• 한국해양공학회지
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• 제25권1호
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• pp.49-55
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• 2011

The EG/AD/S model ice, originally developed by Timco (1986), was selected as the primary model ice material for the newly built MOERI Ice Model Basin in Korea. However, the existence of a sugar component in the EG/AD/S mixture may cause a serious maintenance problem, as described in certain references. This study focuses on the tests of the mechanical properties of the EG/AD/S and the EG/AD model ice. In order to understand the influence of sugar in the original EG/AD/S model ice and to find a possible substitute for sugar, a series of tests with the EG/AD model ice were performed, and the results were compared to those of the EG/AD/S model ice. The relatively large size of the MOERI Ice Model Basin made it difficult to control the initial strength of model ice, so it took a much longer time to achieve the target strength. In order to obtain a lower strength and stiffness for the model ice, the amount of chemical additives may be varied to achieve the desired strength level. This paper is a preliminary study aimed at seeking a possible substitute for the original EG/AD/S model ice for utilization in a large-scale ice tank. To understand the influence of sugar in the original EG/AD/S model ice, the mechanical properties of the EG/AD/S and EG/AD model ice, such as flexural strength, compressive strength, and elastic modulus, were tested in the laboratory condition and compared to each other. The warm-up procedure seems to be an important factor to reduce ice strength in the tests, so it is discussed in detail.

• International Journal of Ocean System Engineering
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• 제1권1호
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• pp.32-36
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• 2011

EG/AD/S type model ice was originally selected as the primary model ice material for the MOERI ice tank in Korea. The existence of a sugar component in the EG/AD/S mixture may cause a serious maintenance problem. In order to understand the influence of sugar in the original model ice, a series of tests with EG/AD/S and EG/AD model ices were performed, and their material properties compared. Because the target strength of model ice in the full-scale MOERI ice tank is expensive and difficult to control, tests were performed under cold room conditions using a miniature ice tank. This paper describes the material properties of EG/AD/S and EG/AD model ices, such as flexural strength, compressive strength and elastic modulus. In order to obtain the desired strength and stiffness levels for the model ice, a warm-up process was introduced.

• 한국인쇄학회지
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• 제30권2호
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• pp.69-78
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• 2012

This research attempts to analyze how attributes of ad model influence on brand familiarity, personality, and preference among consumers. Attributes of ad model was classified into three; attractiveness, professionalism, and reliability. One hundred of consumers who lived in Daejeun City were selected as respondents for this research. The result of hypothesis I showed that attributes of ad model significantly influenced on brand familiarity. it was the result of hypothesis II that both Attractiveness and professionalism of ad model affected brand personality. It was also found that attractiveness and professionalism are significantly brand preference from the result of hypothesis III. In conclusion, findings showed that attractiveness of ad model mostly influenced on brand familiarity, personality, preference.

• International Journal of Internet, Broadcasting and Communication
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• 제15권2호
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• pp.254-260
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• 2023

Recently, the cross-model strategy of using male models in advertisements for women's cosmetics has been increasingly utilized. Academics have begun to discuss and study cross-model advertisements, but most of the studies have focused on the effects of the presence of a cross model. We investigated the effects of a crossmodel's product demonstration as an advertising creative strategy on consumer's attitudes toward the ad. We examined the effects of a male model demonstrating the advertised products for women's cosmetics on female consumers' attitudes toward the ad. As a result, we found that when a male model demonstrated a product in a women's product advertisement, consumers' attitudes toward the ad were more positive the higher their product involvement. Therefore, product involvement was found to be a moderating variable in the effect of cross-model product demonstration on attitudes toward the ad. This study contributes to the line of research on the effect of cross-model and product demonstration advertising, providing practical implications for advertising practitioners.

• 대한조선학회논문집
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• 제52권3호
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• pp.180-186
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• 2015

This study proposed a new method of preparing granular ethylene glycol/aliphatic detergent (EG/AD) model ice that has both strength and uniform thickness. Various sheets of granular model ice prepared in ice tanks are surveyed and their preparation procedures are analyzed. We not only made a new granular model ice using the EG/AD solution but also measured its thickness, strength, and density. In addition, we found that the strength of the model ice could be controlled by varying the time and air temperature in the consolidation phase. Based on the results of this study, we verified that granular EG/AD model ice can be prepared more uniformly and effectively than columnar EG/AD model ice. This study is intended to contribute to reducing the time required for the ice model test and the operation of the ice model basin.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제17권11호
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• pp.2924-2944
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• 2023

Alzheimer's disease (AD) is a neurological condition that is recognized as one of the primary causes of memory loss. AD currently has no cure. Therefore, the need to develop an efficient model with high precision for timely detection of the disease is very essential. When AD is detected early, treatment would be most likely successful. The most often utilized indicators for AD identification are the Mini-mental state examination (MMSE), and the clinical dementia. However, the use of these indicators as ground truth marking could be imprecise for AD detection. Researchers have proposed several computer-aided frameworks and lately, the supervised model is mostly used. In this study, we propose a novel 3D Convolutional Neural Network Multilayer Perceptron (3D CNN-MLP) based model for AD classification. The model uses Attention Mechanism to automatically extract relevant features from Magnetic Resonance Images (MRI) to generate probability maps which serves as input for the MLP classifier. Three MRI scan categories were considered, thus AD dementia patients, Mild Cognitive Impairment patients (MCI), and Normal Control (NC) or healthy patients. The performance of the model is assessed by comparing basic CNN, VGG16, DenseNet models, and other state of the art works. The models were adjusted to fit the 3D images before the comparison was done. Our model exhibited excellent classification performance, with an accuracy of 91.27% for AD and NC, 80.85% for MCI and NC, and 87.34% for AD and MCI.

• 마케팅과학연구
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• 제18권3호
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• pp.89-114
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• 2008

광고를 제작, 집행하는 과정에서 기업은 때로 본의 아니게 소비자에게 혼동을 야기 시켜 해당 제품이 무엇인지 잘 못 인지시키거나 제품 이미지를 잘 못 이해하게 하는 경우가 있다. 본 연구는 광고를 제작, 집행하는 과정에서 소비자가 특정 광고를 인지하고 이해하는 데 혼동을 일으키는 모든 제반 요소를 노이즈라고 정의하고 이 요인이 실재 존재하는 지, 또 광고 효과에 얼마나 영향을 미치는 지를 알아보고자 한다. 본 연구에서는 가능한 여러 형태의 광고 노이즈 현상 중 특히 한 모델이 동일 시점에서 여러 제품의 광고에 중복 출연함으로 인해 특정 광고에 대한 소비자 혼란을 야기시키는 광고 중복 출연에 따른 노이즈 현상과 한 제품의 광고에서 기용한 현재 광고모델이 과거 광고 모델과 다른 이미지를 가지고 있음으로 인해 해당 광고에 대한 소비자 혼란을 야기 시키는 모델 교체에 따른 광고 노이즈 현상을 연구 하고자 한다. 더 나아가 산업에서 많이 나타나고 있는 모델의 광고 중복 출연과 동일 제품에 대한 광고모델을 교체하는 것이 소비자 혼란을 일으킬 수 있고 소비자 혼란은 결국, 광고 효과에 부정적인 영향을 미칠 수 있다. 본 연구는 이와 더불어 여섯 가지 조절 변수를 찾아내어 광고 노이즈가 광고 효과에 미치는 부정적인 영향이 어느 경우에 더욱 커지거나 또는 감소하는 지를 알아보고자 하였다. 광고 중복 출연에 따른 노이즈가 광고 효과에 미치는 영향을 실증 분석한 결과를 해석하면 다음과 같이 정리할 수 있다. 첫째, 동시에 여러 광고에 출연하는 모델을 자사 브랜드광고에 기용하는 것은 브랜드 인지도와 브랜드 태도를 향상하는 데 모두 부정적인 역할을 한다. 둘째, 하지만, 광고 중복도가 높은 모델을 이용해야 한다면 특히 브랜드 인지도에 미치는 부정적인 영향을 줄이기 위해서 제품 이미지와 모델 이미지와의 적합성 정도가 높은 광고모델을 선정하는 것이 바람직하다. 셋째, 광고 중복도가 높은 모델을 이용할 경우, 자사 제품 광고에서 해당 모델이 유지해야 할 이미지가 해당 모델이 중복 출연한 광고 속에서 유지하는 이미지와 달리 하는 것이 자사 제품 인지도 향상에 도움이 되나 중요한 것은 자사 제품 태도 향상에는 효과 차이가 없다는 점이다. 넷째, 자사 모델이 중복 출연한 광고의 제품과 자사 제품이 유사할수록 모델의 광고 중복도는 브랜드 인지도와 브랜드 태도에 모두 부정적 영향을 미친다. 또한, 모델 교체로 인한 소비자 혼란이 광고 효과에 미치는 영향을 실증 분석한 결과를 해석하면 다음과 같다. 첫째, 한 제품의 광고에 여러 모델을 기용할수록 브랜드 인지도에 부정적 영향을 미치지만 브랜드 태도에는 오히려 긍정적 영향을 미치고 있었다. 둘째, 기존 광고 모델보다 현재 광고모델의 광고 적합성이 높으면 제품 광고의 모델 중복도가 브랜드에 미치는 부정적 영향은 약화되지만 브랜드 태도에 모델 중복도가 미치는 영향을 조절하지는 못했다. 셋째, 기존 모델과 현재 모델과의 이미지가 유사하면 모델 중복이 브랜드 인지도에 부정적인 영향을 미치지만 브랜드 태도에는 긍정적 영향을 미친다. 마지막으로 기존 광고와 현재 광고의 컨셉이 유사할 수록 제품 광고의 모델 중복도가 브랜드 인지도에 미치는 영향은 긍정적이었다. 특히, 본 연구에서 살펴본 두 가지 광고 노이즈 현상, 즉 동일 모델의 광고 중복출연이 모델 교체보다 광고 효과에 부정적인 영향을 미치는 경향이 있으며, 광고 노이즈 현상은 브랜드 태도보다는 브랜드 인지도 형성에 더 뚜렷한 영향을 미침을 알 수 있었다.

• International journal of advanced smart convergence
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• 제8권4호
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• pp.169-178
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• 2019

Due to the characteristics of an ad hoc network without a control center, self-organization, and flexible topology, the trust evaluation of the nodes in the network is extremely difficult. Based on the analysis of ad hoc networks and the blockchain technology, a blockchain-based node-level trust evaluation model is proposed. The concepts of the node trust degree of the HASH list on the blockchain and the perfect reward and punishment mechanism are adopted to construct the node trust evaluation model of the ad hoc network. According to the needs of different applications the network security level can be dynamically adjusted through changes in the trust threshold. The simulation experiments demonstrate that ad-hoc on-demand distance vector(AODV) Routing protocol based on this model of multicast-AODV(MAODV) routing protocol shows a significant improvement in security compared with the traditional AODV and on-demand multipath distance vector(AOMDV) routing protocols.

• Nutrition Research and Practice
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• 제17권6호
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• pp.1128-1142
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• 2023

BACKGROUND/OBJECTIVES: Inonotus obliquus has been used as antidiabetic herb around the world, especially in the Russian and Scandinavian countries. Diabetes is widely believed to be a key factor in Alzheimer's disease (AD), which is widely considered to be type III diabetes. To investigate whether I. obliquus can also ameliorate AD, it would be interesting to identify new clues for AD treatment. We tested the anti-AD effects of raw Inonotus obliquus polysaccharide (IOP) in a mouse model of AD (3×Tg-AD transgenic mice). MATERIALS/METHODS: SPF-grade 3×Tg-AD mice were randomly divided into three groups (Control, Metformin, and raw IOP groups, n = 5 per group). β-Amyloid deposition in the brain was analyzed using immunohistochemistry for AD characterization. Gene and protein expression of pertinent factors of the ubiquitin-proteasome system (UPS) was determined using real-time quantitative polymerase chain reaction and Western blotting. RESULTS: Raw IOP significantly reduced the accumulation of amyloid aggregates and facilitated UPS activity, resulting in a significant reduction in AD-related symptoms in an AD mouse model. The presence of raw IOP significantly enhanced the expression of ubiquitin, E1, and Parkin (E3) at both the mRNA and protein levels in the mouse hippocampus. The mRNA level of ubiquitin carboxyl-terminal hydrolase isozyme L1, a key factor involved in UPS activation, also increased by approximately 50%. CONCLUSIONS: Raw IOP could contribute to AD amelioration via the UPS pathway, which could be considered as a new potential strategy for AD treatment, although we could not exclude other mechanisms involved in counteracting AD processing.

• 한국인쇄학회지
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• 제30권3호
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• pp.65-75
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• 2012

Appearing gagman on various ads are presently experienced in domestic market both high involvement and low involvement products ads. Therefore, this research attempts to analyze the effectiveness of using gagman ad model in terms of building brand preference and purchasing intention among target audience. Results of this study proposed the basement of practical use when gagman is selected as a ad model in the field. For testing hypotheses attractiveness, reliability, like/dislike as dependent variables and as independent variable purchasing intention were selected. The result of analysis shows that for high involvement product reliability influenced on brand like/dislike and attractiveness of gagman model is effective to enhance purchasing intention. For low involvement product only like/dislike was significant. This can be interpreted gagman ad model is useful for building brand like/dislike and purchasing intention of high involvement product when gagman has reliability and attractiveness respectively, while for low involvement product, like and dislike is the only variable to be considered in choosing gagman ad model.