• 제목/요약/키워드: Activation Strategy

검색결과 459건 처리시간 0.026초

전자상거래 활성화를 위한 효율적 마케팅전략 (Effective Marketing Strategies for Electronic Commerce Activation)

  • 이승희;조재완
    • 디지털융복합연구
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    • 제2권2호
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    • pp.9-28
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    • 2004
  • The purpose of this study is explore the changes of environment in terms of diffusion of EC and to present effective marketing strategies for Electronic Commerce Activation. This paper focuses on the customer management, Real-Time Responding, and market strategies in Electronic Commerce. EC(Electronic Commerce) that out of the evolution of Internet technology gets a corporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. This paper is focusing the analysing the difference between the e-marketing and traditional marketing and proposing the new strategical marketing mix. On the Electronic Commerce, the 6Cs of marketing - Contents, Community, Commerce, Connection, Communication, Customizing - are being played out quite differently than they normally are off-line. In conclusion, the change in Electronic Commerce environment results in (1) redefinition of customer group, (2) different marketing strategies to fit in Electronic Commerce environment, and (3) changes in customer management, promotion strategy, advertizing appeal.

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전자상거래 활성화를 위한 효율적 마케팅전략 (Effective Marketing Strategies for Electronic Commerce Activation)

  • 이승희
    • 한국디지털정책학회:학술대회논문집
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    • 한국디지털정책학회 2003년도 창립학술대회
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    • pp.381-402
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    • 2003
  • The Purpose of this study is explore the changes of environment in terms of diffusion of EC and to present effective marketing strategies for Electronic Commerce Activation. This paper focuses on the customer management, Real-Time Responding, and market strategies in Electronic Commerce. EC(Electronic Commerce) that out of the evolution of Internet technology gets a corporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. This paper is focusing the analysing the difference between the e-marketing and traditional marketing and proposing the new strategical marketing mix. On the Electronic Commerce, the 6Cs of marketing - Contents, Community, Commerce, Connection, Communication, Customizing - are being played out quite differently than they normally are offline. In conclusion, the change in Electronic Commerce environment results in (1) redefinition of customer group, (2) different marketing strategies to fit in Electronic Commerce environment, and (3) changes in customer management, promotion strategy, advertizing appeal.

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Inhibition of liver fibrosis by sensitization of human hepatic stellate cells by combined treatment with galtanin and TARIL

  • Dong-Oh Moon
    • Journal of Applied Biological Chemistry
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    • 제66권
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    • pp.138-143
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    • 2023
  • Liver fibrosis is caused by metabolic problems such as cholestasis, genetic problems, or viral infections. Inhibiting hepatic stellate cell (HSC) activation or inducing selective apoptosis of activated HSCs is used as a treatment strategy for liver fibrosis. It has been reported that when HSCs are activated, their apoptosis sensitivity to tumor necrosis factor-related apoptosis-inducing ligand (TRAIL) is enhanced because the expression of death receptor 5 is elevated. Finding a natural compound that can enhance the apoptotic effect of TRAIL on HSCs is a necessary strategy for liver fibrosis treatment. It was confirmed here that mangosteen-derived gartanin increased the effect of TRAIL-induced apoptosis by increasing the expression of DR5 in a p38-dependent manner in the hepatic stellate cell line LX-2. Combined treatment with gartanin and TRAIL accelerated DNA cleavage through caspase-3 activation and enhanced antifibrotic effects in LX-2 cells.

오픈 IPTV 서비스의 콘텐츠 다각화 전략 연구 - 참여 콘텐츠의 활성화 전략을 중심으로 (A Study on the Diversification Strategy for Open IPTV Contents with special reference to Activation of Participants)

  • 이상호
    • 디지털콘텐츠학회 논문지
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    • 제11권3호
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    • pp.399-406
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    • 2010
  • 본 연구는 IPTV의 새로운 모델로 제시되고 있는 오픈 IPTV 정책 기반의 참여형 콘텐츠 서비스에 대한 콘텐츠 다각화 전략과 IPTV 기업을 위한 전략적 시사점을 다루고 있다. 본고는 인터넷과 TV의 콘텐츠 특성차이와 참여 콘텐츠 이용고객의 요구 등을 고려하여 IPTV 기업에게 줄 수 있는 참여 콘텐츠 활성화를 위한 시사점을 정리하였다. 이를 위해, IPTV기업의 보유 역량에 따라 다각화하는 차원에서 (1) 콘텐츠의 생산채널의 다양화, (2) 콘텐츠 접근성 개선, (3) 생태계 상생을 위한 일관성 있는 전략 추진 등의 제안을 하였다. 또한, 상기 다각화 전략과 더불어 단말의 품질 차별화를 통해 새로운 수요를 창출하며, 콘텐츠의 다양한 연동을 통해 고객의 만족도를 높이고, 몰입도를 증진하여야 할 것을 제시하였다.

Activation Strategy for the Ship Supply Industry at the Port of Busan

  • Gu, Min-Jin;Ahn, Jin-Woo;Moon, Sang-Young
    • 한국항해항만학회지
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    • 제36권2호
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    • pp.141-148
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    • 2012
  • This study evaluates how activation plans presented by previous research are perceived by employees in the ship supply industry by sample surveys. Another objective of this study is to also assist in the selection of effective activation plans. It is becoming more and more difficult for the Port of Busan to strengthen its competitiveness in the ship supply industry by maintaining the status quo. Much research extending the scope of research subjects in the port logistics industry indicates that the development of the port logistics industry is very important for creating new value for the Port of Busan. The results shows that improvement in the retail structure and government support had a significantly positive correlation between the importance and necessity of the ship supply industry activation.

클래스 부품 검색을 위한 Viewer의 설계 및 구현 (Design and Implementation of a Viewer for Class Components Retrieval)

  • 정미정;송영재
    • 대한전자공학회:학술대회논문집
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    • 대한전자공학회 1999년도 추계종합학술대회 논문집
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    • pp.426-429
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    • 1999
  • Many similar class components are stored in object-storage but the object-storage has needed the retrieval function of correct component for reuse. Accordingly this paper designed the class component retrieval viewer of the object-storage by using the improved spreading activation strategy. Object-storage has made up of information of inheritance relation, superclass, subclass, and we defined the queries about each class function. Also we specified connectionist relaxation of the each class and query, finally we gained retrieval result which showed highest activation value order of class component information including the query function.

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해외 사례를 통한 철도공학의 활성화 방안 (Activation Strategy of Railroad Engineering through Abroad Case)

  • 이태식;이동욱;구자경;박은수
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2005년도 춘계학술대회 논문집
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    • pp.1010-1016
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    • 2005
  • Purpose of this research is considering activation way of stagnant railroad education. This research investigated domestic railroad education present condition and foreign countries' developed railroad college's education example by method of study. This research is going to produce railroad specialist who can achieve active and leading role base growth of railroad education and railroad industry development through link with resemblant railroad learning.

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해외사례 분석을 통한 복합학제 설계교육의 활성화 방안 (Activation Strategy of Engineering Interdisciplinary Design through Abroad Case)

  • 조성구;이의수;이용한;이명천;엄세경
    • 공학교육연구
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    • 제11권1호
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    • pp.117-125
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    • 2008
  • 현실에서의 공학적인 문제들은 특정 분야에 한정된 제한된 설계 요소의 단순 집합이라기 보다는, 정량화하기 어렵고 최종적인 해에 도달하기 전에 항상 절충을 해야 하는 보다 광범위한 기술적, 경제적, 사회적 제약요인 들이 혼재된 형태로 존재하고 있다. 이에 기업들은 서로 다른 전공 분야의 지식을 가진 사람들로 팀을 구성하여 이러한 다차원적인 문제를 해결하고 있으며 이러한 교육을 충실히 받은 인재를 필요로 한다. 즉, 오늘날의 공학설계 문제의 특성 자체가 복합학제적인 설계를 요구하고 있는 것이다. 이에 본 논문에서는 미국 대학들의 복합학제 운영사례를 통해 복합학제 설계과제 도출 및 바람직한 복합학제 설계교육의 운영 방안을 제시하였다.