• 한국의류산업학회지
• /
• 제9권2호
• /
• pp.221-228
• /
• 2007

The purpose of this study was to investigate PPL(product placement) effect of apparel sponsorship in TV drama to adolescent female students. PPL effect was investigated in terms of brand recall, brand attitude, and purchase intention. The data were collected using a self-administered and structured questionnaire. Respondents were consisted of 270 middle school girls and 260 high school girls in Pusan. Cronbach's alpha, T-Test, frequency, and ANOVA test were used to conduct the data analysis on 524 out of 530 questionnaires. The result showed no difference in PPL effect between middle school students and high school students. Students shopping with friends or relatives showed higher brand attitude or purchase intention than ones shopping alone. The students watching 1-2 hours showed significantly higher brand recall, cognitive brand attitude, emotional brand attitude and purchase intention than other students watching TV drama longer. Implications for results and marketing strategies for PPL targeting adolescent students were discussed.

• International Journal of Costume and Fashion
• /
• 제10권1호
• /
• pp.81-91
• /
• 2010

The purpose of this study was to investigate differences in purchase behaviors for school uniforms among adolescent consumer groups which were segmented by the type of retailer they patronized. An online survey was carried out and 907 data sets were analyzed using SPSS. The results support that classifying adolescent consumers according to what type of retailers they patronize lead to a proper understanding of the segmentation of the school uniform market. The adolescent consumers consisted of five groups categorized by the retailer types. These types included special stores, department stores, discount stores, small custom-made stores and stores designated by schools. The results also indicated that consumer groups segmented by retailer patronage differ significantly in their use of multimedia information sources. Five consumer groups showed significant differences in two purchase evaluative criteria: utilities and promotions.

• 가족자원경영과 정책
• /
• 제4권2호
• /
• pp.17-29
• /
• 2000

The purpose of this study were to make a comparison with the lifestyle and level of family resources’perception between the adolescent and their parents. Data for this study were collected from 732 cases including the middle school students and their parents(302), the high school students and their parents(284) and the university student and their parents(146). The SPSS software program and statistics such as frequencies, paired t-test, factor analysis and Chronbach’s α were employed to analyze the data for this study. The major findings of this study were as follows: 1. The score of Identity is shown higher to the groups of the parents than the groups of the adolescent. 2. The group of adolescent have a tendency to lead the fashion and life the Western style, while on the other hand the group of their parent have a tendency to save and be responsible their life. 3. The score of family resources’perception is shown higher to the groups of the parents than the groups of the adolescent.

• 한국의류학회지
• /
• 제41권4호
• /
• pp.741-751
• /
• 2017

Adolescent girls experience significant breast growth is a significant secondary sexual characteristic development; their breasts are clearly different from adults' in volume, location and shape. This study was designed to understand brassiere wearing conditions and practices of adolescent girls aged between 15 and 18, as well as to identify problems and solutions so that it can serve as basic guidelines to develop patterns and sizes for adolescent brassieres. This researcher first studied brassiere wearing conditions and size fitness of adolescent girls. We analyzed the 439 collected responses from an online survey. The survey questionnaires encompassed brassiere wearing conditions and practices, brassiere size awareness, brassiere design preference, and brassiere purchase behavior. The survey found that 55.8% of the responders did not accurately understand their brassiere sizes, and those who understood their size showed a higher satisfaction and less discomfort than those who did not. This study found a requirement to educate adolescent girls on how to select and wear the right-sized brassieres. It is also necessary to promote different brassiere designs for adolescent girls' size and body shape.

• 한국의상디자인학회지
• /
• 제8권3호
• /
• pp.113-117
• /
• 2006

The main objective of this study is to provide numerical guideline for the development of educational environment about girls in the adolescent period ($14{\sim}16\;years$) through comparison and analysis on physical standards of nation (report published in 1997). The sample for this work was chosen from data which were collected and measured by Size Korea during two years ($2003{\sim}2004$). In order to analyze feature of the somatotype of girls in the adolescent period, analysis was performed about 858 subjects on 22 body parts such as height (6 parts), width (3 parts), thickness (3 parts), circumference (4 parts), length (5 parts) and body weight. For the specific comparison on somatotype, $R\'{o}hrer$ index and Mollison's comparison graph were used. The result of this study enables us to know the important factors which affect the somatotype of girls in the adolescent period ($14{\sim}16\;years$) and will be utilized in various fields such as design of classroom, student uniforms, facilities and equipments for education, etc. According to the result of this study, future research will be focused on not only development of educational facilities but also uniform patterns of female students. In addition, the research on development of equipments which are being used by girls in the adolescent period ($14{\sim}16\;years$) will be another future research.

• 대한가정학회지
• /
• 제38권6호
• /
• pp.43-57
• /
• 2000

The purposes of this study were 1) to identify the effects of psychological characteristics and peer acceptance on female adolescents'clothing behaviors(clothing attitudes and preference for up-to-date style), and 2) to determine the differences in psychological characteristics and clothing behaviors among subject groups classified by sociometric status. The questionnaires dealing with public/private self-consciousness, adolescent egocentrism, self-efficacy and clothing behaviors were adapted from precious studies. Peer acceptance was measured using Coie and Dodge(1983) method. The data were collected from 485 middle and high school girls living in Seoul, Korea. From the results of multiple regression of psychological characteristics and peer acceptance on clothing behaviors, clothing sexual attractiveness, clothing exhibition, and clothing importance were found to be influenced by public self-consciousness, adolescent egocentrism and peer acceptance. Fashion leadership and psychological dependence were influenced by egocentrism and self-efficacy. Preference for up-to-date style was influenced by egocentrism, public self-consciousness and self-efficacy. One-way ANOVA was used for analyzing the differences in research variables among subject groups classified by sociometric status. From the reset of middle school girls it was revealed that ignored group showed the highest score in clothing importance, whereas both popular group and rejected group showed the lowest score in social self-efficacy. In high school girls, controversial group showed the highest scores in adolescent egocentrism, fashion leadership, and preference for up-to-date style.

• Human Ecology Research
• /
• 제57권4호
• /
• pp.513-522
• /
• 2019

This study analyzes the characteristics of somatotype changes of girls from the ages of 13 to 18 that provide basic data on clothing construction for middle and high school girls. We use data obtained from body measurements of 1,590 adolescent girls 13 to 18 years of age provided in the 6th national anthropometric survey report. The differences among the age groups for 56 direct measurements were analyzed by ANOVA, and the structures of the differences by SNK (Students-Newman-Keuls test) were analyzed. The two major growth ages were 'ages 13-14' and 'ages 15-16'. The first major growth ages focused on all measurement items of height, length, circumference, breadth, depth and other items. The second one focused on measurement items of height and length of torso, circumference, and breadth of lower body. The major growth pattern of the age groups was 'ages 13<14&15<16&17&18' which appeared focused on the height and length items of upper body and torso, the width items of lower body and the circumference items of upper body and lower body. The measurement items of front length like waist front length, N.P. to B.P to waistline, N.P. to B.P., and B.P. to B.P. showed the growth pattern for 'ages 13<14<15<16<17&18'.

• 한국의류학회지
• /
• 제46권4호
• /
• pp.672-686
• /
• 2022

The study classifies and analyzes the lower-body-shape types of female adolescents aged 14 to 16 years to provide meaningful information for making ready-to-wear patterns that are suitable for various female adolescent body types. The body-size data of 830 females aged 14 to 16 years were analyzed from 6th Size Korea anthropometric study. A factor analysis of 27 measurement items related to the lower body extracted 3 factors: waist/upper legs, height of the lower body, and hip area. A cluster analysis classified the female adolescent lower-body types into four clusters: the skinny body type with the shortest lower-body length, the most obese body type with the largest girth, the normal body type with the longest hip length, and the slender body type with the longest lower-body length. The discriminant analysis determined that nine measurement items had the most influence on classifying lower-body-shape types, and discriminant functions were derived. These results are meaningful because they provide more precise information about lower-body-shape types.

• 한국의류산업학회지
• /
• 제1권1호
• /
• pp.18-25
• /
• 1999

The purpose of this study was to identify the relationship between clothing involvement and fashion leadership of early adolescents. A questionnaire was administered to 232 9th grade students living in Taegu during April of 1998. Data were analyzed by using Factor analysis, Correlation, t-tests, ANOVA, Scheffe test, and Regression analysis. Clothing involvements were factor analyzed resulting five factors such as interest, importance, fashionability, symbolism, and risk perception. Four factors except risk perception factor were used in data analysis. Four clothing involvement factors showed highly positive relations with total clothing involvement. Interest, importance, and fashionability factors showed highly positive relationship each other. Fashionability and interest factors had effect on fashion leadership. Female adolescents were more concerned about clothing interests than male. Adolescents who were high clothing-interested and fashion-oriented purchased more clothing items. Adolescents who showed high clothing involvements such as interest, importance, and fashionability paid much more on purchasing clothes.

• 패션비즈니스
• /
• 제13권3호
• /
• pp.40-48
• /
• 2009

Counterfeiting is a fast growing market worldwide. The purposes of this study were to examine adolescents' attitudes toward counterfeits, their ethical beliefs, and reference group influence on purchasing counterfeits. Two hundred thirteen high school students in Seoul and subside, South Korea, voluntarily participated in the study. As the results, approximately 30% of the adolescents had purchased counterfeits. Also, the adolescent buyers of counterfeits tended to purchase counterfeit goods as more alternative of genuine products than non-buyers, and did have more positive feeling toward counterfeits than non-buyers of counterfeits. In addition, adolescent buyers of counterfeits had lower consumer ethics than non-buyers. Finally, adolescents who have purchased counterfeits were more influenced by their peer group than those who have not. The findings would benefit marketers and educators in understanding of adolescents' purchasing counterfeit products, and contribute to develop strategies regarding counterfeits. Based on these results, some strategies for marketers and educators would be suggested.