• Title/Summary/Keyword: Acceptance Level

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Consumer Acceptance Model of Smart Clothing according to Innovation

  • Chae, Jin-Mie
    • International Journal of Human Ecology
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    • v.10 no.1
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    • pp.23-33
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    • 2009
  • This study identified the appropriateness of acceptance models of smart clothing and differences in the hypothesis of the path to clothing acceptance by classifying consumers depending on the level of technology innovation and fashion innovation through the extended TAM (Technology Acceptance Model) presented by Chae (2009). 815 copies of data were collected from adults over twenty living in major South Korean cities and analyzed them using a SPSS 15.0 and AMOS 5.0 package. Based on the average value of technology innovation and fashion innovation, the respondents were classified into: Group 1 with high technology innovation and fashion innovation, Group 2 with high technology innovation but low fashion innovation, Group 3 with low technology innovation but high fashion innovation, and Group 4 with low technology innovation and fashion innovation. The appropriateness of models for the four classified groups was verified. The analysis proved that an extended TAM for each classified group explains the acceptance process of smart clothing; especially the appropriateness of model of Group 1 and Group 4 was comparatively higher than other groups. Perceived usefulness was revealed as the key variable that affects consumer attitudes to accept smart clothing. Perceived ease of use has indirect positive effects on consumer attitudes passing through perceived usefulness and clothing involvement partly exerted impacts on consumer attitudes and the intention of acceptance. The mediating role of attitudes to explain the intention of the acceptance of smart clothing is high and suggests that it is necessary to take a positive role to help the consumer perceive the functional and useful aspects of the clothing.

Revised KS Standards for Acceptance Sampling By Attribute Based On Continuous Sampling Plan (CSP를 응용한 연속생산형 계수이산 샘플링 검사)

  • Choi, Sung-Oon
    • Proceedings of the Safety Management and Science Conference
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    • 2008.11a
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    • pp.161-165
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    • 2008
  • This paper introduces three continuous sampling plans by attribute. Revised KS standards for acceptance samplings such as KSA ISO 2859-3, 4 : 2001 and 21247 : 2007 are presented. These plans are based on skip-lot, DQL(Declared Quality Level) and VL (Verification Level).

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A Study on the Establishment of Management Criteria for Underwater Noise (수중소음 관리 기준 설정을 위한 소고)

  • Lim, Dae-Kyu;Shin, Young-Cheol;Jun, Yang-Bae
    • Explosives and Blasting
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    • v.28 no.2
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    • pp.119-132
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    • 2010
  • There are many dispute with a construction due to such environment problem as vibration and noise. Generally, we have a standard for acceptance level in land. But we have not a sufficient standard for acceptance level or guide line in underwater sound. In other countries, a acceptance level or guide line in underwater sound has been suggested. Especially the management criterion of underwater noise for fish has bee suggested using the measurement data (peak pressure, rms, energy and SEL) by a hydrophone. In Korea, there is no management criterion of underwater noise for fish. This study suggested the management criteria of underwater noise for fish based on the measured data by a hydrophone.

A Study on Differentiation Strategy for Tablet PC and e-Book Reader by a Comparative Analysis of Acceptance.Diffusion Factors (태블릿PC와 전자책단말기의 수용.확산 요인 비교분석을 통한 차별화 전략 연구)

  • Sim, Jin-Bo
    • Korean Management Science Review
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    • v.28 no.1
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    • pp.25-42
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    • 2011
  • The mobile industry is the key foundation of digital convergence, and its constant growth is expected. Among mobile industries, new products leading the development of devices are the Emerging Device. This study is conducted to find out factors making differentiated by comparing the structural equation model(SEM) of the Tablet PC and the e-Book Reader. The main findings are as follows. First, the application of TAM to the Emerging Device shows that fitness of the model is generally high but the effect of Perceived Ease of Use has not been verified or found insignificant. Second, the acceptance model of the Tablet PC and the e-Book Reader has found that playfulness stimulates acceptance intentions. Third, the cost level of the Emerging Device acceptance model is not a factor stimulating consumers' acceptance intentions. Fourth, product attributes of the Tablet PC and the e-Book Reader to differentiate themselves from the other device are Functionality and Playfulness respectively.

Sampling Plans Based on Truncated Life Test for a Generalized Inverted Exponential Distribution

  • Singh, Sukhdev;Tripathi, Yogesh Mani;Jun, Chi-Hyuck
    • Industrial Engineering and Management Systems
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    • v.14 no.2
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    • pp.183-195
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    • 2015
  • In this paper, we propose a two-stage group acceptance sampling plan for generalized inverted exponential distribution under truncated life test. Median life is considered as a quality parameter. Design parameters are obtained to ensure that true median life is longer than a given specified life at certain level of consumer's risk and producer's risk. We also explore situations under which design parameters based on median lifetime can be used for other percentile points. Tables and specific examples are reported to explain the proposed plans. Finally a real data set is analyzed to implement the plans in practical situations and some suggestions are given.

Attitudes toward Unisex Clothing (남여의복 동일화에 관한 태도 연구 -대전과 공주군 장기면을 중심으로-)

  • Kim Jae Sook;Park Chun Soon;Lee Young Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.6 no.2
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    • pp.41-48
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    • 1982
  • The purposes of this study were (1) to investigate the relationships among the variables of unisex attitudes toward clothing, sex-role identification, hobbies and preferences, age, and educational level and (2) to find out any significant differences in the acceptance of unisex clothing between rural and urban residents and between males and females. The following results were obtained by interviewing 127 females and 117 males. (1) The acceptance of unisex clothing for females was generally higher than for males. (2) Younger and more educated persons had higher tendency in the acceptance of unisex clothing. (3) Persons with higher unisex attitude toward sex-role identification showed higher acceptance of unisex clothing and persons with higher unisex attitude toward hobbies and preferences seemed to have higher acceptance of unisex clothing for females. (4) Females showed higher tendency in the acceptance of unisex clothing for females than for males. (5) No significant differences were found in the acceptance of unisex clothing between rural and urban residents.

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An Exploratory Study on the Information Recipients' Acceptance(Comprehension) and Diffusion: According to the Authenticity of the News(Real News vs. Fake News) and Need for Cognition (뉴스진위 및 인지욕구에 따른 정보수용자의 수용(이해)과 확산영향에 대한 탐색적 연구)

  • Cho, Ara;Kwon, Soonjae
    • Knowledge Management Research
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    • v.20 no.2
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    • pp.87-103
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    • 2019
  • The purpose of this study was to explore the factors influencing acceptance (e.g., comprehension,) and diffusion of information recipients' by depending on the authenticity of news. Specifically, this study has examined the effects of the news contents(political vs. general), need for cognition(high vs. low) and authenticity of the News(real news vs. fake news) on both acceptance and diffusion of news. Based on previous work, this study has developed a conceptual model to present each research hypothesis and tested it by conducting experiments as the follows. As a result, according to the authenticity of the news and the contents of the news (political and general), the acceptance of political contents was high regardless of the authenticity of the news, and the acceptance of real news was higher than that of fake news. However, in the proliferation (comment), both the political contents and the general contents showed the characteristic of spreading (commenting) fake news rather than real news. contrary to this, the cognitive level did not show any significant difference in acceptance (understanding) and proliferation (comment, sharing, recommendation). This study provides academic implications in that it examines the influences of accepting (comprehension) and diffusion (comment, sharing, recommendation) of real news and fake news. It also provides practical implications for responding to fake news and new marketing strategies in an environment where contents are delivered through diverse social media.

The Effect of Cognitive Emotional Control on Happiness Levels

  • Kim, Jungae;Kim, Milang
    • International Journal of Advanced Culture Technology
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    • v.9 no.1
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    • pp.143-151
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    • 2021
  • This study was a cross-sectional descriptive research to analyze the effects of sub-factors of cognitive emotional control on happiness levels. The participants of the study were 201 men and women in their 20s, and data were collected online from January 1 to 15 collected data were, 2001 using structured cognitive control and happiness level questionnaires. The collected data were conducted Independent t-test, Pearson correlation analysis, simple regression analysis, multiple regression Analysis, hierarchical regression analysis using SPSS 18.0 statistic program. As a result, the study appeared that the level of happiness by gender does not differ, and cognitive emotional control affected 58.5%. The average of cognitive emotional control was higher for all men, but women were higher than men in criticized others. Also, acceptance was the sub-factor of emotional control that most affected the level of happiness (β=-.587, p<0.01). Based on the results of this study, it is suggested that a systematic program on subject of acceptance, a sub-factor of cognitive emotional control, should be developed to improve the level of happiness.

Influence of Buckwheat Flour on Physicochemical Properties and Consumer Acceptance of Steamed Bread

  • Lee, Jun-Ho
    • Preventive Nutrition and Food Science
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    • v.15 no.4
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    • pp.329-334
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    • 2010
  • Buckwheat flour was incorporated into steamed breads by adding the flour in the range of 0~9% based on the Baker's percentages and the physicochemical properties and consumer acceptance were investigated. After mixing, kneading, proofing, and molding, bread dough was steamed for 15 min using a steam tray and boiling water. The samples were cooled to room temperature for 15 min and packed in airtight bags for further analyses. pH of the steamed bread decreased slightly while titratable acidity increased significantly from 1.02 to 1.37 mL with the incorporation of more buckwheat flour in the formulation (p<0.05). Water activity was not affected by the buckwheat flour level (p>0.05). Moisture content slightly decreased from 43.72 to 42.30% while soluble solids content increased from 0.63 to 0.85 as the buckwheat flour concentration increased. As a result of the addition of buckwheat flour, the specific volume decreased from 3.31 to 2.57 mL/g; on the other hand, the spread ratio ranged from 2.17 to 2.21 without significant differences among them (p>0.05). At the higher level of buckwheat content, lower scores of all color parameters ($L^*$, $a^*$, and $b^*$-values) were observed. Firmness increased significantly with an increase in buckwheat flour content (p<0.05). Consumer acceptance tests indicated that incorporation of up to 3% buckwheat flour in the formulation of steamed breads did not significantly influence the consumers' acceptability in all attributes tested, except for color and elasticity.

Study on the Influence of Online WOM Information Characteristics on the Intention of Information Acceptance and also Re-WOM: Focused on the Receiver's Expertis (온라인 구전정보특성이 정보수용의도와 재구전 의도에 미치는 영향에 관한 연구: 수신자의 전문성을 중심으로)

  • Kim, Ji-Sook;Kwon, Hyeok-Gi
    • Journal of Korea Society of Industrial Information Systems
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    • v.21 no.6
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    • pp.81-93
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    • 2016
  • An actual analysis was made regarding how different the effect of the online WOM information characteristics on the expansion of the WOM information characteristics was depending on the level of the receiver's expertise in consideration of the sender's expertise, the vividness and Consensus of WOM information which can affect the acceptance of WOM information in this study. To begin with, the analysis results showed that the online WOM information characteristics had the positive effect on the information acceptance intention in proportion to the sender's expertise and the vividness and Consensus of WOM information. Secondly, the information acceptance intention was found to have a positive effect on the re-WOM intention. Finally, the level of receiver's expertise was found to control the effect of the online WOM information characteristics on the information acceptance intention.