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Location-based Advertisement Recommendation Model for Customer Relationship Management under the Mobile Communication Environment (이동통신 환경 하에서의 고객관계관리를 위한 지역광고 추천 모형)

  • Ahn, Hyun-Chul;Han, In-Goo;Kim, Kyoung-Jae
    • Asia pacific journal of information systems
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    • v.16 no.4
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    • pp.239-254
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    • 2006
  • Location-based advertising or application has been one of the drivers of third-generation mobile operators' marketing efforts in the past few years. As a result, many studies on location-based marketing or advertising have been proposed for recent several years. However, these approaches have two common shortcomings. First. most of them just suggested the theoretical architectures, which were too abstract to apply it to the real-world cases. Second, many of these approaches only consider service provider (seller) rather than customers (buyers). Thus, the prior approaches fit to the automated sales or advertising rather than the implementation of CRM. To mitigate these limitations, this study presents a novel advertisement recommendation model for mobile users. We call our model MAR-CF (Mobile Advertisement Recommender using Collaborative Filtering). Our proposed model is based on traditional CF algorithm, but we adopt the multi-dimensional personalization model to conventional CF for enabling location-based advertising for mobile users. Thus, MAR-CF is designed to make recommendation results for mobile users by considering location, time, and needs type. To validate the usefulness of our recommendation model. we collect the real-world data for mobile advertisements, and perform an empirical validation. Experimental results show that MAR-CF generates more accurate prediction results than other comparative models.

The Role of CSR Proximity and Psychological Distance as a Marketing Strategy

  • Kim, Dong-Tae;Kim, Moon-Seop;Ahn, Sung-Sook
    • Journal of Distribution Science
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    • v.15 no.9
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    • pp.75-83
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    • 2017
  • Purpose - This study aims to find ways to have CSR efforts lead to a purchase decision. For this purpose, this research examines the influence of the perceived CSR proximity on the purchase intention and studies the moderating role of psychological distance. Research design, data, and methodology - A total of 185 undergraduate students from a university in Korea were recruited and were randomly assigned to the conditions of a 2 (CSR proximity: close vs. far) × 2 (temporal distance: near vs. distant) × 2 (information type: concrete vs. abstract) between-subjects design. ANOVA was conducted to test the hypotheses. Results - When consumers construe a purchase decision at a high level via the far psychological distance, a firm's CSR efforts are considered important for the purchase decision. Conversely, when consumers construe a purchase decision at a low level via the near psychological distance, a firm's CSR efforts are not considered for the purchase decision. Conclusions - This research demonstrates that people have a greater intention to purchase products from a firm whose CSR proximity is perceived as being close rather than far. Furthermore, this study shows that the psychological distance moderates the effect of CSR proximity on the purchase intention.

Construction of Comprehensive Metabolic Network for Glycolysis with Regulation Mechanisms and Effectors

  • JIN, JONG-HWA;JUNG, UI-SUB;JAE, WOOK-NAM;IN, YONG-HO;LEE, SANG-YUP;LEE, DOHE-ON;LEE, JIN-WON
    • Journal of Microbiology and Biotechnology
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    • v.15 no.1
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    • pp.161-174
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    • 2005
  • Abstract Glycolysis has a main function to provide ATP and precursor metabolites for biomass production. Although glycolysis is one of the most important pathways in cellular metabolism, the details of its regulation mechanism and regulating chemicals are not well known yet. The regulation of the glycolytic pathway is very robust to allow for large fluxes at almost constant metabolite levels in spite of changing environmental conditions and many reaction effectors like inhibitors, activating compounds, cofactors, and related metal ions. These changing environmental conditions and metabolic reaction effectors were focused on to understand their roles in the metabolic networks. In this study, we have investigated for construction of the regulatory map of the glycolytic metabolic network and tried to collect all the effectors as much as possible which might affect the glycolysis metabolic pathway. Using the results of this study, it is expected that a complex metabolic situation can be more precisely analyzed and simulated by using available programs and appropriate kinetic data.

Conceptual Clothing Design Process Using Cooperative Learning Strategies: Senior Clothing Design Class

  • Sohn, MyungHee;Kim, Dong-Eun
    • Fashion, Industry and Education
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    • v.14 no.1
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    • pp.59-68
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    • 2016
  • This paper identified the source of inspiration to cooperatively design a fashion collection from US undergraduate clothing design students and addressed how to implement team-based learning strategy to conceptual clothing design in class. Data was collected from the total of 51 students in a senior clothing design course at a large 4-year university in the US. The assigned project for this class was to develop a group collection under a same theme. Each student worked with his/her team member(s) to create an outfit and the entire class worked as a group to create a cohesive collection. The study showed that the sources of inspiration for the themes/concepts came from 11categories: historic era/old Hollywood glamour, shape/line/structure/architectural, fairy tales movies, nature/abstract, circus/mysterious, occasion/place, object, designer/artist, futuristic, culture, and various movies. To implement cooperative learning strategies in the clothing design class, a total of five class presentation/discussion sessions were held for theme/concept decision, fabric decision, design decision, test garment evaluation and design modification, and final products. Throughout the design process, team-based learning strategy promoted students' engagement and participation and inspired their critical thinking skills for making decisions within a team.

A Study on the Constructing Database and Its Utilization Direction of Old Building using GIS (GIS를 이용한 노후건축물 DB구축과 활용방안에 관한 연구)

  • Kim, Heung-Kwan
    • Journal of the Korean Association of Geographic Information Studies
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    • v.11 no.4
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    • pp.172-181
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    • 2008
  • Life of building repeats removal and new construction continuously because it is limited like living things. But, because the physical standard is subjective and abstract, saying too much is not even though it had been influenced by policy decision of the government. To solve these problem clear data about superannuation degree of building after construction accordingly decision relationship necessity continuously rise. To above background, this study on the Constructing Database Based and Improvement of Old Building using GIS in Busan. The results are as following. First, presented necessity of knowledge information gap mitigation. Second, present Busan's ordinance detailed Contents of old-badness building and production-consequences.

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Evolution of Limits to Growth Studies and its Implications on Concept and Strategy of Sustainable Development (성장의 한계 논의의 전개와 지속가능발전에의 함의)

  • Moon, Tae Hoon
    • Korean System Dynamics Review
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    • v.17 no.2
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    • pp.5-32
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    • 2016
  • Purpose of this paper is to review series of Limits to Growth studies from its original Rome Club Report published in 1972 to the most recent one in 2012 by Jorgen Randers and finds its implications on concept and strategy of sustainable development. For this purpose first, this paper reviewed series of Limits to Growth studies in details with focus on scenarios used in simulation of world model. Second, response to the original Limit to Growth was reviewed and to see validity of its scenario based simulations, simulated results of interest variables and actual historical data up to the year 2010 was compared. Third, structure and key arguments in both studies, Limit to Growth studies and Our Common Future was explained and compared. Finally, implications of the Limit to Growth studies on concept and strategy for sustainable development was discussed. Based on the comparison, this paper argued that even if the term sustainable development was not used in the Limit to Growth at all, concept and strategies for sustainable development implied in the Limit to Growth are more clear and specific than those of Our Common Future. Since Limit to Growth studies were simulation based ones that produce detailed behaviors on interest variables, it clarifies more clearly the abstract concept of sustainable development and thus, provides specific guidelines for the direction of sustainable policy which has been suffering long from vagueness of concept of sustainable development.

Science High School Students' Analysis of Characteristics on Ill-Structured Problem-Solving Process (과학고 학생들의 비구조화된 문제 해결 과정 특성 분석)

  • Seo, Jin-Su;Han, Shin;Kim, Hyung-Bum;Jeong, Jin-Woo
    • Journal of the Korean Society of Earth Science Education
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    • v.5 no.1
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    • pp.8-19
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    • 2012
  • The purpose of this study is to: analyze the characteristics on ill-structured problem-solving process; examine the type of memories used in their monitoring. The data were primary collected from observation and secondary the semi-structured in-depth interviews based on analysis of observation results with two students who belong to science school and a guidance. The findings of this study revealed that the ill-structured problems possess multiple representations and the upper level's problem have several sub-problems. And multiple steps simultaneously exist in particular stage of problem-solving process that is not single sequential but complex flow and have high frequency of discussion step. Type of memories used in ill-structured problems include idiosyncratic memories which is related in personal histories such as school performance, problem-related memories, abstract rules and intuition.

Effects of Five Fractions of Artemisia capillaris THUNB on $TGF{\beta}1-induced$ Apoptosis in HepG2 Cells (인진분획물이 인체간세포의 $TGF{\beta}1-induced$ Apoptosis에 미치는 영향)

  • 이지현;이장훈;우홍정
    • The Journal of Korean Medicine
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    • v.21 no.1
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    • pp.53-61
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    • 2000
  • Objectives: This study was camed out to examine the effect of five fractions of aqueous extract from Artemisia capillaris THUNB(ACT), on TGF, 1-induced apoptosis, cell viability, cell cycle progression and mRNA expression of apoptosis-related genes in human hepatocyte cell line HepG2. Methods: This study employed Tryphan blue exclusion assay, DNA fragmentation assay, Cpp32 protease activity assay and Quantitative RT-PCR analysis. Results: In the Tryphan blue exclusion assay, the butanol fraction of ACT with $TGF{\beta}$, l showed magnificent (Nice word, ut is it appropriate in a medical abstract\ulcorner) viability and the H2O fraction of ACT with $TGF{\beta}$, l also showed higher viability than only $TGF{\beta}$, l-treated group. DNA fragmentation assay showed that the butanol fraction and the H2O fraction carried inhibitory effects on apoptosis induction, with the butanol fraction displaying greater effects. The Cpp32 protease activity assay showed that the butanol fraction decreased Cpp32 protease activity. The H2O fraction of ACT had no significant effect on the Cpp32 protease activity. Quantitative RT-PCR showed that the butanol fraction suppressed Bax, p 15/INK4B, p21/Waf1, PAI-1 and increased Bcl-2 gene. Conclusions: The data shows that butanol fraction of ACT increases the hepatocyte viability and has the hepatocellular protective effect by the suppression of $TGF{\beta}$, l induced-apoptosis through gene regulation.

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A Study on Residual Stress Characteristics for Joint of Rock in Ring Shear Tests (링 전단시험기를 이용한 암석절리의 잔류강도 특성에 관한 연구)

  • 권준욱;김선명;윤지선
    • Journal of the Korean Geotechnical Society
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    • v.16 no.6
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    • pp.35-41
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    • 2000
  • Residual stress is defined as a minimum stress with a large displacement of specimens and the residual stress after peak shear stress appears with displacement volume but there is no provision to select the residual stress. In the previous study, residual stress was recorded when the change of shear load is small in the condition of the strain more than 15%. But, in this study, hyperbolic function((No Abstract.see full/text), b=experimental constant) of soil test is adapted to joint of rock and the propriety is investigated. In a landslide and landsliding of artificial slope, wedge failure of tunnel with a large displacement, tests are simulated from peak stress to residual stress for safety analysis. But now. direct shear stress and triaxial compressive tests are usually performed to find out characteristics of shear stress about joint. Although these tests get a small displacement, that data of peak stress and residual stress are used for safety analysis. In this study, we tried to determine failure criteria for joints of rock using ring shear test machine. The residual stress following shear behavior was determined by the result of ring shear test and direct shear test. In conclusion, after comparing the results of the two test, we found that cohesion(c) and internal friction angle(ø) of ring shear test are 30% and 22% respectively of those of the direct shear test.

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Fluid Film Characteristics between Cylinder Block and Valve Plates in Oil Hydraulic Piston Pumps (유압 피스톤 펌프의 실린더 블록과 밸브 플레이트 사이의 유막 특성)

  • Jung J.Y.;Song K.K.;Oh S.H.;Kim J.K.
    • Transactions of The Korea Fluid Power Systems Society
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    • v.1 no.2
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    • pp.8-14
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    • 2004
  • Abstract: In the oil hydraulic piston pumps the clearance between the valve plate and cylinder block plays an important role for volumetric and overall efficiency. Thus, adequate lubricational fluid film is needed for the interface. In this study, fluid film thickness is measured by a gap sensor and a slip ring under operational conditions to observe the behavior of the lubrication mechanism in detail. To investigate the effect according to the valve plate types in view of the fluid film, three different types were designed. Leakage flow rate and shaft torque were also measured to clarify the effect according to the valve plate types. A broad range of experiments were conducted to provide reasonable data on the effect of fluid film. In this experiments two main parameters were found, of which the one is the discharge pressure and the other is valve plate geometry. As a result, we found that the spherical valve plate could get more stable fluid film thickness, maintain good efficiency for high pressure range than the other types.

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