consists of mostly four sub-management functions: (1) Milestones management of all R&D projects; (2) DR (Design Review) management as the mechanism for checking the performance against milestones; (3) Project activity management using the WBS (Work Breakdown Structure); (4) Budget management. Additionally, it also has many R&D supporting functions such as technology information bulletin board, community management, and visual summary of project progress and performance. This system is effective for monitoring research project as well as measuring project performance of the overall research program. This Web-based system has become the useful tool of R&D moving target mechanism and effective communication and collaboration tool. System features and adoption process of the system are also suggested.