• The Research Journal of the Costume Culture
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• v.16 no.1
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• pp.1-21
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• 2008

The purpose of this study is to typify femininity and masculinity represented in mainstream women's and men's fashion magazines in Korea since 2000 and infer sexual ideology appearing in contemporary Korean society by content analysis with the view of plural sexuality. For the content analysis total 259 editorial fashion photography was analyzed. As the result, 5 femininities and 5 masculinities were typified, and then sexual discourse was inferred out of the frequency of each type and texts with the images. On the basis of previous studies and historical considerations of this topic, the types of sexuality represented in mainstream fashion magazines in Korea since 2000 were classified as follow.: in women's fashion magazines Traditional Femininity and Androgynous Femininity were almost similarily dominant sexuality, and Glamor Femininity, Babydoll Femininity, and Genderless sexuality were alternative. Meanwhile, in men's fashion magazines Traditional Masculinity formed clear dominant sexuality, and Macho Masculinity, Androgynous Masculinity, Adolescent Masculinity, and Genderless sexuality were alternatives. In addition, Androgynous Masculinity in women's fashion magazines occupied the highest frequency, while Glamor Femininity in men's fashion magazines did so. From this sexual discourses represented in mainstream fashion magazines in Korea since 2000 are as follow.: First, mainstream fashion in Korea sticks to the modern values preserving traditional sexual ideology even in this postmodern period of the former 21C. Second, Androgynous Femininity as another dominant femininity with Traditional Femininity connotes the change of conception of femininity in Korean society. Third, Androgynous Masculinity to females is preferred, while femininity to males is still regarded as fetish or adorned object. Fourth, the appearance of various alternative sexualities leads to pluralization of sexuality, and then fashion gradually codifies youthfulness and feminine values, such as body and sexual desire more than before.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.4
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• pp.41-56
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• 2018

The purposes of this study were to investigate preference of Baekje culture relics and to examine purchasing behaviors of fashion cultural products of adolescents. The subjects were 421 adolescents and measuring instruments consisted of Baekje relics preference items, fashion cultural products purchasing behaviors items, and subject' demographic attributions. The data were analyzed by frequency analysis, $x^2$ test, factor analysis, t-test, ANOVA and Duncan's multiple range test using SPSS program. The results were as follows. First, adolescents were more likely to prefer crown ornaments of the King Muryong in Kongju region, and gilt-bronze incense burner and halo in Buyeo region. Second, as fashion cultural products, adolescents were more likely to prefer T-shirts and accessory items, and modern image. As product selection criteria, they considered aesthetics as the most important factor, followed by symbolism and practicality. Adolescents evaluated the resonable purchase price of fashion cultural products as less than 20,000 won for T-shirts, cap & bag, and less than 10,000 won for accessories. The adolescent's satisfaction of fashion cultural products was low, and the main dissatisfaction was high prices, and the lack of practicality and diversity. Third, the preference for Baekje cultural relics and purchasing behaviors of fashion cultural products differed according to age and sex of adolescents. This study showed that fashion culture products for adolescents need to be designed in a modern sense with a unique cultural symbolism, focusing on T-shirts and accessories items. In addition, fashion cultural products companies should established the product development plan considering the characteristics according to the age and sex of adolescents.

• Journal of the Korean Society of Costume
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• v.57 no.4 s.113
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• pp.126-142
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• 2007

The second part of this study is to typify plural sexuality articulated with fashion images in men's and women's popular fashion magazines in Korea since 2000 and ultimately to infer sexual ideology codified in modern fashion by a framework of this study, the socio-semiotic model. From this, sexuality represented in modern fashion was typified as follows: in women's fashion Traditional Femininity, Glamor Femininity, Androgynous Femininity, Babydoll Femininity and Genderless sexuality, while in men's fashion Traditional Masculinity, Macho Masculinity, Androgynous Masculinity, Adolescent Masculinity and Genderless sexuality. The conclusion of this study is as follows: First, modern fashion has been changed from a means expressing gender and class into a sign vehicle representing the new ruling system of age and sexual desire. The binary oppositional sexuality on center of man in the 19 C capitalist period has been gradually pluralized towards the post-capitalist period. Next, mainstream society in Korea is still positioned in the traditional heterosexuality, keeping the vertical power relationship between man and woman even in the post-modern period. However, the fact that both Traditional Femininity and Androgynous Femininity acquire the position of dominant femininity connotes the change of modern femininity. Finally, plural sexuality represented in modern fashion has family resemblance and it shows contextual flexibility within contemporary period as well as a historical context. As a result, sexuality floats with a specific historical and socio-cultural context, and fashion as a material culture represents a masquerade as a identity vehicle, which constructs and de-constructs sexuality at the same time.

• Fashion & Textile Research Journal
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• v.9 no.6
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• pp.637-644
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• 2007

The purposes of this study were to classify adolescents by their lifestyles and to investigate the differences in clothing purchase behavior among lifestyle groups. The data were obtained from questionnaire completed 341 adolescents in Daegu area. The SPSS package was used for data analysis which included frequency, factor analysis, cluster analysis, ${\chi}^2$ test, ANOVA, and Scheffe test. Lifestyles of adolescents were categorized into five factors such as clothing hedonic shopping orientation, positive activity, material orientation, frugality, digital orientation. Three clusters (achievement orientation group, ordinary group, economic orientation group) were developed by five factors of lifestyles. While the achievement orientation group had the highest purchase motives and used the most information sources, the economic orientation group had the lowest purchasing motives and used the least information sources. There were significant differences in clothing purchase frequency and average clothing expenditure among three clusters.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.6
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• pp.867-876
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• 2015

This research studies socio-cultural hegemony change focused on male society through contemporary ideal masculine images of Asian men (especially Korean and Chinese men). Participants were: South Korean men in and around Seoul and Chinese men in Beijing and Shanghai. The youngest survey participants in their 20's and the oldest in their 40's were asked about their present men's appearance images and masculinity as well as asked to evaluate satisfaction with their own style, and interest in fashion trends on a 5-point Likert scale. In this research, an ideal masculinity was tested by 6 characters (traditional masculinity, macho masculinity, androgynous masculinity, adolescent masculinity, trendy masculinity, and general masculinity) as male avatars. Asian men's consciousness of an ideal masculinity image has moved gradually from traditional masculinity to trendy masculinity, leading to new roles in a socio-cultural agenda. Korean and Chinese men are more interested in appearance and notice fashionable styles to be trendy that follow the latest fashion because most other Asian men reflect a traditional masculinity as an ideal appearance image.

• The Research Journal of the Costume Culture
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• v.26 no.1
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• pp.95-108
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• 2018

This study analyzed the body shape of the body of 17~19 years old female students using the SPSS 20.0 statistical program according to the 7th Korea Human Body Survey. Factor analysis was based on six factors including body size, body height, shoulder length, and width, upper body length, hip length, and shoulder inclination related factors. Through this cluster analysis, the body shape of late adolescent female student was classified into four types. Body type 1 was the highest body height factor, and the upper body length and the hip length factor were lower. It was analyzed as 'Long leg in the body'. Body type 2 is the 'narrow shoulder skinny type' with high hip and shoulder slope factors and low body size, body height, shoulder length, and width factor. Body type 3 showed body size, shoulder length, height and hip length factor, and body height factor was rather low 'low hip obese body shape'. Body type 4 was analyzed as 'lower shoulder long upper body type' with higher upper body length factor and lower body size and shoulder slope factor. It is thought that when the pattern is made, it is possible to produce excellent patterns by fitting the dimensions of the body, as well as the dimensions of the shoulder width, the slope, and the hip length.

• Korean Journal of Human Ecology
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• v.18 no.2
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• pp.419-429
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• 2009

The purpose of this study was to research the preference for the entertainers image and imitation behavior. The research was a survey and the subjects were 1,034 middle and high school students. The collected data was analyzed using frequency, statistics analysis, t-test, crosstab, ANOVA, factor analysis and multiple regression analysis. Result were as follows; The preference for the entertainment, most of the adolescents loved the singer and the TV talent. The feminine and urban image was their favorite image for the entertainer. The favorite image was significantly different according to the gender and age. Star entertainer imitation behaviors showed the differences according as adolescent's gender and age. The unique marketing strategy is required as the job in the entertainment business, so the tend to follow up and imitate all attractive factors and favorite image of the entertainer. This study was for helping the adolescent who are very sensitive and going to set up their identification to get the role model as the fair way to be the social member, helping the one to set up the image-making way for each entertainment's job, and helping the enterprise who want to use the image of the star in their promotion.

• The Research Journal of the Costume Culture
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• v.16 no.2
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• pp.278-292
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• 2008

The purpose of this study is to propose apparel sizing system for each body shape of early adolescent boys. The subjects of this study were 549 boys in the capital area. Their body shapes were classified based on 47 anthropometric measurements, 43 photographic measurements and 10 indexed measurements. The apparel sizing system was proposed for each body shape. For data analysis were performed descriptive statistics, correlation analysis and crosstabulation using SPSS Ver. 12. The control dimensions to propose apparel sizing system were stature and waist circumference for the lower garments. Intervals between sizes were 5cm for stature and irregular for waist circumference. For each type, $5{\sim}8$ sizes were proposed for lower garments. Reference measurements suggested fur lower garments were 7 items. This study is meaningful in that it proposed apparel sizing system for each type of body shape. The results of this study are expected to contribute to planning sizes according to the type of body shape and improving the fitness of ready-made clothes in apparel and school uniform manufacturers.

• Korean Journal of Human Ecology
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• v.5 no.1
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• pp.28-41
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• 2002

This study investigated the effects of the high school students' self-efficacy, sex, and division of school upon their clothing fashionability and conspicuous consumption to understand a part of their clothing behaviors during adolescent period. Questionnaires were distributed to and collected from 575 male and female high school students attending academic and vocational high schools locating in Kwangju, Korea, from October 9 to October 14, 2000. The data were analyzed using descriptive statistics, factor analysis, MANOVA, and t-test. The results were as follows: 1. The main effects of the self-efficacy on the fashion interests and fashion knowledge were significant(p<.05, p<.01, respectively). 2. The main effects of the sex of respondents on the fashion interests and fashion knowledge were significant(p<.01, both). 3. The main effect of the self-efficacy on conspicuous consumption to demonstrate the economic status was significant (p<. 01). 4. The main effects of the sex of respondents on conspicuous consumption to high priced brand oriented was significant (p<. 01).

• International Journal of Costume and Fashion
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• v.4 no.2
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• pp.10-17
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• 2004

This study aims to take s look at the role of brands in the life of consumers and particularly, in the life of adolescent consumers. What I have to command is representative of events in the lives of teenagers in the U.S. but it has application for college-aged individuals as well as young adults. I am particularly interested in understanding relationships between the concept of brand and the development and maintenance of self.