• Title/Summary/Keyword: Active audience

Search Result 89, Processing Time 0.02 seconds

A Study on Policy for the Introduction of Terrestrial Multi-Channel Service (지상파 다채널 서비스 도입을 위한 정책방안 연구)

  • Park, Won-Jun
    • The Journal of the Korea institute of electronic communication sciences
    • /
    • v.8 no.12
    • /
    • pp.1825-1832
    • /
    • 2013
  • Since domestic terrestrial DTV transition introduces the need for a multi-channel service as raised again to multi-channel service is being promoted. Current terrestrial broadcasters to realize multi-channel services are provided jointly countermeasures. Multi-channel services also active in policy-making of Korea Communications Commission. Therefore, in this article, terrestrial technical issues that arise in multi-channel services and services for the implementation of policy measures were proposed. Therefore, in this article terrestrial technical issues that arise in multi-channel services and services for the implementation of policy measures by looking at the future terrestrial multi-channel service to pursue the direction and policies of regulatory agencies aims to help.

An Analysis of Meaning Construction between Texts and Pictures in Children's Picture Diaries (아동의 그림일기에 나타난 글과 그림 간의 의미 구성 방식)

  • Seo, Soo Hyun;Ok, Hyounjin
    • Korean Journal of Child Studies
    • /
    • v.34 no.4
    • /
    • pp.163-177
    • /
    • 2013
  • Digital technology has advanced rapidly and it is anticipated that multimodal ways of meaning-making will become increasingly important. Consequently, teaching multimodal literacies is becoming a major issue in education. This study focuses on the use of picture diaries as a means of teaching multimodal literacies. Picture diaries are one of the basic and unique multimodal texts used in lower elementary level classes in Korea. A further advantage is that it is a promising text model which can be taught in unplugged ways. In order to explore the educational implications of using such picture diaries, this study sought to analyze the ways in which twenty four $1_{st}$ graders in an elementary school constructed meaning with written language and pictures in composing picture diaries. 251 picture diaries composed during several months of their $1_{st}$ grade period were analyzed based on the constant comparative method. The results indicated that the students utilized both written language and pictures in diverse and creative ways to provide their audience with more comprehensive meaning. These results indicate that teachers need to consider their students as active multimodal meaning-makers and provide their students with more opportunities to practice multimodal meaning-making and share their experiences.

Fashion Style of Homme Fatale Image Represented in the Trendy Teleplays of Korea (국내 트렌디 드라마에 나타난 옴므파탈 이미지의 패션 스타일)

  • An, Hyun-Joo
    • The Research Journal of the Costume Culture
    • /
    • v.18 no.5
    • /
    • pp.857-871
    • /
    • 2010
  • As the selective role model for the public and the creators of fashion style, the characters of homme fatale image presented in the Korean 'trendy' teleplays have significant influence on the audience. In this study, the concept of homme fatale, is defined, and the inherent meaning of this recent coinage(homme fatale) and the characteristics of the image are discussed. And then, the fashion styles classified into homme fatale image are exhaustively analyzed to find out the recent trends of men's fashion which represent the new masculine image and its meaning. According to the result of this analysis, the fashion styles of homme fatale image, which expresses the new image reflecting the traits of contemporary men, can be subdivided into traditional classic style, modern dandy style, easy casual style, and glam sexy style. Traditional classic style represents perfect masculine image with its dignity and formality, while modern dandy style expresses the modern, urban, elegant, and refined images. Easy casual style emphasizes the active and liberal image of men, and the glam sexy style tries to stress the sexual attractiveness of men. These fashion styles are important elements which express not only the characteristics, the social status, the jobs but also the psychology of the characters, and they present the various fashion styles expressing the masculine sexuality.

On the Relationship between College Students' Attitude toward the Internet and their Self-directed English Learning Ability

  • Park, Kab-Yong;Sung, Tae-Soo;Joo, Chi-Woon
    • Journal of the Korea Society of Computer and Information
    • /
    • v.23 no.2
    • /
    • pp.117-123
    • /
    • 2018
  • This article is to investigate the possibility that project-based classes introducing mobile phones can replace the monotony of traditional classes led by teachers as well as they can encourage students to take active part in the classes to some extent. The students in groups choose a genre for their own video projects (e.g., movie, drama, news, documentary, and commercial) and produce the video contents using a mobile phone for presentation made at the end of a semester. In the sense that the students are allowed to do video-based mobile phone projects, they can work independently outside of class, where time and space are more flexible and students are free from the anxiety of speaking or acting in front of an audience. A mobile phone project consists of around five stages done both in and outside of the classroom. All of these stages can be graded independently, including genre selection, drafting of scripts, peer review and revision, rehearsals, and presentation of the video. Feedback is given to students. After the presentation, students filled out a survey questionnaire sheet devised to analyze students' responses toward preferences and level of difficulty of the project activity. Finally, proposals are made for introduction of a better mobile phone-based project classes.

Using Mobile Phones in EFL Classes

  • Sung, Tae-Soo;Park, Kab-Yong;Joo, Chi-Woon
    • Journal of the Korea Society of Computer and Information
    • /
    • v.22 no.6
    • /
    • pp.33-40
    • /
    • 2017
  • This article is to investigate the possibility that project-based classes introducing mobile phones can replace the monotony of traditional classes led by teachers as well as they can encourage students to take active part in the classes to some extent. The students in groups choose a genre for their own video projects (e.g., movie, drama, news, documentary, and commercial) and produce the video contents using a mobile phone for presentation made at the end of a semester. In the sense that the students are allowed to do video-based mobile phone projects, they can work independently outside of class, where time and space are more flexible and students are free from the anxiety of speaking or acting in front of an audience. A mobile phone project consists of around five stages done both in and outside of the classroom. All of these stages can be graded independently, including genre selection, drafting of scripts, peer review and revision, rehearsals, and presentation of the video. Feedback is given to students. After the presentation, students filled out a survey questionnaire sheet devised to analyze students' responses toward preferences and level of difficulty of the project activity. Finally, proposals are made for introduction of a better mobile phone-based project classes.

Spatial characteristics of the Mise en scéne in Peter Zumthor's Architecture (피터 줌터 건축의 미장센적인 공간특성)

  • Park, Ju-Seok;Kim, Dong-Jin
    • Korean Institute of Interior Design Journal
    • /
    • v.25 no.3
    • /
    • pp.40-50
    • /
    • 2016
  • The purpose of this study is to investigate the mise-en-$sc{\acute{e}}ne$ characteristics to direct an emotional atmosphere. It also analyzed whether these characteristics are reflected in how the work of Peter Zumthor. First, a theoretical consideration base on the distinction between montage and mise-en-$sc{\acute{e}}ne$, the research on space directing techniques in film. In particular, research on the mise-en-$sc{\acute{e}}ne$ around the technique of deep focus, long-take, charade. It also examines the mise-en-$sc{\acute{e}}ne$ tendencies that appear in the painting art, philosophy and psychology to deepen understanding. It should understand the mechanism by going to complete the meaning. Based on this, in terms of mise-en-$sc{\acute{e}}ne$ to analyze the space directing of Peter Zumthor. And the features of mise-en-$sc{\acute{e}}ne$ has its significance in having a look at whether there is any correlation in the 'Atmospheres' directing of Zumthor. As a result, the mise-en-$sc{\acute{e}}ne$ is active, multi-layered, ambiguous, uncertain, becoming and enables an open interpretation in terms of audience.

Anti-crisis Communications in Legal Discourse in Terms of Ensuring Information Security

  • Gorai, Oleg;Ohar, Emiliya;Snitsarchuk, Lidiya;Polulyah, Ruslan;Druzhynin, Serhii
    • International Journal of Computer Science & Network Security
    • /
    • v.22 no.7
    • /
    • pp.103-108
    • /
    • 2022
  • Mass media in the digital age are not only one of the most important elements of the information society but also a strategic resource for its development. Effectively implemented communication makes it possible to build connections not only between individuals, but also between social institutions and representatives of various generational groups of the mass audience, as well as ensure information security in a crisis period. At the same time, in the context of a constantly increasing amount of information flows, more and more often "a person loses the ability to independently think, analyze, and critically perceive information." At the same time, "imposing" on the representatives of this or that society, through the content of multi-format mass media or active authors of social networks, a certain point of view on the problem becomes a completely realizable task. Thus, the main task of the study is to analyze the anti-crisis communications in legal discourse in terms of ensuring information security. As a result of the study, current trends and prerequisites of anti-crisis communications in legal discourse in terms of ensuring information security were revealed.

Exploring How Gamification Design Drives Customers' Co-Creation Behavior in Taiwan

  • CHEN, Tser-Yieth;HUANG, Yu-Chen;LI, Pei-Fang
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.9 no.4
    • /
    • pp.109-120
    • /
    • 2022
  • This study has incorporated the mechanics-dynamics-emotions (MDE) and two behavioral learning paths to investigate the customers' co-creation behavior in Taiwan. The intuitive path begins with a gamification design that reflects the customers' proactive and innovative behavior; the cognitive path begins with persuasion knowledge remarks based on rational and reactive reasoning. These two paths conclude what forms user co-creation. The study collects data of 505 active social media users in Taiwan and employs structural equation modeling. The empirical findings demonstrate persuasive knowledge and gamification design are significantly associated with self-reference, and in turn, positively associated with co-creation. It indicates that cognitive behavior plays the main role in forming co-creation. Participants are more drawn to co-creation behaviors by the marketing contents that prompt reactive behaviors than proactive ones. Therefore, marketing managers can use appropriate stimuli to enhance co-creation behavior. Companies can design activities related to users, and more accessible for reactive, instead of proactive behavior, i.e., asking for their initiatives. It also suggests that companies' marketing campaigns should involve key opinion leaders matching the product image and the target audience's preferences. The novelty of this study is to introduce a novel augmented MDE framework to extend the "dynamics" into the incubation and implementation stage.

Distribution and Evaluation of News on Portals: How News Use and Engagement Influence Portal News Credibility

  • Najin JUN
    • Journal of Distribution Science
    • /
    • v.21 no.7
    • /
    • pp.1-9
    • /
    • 2023
  • Purpose: This study aims to understand if heterogeneous news is evenly consumed and distributed on portals as it examines people's news use and engagement behaviors and news credibility. Focusing on the four behaviors of news use, i.e., viewing news by keyword search, viewing news from subscribed sources, viewing news from the list of most-viewed news, and reading comments, and the three behaviors of news engagement, i.e., sharing news, 'liking' or 'recommending' news, and posting comments, this study investigates the relation between each of the behaviors and portal news credibility. Research design, data and methodology: From 2022 News Audience Survey in Korea, this study conducts a regression analysis to investigate the relations between each behavior and news credibility. Results: The results show a positive relation for the former two news use behaviors and the latter two news engagement behaviors, and a negative relation for the latter two news use behaviors. Conclusions: The positive relations between active news use and engagement behaviors and portal news credibility indicate that news consumers are more likely to use and engage in attitude-consistent news rather than attitude-challenging news, implying that heterogeneous news is less likely to be consumed and distributed evenly on portals across all news users.

Interactive Usage of Social Media for Contents Provider : Focusing on Twitter Activities of the TV Series (콘텐츠 공급자의 양방향적인 소셜 미디어 활동 연구 사례: TV 드라마 <한니발>의 트위터 활동을 중심으로)

  • Nam, Myoung Hee;You, Eun-Soon
    • Journal of Digital Contents Society
    • /
    • v.16 no.4
    • /
    • pp.565-573
    • /
    • 2015
  • The development of social media in the 2000s led the unspecified individuals to band together for common interests. Social networking services served as a far-reaching tool for sharing different thoughts and interpretation of the pop culture and helped people build up close relations driven by their common interests for certain works of the pop culture. This Study introduces the TV Series as a case that displays specific patterns of communication between its producer and viewers. Producer Bryan Fuller of the Series as well as key production staffs were quite active on social networking sites with the understanding of what the audience desired and the willingness to sympathize with them, which were eagerly welcomed by the dedicated audience whose number, though, was not big. For the Hannibal production team, SNS was a means for them to just be consumers who appreciate the work instead of solely being the content provider. Their approach is quite different from unilateral marketing approaches employed in the past. Through this case, the Study aims to suggest that social networking sites serve as a powerful medium connecting producers and viewers or as an information hub, and that how interactive contents shall be delivered in the new media environment to be effective.