• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2001년도 The Pacific Aisan Confrence On Intelligent Systems 2001
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• pp.192-197
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• 2001

A recommendation system tracks past actions of a group of users to make a recommendation to individual members of the group. The computer-mediated marketing and commerce have grown rapidly nowadays so the concerns about various recommendation procedures are increasing. We introduce a recommendation methodology by which e-commerce sites suggest new products of services to their customers. The suggested methodology is based on web log analysis, product taxonomy, and association rule mining. A product recommendation system is developed based on our suggested methodology and applied to a Korean internet shopping mall. The validity of our recommendation system is discussed with the analysis of a real internet shopping mall case.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2004년도 추계학술대회
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• pp.323-330
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• 2004

As mobile market grows more and more fast, the mobile contents market, especially music contents for mobile phones have recorded remarkable growth. In spite of this rapid growth, mobile web users experience high levels of frustration to search the desired music. New musics are very profitable to the content providers, but the existing collaborative filtering (CF) system can't recommend them. To solve these problems, we propose an extended CF system to reflect the user's real preference by representing the characteristics of users and musics in the feature space. We represent the musics using the music contents based acoustic features in multi-dimensional feature space, and then select a neighborhood with the distance based function. Furthermore, this paper suggests a recommendation for procedure for new music by matching new music with other users' preference. The suggested procedure is explained step by step with an illustration example.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2003년도 춘계학술대회
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• pp.474-483
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• 2003

A number of studies for corporate bond rating classification problems have demonstrated that artificial intelligence approaches such as Case-based reasoning (CBR) can be alternative methodologies to statistical techniques. CBR is a problem solving technique in that the case specific knowledge of past experience is utilized to find a most similar solution to the new problems. To build a successful CBR system to deal with human information processing, the representation of knowledge of each attribute is an important key factor We propose a hybrid approach of using fuzzy sets that describe the approximate phenomena of the real world because it handles inexact knowledge represented by common linguistic terms in a similar way as human reasoning compared to the other existing techniques. Integration of fuzzy sets with CBR is important to develop effective methods for dealing with vague and incomplete knowledge to statistical represent using membership value of fuzzy sets in CBR.

• 산경연구논집
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• 제11권12호
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• pp.39-45
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• 2020

Purpose: The stock price delay phenomenon refers to a phenomenon in which stock prices do not immediately reflect corporate information and the reflection is delayed. A prior study reported that the stock price delay phenomenon appears strongly when the quality of corporate information is low (Callen, Khan, & Lu, 2013). The purpose of the internal accounting control system is to improve the reliability of accounting information. Specifically, the more professionals such as certified public accountants are placed in the internal accounting control system, the more information is prevented from being distorted, so the occurrence of stock price delay will decrease. Research design, data and methodology: In this study, companies listed on the securities market from 2012 to 2016 were selected as a sample to analyze whether the stock price delay phenomenon is alleviated as accounting experts are assigned to the internal accounting control system. The internal control personnel data were collected in the "Internal Accounting Control System Operation Report" attached to the business report of each company of the Financial Supervisory Service's Electronic Disclosure System(DART). The measurement method of the stock price delay phenomenon was referred to the study of Hou and Moskowitz (2005). The final sample used in the study is 2,641 firm-years. Results: It was found that companies with certified accountants in the internal accounting control system alleviate the stock price delay phenomenon. This result can be interpreted as increasing the speed at which corporate information is reflected in the stock price by improving the reliability of information disclosed in the market by the placement of experts in the system. Conclusions: The results of this study suggest that accounting professionals assigned to the internal accounting control system are playing a positive role in providing high-quality information to the market. In this study, focusing on the fact that the speed at which corporate information is reflected in the stock price is very important for the stakeholders in the capital market, we find that having a certified public accountant in the internal accounting control system alleviates the stock price delay phenomenon.

• 한국지리정보학회지
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• 제8권1호
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• pp.96-113
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• 2005

본 연구의 목적은 환경통계자료와 지리정보체계가 통합되지 않음으로 발생하는 문제점을 해결하기 위해 경상북도 안동시를 사례로 행정구역기반 환경지리정보체계를 구축하는 것이다. 이를 위해 본 연구는 국가지리정보체계, 환경주제도, 환경통계자료의 특성을 고찰한 후, 지역의 환경주제도와 환경통계자료에 행정구역코드를 부여하여 행정구역기반 환경지리정보체계 구축 방안을 제시하였다. 본 연구결과는 지역 환경정책수립을 위한 기초자료를 제공하며, 환경정책의 결과를 지역행정구역별로 표시할 수 있기 때문에 정책의 효과를 쉽게 파악할 수 있게 된다. 또한 환경정보뿐만 아니라 다른 지역속성정보에 지리참조코드를 부여할 수 있는 방안을 제시하기 때문에 지방자치단체의 환경관리시스템 개선뿐만 아니라 다른 속성정보의 데이터베이스 구축에도 기여할 수 있을 것이다.

• Journal of East Asia Management
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• 제4권2호
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• pp.19-38
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• 2023

With the progress of information technology and the rapid development of the gamification marketing, corporate marketing through virtual CSR co-create as customer acquisition, customer retention strategy has become the hot topic, but the reality results show that the effect of virtual CSR co-create fails to reach an enterprise's marketing purposes. Based on the success model of D&M information system, from the perspective of customer engagement, this study analyzes how enterprises achieve customer engagement and bring gameful experience to customers through gamification marketing in the context of virtual CSR co-create. The empirical results show that the quality of game information -- social interaction and sense of achievement in the context of virtual CSR co-create have a significant positive impact on consumers' gameful experience, and customer engagement plays a partial mediating role between social interaction, sense of achievement and consumers' gameful experience.

• International Journal of Contents
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• 제6권4호
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• pp.62-68
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• 2010

More and more researchers and practitioners in the field of e-commerce are paying attentions to the retention of online customers. However, only a few researches can be addressed in the context of internet shopping mall repurchase intention. This study aims at investigating and delineating the important characteristic factors which affect consumers' repurchase intentions by conducting an empirical analysis. In order to fulfill this purpose effectively, a comprehensive review of previous studies regarding information system success model was performed in order to render a stronger theoretical foundation for our study. Finally, based on the DeLone and McLean (2003) IS success model, information quality, system quality, service quality, customer satisfaction and repurchase intention were employed as five constructs in the research model and hypotheses on mutual relationships between these constructs were established accordingly. Structural equation modeling was employed to analyze the data collected from 204 internet shopping mall consumers in China. Our theoretical model exhibited a good fit with the observed data. The empirical results showed particularly strong support for the effects of information quality, service quality and user satisfaction. The findings of this research contributed to the extension of repurchase intention study in the context of Internet shopping malls. Our research also offered implications for practitioners in regards to devising internet shopping malls so as to increase consumers' repurchase intention to use these services.

• 지능정보연구
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• 제12권2호
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• pp.145-165
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• 2006

정보 필터링 시스템은 사용자의 요구를 충족시킬 수 있도록 설계되어 있으나 변화가 심한 사용자의 정보 요구를 충족시키기에는 정확도 저하 등의 문제점이 있다. 본 연구에서는 인간의 뇌에서의 정보처리과정을 시뮬레이션하는 인지적 브레인 매핑의 정보 필터링 시스템을 제안한다. 특정 단어나 패턴에 기초하여 필터링하는 기존의 필터링 시스템과 비교할 때 제안하는 필터링 시스템은 키워드와 키워드간의 관계를 이용하여 필터링을 하는 시스템이다. 본 연구는 키워드와 키워드간의 관계를 이용하여 정보를 기록저장하고, 저장된 정보를 지도화하여 필터링에 응용하는 것이다. 키워드를 이용한 필터링 방법과 키워드간의 관계를 이용하여 필터링하는 방법을 통합하여 필터링을 실시하고 필터링 성능에 영향을 미치는 방법을 검증하기 위해 각 방법별로 가중치를 적용하여 최적의 결합가중치를 도출해낸다.

• 대한공간정보학회지
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• 제18권2호
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• pp.47-54
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• 2010

현재 어업의 행정관리는 종이서류의 형태로써, 장기보관에 의한 훼손과 분실의 우려를 겪고 있다. 또한 새로운 정보를 갱신하고자할 때 많은 인력과 시간이 낭비되고 있으며, 일관되지 못한 좌표체계를 사용하여 정확한 어업권 위치확인에 혼란을 유발하고 있다. 본 연구는 전국어장의 표준화된 전산시스템 구축을 위해 전국 면허어업권의 55%를 점유하고 있는 전라남도를 대상으로 목포시 등 14개 연안 시 군의 어업권 영역을 GIS 기반의 어장도 DB 및 시스템을 구축하고, 어업관련 여러 행정업무의 전산화를 구현하여 사용자의 신속한 업무처리 및 어민들의 이용편의성을 증대하기 위한 연구로써, 향후 타 시스템과 연계가 가능할 것으로 기대된다.

• 경영과정보연구
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• 제21권
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• pp.131-154
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• 2007

The purpose of this study is to understand a information technology acceptance model and to test empirically using field survey. In order to achieve this purpose, first of all, I examined literature reviews about the theory of reasoned action(TRA), the theory of planned behavior(TPB), and the theories of technology acceptance model(TAM). Based on literature reviews, I proposed a technology acceptance model and empirically verified it through using field survey. As a result of, this study was designed to predict and to explain the factors of affecting reuses of a website. The data that were surveyed 193 users of internet were analyzed with SPSS 12.0 and AMOS 4.0. The major results of this study as follows : First, the perceived complexity is influenced by the skill & experience and the quality of system. Second, the quality of system affects the perceived usefulness. Third, the perceived complexity affects the perceived usefulness and the perceived playfulness. Fourth, reuses of a web site are influenced by the perceived usefulness and the perceived playfulness. Finally, the quality of system affects the perceived usefulness and the skill & experience affect the perceived playfulness.