• Asia pacific journal of information systems
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• 제32권3호
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• pp.461-476
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• 2022

AI is recognized to be a key technology for digital transformation (DT) and the value of AI is considered to determine the future of the company. However, in reality, although managers acknowledge the future value of AI and have plans to introduce it, most are not sure what to expect from AI or how to apply it to their business. This study compares two company cases to demonstrate how an organization has successfully achieved AI led organizational change while another failed. Specifically, by taking institutionalist's view, this study examines how the legitimacy enables and constrains AI led organizational changes in organization's practices, processes, and infrastructure. The results of this study indicate that for the success of AI led organizational changes, the legitimacy plays an important role by reducing the challenges from stakeholders and increasing the institutional momentum to move through the phases of the change.

• 전자통신동향분석
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• 제37권6호
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• pp.1-10
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• 2022

Artificial intelligence (AI) has rapidly diffused across industries and societies as nations' essential strategic technology. In innovative technology, such as AI, a startup leads to technological innovation and significantly impacts the expansion of relevant industries. Thus, this study examined the trend of AI startup venture capital (VC) investments globally, focusing on ① noteworthy VC investment statuses (the number and size of the investment, company establishment, and corporate collection), ② the characteristics of each key nation's investments, and ③ the characteristics of each submarket's investments. Among the 11 countries, the results showed that Korea ranked near the bottom for absolute quantitative measures, including the number and size of investments, company establishment, and corporate collection. However, Korea has built a foundation of catching up with what AI-leading countries have established, considering Korea's high growth rate in the number and size of investments and a recent mega-round. This study has practical implications in that it determined the AI startup VC investment status of Korea's rival countries, not only G2 (US and China). The results can be used in policy-making. Furthermore, identifying the AI industry's submarkets and analyzing each market's VC investment status could be used to establish strategies for the AI industry and R&D.

• Asia Marketing Journal
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• 제26권2호
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• pp.129-144
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• 2024

This research is on how people's trust in human-like AI-based service will influence customer engagement (CE). This study will discuss the relationship between trust and CE and explore how people's trust in AI affects CE when they lack knowledge of the company/brand. Items from the philosophical study of trust were extracted to build a scale suitable for trust in AI. The scale's reliability was ensured, and six components of trust in AI were merged into three dimensions: trust based on Quality Assurance, Risk-taking, and Corporate Social Responsibility. Trust based on quality assurance and risk-taking is verified to positively impact customer engagement, and the feelings about AI-based service fully mediate between all three dimensions of trust in AI and CE. The new trust scale for human-like AI-based services on social media sheds light on further research. The relationship between trust in AI and CE provides a theoretical basis for subsequent research.

• 패션비즈니스
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• 제26권2호
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• pp.28-47
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• 2022

Rapid development of information and communication technology is leading the digital transformation (hereinafter, DT) of various industries. At this point in rapid online transition, fashion manufacturers operating offline-oriented businesses have become highly interested in DT and artificial intelligence (hereinafter AI), which leads DT. The purpose of this study is to examine the development status and application case of AI-based digital technology developed for the fashion industry, and to examine the DT stage and AI application status of domestic fashion manufacturers. Hence, in-depth interviews were conducted with five domestic IT companies developing AI technology for the fashion industry and six domestic fashion manufacturers applying AI technology. After analyzing interviews, study results were as follows: The seven major AI technologies leading the DT of the fashion industry were fashion image recognition, trend analysis, prediction & visualization, automated fashion design generation, demand forecast & optimizing inventory, optimizing logistics, curation, and ad-tech. It was found that domestic fashion manufacturers were striving for innovative changes through DT although the DT stage varied from company to company. This study is of academic significance as it organized technologies specialized in fashion business by analyzing AI-based digitization element technologies that lead DT in the fashion industry. It is also expected to serve as basic study when DT and AI technology development are applied to the fashion field so that traditional domestic fashion manufacturers showing low growth can rise again.

• International Journal of Fuzzy Logic and Intelligent Systems
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• 제16권2호
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• pp.111-118
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• 2016

Artificial intelligence (AI) is making computer systems intelligent to do right thing. The AI is used today in a variety of fields, such as journalism, medical, industry as well as entertainment. The impact of AI is becoming larger day after day. In general, the AI system has to lead the optimal decision under uncertainty. But it is difficult for the AI system can derive the best conclusion. In addition, we have a trouble to represent the intelligent capacity of AI in numeric values. Statistics has the ability to quantify the uncertainty by two approaches of frequentist and Bayesian. So in this paper, we propose a methodology of the connection between statistics and AI efficiently. We compute a fixed value for estimating the population parameter using the frequentist learning. Also we find a probability distribution to estimate the parameter of conceptual population using Bayesian learning. To show how our proposed research could be applied to practical domain, we collect the patent big data related to Apple company, and we make the AI more intelligent to understand Apple's technology.

• 의학교육논단
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• 제18권2호
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• pp.51-57
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• 2016

This literature review explores artificial intelligence (AI) technology trends and IBM Watson health and medical references. This study explains how healthcare will be changed by the evolution of AI technology, and also summarizes key technologies in AI, specifically the technology of IBM Watson. We look at this issue from the perspective of 'information overload,' in that medical literature doubles every three years, with approximately 700,000 new scientific articles being published every year, in addition to the explosion of patient data. Estimates are also forecasting a shortage of oncologists, with the demand expected to grow by 42%. Due to this projected shortage, physicians won't likely be able to explore the best treatment options for patients in clinical trials. This issue can be addressed by the AI Watson motivation to solve healthcare industry issues. In addition, the Watson Oncology solution is reviewed from the end user interface point of view. This study also investigates global company platform business to explain how AI and machine learning technology are expanding in the market with use cases. It emphasizes ecosystem partner business models that can support startup and venture businesses including healthcare models. Finally, we identify a need for healthcare company partnerships to be reviewed from the aspect of solution transformation. AI and Watson will change a lot in the healthcare business. This study addresses what we need to prepare for AI, Cognitive Era those are understanding of AI innovation, Cloud Platform business, the importance of data sets, and needs for further enhancement in our knowledge base.

• 디지털융복합연구
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• 제18권10호
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• pp.175-180
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• 2020

최근 활성화 되고 있는 인슈어테크(InsurTech) 산업에서의 인공지능(AI)을 활용한 보험서비스 마케팅 사례연구를 통해, 보험산업 생태계에서 혁신적인 기술(예: 인공지능, 기계학습 등)이 어떻게 활용되고 있는지 살펴보았다. 특히, 국내·외 서비스 사례연구를 통해 인공지능기술을 활용하여 파괴적 혁신을 가져온 미국의 레모네이드(Lemonade)사의 챗봇을 이용한 신속하고, 간편한 보험가입 및 보험금 지급 서비스, 국내 AI컴퍼니의 광학 문자 인식(OCR)기반의 진단서 입력을 통해 예상 보험금이 산출되는 보험금 산정서비스를 고찰해 보았다. 사례분석 결과 인공지능 기반의 수많은 고객데이터를 활용한 기계학습을 통해 보험 가입 및 지급 절차에 있어 리드타임을 획기적으로 단축하였고, 고객과 보험사간의 분쟁이 많은 보험금 산정에 있어서도 정확하고 합리적인 보험금을 산출함으로써, 고객만족과 고객가치를 높일 수 있었다.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2022년도 제66차 하계학술대회논문집 30권2호
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• pp.397-398
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• 2022

본 논문에서는 SK텔레콤에서 진행하는 디지털 선도기업 아카데미 FLYAI의 교육과정을 설계하고 개발한다. 이 교육과정은 Project Based Learning(272시간)과 Product Based Learning(128시간)으로 구성하여 총 400시간을 교육하도록 설계한다. 특히 Product Based Learning의 AI-Hackathon(80시간)에서는 SK텔레콤 각 부서에서 제안하는 제픔을 기획하고 개발하는 과정으로 SK텔레콤 AI 개발자들이 멘토로 참여함으로써 기업 현장의 경험을 체험할 수 있도록 개발한다.

• 한국융합학회논문지
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• 제8권10호
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• pp.67-73
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• 2017

본 연구에서는 인공지능 로보어드바이저의 활용 증가로 인한 부작용을 최소화하고 금융소비자 및 시장을 보호하기 위해 필요한 현행 법체계의 제도적 보완점에 관하여 주로 검토하였다. 먼저, 개별적인 보완점으로서, 로보어드바이저 운용사에 대한 이상거래 신속 탐지체계 구축 의무의 도입, 운용사의 무과실책임 도입, 운용사의 손해배상보험 의무가입제도 도입, 형사처벌의 부분적인 도입 등이 필요하고, 더 나아가 인공지능에 관한 포괄적인 기본법의 제정이 필요하다. 포괄적인 기본법에서는 인공지능 기술 발전을 장려하기 위한 측면과 부작용을 최소화하기 위한 측면이 조화롭게 다루어져야 할 것이다. 본 연구에서의 접근법과 마찬가지로 향후 다양한 관점에서 인공지능 시대에 대한 구체적이고 실질적인 논의가 진행되기를 기대한다.

• 한국인터넷방송통신학회논문지
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• 제22권4호
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• pp.149-156
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• 2022

최근의 팬데믹 상황에서 인공지능의 중요성은 더욱 부각되고 있으며, 주요국은 AI 기술주도권 확보를 위하여 노력 중이다. 한국 정부도 AI경쟁력 확보를 위한 사업을 추진하며 정부투자를 지속적으로 확대하고 있다. 산업 육성을 위한 정부사업의 효율적인 운영이 중요함에도 불구하고 이와 관련한 연구는 미미한 실정이다. 이에 본 연구는 AI 분야의 대표적인 정부 사업인 AI 바우처 지원사업의 개선방안을 분석하고 제안한다. 지원사업 참여기업을 대상으로 인터뷰를 수행하였으며, 내용 분석을 통하여 사업 추진과정의 이슈를 파악하고, 개선방안을 사업 준비, 진행, 종료 및 사후관리의 단계별로 제시하였다. 본 연구는 AI의 중요성이 증가하는 시점에 성공적인 AI산업 육성을 위한 정부 지원사업의 개선방안을 제시하는데 의의를 둔다.