• Title/Summary/Keyword: Acceptance Level

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Evaluations of Apparel Advertising, Fashion Involvement, and Social Attitudes (의류광고에 대한 평가, 유행몰입 및 사회적 태도에 관한 연구)

  • 김효경
    • Journal of the Korean Home Economics Association
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    • v.30 no.3
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    • pp.33-43
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    • 1992
  • The objective of this study were to (1) investigate the relationship between evaluations of apparel advertising, fashion involvement, and social attitudes, (2) examine how evaluation of apparel advertising, fashion involvement, and social attitudes vary according to gender, and (3) investigate the possible differences in purchase attitudes toward the advertised apparels according to gender and advertisement slogan. Questionnaire for evaluations of apparel advertising was comprised of four sections; apparel advertising acceptance, evaluation of advertisement slogan, purchase attitude toward the advertised apparels, and perception of effective media for apparel advertising. For evaluation of advertisement slogan, 5 sets of apparel advertisements were selected. Each set had two advertisements; one advertisement contained an image-oriented slogan, while the other had a quality-oriented slogan. "The Social Attitude Scale' by Kerlinger and 'Fashion Involvement Index' by Tigert, Ring & King were used. All the items were selected on the Cronbach's alpha reliability. The subjects were 217 college male and famale students in Seoul; 60 were asked about purchase attitude toward the image-oriented slogan, 60 purchase attitude toward the quality-oriented slogan, and 97 all the items included in evaluation of the two slogans. The data were analyzed using Pearson's correlation coefficient, X2-test, t-test, two-way ANOVA, and multiple regression analysis. The results of the study were the followings. 1. Fashion involvement had positive relationship with apparel advertising acceptance. The higher the level of conservative attitude males had, the more positive attitude they had in fashion involvement and apparel advertising acceptance. Subjects high in conservative attitude, fashion involvement, and apparel advertising acceptance. Subjects high in conservative attitude, fashion involvement, and apparel advertising acceptance had more positive in purchase of the advertised apparels. 2. Females high in apparel advertising acceptance were more favorable toward image-oriented advertisements. 3. Fashion involvement and apparel advertising acceptance were significantly higher in females than in males. Liberal attitude was significantly higher in males than in females. Evaluation of advertisement slogan did not differ according to gender. 4. Males perceived 'TV' was the most effective media for apparel advertising while females perceived 'display' was the most effective. 5. No significant interactions between advertisement slogan and gender were found in purchase attitude of the advertising apparels. 6. Apparel advertising acceptance was influenced by fashion involvement, social attitude, and sex. The explanatory power of the three variables was 17%.

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The Influence of Unconditional Self-Acceptance and Self-Exposure on Post-traumatic Growth of Firefighters (소방공무원의 무조건적 자기수용과 자기노출이 외상 후 성장에 미치는 영향)

  • Hwang, Chang-Ui
    • Fire Science and Engineering
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    • v.34 no.3
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    • pp.126-133
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    • 2020
  • The purpose of this study was to investigate the effects of unconditional self-acceptance and self-exposure of trainees on the post-traumatic growth and to develop a program to achieve post-traumatic growth beyond the previous level without suffering from psychopathological consequences such as post-traumatic stress disorder I wanted to help. For this purpose, unconditional self-acceptance, self-exposure, and Korean post-traumatic growth scale were used. First, it was confirmed that unconditional self-acceptance and self-exposure of firefighters are correlated with post-traumatic growth. Second, hierarchical regression analysis showed that unconditional self-acceptance has more influence on self-acceptance and post-traumatic growth than self-acceptance of firefighters. Based on the results of this study, we propose the program development and therapeutic intervention strategies to promote post-traumatic growth of firefighters.

Effects of Parental Support, Bicultural Acceptance, and Self-Esteem on Career Attitude Maturity of Multicultural Adolescents

  • Choi, So-Yun
    • International Journal of Advanced Culture Technology
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    • v.9 no.4
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    • pp.61-70
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    • 2021
  • At a time when children of multicultural families have begun to enter adolescence in Korea, this study examined the effects of parental support and bicultural acceptance on the career attitude maturity of multicultural adolescents. This study tried to derive the implications related to the career path of multicultural adolescents by verifying the effects of self-esteem on the relationship between parental support, bicultural acceptance, and career attitude maturity. Using the 8th Multicultural Adolescent Panel Survey data (MAPS), the relative influence of antecedent variables on career attitude maturity was confirmed by hierarchical regression analysis of the data from 1,197 respondents. Model 1 included gender and parental support, Model 2 added bicultural acceptance to Model 1, and Model 3 added self-esteem to Model 2. As a result of the study, in Model 1, women had higher career attitude maturity than men, and the more supportive their parents were, the more positive the level of career attitude maturity. The adjusted R2 of Model 1 was .058, which did not have much influence. In Model 2, gender, parental support, and bicultural acceptance had statistically significant effects on career attitude maturity, and the amount of change in F was also significant. The adjusted R2 of Model 2 was .132. In Model 3, parental support was not statistically significant, and gender, bicultural acceptance, and self-esteem had statistically significant effects on career attitude maturity. The amount of change in F was statistically significant and the adjusted R2 was .185. That is, it was confirmed that the more the women, the more the bicultural acceptance, and the higher the self-esteem, the more prepared and determined the career path. Based on the research results, the implications related to career preparation of multicultural adolescents were presented.

Interpretation of Quality Statistics Using Sampling Error (샘플링오차에 의한 품질통계 모형의 해석)

  • Choi, Sung-Woon
    • Journal of the Korea Safety Management & Science
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    • v.10 no.2
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    • pp.205-210
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    • 2008
  • The research interprets the principles of sampling error design for quality statistics models such as hypothesis test, interval estimation, control charts and acceptance sampling. Introducing the proper discussions of the design of significance level according to the use of hypothesis test, then it presents two methods to interpret significance by Neyman-Pearson and Fisher. Second point of the study proposes the design of confidence level for interval estimation by Bayesian confidence set, frequentist confidential set and fiducial interval. Third, the content also indicates the design of type I error and type II error considering both productivity and customer claim for control chart. Finally, the study reflects the design of producer's risk with operating charistictics curve, screening and switch rules for the purpose of purchasing and subcontraction.

Establishing Managerial Requirements for Low-and Intermediate-Level Waste Repository ($\cdot$저준위방사성폐기물처분시설 운영기준 수립 방안)

  • 정찬우;이윤근;김홍태;박원재;석태원;박상훈
    • Proceedings of the Korean Radioactive Waste Society Conference
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    • 2004.06a
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    • pp.175-187
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    • 2004
  • This paper reviews basic considerations for establishing managerial requirements on the domestic low- and intermediate-level radioactive waste repository and presents the corresponding draft requirements. The draft emphasizes their close linking with the related regulations, standards and safety assessment for the repository. It also proposes a desirable direction towards harmonizing together with the existing waste acceptance requirements for the repository

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An Economic Design of Reliability Demonstration Test for Product with Lognormal lifetime distribution (수명이 대수정규분포를 따르는 제품에 대한 경제적인 신뢰성 입증시험 설계)

  • Kwon, Young-Il
    • Journal of Applied Reliability
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    • v.12 no.1
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    • pp.47-56
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    • 2012
  • Reliability demonstration tests with zero-failure acceptance criterion are most commonly used in the field of reliability application since they require fewer test samples and less test time compared to other test methods that guarantee the same reliability with a given confidence level. For products with lognormal lifetime distribution, an economic zero-failure test plan is developed that minimizes the total cost related to perform a life test to guarantee a specified reliability of a product with a given confidence level. A numerical example is provided to illustrate the use of the proposed test plan.

An Improved Group Sampling Plan Based on Time-Truncated Life Tests

  • Aslam, Muhammad;Pervaiz, Muhammad Khalid;Jun, Chi-Hyuck
    • Communications for Statistical Applications and Methods
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    • v.17 no.3
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    • pp.319-326
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    • 2010
  • In this paper, a new group sampling plan for the lot acceptance is proposed for the time truncated life test, which can be utilized when multi-item testers are implemented. The design parameters are found using the two-point approach such that the producer's and consumer's risks are satisfied simultaneously at the acceptable reliability level and the lot tolerance reliability level, respectively. The case of Weibull distribution is described to illustrate the procedure that can be used when the quality level is expressed by a multiple of the specified life. The advantage of the proposed plan is demonstrated by comparing with the existing plan in terms of the sample size required. The tables are constructed and some examples are given to illustrate the procedure developed here.

A Unified Model Combining Technology Readiness Acceptance Model and Technology Paradox Theory (기술준비도 및 수용모델과 기술패러독스 이론에 기한 소비자 만족 모델의 통합모델에 대한 연구)

  • Kim, Choon-San;Park, Sang-Bum
    • The Journal of Industrial Distribution & Business
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    • v.8 no.7
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    • pp.39-49
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    • 2017
  • Purpose - There are common factors both in Technology Readiness and Acceptance Model and Technology Paradox Theory which can be put together and made in one unified model. The unified model can provide the following merits. First, the unified model is simple but contains factors of the models. Second, the unified model can clarify the process of technology acceptance of common consumers. Third, the unified model can provide the opportunities to analyze the negative sides of new technology, thus find ways to improve the level of acceptance by general consumers. Research design, data, and methodology - The 450 questionnaires were handed out to people around Seoul and 421 were collected. Except insincere and wrong-marked ones, 402 were used to analyze. SPSS program was used to analyze. Factor analysis, regression analysis was conducted to test the hypotheses. Results - By analyzing sub-factors of both models and binding the common factors in one category, we accomplish one model. And we tested the model by empirical method. The results show that the results from the unified model are almost same as the results from the two models. In other words, the unified model works. Conclusions - Explaining one state of affair by two different method is in some sense distracting attention. By devising a new model including factors of both models, we can explain the affair more straightforward and efficiently. At first the technology acceptance model was devised to explain the technology users in an organization and the following tests and revised models were for the similar purposes. However, as on-lone activities including contracts have been expanded and become important, consumers as the technology uses have emerged as first factor to consider. In accordance models to explain this situation has been suggested. The model suggested in this research is one of the models but it has the following merits. That is, it is simple but has strong explanation power, it can clarify the process of technology acceptance of common consumers by containing negative sides of consumer conception, and thus, it can provide the opportunities to analyze the negative sides of new technology, also find ways to improve the level of acceptance by general consumers.

The Role of Confidence in Government in Acceptance Intention towards Artificial Intelligence (인공지능 수용의도에서 정부신뢰의 역할)

  • Hwang, SeoI;Nam, YoungJa
    • Journal of Digital Convergence
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    • v.18 no.8
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    • pp.217-224
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    • 2020
  • The purpose of this study is to discuss implications for government policy aimed at increasing public's intention to accept AI. Knowledge regarding AI and feelings regarding AI were found to influence acceptance to intention towards AI. Hierarchical regression analysis was then conducted to explore the moderation effect of confidence in government on knowledge and feelings regarding AI. Results showed that as advanced knowledge regarding AI has a positive influence on acceptance intention towards AI and negative feelings regarding AI has a negative influence on acceptance intention towards AI. Feelings regarding AI had the highest impact on acceptance intention towards AI, followed by confidence in government and knowledge regarding AI. Results also revealed that a high level of confidence in government regulations was associated with greater acceptance intention towards AI and a low level of confidence in government regulations acceptance intention towards AI was more influenced by feelings regarding AI than by knowledge regarding AI. Furthermore, religion had a significant influence on acceptance intention towards AI, which provides one insightful direction for future research.

Differences in the judgment of sexual violence involving juvenile victim by authoritarianism and rape myth acceptance (권위주의 성격과 강간 통념 수용도에 따른 청소년 성범죄 사건에서의 판단 차이)

  • Lee, Yerim;Park, Jisun
    • Korean Journal of Forensic Psychology
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    • v.12 no.1
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    • pp.75-97
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    • 2021
  • This study investigated whether judgments of sexual violence involving juvenile victims vary by history of victim's juvenile prostitution, victim's behavior conforming to stereotypes of an "ideal" victim, and relationships between victim and perpetrator. The study also examined the effects of participants' level of authoritarianism and rape myth acceptance on their judgments of sexual violence. A total of 335 participants(170 females, 165 males) in their 20s to 50s assessed the degree of victim blaming and perpetrator sentencing. This study examined the effects of participants' gender and age on the judgments of victim blaming and perpetrator sentencing, and the mediation effects of authoritarianism and rape myth acceptance. As a result, participants blamed the victim more and imposed a lighter sentence on the perpetrator when the juvenile victim did not conform to the image of an "ideal" victim of sexual violence as opposed to a "typical victim". They also blamed the victim more when the victim and the perpetrator met through a chat application than when the victim and the perpetrator had known each other. Male participants as opposed to female participants blamed the victim more, punished the perpetrator more lightly, and exhibited a higher level of authoritarianism and rape myth acceptance. The older the participants were, the more they blamed the victim and the higher they demonstrated rape myth acceptance. The effect of the participants' gender on the judgment of the perpetrator punishment was mediated by rape myth acceptance, and the effect of the participants' gender and age on the victim blaming was mediated by authoritarianism and rape myth acceptance.

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