• IEIE Transactions on Smart Processing and Computing
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• v.5 no.4
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• pp.283-288
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• 2016

Optimizing the number of ad clicks is a large-scale learning problem that is central to the multi-billion-dollar mobile advertising industry. There are currently several optimization methods being used, including ad mediation and ad positioning. Recently, researchers have recommended using ad refresh interval as a new method for optimizing mobile advertising. This paper applies that new method to optimize content duration for mobile ads. The result achieved from this optimization study could further increase revenue for mobile advertisers and publishers. This research has high applicability for the growing mobile advertising industry. It also lays out a solid background for future research in this promising area.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.866-876
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• 2013

For the purpose of creating or maintaining a favorable customers' attitude tourism service firms use an advertising as a communication tool by changing ad-execution formats. Affective or informational ad-executions are normally applied for the service industry. In this study ad-attitude, products attitude, and purchase intention are tested whether the variables would be influenced by the ad-execution formats. As the result the study found that Ad-attitude influenced on product attitude but not on purchase intentions in the affective ad-execution format, whereas the Ad-attitude influenced both on product attitude and purchase intentions.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.585-595
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• 2022

This study confirmed the effect of attitude factors on advertisement effect for the purpose of producing effective webtoon advertisement and suggesting media execution strategy. Data were collected using the experimental method. The research results are as follows. First, it was found that only the attitude of advertisement had a significant effect on the advertisement attention when the form of the webtoon advertisement was general format type ad. Second, when the form of webtoon advertisement was general format type ad, advertisement attitude and product attitude had a significant effect on advertisement click intention. Third, when the placement of the webtoon advertisement was inserted in the middle of the webtoon, the advertisement attitude had a significant effect on the advertisement attention. Fourth, when the product of the webtoon advertisement was an experience product, it was advertisement attitude that had a significant effect on advertisement attention. This study is valuable in that it proposed a strategy for producing webtoon advertisements and executing media through experimental research.

• The Research Journal of the Costume Culture
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• v.22 no.1
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• pp.112-125
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• 2014

The purpose of this study was to compare the effects of internet fashion advertisement (Ad) formats according to university students' online lifestyle. Static banner, rich media, floating, shopping, and target advertisement were selected as stimuli and a self-administered questionnaire was used for data collection. SPSS PC (Ver. 16.0) was used for factor analysis, ANOVA, and Chi-square test. Factors of online lifestyle were economy, early adaption, cyberspace activity, sociability, innovation, and entertainment, and subjects were segmented into online activity (OA) retard group, OA mania group, hedonic early adapter group, and OA intermediate group. OA retard group was positive to a static banner Ad with intimacy, and OA mania group and OA intermediate group were positive to a static banner Ad with confidence, attention, and intimacy and rich media Ad and floating Ad with confidence and attention. Hedonic early adapter group was positive to a target Ad with attention and intimacy. Internet shopping mall managers should select internet Ad format after segmenting their customers according to OA lifestyle.

• Proceedings of the Korean Information Science Society Conference
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• 2010.06d
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• pp.190-195
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• 2010

Vehicular ad hoc networks (VANETs) have a number of interesting applications to preserve road safety, notify users about changed road/traffic condition, handling post accident hazards and moreover service oriented applications to make the travel convenient to the drivers. Use of common information format for diverse applications enables the application developers to easily design flexible information dissemination system for new applications or add new features to existing application. This paper introduces a common information format for various applications in VANETs. The main goal of the paper is to design generalized distributed architectures for vehicular networks, which considers diverse application development scenarios and uses common information format. The proposed architectures enable the application developers to flexibly disseminate information to affected or interested user. In this paper, we have given a detail description of each component of the architectures and how they communicate with each other. In future, we will implement the proposed architecture using suitable simulator.

• Journal of Communications and Networks
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• v.13 no.1
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• pp.43-49
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• 2011

In this paper, a new medium access control (MAC) protocol entitled three-phase multiple access with continual contention resolution (TPMA-CCR) is proposed for wireless multi-hop ad hoc networks. This work is motivated by the previously known three-phase multiple access (TPMA) scheme of Hou and Tsai [2] which is the suitable MAC protocol for clustering multi-hop ad hoc networks owing to its beneficial attributes such as easy collision detectible, anonymous acknowledgment (ACK), and simple signaling format for the broadcast-natured networks. The new TPMA-CCR is designed to let all contending nodes participate in contentions for a medium access more aggressively than the original TPMA and with continual resolving procedures as well. Through the systematical performance analysis of the suggested protocol, it is also shown that the maximum throughput of the new protocol is not only superior to the original TPMA, but also improves on the conventional slotted carrier sense multiple access (CSMA) under certain circumstances. Thus, in terms of performance, TPMA-CCR can provide an attractive alternative to other contention-based MAC protocols for multi-hop ad hoc networks.

• Proceedings of the Korean Information Science Society Conference
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• 2001.10c
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• pp.268-270
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• 2001

현재 ad hoc의 연구 방향은 무천 기반의 패킷 라우팅에 관련된 것이 대부뿐 이러 네트워크 토폴로지 생성에 대한 연구는 거의 진행된 것이 없다. 현재 대부분의 ad hoc 네트워크는 대표적인 싱글 채널 방식인 broadcast 기반의 무선 미디어 방식을 물리적 계층을 사용하며, 이를 기반으로 이동 노드의 무선 범위 제한을 극복하기 위한 형태로 네트워크 토폴로지를 형성한다. 블루투스(B1uetooth)는 frequency hopping(FH) 방식을 사용하므로 연결 설정 과정에서 동기화 과정이 반드시 요구되며, ad hoc 네트워크을 형성을 위해 다중 채널을 사용한다. 따라서 블루투스와 같이 다중 채널을 물리적 계층으로 사용하는 네트워크에서는 싱글 채널 방식과 달리 명시적으로 토폴로지를 형성하기 위한 메커니즘이 요구된다. 본 논문에서는 다중 채널과 블루투스가 탑재된 노드의 이질적 특성을 고려한 스캐터넷(Scatternet) 구성 메커니즘을 제안한다. 본 메커니즘은 칵 노드의 전력 상태와 이동성 정보를 바탕으로 스캐터넷의 마스터와 브리지 노드틀 선택 함으로서 효율적인 네트워크 토플로지를 구성한다.

• Journal of the Institute of Electronics Engineers of Korea CI
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• v.44 no.5
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• pp.28-37
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• 2007

IEEE 1451 standard defines an interface for network and transducer. In this paper, We propose an architectural model to configure data acquisition system and wireless smart sensor node based on IEEE 1451 standard. Proposed Network Capable Application Processor(NCAP) supports the task of data acquisition and communication for smart sensor node and network. The NCAP is able to reconfigure without interrupting the functionality of the wireless sensor node and receives the critical information of transducer using the DB. Smart sensor node is able to provide the basic information of sensor in digital format. This digital format is called Transducer Electronic Data Sheet(TEDS), is capable of plug-and-play capability of wireless sensor node and the NCAP. We simplify the format of TEDS and template to apply to wireless network environment. information of TEDS and template is transmitted using ad-hoc routing. This study system uses body temperature sensor and ECG(Electrocardiogram) sensor to provide the medical information service. The format of template is selected by data sheet of the sensor and reconfigured to accurately describe the property of the sensor. DB of NCAP is possible to register new template and information of the property as developing new sensor.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.345-358
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• 2019

In this study, we wanted to identify the level of ad avoidance, type of ad avoidance and predictors that affect ad avoidance according to mobile ad formats. A survey was conducted on users who had experienced mobile ads and a total of 276 responses were used for the analysis. Studies showed that push ad had the highest level of avoidance. In addition, when looking at the type of ad avoidance, the highest ad avoidance type was immediate ad avoidance in all established ad formats and the lowest ad avoidance type was prior ad avoidance. The results of predicting ad avoidance showed that among 11 independent variables, perceived intrusive variable had a positive (+) effect in all ad formats except push ad and attitude toward mobile ad variable had a negative (-) effect in the push ad. This study is meaningful in that it was a comprehensive comparative analysis by subdividing the advertising formats implemented in mobile. This study is also meaningful in that studying how ad avoidance levels and avoidance types differed accordingly and what were the variables that affect ad avoidance. It also had the practical significance that could help establish an efficient ad execution strategy that reflected the characteristics of mobile devices.

• Archives of design research
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• v.15 no.3
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• pp.157-166
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• 2002

This research verified advertising effect according to ad information format and layout based on resource-matching theory. Existing researches suggested inconsistent results that it's effective to design advertising easy to understand by using factual information presentation and integrated layout or it's effective do design difficult advertising to understand by using explanatory information presestation and separate layout. The result of this study suggest that advertising effect by advertising design style is different according to situational elements such as motivation level of information processing and brand hierarchy. The results show that, in the high prestige brand, easily designed advertising using factual information presentation and integrated layout is more effective because consumers make favorable inference by remained cognitive resources. Contrary to this in the low prestige brand, not easily designed advertising using explanatory information and separate layout is more effective because consumers have no remained cognitive resources so that they concentrate on advertising itself.