• Asia pacific journal of information systems
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• 제19권4호
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• pp.125-148
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• 2009

UGC(User Generated Contents) is emerging as the center of e-business in the web 2.0 era. The trend reflects changing roles of users in production and consumption of contents on websites and helps us to understand new strategies of websites such as web portals and social network websites. Nowadays, we consume contents created by other non-professional users for both utilitarian (e.g., knowledge) and hedonic values (e.g., fun). Also, contents produced by ourselves (e.g., photo, video) are posted on websites so that our friends, family, and even the public can consume those contents. This means that non-professionals, who used to be passive audience in the past, are now creating contents and share their UGCs with others in the Web. Accessible media, tools, and applications have also reduced difficulty and complexity in the process of creating contents. Realizing that users create plenty of materials which are very interesting to other people, media companies (i.e., web portals and social networking websites) are adjusting their strategies and business models accordingly. Increased demand of UGC may lead to website visits which are the source of benefits from advertising. Therefore, they put more efforts into making their websites open platforms where UGCs can be created and shared among users without technical and methodological difficulties. Many websites have increasingly adopted new technologies such as RSS and openAPI. Some have even changed the structure of web pages so that UGC can be seen several times to more visitors. This mainstream of UGCs on websites indicates that acquiring more UGCs and supporting participating users have become important things to media companies. Although those companies need to understand why general users have shown increasing interest in creating and posting contents and what is important to them in the process of productions, few research results exist in this area to address these issues. Also, behavioral process in creating video UGCs has not been explored enough for the public to fully understand it. With a solid theoretical background (i.e., theory of implementation intentions), parts of our proposed research model mirror the process of user behaviors in creating video contents, which consist of intention to upload, intention to edit, edit, and upload. In addition, in order to explain how those behavioral intentions are developed, we investigated influences of antecedents from three motivational perspectives (i.e., intrinsic, editing software-oriented, and website's network effect-oriented). First, from the intrinsic motivation perspective, we studied the roles of self-expression, enjoyment, and social attention in forming intention to edit with preferred editing software or in forming intention to upload video contents to preferred websites. Second, we explored the roles of editing software for non-professionals to edit video contents, in terms of how it makes production process easier and how it is useful in the process. Finally, from the website characteristic-oriented perspective, we investigated the role of a website's network externality as an antecedent of users' intention to upload to preferred websites. The rationale is that posting UGCs on websites are basically social-oriented behaviors; thus, users prefer a website with the high level of network externality for contents uploading. This study adopted a longitudinal research design; we emailed recipients twice with different questionnaires. Guided by invitation email including a link to web survey page, respondents answered most of questions except edit and upload at the first survey. They were asked to provide information about UGC editing software they mainly used and preferred website to upload edited contents, and then asked to answer related questions. For example, before answering questions regarding network externality, they individually had to declare the name of the website to which they would be willing to upload. At the end of the first survey, we asked if they agreed to participate in the corresponding survey in a month. During twenty days, 333 complete responses were gathered in the first survey. One month later, we emailed those recipients to ask for participation in the second survey. 185 of the 333 recipients (about 56 percentages) answered in the second survey. Personalized questionnaires were provided for them to remind the names of editing software and website that they reported in the first survey. They answered the degree of editing with the software and the degree of uploading video contents to the website for the past one month. To all recipients of the two surveys, exchange tickets for books (about 5,000~10,000 Korean Won) were provided according to the frequency of participations. PLS analysis shows that user behaviors in creating video contents are well explained by the theory of implementation intentions. In fact, intention to upload significantly influences intention to edit in the process of accomplishing the goal behavior, upload. These relationships show the behavioral process that has been unclear in users' creating video contents for uploading and also highlight important roles of editing in the process. Regarding the intrinsic motivations, the results illustrated that users are likely to edit their own video contents in order to express their own intrinsic traits such as thoughts and feelings. Also, their intention to upload contents in preferred website is formed because they want to attract much attention from others through contents reflecting themselves. This result well corresponds to the roles of the website characteristic, namely, network externality. Based on the PLS results, the network effect of a website has significant influence on users' intention to upload to the preferred website. This indicates that users with social attention motivations are likely to upload their video UGCs to a website whose network size is big enough to realize their motivations easily. Finally, regarding editing software characteristic-oriented motivations, making exclusively-provided editing software more user-friendly (i.e., easy of use, usefulness) plays an important role in leading to users' intention to edit. Our research contributes to both academic scholars and professionals. For researchers, our results show that the theory of implementation intentions is well applied to the video UGC context and very useful to explain the relationship between implementation intentions and goal behaviors. With the theory, this study theoretically and empirically confirmed that editing is a different and important behavior from uploading behavior, and we tested the behavioral process of ordinary users in creating video UGCs, focusing on significant motivational factors in each step. In addition, parts of our research model are also rooted in the solid theoretical background such as the technology acceptance model and the theory of network externality to explain the effects of UGC-related motivations. For practitioners, our results suggest that media companies need to restructure their websites so that users' needs for social interaction through UGC (e.g., self-expression, social attention) are well met. Also, we emphasize strategic importance of the network size of websites in leading non-professionals to upload video contents to the websites. Those websites need to find a way to utilize the network effects for acquiring more UGCs. Finally, we suggest that some ways to improve editing software be considered as a way to increase edit behavior which is a very important process leading to UGC uploading.

• 항공우주정책ㆍ법학회지
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• 제30권2호
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• pp.427-468
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• 2015

지금까지 우주시대의 개막과 더불어 설립된 UN COPUOS의 첫 번째 과제중 하나로 부각된 우주공간의 경계획정 문제에 대한 학설상의 견해 및 국가의 입장 그리고 UN COPUOS을 중심으로한 국제사회의 논의 과정에 대해 살펴보고 나름의 평가도 해보았다. 앞서 본 바와 같이 영공과 우주공간을 구분하는데 있어서는 크게 두 가지 입장이 논의되어 왔는데 이는 말하자면 영역구분론자(공간론자, spatialist)와 기능주의자(functionalist)로 구분하여 설명되어질 수 있다. 영역구분론자들은 1967년 우주조약 제2조에서 우주공간의 법적 지위가 국가주권이 배제된 일종의 국제공역(res commercium)인데 반하여, 1944년 시카고 협약 제1조와 국제관습법에 따르면 영공주권을 인정하고 있는 것이 명백하므로 이 두 영역간의 경계는 반드시 획정되어야 한다는 점을 강조하고 있다. 실제로 COPUOS의 과학기술소위원회나 법률소위원회에서 우주의 경계획정 문제를 지난 반세기에 걸쳐 줄곧 논의해 오긴 했으나 우주조약, 손해배상 책임, 우주물체의 등록 등의 이슈외에도 위성직접방송이나 원격탐사, 달 자원 이용 문제 등 다른 의제에 비해 비교적 소홀히 다루어진 감이 없지 않았다. 그러다가 적도국가들에 의해 주창된 보고 타 선언 이후 법적결과를 수반하는 많은 실제적 문제점들이 우주공간의 경계획정과 관련한 논란을 야기 하였고, 이 때문에 우주에 대한 구체적 정의가 더욱 필요하게 되었던 것이다. 그러나 이 과정에서 우주의 개발과 이용이 커다란 진전을 보여왔음에도 불구하고 상당수의 국가들이 뚜렷한 과학적 기준 없이 경계를 결정하는 것은 시기상조라거나 부적절하다는 등 경계획정에 소극적 입장을 보여온 논거들에 있어서 별다른 변화를 보이지 않은 채 50년 이상의 기간동안 논란만 거듭해 왔다. 21세기에 와서도 우주의 정의와 경계획정에 관하여 국가들간의 논의가 계속 되었는데 앞서 본바와 같이 러시아를 위시한 다수의 국가들은 100~110km를 넘지 않는 선에서 협상을 통한 경계협정이 체결되어야 한다는 입장인 반면에 미국이나 영국, 프랑스 등 상당수의 국가들은 아직 분명한 기준없이 결론을 내리는 것은 문제가 있다고 반대하였다. 반대견해의 대표적 국가인 미국은 상기한 구소련의 제안에 대해 한마디로 시기상조이며 적절한 법적, 과학적 분석의 토대위에서 경계선이 결정되어야 한다고 주장하고 있다. 따라서 이 문제의 해결에는 무엇보다도 국제공동체라는 인식을 통해 각 국가의 적극적이면서 평화적인 협력의지가 요구된다고 본다. 이런 관점에서 일찍이 미국의 케네디 대통령이 우주활동에 대한 비전을 제시하였던 '달 연설(Moon Speech)'에서 모든 인류가 우주에서의 평화로운 협력과 공존을 위해 모든 노력을 경주할 것을 촉구하면서 현 상태의 우주활동에서는 분쟁이나 국제갈등이 미미하지만 그것의 위험한 환경은 결코 우리에게 우호적이지 않다는 사실을 강조하였다. 또한 그는 이를 극복하려면 인류는 최선을 다해야 하고 자칫하면 그 평화적인 협력을 위한 소중한 기회가 다시는 오지 않을지도 모른다고 하였던 바 이는 오늘날에도 유효한 시사점을 던져주고 있다. 요컨대 이상의 제 상황 및 지구궤도공간에서 우주활동을 해온 우주물체들에 대해 인정해온 다수의 국가관행을 고려하고 여러 이론과 학설을 통해 자연과학적, 천체물리학적 구획이 매우 어렵다는 사실을 감안한다면 사견으로는 전술한 바와 같이 인공위성의 최저근지점을 기준으로 한 100km 정도의 영공과 우주공간의 경계구분안으로 국제적 합의를 도출해 내도록 전향적 노력을 해나가는 것이 바람직할 것으로 생각된다.

• Journal of Chest Surgery
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• 제32권5호
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• pp.448-455
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• 1999

배경: 비디오흉강경수술은 최근 기기의 급속한 발달로 인해 많은 흉부 질환에 적용되고 있으며, 자연기흉에 대한 적절한 치료법으로 제시되고 있지만 개흉술에 비해 높은 재발율이 문제점으로 거론되고 있으며, 수술후 재발에 대한 장기 추적관찰이 미흡한 실정이다. 대상 및 방법: 고대 안암병원 흉부외과에서는 비디오흉강경이 도입된 1992년 3월부터 1997년 3월까지 288명의 자연기흉 환자에 대해서 292례의 비디오흉강경수술을 시행하였다. 수술후 추적 관찰한 결과와 재발에 관여하는 인자를 전향적으로 분석하였다. 개흉술로의 전환례 8례는 제외하였다. 결과: 남자 249명(88.9%), 여자 31명(11.1%)이었으며, 나이는 평균 28.1 12.2세(15~69세)였다. 원발성 자연기흉이 237명(83.5%), 이차성 자연기흉이 47명(16.5%)였으며 이차성 자연기흉 중에서는 결핵성이 27명(57.5%)으로 가장 많았다. 수술 적응증으로는 동측 재발성 기흉이 123명(43.9%)과 지속적 공기누출 53명(18.9%)으로 대부분을 차지하였으며, 그외 흉부촬영상 폐기포가 존재한 경우 40명(14.3%), 긴장성 기흉 30명(10.7%), 반대측 기흉 21명(7.5%), 양측성 기흉 3명(1.1%), 합병증이 동반된 경우 2명(0.7%), 그리고 환자나 보호자가 원한 경우가 8명(2.9%)이였다. 흉강경수술시 폐기포가 관찰된 경우 247례(87%)였다. 244례(85.9%)에서 폐기포절제술이 시행되었다. 평균 수술시간은 52.8 23.1분(20~165분)이었다. 술후 합병증으로 5일 이상 공기누출이 16례이었으며, 이중 4례에서 재수술이 필요하였으며 전례에서 폐기포가 다시 발견되었다(100%, 4/4). 출혈이 5례 있었으며 이중 3례에서 재수술이 필요하였다. 그외 무기폐 2례, 농흉 5례, 창상감염 1례가 병발되었으며 술후 사망례는 없었다. 평균 흉관거치기간은 5.0 4.5일(2~37일), 평균 입원일은 8.2 5.5\ulcorner(3~43일)이었다. 평균 22.3 18.4개월(1~65개월)의 추적 관찰기간 동안 12례가 누락됐으며(4.2%), 24례(8.5%,)가 재발하였다. 이중 7명의 경우 재수술이 필요하였으며 6례에서 폐기포가 재발견되었다(85.7%, 6/7). 12개의 요인(나이, 성별, 기흉의 위치, 기흉의 정도, 원인질환 유무, 수술 적응증, 폐기포의 수, 폐기포의 크기, 폐기포의 위치, 폐기포절제 유무, 흉막유착술 방법, 술후 지속성 공기누출 유무)가 재발에 관여하는 지에 대해 분석하였다. 원인질환 유무, 흉막유착술 방법과 술후 지속성 공기누출 유무가 재발에 관여하는 위험요인으로 나타났다. 이차성인 경우가 원발성인 경우보다 재발율이 높았고[17.0%(8/47) : 6.8% (16/237), p=0.038], 술후 지속적 공기누출이 있었던 경우 재발율이 높았으며[37.5%(6/16) : 6.7%(18/268), p=0.001], 기계적 흉막유착술이 흉막절제술보다 재발율이 높았다[11.4%(19/167) : 4.3%(5/117), p=0.034]. 폐기포절제술을 시행한 경우가 하지않은 경우보다 재발율이 낮았으나 통계학적 의의는 없었다[10.0%(4/40) : 8.2%(20/244), p>0.05]. 결론: 비디오흉강경술에서 재발을 낮추기 위해 수술시 폐야 전체를 관찰하여 존재하는 폐기포를 놓치지 않는 것이 중요하며, 폐기포를 확인하지 못한 경우와 이차성 자연기흉에 대해서는 흉막유착술에 더 세심한 주의가 필요하다는 것을 확인하였다. 비디오흉강경수술은 통증이 적고, 입원기간이 짧고, 사회로의 복귀가 빠르며, 고위험군에 적용할 수 있고, 무엇보다도 미용상의 이점이 크다는 면에서 자연기흉에 대해 유용한 치료방법임에는 틀림이 없으나 개흉술에 비해 재발율이 높고 비용이 비싸다는 문제가 제기되고 있는 만큼 더 세심한 주의와 장기 추적관찰이 필요하리라 사료된다.

• Asia Marketing Journal
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• 제14권1호
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• pp.25-51
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• 2012

정보기술의 활용이 마케팅 전략의 중요한 부분으로 부각되는 시장 환경에서 본 논문에서는 패스트푸드 레스토랑에서 주문시 Self Service Technology(SST)를 사용 할 때 기술준비도와 소비자 준비도에 따른 사용동기, 태도, 사용의도의 차이를 검증하고자 하였다. Parasuraman이 TRI를 개발한 이후 SST와 TRI를 접목한 연구가 이루어져 왔지만 여전히 부족한 실정이다. 소비자 준비도 역시 SST사용에 대한 소비자의 동기와 태도 및 의도와 직접적인 영향을 미칠 수 있지만 이에 대한 연구는 이루어지지 않았다. 이에 본 연구에서는 패스트푸드 레스토랑에서 터치스크린 SST를 도입함에 있어 소비자의 기술준비도와 소비자 준비도가 Dabholkar & Bagozzi(1994)가 제안한 SST 핵심태도모델에 미치는 영향을 고찰하였다. 이때 모든 소비자와 상황적 요인에 따른 차이를 파악하고자 자아의식, 상호작용욕구, 기술에 대한 두려움 등의 소비자특성과 지각된 대기시간, 지각된 과밀 등의 상황적 요인에 따른 조절 효과를 검증하였다. AMOS 18.0프로그램을 사용하여 구조방정식 모델로 분석하였고 연구 결과 기술준비도 중 낙관성은 사용용이성과 재미 동기에 유의한 영향을 미치는 것으로 나타났다. 혁신성은 사용용이성과 성과에 유의한 영향을 미치는 것으로 나타났다. 역할의 명확성, 능력 및 자아 효능감으로 구성된 소비자준비도는 사용용이성, 성과와 재미 등 모든 SST사용동기 요소에 기술준비도보다 강하고 유의한 영향을 미치는 것으로 나타났다. 마지막으로 SST 핵심태도모델 내의 SST 사용 동기, 사용 태도 및 사용의도 간의 관계에서 소비자 특성과 상황적 요인의 조절효과를 검증한 결과 지각된 과밀을 제외한 모든 변수들이 조절효과를 지니는 것으로 나타났다. 이러한 연구 결과를 바탕으로 터치스크린 SST를 도입하려는 기업에 실무적 제언을 하였다.

• Journal of Preventive Medicine and Public Health
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• 제1권1호
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• pp.25-36
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• 1968

Introduction In order to improve medical education through the introduction of a concept of comprehensive health care of a community, an area surrounding the University Campus was chosen for the Community Health Service Project. It has been on operation for last 4 years with its major emphasis on family planning services, and maternal and child health care. The major objectives of this survey at the area are to obtain: 1) The demographic data, 2) The health need and trend of medical care, 3) The attitude and practice in maternity care to be used for further improvement of the planning and the services of the project. Population and Survey Method Out of three Dongs of the Community Health Service Area, only two Dongs namely Changchun and Yonhee were selected for the survey. Total number of households and population in the area studied was 3,683 and 21,857 respectively. An interview was performed with questionnaire schedule which was recorded by interviewers. This includes the degree of utilization of health services provided by the Community Health Service Program such as family planning, prenatal care during their last pregnancy, delivery history and complications of the delivery as well as the incidence of illnesses in general. Prior to the interview, all interviewers were trained for interviewing technique for two days. The survey was carried out during the period from October December 1967. Results 1) Demographic Data : 41.3% of the population studied were children under age 15 and only 3.5% were over 60 years of age. Crude birth rate and crude death rate of this area studied during the period of November 1966-October 1967 were 20.5 and 7.7 respectively. Infant mortality rate during the same period was 35.9. 50.4% of the 2,832 households fell into the category of middle class, 39.8% to the lower class and 9.5% to the upper class in economic condition. 19.8% of 2,832 householders had no formal education, 22.7% primary school, and 57.5% middle or higher school education. 2) Health Status and Utilization of the Community Health Service: Those who suffered from many illnesses during the month of October, 1967 were 690(4.6% of 14,891 persons). Classification of these patients into the type of disease shown respiratory diseases 27.4%, gastrointestinal diseases 18.1%, tuberculosis 10.9%, skin and genitourethral diseases 4.5% and gynecologic patients 4.5%. Only 55.9% of the patients received medical care at hospital or doctor's clinic. But among TB and gynecologic patients, 70.7% and 72.4% were treated at medical facilities. 10.6% of 2,832 householders interviewed has ever utilized the Community Health Service Program provided by the Yonsei Medical School, Classifying these clients into the type of service, 35.9% utilized the wellbaby clinic, 31.0% the family planning clinic, 14.7% the home delivery care, and the rest utilized other services such as the premarital guidance cinlic and the sanitary inspection service. 3) Maternity Care: 23.6% of 2,151 deliveries were done at medical facilities such as hospital, private clinic, while 76.4% were done at home. Acceptance rate of prenatal care was 32.6% as whole, but 49.6 of 774 women who had the prenatal care service had their deliveries at medical facility. 45.1% of total deliveries were attended by medical and or paramedical personnel. 75.8% of the deliveries of those received prenatal care were attended by medical and or paramedical personnel while only 27.8% of the deliveries of those who did not have prenatal care attended by medical and or paramedical personnel. 49.8% of deliveries of the upper class, 29.8% of the middle class and 9.9% of the lower class were attended by medical and or paramedical personnel. 6.2, 3.3% and 24.8% of mothers reported about their xeperience of edema, coma and fever during the period of trimester of pregnancy and puerperium. 4) Family Planning: The rate of practice of family planning was 27.9%. 31.7% of them were by IUD, 2.9% by oral pill, 15.2% by sterilization and the rest by traditional methods. Those women who had 3 to 4 children had highest(30.2%). Practice rate among the various methods of family planning, oral pill was the most popular method to whom had 2 or less children. In relation between the practicing rate of family planning and living standard, the upper, middle and lower class practiced 37.5, 29.4 and 19.9% respectively.

• 무역상무연구
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• 제49권
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• pp.283-324
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• 2011

The purpose of this paper is to research the air waybill and the carrier's liability in respect of the carriage of cargo by air under the Montreal Convention of 1999. The Warsaw Convention for the unification of certain rules for international carriage by air was adopted in 1929 and modified successively in 1955, 1961, 1971, 1975 and 1999. The Montreal Convention of 1999 modernized and consolidated the Warsaw Convention and related instruments. Under the Montreal Convention, in respect of the carriage of cargo, the air waybill shall be made out by the consignor. If, at the request of the consignor, the carrier makes it out, the carrier shall be deemed to have done so on behalf of the consignor. The air waybill shall be made out in three orignal parts. Under the Montreal Convention, the consignor shall indemnify the carrier against all damages suffered by the carrier or any other person to whom the carrier is liable, by reason of the irregularity, incorrectness or incompleteness of the particulars and statement furnished by the consignor or on its behalf. The air waybill is not a document of title or negotiable instrument. Under the Montreal Convention, the air waybill is prima facie evidence of the conclusion of the contract, of the acceptance of the cargo and of the conditions of carriage. If the carrier carries out the instructions of the consignor for the disposition of the cargo without requiring the production of the part of the air waybill, the carrier will be liable, for any damage which may be accused thereby to any person who is lawfully in possession of the part of the air waybill. Under the Montreal Convention, the carrier is liable by application of principle of strict liability for the damage sustained during the carriage of cargo by air. The carrier is liable for the destruction or loss of, or damage to cargo and delay during the carriage by air. The period of the carriage by air does not extend to any carriage by land, by sea or by inland waterway performed outside an airport. Under the Montreal Convention, the carrier's liability is limited to a sum of 17 Special Drawing Rights per kilogramme. Any provision tending to relieve the carrier of liability or to fix a lower limit than that which is laid down in this Convention shall be and void. Under the Montreal Convention, if the carrier proves that the damage was caused by the negligence or other wrongful act or omission of the person claiming compensation, or the person from whom he derives his rights, the carrier shall be wholly or partly exonerated from ist liability to the claimant to the extent that such negligence or wrongful act or omission caused the damage. Under the Montreal Convention, any action for damages, however founded, whether under this Convention or in contract or in tort or otherwise, can only be brought subject to the conditions and such limits of liability as are set out in this Convention. Under the Montreal Convention, in the case of damage the person entitled to delivery must complain to the carrier forthwith after the discovery of the damage, and at the latest, within fourteen days from the date of receipt of cargo. In the case of delay, the complaint must be made at the latest within twenty-one days from the date on which the cargo has been placed at his disposal. if no complaint is made within the times aforesaid, no action shall lie against the carrier, save in the case of fraud on its part. Under the Montreal Convention, the right to damage shall be extinguished if an action is not brought within a period of two years, reckoned from the date of arrival at the destination, or from the date on which the aircraft ought to have arrived, or from the date on which the carriage stopped. In conclusion, the Montreal Convention has main outstanding issues with respect to the carrier's liability in respect of the carriage of cargo by air as follows : The amounts of limits of the carrier's liability, the duration of the carrier's liability, and the aviation liability insurance. Therefore, the conditions and limits of the carrier's liability under the Montreal Convention should be readjusted and regulated in detail.

• 복식
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• 제22권
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• pp.135-158
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• 1994

The fashion industry of today is closely re-lated with the information activity. This study investigates now they take advantage of the fashion information by analysing some related fields including fashion design. Furthormore this study identify the factor which makes the design activity distinctive and predict and fu-ture trend in design. The purposes of this study through analysis are : to help find the way to facilitate the fashion industry and to develop the fashion merchandising in order to activate the re-cession of manufacturers and to improve competitiveness in the world market and to contribute to the academic achievement in the study of fashion merchandising. In the experimental approach the tasks of research are as follows: Research 1: The application of fashion infor-mation is discussed in terms of process and level. Research 2: The differences of the fashion design activities are captured on the basis of the characteristics of manufactures and fashion specialists and fashion information ac-tivities. The factors are identified which pre-dict and discriminate the results of fashion de-sign activities. The questionaire and interview were conduc-ted among women's clothing manufactures in Seoul and their fashion specialists in charge of merchandise development. The methods of survey were designed on the basis of theories developed so far and on he advice from the social scientists and fashion specialists. the methods were corrected and complemented through the 1st and 2nd preliminary investigations before their application For data analysis cronbach's a coefficient fre-quency percentage average standard devi-ation pearson's correlation coefficient were calculated and t-test F-test(ANOVA) Duncan's multiple range test regression and Discriminant analysis were conducted. The results of analysis throughout the experimen-tal studies were as follows: 1. The analysis of fashion in formation (1) the present application of information a. The source of information : Both the foreign and the domestic information came mostly from fashion journals magazines newspapers and other periodicals, the main source of market information was collected from the survey of popular items in recent years the data about the life-style of customers and their tastes for wearing were widely used as the information about consumers. b. The applicaton of information : The most widely used information was about fabrics. The foreign information was prefered on the whole. The domestic problems pointed out in this investgation were that the domestic journals showed the lack of specialty and the special organizations for fashion informatino were in urgent need. (2) The research of fashion information a. The various processes and levels of in-formation activities: Among the process of collection analysis and distribution the collec-tion process showed a good acheivement whereas the distribution whereas the distribution didn't. In levels of the systematic activities the acceptance of support and the utility of supported instruments the first indicated a high degree whereas the second showed lowest. b. The correlationship among subvariables : There was a significant correlation between the collection and the analysis process. The systematic activities revealed close relation-ship with the analysis process and the accept-ance of support with the distribution process. The close correlation was found between the utility of supported instruments and the analy-sis process. 2. The analysis of the fashion design activities (1) No significant differences were found in the design activities when the characteristics of companies were compared only. (2) According to the characteristics of fashion specialists the one with age experi-ence and high income showed rather good achievement but no significant differences were captured among sex department in charge title academic background education in abroad and field experience (3) The fashion information activities were strongly correlated with the design achieve-ment : The analysis process and the system-atic activity level had a great influence on the design activities. (4) In order to examine which cha-racteristics in (1-3) made it possible to pre-dct and discriminate the achievement in de-sign activities the Discriminant analysis was carried out. The results were as follows: the fashion information activities showed the highest discriminant rate. Next came the in-come level experience and age in that order Those four variables discrimated 37 from 50 who showed great achievement in design area (74%) and 51 from 83 in low achievement group (81%) Thus the total discriminant rate was 77.5%.

• 대한핵의학회지
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• 제38권1호
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• pp.74-84
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• 2004

목적:. I-125는 저에너지(27-35 keV) 방사선을 방출하기 때문에 두께가 얇은 섬광결정과 조준기를 사용할 수 있어 고분해능, 고민감도 영상획득에 유리한 물리적 특성을 가지고 있다. 이 연구의 목적은 새로운 시뮬레이션 도구인 GATE (Geant4 Application for Tomographic Emission)를 사용하여 최적의 I-125 SPECT 시스템 파라미터를 도출하는 것이다. 대상 및 방법: 시뮬레이션 방법의 신뢰성을 검증하기 위해, Weisenberger 등이 개발한 감마 카메라 시스템을 모사하였다. 섬광체로 평판형 Nal(T1)을 사용하였으며, 두께는 검출효율을 계산해서 결정하였다. 평행구멍조준기와 바늘구멍조준기의 여러 파라미터가 공간분해능과 민감도에 미치는 영향을 평가하였다. 그리고 최적화된 조준기를 결합한 I-125 SPECT의 성능을 평가하였다. 결과: 시뮬레이션에 대한 신뢰성 검증연구 결과, 측정과 시뮬레이션에서 공간분해능(4%)과 민감도(3%)가 유사함을 확인하였다. Nal(T1) 두께는 I-125 감마선을 98% 검출할 수 있도록 1 mm로 결정하였다. 시뮬레이션 결과 고분해능 평행구멍조준기로 구멍크기가 0.2 mm이고 길이가 5 mm인 사각구멍조준기를 선택하였고, 범용 평행구멍조준기로 구멍크기가 0.5 m이고, 길이가 10 mm인 육각구멍조준기를 선택하였다. 바늘구멍조준기는 구멍지름이 0.25 mm이고 채널높이가 0.1 mm이며, 허용각도가 90도인 조준기를 선택하였다. 최적화된 고분해능 평행구멍조준기, 범용 평행구멍조준기, 바늘구멍조준기를 결합한 I-125 SPECT의 재구성 영상 공간분해능은 각각 1.2 mm, 1.7 mm, 0.8 mm였으며, 민감도는 39.7 cps/MBq, 71.9 cps/MBq, 5.5 cps/MBq이었다. 결론: GATE 시뮬레이션으로 I-125 영상에 적합한 섬광결정 파라미터 및 조준기 파라미터를 도출하였다. 이 연구결과는 I-125 SPECT로 탁월한 고분해능, 고민감도 영상을 얻을 수 있음을 보여준다.

• Asia Marketing Journal
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• 제12권3호
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• pp.1-24
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• 2010

본 연구는 혁신적인 모바일 서비스의 사용-확산 관점에서 혁신적인 서비스의 사용량과 사용의 다양성에 사회적 영향력이 어떠한 역할을 하는지 살펴보았다. 본 논문의 연구모형에 포함된 사회적 영향요인은 크게 두 가지인데 이는 네트워크 요인과 상표 동일시이다. 여기서 네트워크 요인은 사회적인 규범과 네트워크 효과를 포괄하는 개념이며, 상표 동일시는 소비자 개인의 자아정체성과 서비스 브랜드와의 일치성을 의미한다. 먼저 네트워크 요인의 경우 모바일 서비스의 사용량에 유의한 영향을 미치는 것으로 확인되었으며, 지속사용의도에도 긍정적인 영향을 미치는 것으로 나타났는데, 서비스 사용의 다양성에는 별 영향을 주지 않는 것으로 나타났다. 상표 동일시의 경우에는 사용량과 사용의 다양성에 모두 유의한 영향을 미치며 지속사용의도에도 긍정적인 효과를 가지는 것으로 나타났다. 본 연구에서 사용한 충성도 지표는 두 가지인데 하나는 모바일 서비스의 지속사용의도이고 또 하나는 상표애호도 즉 상표 전환의도이다. 이 두 가지 변수 중 전자는 서비스 카테고리에 대한 충성도이고 후자는 상표에 대한 충성도인데 서로 다른 의미를 갖는 만큼 연구 결과도 다르게 나왔다. 즉, 모바일 서비스의 사용량과 사용의 다양성은 모두 지속사용의도에 긍정적인 영향을 미쳤으나, 상표 전환의도에의 경우에는 사용량만이 유의한 영향을 주었고 가설과 반대로 사용량이 높을수록 오히려 상표 전환의도가 높아지는 것으로 나타났다. 이는 특정 혁신 서비스를 사용해 본 얼리어답터 고객들이 다양한 사업자의 서비스를 이용해 보고자 하는 니즈가 있음을 보여 준 것으로 이해할 수 있다.

• Asia pacific journal of information systems
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• 제23권3호
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• pp.131-154
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• 2013

New internet technologies have created a revolutionary new platform which allows consumers to make decision about product price and quality quickly and provides information about themselves through the transcript of online reviews. By expressing their feelings toward products or services on virtual opinion platforms, users extend their influence into cyberspace as electronic word-of-mouth (e-WOM). Existing research indicates that an impact of eWOM on the consumer decision process is influential. For both academic researchers and practitioners, investigating this phenomenon of information sharing in online website is essential given the increasing number of consumers using them as sources of purchase decisions. It is worthwhile to examine the extent to which opinion seekers are willing to accept and adopt online reviews and which factors encourage adoption. Discerning the most motivating aspects of information adoption in particular, could help electronic marketers better promote their brand and presence on the internet. The objectives of this study are to investigate how online WOM influences a persons' purchase decision by discovering which factors encourage information adoption. Especially focused on the self-efficacy, this research investigates how self-efficacy affects on information usefulness and adoption of online information. Although people are exposed to same review or comment about product or service, some accept the reviews while others do not. We notice that accepting online reviews mainly depends on the person's preference or personal characteristics. This study empirically examines this issue by using cognitive dissonance theory. Specifically, in the movie industry, we address few questions-is always positive WOM generating positive effect? What if the movie isn't the person's favorite genre? What if the person who is very self-assertive so doesn't take other's opinion easily? In these cases of cognitive dissonance, is always WOM generating same result? While many studies have focused on one direct of WOM which indicates positive (or negative) informative reviews or comments generate positive (or negative) results and more (or less) profits, this study investigates not only directional properties of WOM but also how people change their opinion towards product or service positive to negative, negative to positive through the online WOM. An experiment was conducted quantitatively by using a sample of 168 users who have experience within the online movie review site, 'Naver Movie'. Users were required to complete a survey regarding reviews and comments taken from the real movie page. The data reflected user's perceptions of online WOM information that determined users' adoption level. Analysis results provide empirical support for the proposed theoretical perspective. When user can't agree with the opinion of online WOM information, in other words, when cognitive dissonance between online WOM information and users' preference occurs, perceived self-efficacy significantly decreases customers' perception of usefulness. And this perception of usefulness plays an important role in determining users' intention to adopt online WOM information. Most of researches have been concentrated on characteristics of online WOM itself such as quality or vividness of information, credibility of source and direction of online WOM, etc. for describing effect of online WOM, but our results suggest that users' personal character (e.g., self-efficacy) plays decisive role for acceptance of online WOM information. Higher self-efficacy means lower possibility to accept the information that represents counter opinion because of cognitive dissonance, whereas the people that have lower self-efficacy are willing to accept the online WOM information as true and refer to purchase decision. This study suggests a model for understanding role of direction of online WOM information. Also, our result implicates the importance of online review supervision and personalized information service by confirming switching opinion negative to positive is more difficult than positive to negative through the online WOM information. This implication would help marketers to manage online reviews of their products or services.