• 한국의류학회지
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• 제33권10호
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• pp.1590-1600
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• 2009

This study investigates the fashion lifestyles and the effect on clothing purchase behavior by female consumers living in Mumbai India. Data were collected from 129 Indian women in their teens to thirties living in Mumbai and were analyzed by factor analysis, cluster analysis, one-way ANOVA, Duncan test, ${\chi}^2$-test, frequency analysis using SPSS 12.0. The results of this study are as follows. Five factors of fashion lifestyle are identified: fashion consciousness, price orientation, advertisement/brand orientation, being aware of others, and tradition orientation. Female consumers were classified into four groups based on fashion lifestyle factors: display/brand oriented group, active profit seeking group, fashion oriented group, and a tradition oriented group. There were significant differences among the fashion lifestyle groups on five criteria (latest fashion, price, commonality with existing clothing, size, and the distance to the store) out of the 13 criteria. The display/brand oriented group showed high scores on the latest fashion and size. The active profit-seeking group generally showed high scores on all five factors. The fashion oriented group showed high scores on latest fashion and commonality with existing clothing when buying clothes. Finally, the tradition oriented group showed high scores only on the distance to the shop, while they (the tradition oriented group) showed low scores on the other criteria. The examination on the actual conditions of clothing purchase among fashion lifestyle groups showed that only the monthly expenditure for clothing is significantly different. The display/brand oriented group and active profit seeking group spent more on clothing than the other two groups.

• 한국의류학회지
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• 제25권2호
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• pp.228-236
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• 2001

Economic crisis in Korea since December 1997 had tremendously affected consumer behavior. This study examined consumer perception of the economic crisis and investigated its impacts on consumer ethnocentrism and purchase behaviors of foreign products. Two product categories of clothing and cosmetics were selected fro empirical testing. Data were obtained from a questionnaire survey to female consumers in Korea during September 1998, and 468 responses were analyzed. The consumer perception of the economic crisis(PCEP) scale was developed for the study. Correlation and regression analyses revealed: 1) the positive relationship between PCEP and consumer ethnocentrism(ETHN); 2) the positive effects of attitude toward foreign products(ATTI) on actual purchase of foreign products since the economic crisis(PB) and on purchase intention of foreign products(PI) for both clothing and cosmetics; 3) the negative effect of ETHN on PI for both product categories; and 4) the negative effects of PCEP on PB and PI for clothing.

• 한국의류산업학회지
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• 제8권1호
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• pp.113-122
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• 2006

The purpose of the study was to identify the motives of women's appearance-management behavior, and examine how women perceived the appearance -management behavior and pursuit of ideal body image. The depth interview method was managed to five female subjects who had experiences in plastic surgery and obesity treatment. The instance analysis used in this study. The results were as follows : There were four types of women's appearance-management behavior. First, women perceived themselves by using other people's evaluation, and it was the first motive of appearance-management behavior. It shows that appearance is not based on the real self-image but is the evaluated self-image by others. Second, women were willing to suffer the pain in the plastic surgery and obesity treatment by the expectation of appearance improvement. It means the result of reducing the difference between the actual self-figure and the ideal self-image. Third, the sexual discrimination culture had an influence on appearance-management behavior. It seems the sense of male superiority spreaded over the Korean society. Lastly, women improved self-satisfaction and self-esteem through their physical appearance as an alternative method for better life.

• 패션비즈니스
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• 제16권3호
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• pp.125-135
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• 2012

Since knitted textile products mostly do not require long span of time from the conception to the final products, they have lead the fashion trends during the recent decades. Developments in the textile engineering industries, and computer software and hardware industries have made the 3D virtual clothing software system easily accessible by the fashion/textile industry personnel. The simulated models of apparel products using the state-of-the-art virtual clothing systems are, however, not the replica of real-world garments. Moreover, the garments do not maintain fixed shapes during wearing. Deformations at low external stress lead to difficulties in predicting the behavior of the knitted garments. Therefore, there is a need to compare the differences in appearances, textures, or other related properties between simulated fabrics and actual fabrics. Three knit stitches including jersey, rib, and cable stitches are examined in this study. The differences between fluffy thick yarns and thin yarns are also compared using 3D scanning and surface reconstruction. Obtained three-dimensional data regarding the reconstructed knit specimens would help to build a data base for estimating the behavior of the 3D models of the knitted garments.

• 한국의류학회지
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• 제29권3_4호
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• pp.425-437
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• 2005

The purpose of this study was to identify the categories and contents of the cognitive inferences of both men and women regarding the style and color of clothing. The study was conducted by survey method, using open-ended questions. The data were collected from 420 male/female university students and analyzed by the qualitative method. The main results are as follows: First, cognitive inferences are formed from stereotypes that fall into six categories--appearance, personality, background, behavior, situation, and reaction. Second, there are some differentiations in these stereotypes depending on clothing style and color. Specifically, the amount of exposure represented in the clothing style is a salient features, one that shows situational attribution. Third, the strength of stereotype differs depending on the sex of perceivers: women indicate a stronger tendency to stereotype-based on clothing-than do men. In conclusion, each of cognitive inferences occurs between wearer and the actual perceiver. Stereotypes are important determining factors fDr making cognitive inferences.

• 한국의류학회지
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• 제24권6호
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• pp.907-917
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• 2000

Although interest in the potential and actual usage of the Internet as a transaction medium is increasing, the market for fashion merchandise on the Internet in Korea has yet to take off. As the Internet environment is expected to bring about a transformation of conventional consumer buying behavior, the purpose of this exploratory research is to investigate the buying behavior of fashion products on the Internet to identify relevant concepts and generate hypotheses for further empirical research. The research methods selected for the study were observation and in-depth interview. Twelve subjects who had purchased fashion products on the Internet were selected and interviewed. Those who could not participate in face-to-face in-depth interviews because of the geographic locations were interviewed on-line. The results are as follows: First, subjects went through the stages of shopping motivation stage, site choice behavior stage, in-site behavior stage, and postpurchase behavior stage. Second, a model was extracted for each shopping stage, and a final model was completed based on comparisons with the participants processes. The information content of each phase was discussed. Finally, each participant was classified using their purchasing process, revealing six possible mixed usage patterns of the Internet marketing system and the traditional marketing system.

• 복식
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• 제51권8호
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• pp.13-24
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• 2001

With development of our society, the Hanbok, which is the traditional clothing of our country, is mainly used only on the festive days or marriage ceremony or so as a ceremonial dress and seems lack in wearing as plain clothes. But in the other hand. with general public became no more unfamiliar with the representation of Korean realities and accepted them as a part of life in 90', the modernized Hanbok that features seasoning the practicality into the aesthetic natures of the traditional Hanbok has been rooting in our country. The existing researches on the modernized Hanbok, however. are focused only in the design of the modernized Hanbok, the present conditions of the modernized Hanbok business and the actual condition of the modernized Hanbok, and the aspect in systematic research on the customers'purchasing behavior is weak in comparison with other areas. The goal of this research, by focusing in the value which is the most basic concept of psychological components indicating the customers' behavior, was : first. to make clear the value of the modernized Hanbok and divide the customers into various groups : second, to make clear the characteristics on the population statistics by the groups divided on the clothing value : third, to make clear the individual differences among the customers of the modernized Hanbok : and forth, to make clear the basis on which to estimate the modernized Hanbok by the customers'groups. This research adopted the surrey inquiry. The first investigation is carried out on the modernized Hanbok purchasers and salesmen in Insa-dong where the modernized Hanbok business is massed. As correction and complement for the first investigation. the final investigation is carried out in Oct. 2000 with the 480 persons from twenties to sixties consisting of the modernized Hanbok purchasers and experienced persons in wearing it.

• 한국의류학회지
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• 제16권3호
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• pp.299-314
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• 1992

The purpose of this study was to classify male students by categories based on fashion image and to describe the resulting categories in terms of lifestyle, shopping behavior and demo-graphic variablls. Data were obtained from questionnaires completed by 791 male students in Seoul during the fall of 1991. Descriptive profiles of the four categories were developed by ideal and actual fashion image, lifestyle, and demographic characteristics. Young-Attractive and Fashionable-Harmonious types were preferred by older students while Decert-Practical and Unremarkable·Passive types were preferred by younger students. Fashionable images were more related to material-oriented, active-leisure, and sociable lifestyle factors. Fashionable and low price image factors were important in the market segmentation of male students.

• 한국의류산업학회지
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• 제24권4호
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• pp.418-430
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• 2022

This study aims to analyze consumers' purchase decision-making process of buying avatar fashion items on the Metaverse platform. Drawing on the connection between the self-expression tendency of the MZ generation and that of avatars in the Metaverse, this study uses a qualitative research method to analyze how consumers express their self-image through the appearance of their avatars. Unlike previous studies on the clothing purchase decision-making process, this study shows that purchasing and consumption behavior involve the following six stages: recognizing desire, collecting information, evaluating alternatives, making purchases, evaluating the consumption, and post-purchase action-taking. In the first stage of the purchase decision-making process, consumers' desire arises with self-image expression and confirmation. In the second stage, consumers have a high tendency to shop in the best item category. In the alternative evaluation stage, consumers tend to seek items that match their highest standard while considering their personal preferences. In the fourth stage, when making actual purchases, unplanned purchase behavior often occurs along with an active practice of alternative evaluation. In the fifth stage, the evaluation of the consumption shows that consumers achieve satisfaction by applying a style to their avatars that they are unable to try in the real world. In the last stage, consumers often use their purchases to communicate their various styles with other online consumers. Therefore, we conclude that the online purchase decision-making process differs from the offline process as it is divided into six stages.

• 패션비즈니스
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• 제10권4호
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• pp.45-54
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• 2006

This study analyzed the purchasing behavior for underwear, with the subjects of pregnant women, and the trend of its fit preference and thereby looks into the practices of their clothing life to provide the basic data for the formation of maternity clothing industry, focusing on the underwear development in response to pregnant women's body type features. The conclusion were as follows: 1. The analysis of underwear wearing practices for the women in the pregnancy of eight months or longer and those after the delivery within one month showed that about 80-90% of them wore panties or brassieres and about 70% of them did not wear girdles, thus with a lower level for girdles than for panties or brassieres. 2. The surveys of the satisfaction and fit for two designs each with the high wearing frequency did not show any relatively significant difference in assessment by the design. The analysis of the satisfaction by the part with the maternity underwear indicated that in the case of panties the respondents were dissatisfied with the length as to be long, and also dissatisfied with waist circumference, abdomen circumference, private parts, and groin as to be small, reflecting that the circumference coverage of the panties in the market was not effectively managed.