• Journal of Information Technology Services
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• v.20 no.5
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• pp.43-54
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• 2021

Currently, citizens' expectations and concerns on utilizing artificial intelligence (AI) technologies in the public sector are widening with the rapid digital transformation. Furthermore the level of global acceptance on the AI and other intelligent digital technologies is augmenting with the needs of non-face-to-face types of public services more than ever due to the unforeseen and unpredictable pandemic, COVID-19. Thus, this study intended to empirically examine what policy directions for the public should be considered to provide well-designed services as well as to promote the evidence-based public policies in terms of Al speaker technology as a non-contact smart city service. Based on the survey of senior citizens' perceptions on AI (AI Speaker technology), this study conducted structure equation modeling analyses to identify whether technology acceptance models on to the varied dependent variables such as actual use, perception, attitude, and brand royalty. The Results of the empirical analyses showed that AI increased the positive level of citizens' perception, attitude and brand royalty on non-contact public services (smart city services) which are becoming more crucial for developing AI oriented government and providing intelligent public services effectively. In addition, theoretical and practical implications are discussed for understanding the changes of public service in the post-corona.

• Korean Journal of Artificial Intelligence
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• v.12 no.1
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• pp.7-16
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• 2024

This study aims to explore driving factors of Artificial Intelligence application for city marketing strategy with perspectives of millennials and generation Z. This study proposed the following research questions: i) how perceived place branding factor, public service factor, affective factor, immersive experience factor, cognitive factor, cost benefit factor, social networking factor, and promotional value factor affect attitude toward AI application for city marketing; and ii) how attitude affect satisfaction and prospect toward AI application for city marketing? This study conducted an online survey with the assistance of a well-known research agency and applied factor and regression analysis to test hypotheses. The results found that effects of place branding, cognitive, social networking, and promotional value affect attitude significantly in the case of millennials, while effects of public service, affective, cost benefit, social networking, and promotional value affect attitude significantly in the case of generation Z. The results found that effects of attitude on satisfaction and prospect of AI showed significance. The results provide implications and different aspects for AI application of city marketing strategy with perspectives by generations, while millennials and generation Z perceived effects of promotional value as the most significant factor for AI application of city marketing strategy.

• Smart Media Journal
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• v.10 no.1
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• pp.55-62
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• 2021

We applied machine learning of semi-supervised learning, transfer learning, and federated learning as examples of AI use cases that can be applied to the three major industries(Automobile industry, Energy industry, and AI/Healthcare industry) of Gwangju Metro-city, and established an ML strategy for AI services for the major industries. Based on the ML strategy of AI service, practical approaches are suggested, the semi-supervised learning approach is used for automobile image recognition technology, and the transfer learning approach is used for diabetic retinopathy detection in the healthcare field. Finally, the case of the federated learning approach is to be used to predict electricity demand. These approaches were tested based on hardware such as single board computer Raspberry Pi, Jaetson Nano, and Intel i-7, and the validity of practical approaches was verified.

• Journal of the Korean Institute of Gas
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• v.27 no.2
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• pp.49-56
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• 2023

As AI (Artificial Intelligence)-related technologies are highly developed due to the 4th industrial revolution, cases of applying AI in various fields are increasing. The main reason is that there are practical limits to direct processing and analysis of exponentially increasing data as information and communication technology develops, and the risk of human error can be reduced by applying new technologies. In this study, after collecting the data received from the 'remote potential measurement terminal (T/B, Test Box)' and the output of the 'remote rectifier' at that time, AI was trained. AI learning data was obtained through data augmentation through regression analysis of the initially collected data, and the learning model applied the value-based Q-Learning model among deep reinforcement learning (DRL) algorithms. did The AI that has completed data learning is put into the actual city gas supply area, and based on the received remote T/B data, it is verified that the AI responds appropriately, and through this, AI can be used as a suitable means for electricity management in the future. want to verify.

• International journal of advanced smart convergence
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• v.12 no.3
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• pp.186-191
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• 2023

This study would investigate the generative AIs currently in service in the era of hyperscale AIs and explore measures for the use of generative AIs, focusing on 'ChatGPT,' which has received attention as a leader of generative AIs. Among the various generative AIs, this study selected ChatGPT, which has rich application cases to conduct research, investigation, and use. This study investigated the concept, learning principle, and features of ChatGPT, identified the algorithm of conversational AI as one of the specific cases and checked how it is used. In addition, by comparing various cases of the application of conversational AIs such as Google's Bard and MS's NewBing, this study sought efficient ways to utilize them through the collected cases and conducted research on the limitations of conversational AI and precautions for its use. If connected to city-related databases, it can provide information on city infrastructure, transportation systems, and public services, so residents can easily get the information they need. We want to apply this research to enrich the lives of our citizens.

• The Journal of Industrial Distribution & Business
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• v.11 no.2
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• pp.41-48
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• 2020

Purpose: This study is to examine the intention of the elderly who live alone in the customized AI speaker for the elderly living alone to improve the quality of life service for the elderly living alone in the smart city environment. Based on the quality of life model of the elderly, this study is applied to the technology acceptance model to investigate the relationship between perceived usefulness and ease of use on the sustained use intention. Research design, data and methodology: Residents in Suwon, Gyeonggi-do, selected as candidate local governments for the Smart City Challenge Project of the Ministry of Land, Infrastructure and Transport in June 2019 to measure the perceived technology acceptance of potential users for the AI technology for the elderly living alone as part of the smart city technology. In order to evaluate the intention of using AI speaker, which is the target system of this study, a video of a chatbot using experience of elderly people living alone was produced. Results: First of all, in order for the elderly living alone to have an attitude to use AI-based speakers, there should be a perceived usefulness of the quality of life of the elderly. However, ease of use did not show any significant causal relationship to attitude toward use. In addition, the attitude toward use weakly influenced the intention to use. In other words, elderly people living alone were not likely to have a significant effect on their attitude toward use. However, feeling that AI speakers are easy to use will help to improve the quality of life, which in turn led to the attitude toward using AI speakers, which could lead to indirect effects. Finally, the perceived usefulness of quality of life was found to have a weak effect on direct use intentions. Conclusions: This study conducted a study on the technology acceptance of service environment to improve the quality of life for the specific user group who live alone in the smart seat environment. In this study, we examined the effects of AI speaker on the elderly living alone to improve the quality of life for the elderly living alone.

• The Journal of Bigdata
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• v.5 no.2
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• pp.121-133
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• 2020

This study was carried out to set the direction of the new industry policy of Busan city by analyzing the changing trend of artificial intelligence technology that has recently developed rapidly and predicting the direction of future development. The company wanted to draw up support measures to utilize artificial intelligence technology, which has been rapidly emerging in the market, in the region's specialized industry. Artificial intelligence is a key keyword in the fourth industrial revolution and artificial intelligence-based data utilization technology can be used in various fields from manufacturing processes to services, and is entering an era of super-fusion in which barriers between technologies and industries will be broken down. In this study, the direction of promotion for fostering Busan as an artificial intelligence city was derived based on the comparison and analysis of artificial intelligence-related ecosystems among major local governments. In this study, we wanted to present a plan to create an artificial intelligence industrial ecosystem that can be called a key policy to foster Busan as an 'AI City'. Busan's plan to foster the AI industry ecosystem is aimed at establishing a policy direction to ultimately nurture the artificial intelligence industry as Busan's future food source.

• International Journal of Internet, Broadcasting and Communication
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• v.15 no.3
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• pp.73-81
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• 2023

Globalized cities are currently showing changes due to autonomous driving (AD). It is also maximizing globalization connections in cities where autonomous mobility is as complex as AD. The purpose of this study is to reveal that cities that realize AD and mobility will grow into globalized cities. Several cities, including New York and Shanghai, have attempted and are in progress, but failed cities are increasing. Although the technology of AD and the trust of citizens are prioritized, the city that has built the city's infrastructure is expected to be a city that has succeeded in AD. This is because commercialized cities or AVs will become hubs for mobility globalization, excluding rapid climate change or AV companies, and empirical analysis has been conducted that if AVs fail in metropolitan New York due to urban complexity (population density), urban economy size (GRDP), patents, number of consumers, infrastructure public EV chargers, and road quality. It examines whether the realization of AD by region and country affects overall national innovation. As a result, even if AV succeeds in large cities such as New York, Seoul, which has a higher population density (complexity), has a negative meaning, and a more similar Tokyo has a positive meaning. It can be seen that regional research on AV should also be prioritized in large cities such as Shanghai. This means that in order for AV to be realized in each city, the construction of AI infrastructure data must be actively changed to establish globalization of cities for economic growth as autonomous mobility.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.809-818
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• 2024

This paper proposes an action plan for local governments to safely utilize artificial intelligence technology in various local government policies. The proposed method analyzes cases of application of artificial intelligence-related laws and policies in Gyeonggi Province, Seoul City, and New York City, and then presents matters that local governments should consider when utilizing AI technology in their policies. This paper applies the AILocalism-Korea analysis methodology, which is a modified version of the AILocalsm analysis methodology[1] presented by TheGovLab at New York University. AILocalism-Korea is an analysis methodology created to analyze the current activities of each local government in the fields of legal system, public procurement, mutual cooperation, and citizen participation, and to suggest practical alternatives in each area. In this paper, we use this analysis methodology to present 9 action plans that local governments should take based on safe and reliable use of artificial intelligence. By utilizing various AI technologies through the proposed plan in local government policies, it will be possible to realize reliable public services.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2022.11a
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• pp.32-33
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• 2022

팬데믹이후 온라인 커뮤니케이션이 가속화되면서 개인화의 현상이 두드러지고 있는 가운데 도시의 정보시스템의 많은 부분들이 디지털 트윈으로 가고 있다. 때문에 오프라인의 사이니지 등은 이미 개인화에 익숙한 사용자에게 만족도나 낮고 이를 반영하여 다양화시키기에는 많은 예산이 소요되며 물리적 한계가 있다. 본 연구는 사용자 중심 프로세스의 기술 융합 연구를 통해 이러한 오프라인 정보 표기와 전달 등의 문제점을 해결하고자 하였다. 본 논문은 이러한 목적을 가지고 개인화 기반 도시 인포메이션 시스템의 물리적 사이니지와의 정보 데이터 간의 상호운용을 실현화하는 연구를 진행하였다. QR 코드 등 비쥬얼 코드-기반 기존의 인터랙션 기술들의 장점을 활용하고 AI 기반의 필터 시스템을 도입하여 도시 복합정보데이터와 개인데이터와의 연동 및 변별 시스템을 설계하여 AR서비스 환경을 디자인 하였다. 개인화 서비스를 위하여 'Personal Data'와 타사용자의 'Feedback Data를 기존의 클라우드 정보와 AI-Analytic-Process에 개입시켜서 개인화 기반의 서비스 시스템 모델로 개발하였다.