• 제목/요약/키워드: AIM framework

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Brand Revitalization by Strategic Repositioning: A Case Study of Korando Sports

  • Shin, Youngsik;Cha, Kyoung Cheon
    • Asia Marketing Journal
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    • 제14권4호
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    • pp.1-22
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    • 2013
  • A growing gap between market needs and the capabilities of the enterprise prompts repositioning (Corstjens and Dolye 1989). This article examines the strategic repositioning of 'Korando Sports' undertaken by SYMC throughout the period from Jan. 2012 to Jun. 2012, to boost sales volume and market share by entering market of active-lifestyle consumers currently occupied by SUVs. SYMC's experience indicates that it is essential to close the gap between the market needs and the ability of the enterprise to make a shift to new consumer segment with a new positioning. The successful repositioning framework(Ryan et al. 2007) were employed in this paper. This framework is comprised of six elements: core strategic values, strategic flexibility/learning capabilities, customer awareness and sensitivity, external orientation, management commitment, and belief in the product and brand. The evaluation based on the successful framework also confirms that 'Korando Sports' case meets all the requirements of the successful strategic repositioning. This paper provides some of the managerial implications with aim of assisting executives in identifying strategic repositioning opportunities. Primarily, the 'Korando Sports' case affirms the repositioning as a viable strategy and indicates that repositioning is a feasible means for strategic change. Second, this case shows the influence of a target consumer and SYMC's repositioning to follow consumer preference for a particular attribute. Moreover, we can understand how a product formerly considered weak in attributes can enjoy benefits in other segments with the same attributes.

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A Framework for Implementing Information Systems Integration to Optimize Organizational Performance

  • Ali Sirageldeen Ahmed
    • International Journal of Computer Science & Network Security
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    • 제23권10호
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    • pp.11-20
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    • 2023
  • The primary aim of this study is to investigate the influence of Service Provider Quality (SPQ), System Quality (SQ), Information Quality (IQ), and Training Quality (TQ) on the interconnected aspect of organizational performance known as growth and development (GD). The study examined the influence of information systems (IS) on organisational performance and provided a theory-based technique for conducting research. The theoretical foundation for this study is derived from the widely employed [1]. IS success model in information systems research. The study's framework incorporates several novel elements, drawn from a comprehensive review of both recent and earlier literature, which researchers have utilized to evaluate the dimensions of [1]. In this study, we collected data from a diverse group of 348 individuals representing various industries through a web-based questionnaire. The collected data were subjected to analysis using SPSS. We conducted a multiple regression analysis involving 15 factors to assess several hypotheses regarding the relationship between the independent construct IS effectiveness and the dependent construct organizational performance. Several noteworthy descriptive statistics emerged, which hold significance for management. The study's findings strongly indicate that information systems exert a significant and beneficial influence on organizational performance. To sustain and continually enhance organizational effectiveness, the study recommends that managers periodically scrutinize and assess their information systems.

DAF(Data Asset Framework)를 활용한 임산공학 분야 연구자들의 연구데이터 관리 개선 방안 - 국립산림과학원을 중심으로 - (The Study on Research Data Management of Researchers in the Field of Forestry Engineering using DAF(Data Asset Framework) - Focused on National Institute of Forest Science -)

  • 김주섭;한연중;유원재;전예린;김선태
    • 한국도서관정보학회지
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    • 제51권2호
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    • pp.103-131
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    • 2020
  • 본 연구는 임산공학 연구자들의 연구데이터 관리 현황 파악을 목적으로 하였다. 연구 목적 달성을 위해 DAF(Data Asset Framework)라는 도구를 이용하여 설문조사를 수행하였다. DAF는 기관이 연구데이터를 어떻게 관리하고 있는지 식별, 위치, 설명 및 평가할 수 있는 수단을 제공하는 조사 도구이다. 이러한 DAF를 활용하여 국립산림과학원 내 임산공학 분야 연구자들을 대상으로 연구데이터 관리 현황을 분석한 결과, 연구데이터 생성방법 및 유형, 공유, 저장, 보존 그리고 재사용 등과 같은 5가지의 카테고리의 현황 및 문제점이 도출되었으며, 또한 문제점 관련하여 해결책을 제시하였다. 이번 연구는 DAF와 같은 체계적인 도구를 활용한 기초 조사로서 특정 분야의 RDM 시스템 설계 시 연구데이터의 현황 및 문제점을 분석하는데 참고자료가 될 수 있을 것이다.

공간시장화에 따른 새로운 비즈니스 분류 프레임워크의 제안과 적용 (The New Framework for Taxonomy of Business Caused by Cyber Space Marketization and Its Application)

  • 이홍길;이재원;류형근
    • 한국항해항만학회:학술대회논문집
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    • 한국항해항만학회 2003년도 춘계공동학술대회논문집
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    • pp.291-297
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    • 2003
  • 본 연구는 산업계 구조변화와 그에 따른 새로운 비즈니스 형태를 체계적으로 분류하고 해석하기 위한 이론과 개념을 수립하고 그것을 토대로 e-business를 포함한 새로운 비즈니스의 분류 프레임워크를 제안하는 것을 목적으로 한다. 제안한 모델은 비즈니스의 계층성에 주목한 비즈니스 계층(BL)의 개념, 업계를 연계하는 가치사슬(VC)의 개념, 그리고 실세계(혹은 실 주체)와 가상공간 세계(혹은 가상주체)의 개념을 상징 하는 R/V(Real/Virtual)의 개념을 기본 프레임으로 하여 구성되었며, 이러한 BL-VC-R/V의 조합을 통해 이론상 해당업게에서 존재할 수 있는 모든 비즈니스의 분류가 가능하다는 점을 보였다. 한편, 본 연구에서는 제안된 프레임워크의 개념을 토대로 e-business의 새로운 정의를 제시하였고, 산업에 본 모델을 적용하여 공간시장화에 따른 구조변화와 그에 따른 비즈니스 분류를 행하였다. 그리고, 비즈니스차원의 관점에서 최근에 거론되고 있는 e-Logistics를 새롭게 정의하였다.

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철도 기술기준의 선진화 실행방안 (Action Plan for the Advancement of Railway Technical Specification)

  • 이희업;방윤석;최준영
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2009년도 춘계학술대회 논문집
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    • pp.1759-1764
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    • 2009
  • The railway industry is constrained by barriers within itself, which prevent it from competing effectively with other means of transportation, particularly road transportation. Therefore, many countries have adopted the policies that aim to remove barriers to providing international transport services by creating a common framework for railway industry. Recently, the European Union has produced the European Interoperability Directives, which aim to remove the technical problems involved in running trains between member states. In this respect, it is important to harmonize the technical requirements and specifications of Korea railway industry. This paper presents an action plan for the advancement of railway technical specifications in Korea. For this, the railway law and regulations of other countries are reviewed. Also the technical problems and operational barriers of railway industry are analyzed in Korea. This will help transportation agencies to resolve the technical problems of criteria in Korea railway industry.

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European Creator Economy's Web3.0 Business Model Case Study

  • Song, Minzheong
    • International journal of advanced smart convergence
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    • 제13권1호
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    • pp.57-68
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    • 2024
  • In this paper, we are interested in how creator economy startups allowing creators to make money from doing that they love. So, we look at European creator economy startups among Web3.0 business model landscape surveyed in 2022, because the US is home of Web2.0 giant platforms like YouTube. Totally seventeen European startups are investigated, and the theoretical logic is the disruptive innovation. We firstly review the survey published in 2022 and utilize the theory of the disruptive innovation to design the research framework including questions with each type of the disruptive innovation. In this paper, we firstly show, Kalao and Gem as NFT ecosystem platforms aim at service convenience. Secondly, Talkbase, Passionfroot, Bildr, Customuse, and Earnr aim at providing creator tools for under-skilled customers. Lastly, when it comes direct monetization with a decentralized business model, CrowdPad, Admix, GOALS, Realm, Dropstar, Pianity, Sonomo, Stage11, Miiji, and ReadyPlayerMe are representative. Despite the relatively small data size, the results are meaningful as they contribute to a more profound comprehension of the Web3.0 business models and offer guidance for future research directions.

맞춤형 기후서비스 제공을 위한 사용자인터페이스 플랫폼 확장 (Extended of User Interface Platform for Providing Customized Cliamte Service)

  • 정임국;박지훈;조재필;황세운
    • 한국수자원학회:학술대회논문집
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    • 한국수자원학회 2019년도 학술발표회
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    • pp.224-224
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    • 2019
  • 국제기상기구의 Global Framework for Climate Services (GFCS)의 관점에서 살펴보면 국내의 기상 기후 정보는 기상청을 중심으로 관측 자료와 중장기 예측 및 기후변화 시나리오 정보 등의 다양한 시간규모로 생산되고 있다. 하지만 사용자가 직접적으로 다양한 기후정보를 상세화하여 활용하기 위해서는 기후정보의 구축 및 전처리를 수행해야하는 어려움이 있다. 따라서 APEC Climate Center (APCC)에서 다학제 융합 기반 기후정보 서비스를 중심으로 사용자 인터페이스 플랫폼 (User Interface Platform: UIP)의 기술적 플랫폼으로 APCC Integrated Modeling Solution (AIMS)를 개발하였다. AIMS는 사용자의 관점으로 상세화를 수행할 수 있고, 다양한 응용 분야에 적용하기 쉽게 데이터를 생성하여 연구에 도움을 주고 있다. 본 연구는 AIMS에서 제공하고 있는 기존의 국가별로 제공하는 제 5차 결합 기후모델 비교사업 (The $5^{th}$ phase of the coupled model intercomparision project, CMIP5)에서 해석한 전구기후모델 (General Circulation Model, GCM)의 통계적 상세화 방법인 Simple Quantile Mapping (SQM)과 Spatial Disaggregation Quantile Delta Mapping (SDQDM)를 포함하여 AIMS에 새롭게 추가 된 통계적 상세화 방법인 Bias Correction and Stochastic Analog (BCSA) 방법을 소개하고자 한다. 또한 60개의 종관기상관측 (Automated Surface Observing System, ASOS)자료를 중심으로 생성한 세 가지 통계적 상세화방법의 과거재현성과 RCP4.5, RCP8.5 시나리오를 활용한 미래 불확실성 평가 결과를 이용하여 연구자들의 맞춤형 자료를 생산하고 평가하는데 도움을 줌으로써 다양한 기후자료의 효과적인 활용이 가능할 것으로 기대된다.

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외환위험 헷징을 위한 의사결정 지원시스템 (A Decision Support System for foreign exchange risk management)

  • 최생림;장석권
    • 경영과학
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    • 제11권2호
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    • pp.161-184
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    • 1994
  • The purpose of this paper is to suggest a DSS(Decision Support System) framework for managing exchange risks involved in international transactions. To this aim, a number of hedging strategies were suggested and analyzed in their pros and cons. Also, developed were a system architechture and various functional modules for implementing the suggested foreign exchange risk management system and application scenario was demonstrated. Finally, future research areas were indicated.

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Radio-loud AGN in the AKARI-NEP field

  • Karouzos, M.;Im, M.;Takagi, T.;Matsuhara, H.
    • 천문학회보
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    • 제37권1호
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    • pp.46.1-46.1
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    • 2012
  • A unique ensemble of datasets is available for the AKARI North Ecliptic Pole (NEP) field, having being observed virtually across the whole electromagnetic spectrum. We have undertaken a study of radio sources in the NEP field and in particular radio-loud AGN. We present preliminary results concerning the identification of these radio-loud AGN using a host of different selection criteria. We aim to study the host galaxies of these systems within the current framework of galaxy evolution and the role that AGN play in it.

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A New Methodology for Software Module Characterization

  • Shin, Miyoung;Nam, Yunseok
    • 대한전자공학회:학술대회논문집
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    • 대한전자공학회 1999년도 추계종합학술대회 논문집
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    • pp.434-437
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    • 1999
  • The primary aim of this paper is to introduce and illustrate a radial basis function (RBF) modeling approach fur software module characterization, as an alternative to current techniques. The RBF model has been known to provide a rich analytical framework fur a broad class of so-called pattern recognition problems. Especially, it features both nonlinearity and linearity which in general are treated separately by its learning algorithm, leading to offer conceptual and computational advantages. Furthermore, our new modeling methodology fer determining model parameters has a sound mathematical basis and showed very interesting results in terms of model consistency as well as performance.

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