• Title/Summary/Keyword: Active Public Relations

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Factors Affecting Active Early Detection Behaviors of Breast Cancer in Outpatients (외래내원 여성의 적극적 유방암 조기검진행위 영향 요인)

  • Lee, Chang-Hyun;Kim, Hyun-Ju;Kim, Young-Im
    • Women's Health Nursing
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    • v.16 no.2
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    • pp.126-136
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    • 2010
  • Purpose: This study was done to evaluate factors affecting active early detection behaviors of breast cancer and performance rate of breast self examination (BSE), physical examination and mammography. Methods: The participants were 264 women from an outpatient breast clinic of a university hospital and materials were collected from March 2007 to February 2008 using a structured questionnaire. The data were analyzed using $x^2$ test, logistic analysis. Results: The rate for BSE was 58.3%, for physical examination, 55.3% and for mammography experience, 63.4%. Women with all of these active early detection behaviors accounted for 31.8% of the participants. Various factors such as age, income, marital status, and menopause showed increased significant performance rate. The explanation power of logistic model was 48.5%, and was significant for age, income and health belief. Factors related to high performance rate were being over 40 years of age, high income and high health belief score. Conclusion: Active early detection behaviors were not high in spite of marked increases in breast cancer incidence. Encouragement for women practicing early detection behavior is important, but there is also a need to develop interest and support for the low performance group. More sustained education and public relations are needed to further improve active early detection behavior.

A Survey of Medical Students' Social Participation and Direction in Medical Education (사회참여에 관한 의과대학생의 인식 조사와 의학교육의 방향)

  • Lee, Song I;Chang, Dong-ho;Park, So Youn;Yoon, Tai Young;Kwon, Oh Young
    • Korean Medical Education Review
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    • v.20 no.2
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    • pp.103-111
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    • 2018
  • In the ever-changing medical environment, the social participation of medical doctors is becoming more necessary. Currently, there is not enough participation or action by doctors within our society due to reasons such as a lack of educational curriculum in this area. This study aimed to investigate medical students' opinions and attitudes about social participation and action. A total of 438 medical students were surveyed about their attitudes toward doctors' relations with the public, social participation, social action, and medical education for social participation or action. Regarding doctors' relations with the public, participants responded that the government (73.5%) and the media (82.0%) were causing social distrust of doctors, and more than 70% of the respondents answered that doctors were passive when it comes to social participation. When asked about social participation and social action, 76.7% of the students surveyed had experienced social participation, and 28.3% had experienced taking social action. A total of 73.4% of the students answered that medical education needs to be changed, and it is necessary to introduce subjects such as sociology and law to improve social participation and action. The results are significant in that they show medical students' thoughts on social participation and social action as doctors in the Fourth Industrial Revolution. We believe that a change of medical curriculum to promote active and collaborative social participation by doctors is necessary.

Problems and countermeasures of the private security industry according to the current situation

  • Park, Su-Hyeon;Choi, Dong-Jae
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.12
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    • pp.315-320
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    • 2020
  • The purpose of this study is to analyze and interpret the current situation of private security companies·guards for the past three years, security companies by size, general·special (new education), and qualification system provided by the Police Agency, Security Association, etc. It provides a theoretical foundation for private security and provides a new perspective for interpreting private security. As a result, through the current situation, this private security has a concentration of metropolitan area and facility security, an abnormal personal protection company contrast, the number of personal protection institutes, there is a special security shift to regular jobs, and the current continuous education On the other hand, the education of special security guards has been shown to be limited. In the qualification system, the utilization of security instructor qualifications and the utilization and public relations of personal probation officer qualifications will appear. The current state of typical private security is as follows. The first is the balanced development of private security and the clarity of business divisions. Second, the quality of private security education and educational institutions must be high. Third is the recognition of the qualification system and active public relations.

Comparision for Hospital P. R. Activities among Large General Hospitals (병원홍보실태에 대한 비교연구)

  • Lee, Hae-Jong;Na, Yu-Mi;Shin, Hee-Young
    • Korea Journal of Hospital Management
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    • v.1 no.1
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    • pp.1-20
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    • 1996
  • This study is purposed to compare PR activities among the 5 large hospitals in Seoul and Kyonggido. The research methods are used in interview survey for employees and Questionnaires survey for patients or their relatives. The 427 patients or their relatives(response rate: 85.4%) were surveyed. The hospital which is below, is more active than any others in special PR activities. 1. Distribution of hospital information books: E, P, A 2. Distribution of calendar: P 3. Broadcast in hospital: E 4. Education of employees about PR : E, A 5. Education of employees about service: all hospitals are active. The PR sectors are organized under the Department of planning(S,J,E) or CEO(P,A). And the budget of PR activities is almost a similar level among all. The degree of recognition and utilization for PR activities is not different among hopitals by the sociodemographic variables of patients. And the average of correlation ratio between recognition of each hopital's PR activities and its utilization is 62.01%(range:51.29%-67.98%) average.

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A Study on the Strategic Practical Use Plan of Trade Show (무역전시회의 전략적 활용방안에 관한 연구)

  • LIM, Cheon-Hyeok;PARK, Nam-Kyu
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.66
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    • pp.241-261
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    • 2015
  • About trade show strategic practical use plan, sought practical use plan hereafter with problem in 5 side. First, need that supply reliable and objective information about exhibition utilizing active public relations of domestic trade show certification system and international certification system. Second, I need to reinforce budget support estimation to expand governmental budget support and strengthen professionalism of exhibition operation. Third, need to seek globalization strategy of exhibition industry concretely to overcome realistic limit of domestic exhibition industry. Institutional improvement for long-term public information of exhibition and participation company's satisfaction raising and infra for gallery's management result should be established. Fourth, need excavation of various first-hand field marketing that can dig various interaction method with customers and invite new customers by booth exhibition. Fifth, need professional worker positivity, deflation that fulfill knowledge that is adapted, and precedes in environment worldwide exhibition industry training actively universal exhibition industry professional worker. Foreign exhibition is an one of marketing tactics that is generalized that can approach to oversea market in less expense relatively. To measure exactly fact and participation result of exhibition that select suitable exhibition in one's own company's marketing goal in company's standpoint that participate in exhibition according as exhibition number is increased and function of exhibition is diversified became difficult.

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A Study on the Analysis about Assessment Items of the Eco-friendly Certified Schools' Indoor Environment through the Cases (친환경 학교건축물 인증사례를 통한 실내환경 평가항목에 대한 분석 연구)

  • Lee, Yong-Hwan
    • KIEAE Journal
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    • v.9 no.1
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    • pp.3-10
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    • 2009
  • There are more interests and studies to change the buildings into eco-friendly spaces as the present age recognizes nature-friendly environment more and more. In response to this trend, the government reinforces regulations for the variety of the eco-friendly buildings using a certification system. The eco-friendly certification system which was started only for residing since 2002, and this has been now for schools that are the spaces of the students who will lead the future since March 2005. The purpose of this study is to help understanding of the eco-friendly buildings, and to popularize and activate those as developing and making up for the classification system, evaluation items, detailed standards to evaluate them more precisely by analysing eco-friendly planning features and data of the eco-friendly certificated schools. This study selected 15 eco-friendly certified schools among the schools certified by the Ministry of Land, Transport, and Maritime Affaires since 2005, and analyzed evaluation result. After the analysis, I had a thorough grasp of the point distribution of the each building, analyzed the cause of the low points or no points, and tried to find the improvements. There should be continuing adjustment and complement for the evaluation items and detailed standards, and these should be applied to models as well as certified schools. Active public relations are also needed to educate the public and elevate their participation.

An Influence of Tourists' Selective Inclination of Destination on their Tour Satisfaction, Revisit and Public Relations (관광목적지 선택속성이 관광만족, 재방문 및 구전에 미치는 영향)

  • Jee, bong-gu
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.1049-1054
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    • 2009
  • Jeju Special Self-governing Province continues to try to attract tourists on the basis of an active investment in the tourist industry. But most of the researches and studies on Jeju Tourism were made on a viewpoint of hardware. Therefore, the researches and studies which are related to 'the inclination of tourists who visit Jeju Island', 'the tourist satisfaction by a selection of tourist destination' and 'tourists' activities after the visit to Jeju Island' are insufficient. Accordingly, this study will support a basic datum needed for formulating a policy of Jeju tourism by closely examining the related influences among the Jeju tourists' inclination, their satisfaction and their activities after a tour of Jeju.

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A Study on the Real Wearing Condition and Preference of Hair Shop Uniform (헤어샵 종사자의 유니폼 착용실태 및 선호도에 관한 연구)

  • Cha, Sujoung
    • Journal of Fashion Business
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    • v.19 no.4
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    • pp.75-91
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    • 2015
  • There is an increased interest in having beauty regardless of ages and sex with improvement of the national income level and increase in social activities. Competition within the beauty service industry is increasing rapidly because of global impact within Korea wave. Thus, active public relations and offering distinguished service in the beauty service industry are important. Also, uniforms play an important role in providing an image differentiated from other brands and presents professionalism to the customer. Therefore, we determined function and design of uniforms required in beauty service industry by researching wearing realities, satisfaction, preferred designs and functions of uniforms from hair shop staff. Functional and aesthetic uniforms play an important role to enhance the staffs' sense of belonging. In addition, it is good for the image of hair shop. Special design mirroring job characteristics with expression of differentiated personalities is needed. However, the research was conducted only in the hair shop in Seoul, Daejeon, and Gyeonggi-do. Further studies on much wider areas will be needed.

A Study on the Recognition of librarians on the Education of Library Space Planning (도서관공간기획 관련 교육에 대한 사서의 인식에 관한 연구)

  • Park, hyejin;Noh, Younghee;Choi, Man-Ho
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.31 no.3
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    • pp.51-77
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    • 2020
  • This research is aimed at contributing to the education related to library space planning by carrying out a questionnaire survey on the recognition of libraries related to the education related to library space planning and supporting libraries in charge of library space planning through the result analysis. The following is a report on the direction and improvement of education based on a survey on the impact on subjects related to library space planning. First of all, education on library space planning should be centered on practical work of space planning. Second, the participation of librarians in the planning process of library space must be considered important for smooth communication with users and experts. Third, it is expected to be necessary to plan education methods and curriculums related to the planning of library space according to the size and budget of the library. Fourth, active public relations regarding library space planning education is necessary. The active promotion of library space education will emphasize the participation and necessity of librarians in space practice, and further contribute to the operation of libraries and the provision of library services to users.

A Study on the Firm Performance Following the Resolution of Investors Information Asymmetry in the Globalized Financial Market (글로벌금융시대의 투자자 정보불균형 해소에 따른 기업성과에 대한 연구 -국내외 기업의 IR공시가 주가에 미치는 영향을 중심으로-)

  • Kim, Kyu-Hyong;Park, Sa-Ngan
    • International Commerce and Information Review
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    • v.7 no.4
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    • pp.325-349
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    • 2005
  • One aspect of the globalization of the financial market after the 1980s is represented by the concurrent monetarization of the national stock markets. As the IR activity is regarded as a new financial productivity measure, the IR activity in the stock market is being emphasized domestically and internationally. This study analyzes domestic IR activities and compares them with foreign IR activities. Specifically the "road show", a typical IR activity, which is known to resolve the information asymmetry between the firm and the investors is analyzed to see the extent of the their value increase impact on the firm. The study employs domestic and international firms that publicly announced "road shows" after April 2004. Event studies are done to see the existence of abnormal return after the public announcement of road shows. Domestic firms were found to have positive IR impacts on the stock prices, but international firms were found to have negative IR impacts on the stock prices. Also it was found that international public announcement of the road show have stronger positive impact on the stock price than domestic public announcement. The investigation of the statistically significant difference of CAR before and after the fair public announcement enforcement rule showed that the positive CAR impact is strengthened after the adoption of the rule. The conclusion is that increase of the firm value after the road show implies that the information asymmetry is reduced by the active IR actions on the firm side. The policy implication is that we have to reassure the understanding of the role of the IR activities. Specifically Korean firms may have to encourage IR activities to share the information of the firms with the investors, which may result in the trustworthy relationship between the firms and investors.

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