• The Journal of the Korea Contents Association
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• v.19 no.11
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• pp.558-566
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• 2019

Artificial intelligent (AI) smart speaker sales have increased rapidly, and AI technology has become more pervasive in our daily lives. This study explored motivations for smart speaker use and examined how motivation and relationship type with AI speakers affect enjoyment. Smart speaker use is primarily motivated by conversational, trend-leading, efficient, and entertaining factors. Among these four, trend-leading, efficient, and entertaining factors positively influenced users' enjoyment. However, among the three types of relationship with AI speakers, only the assistant/helper type affected enjoyment. The results of the current study provide practical implications for future directions in AI speaker interaction design.

• Journal of Internet Computing and Services
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• v.22 no.1
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• pp.109-135
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• 2021

his study classified the development process of artificial intelligence (AI) speakers through analysis of the news text of artificial intelligence (AI) speakers shown in traditional news reports, and identified the characteristics of each product by period. The theoretical background used in the analysis are news frames and topic frames. As analysis methods, topic modeling and semantic network analysis using the LDA method were used. The research method was a content analysis method. From 2014 to 2019, 2710 news related to AI speakers were first collected, and secondly, topic frames were analyzed using Nodexl algorithm. The result of this study is that, first, the trend of topic frames by AI speaker provider type was different according to the characteristics of the four operators (communication service provider, online platform, OS provider, and IT device manufacturer). Specifically, online platform operators (Google, Naver, Amazon, Kakao) appeared as a frame that uses AI speakers as'search or input devices'. On the other hand, telecommunications operators (SKT, KT) showed prominent frames for IPTV, which is the parent company's flagship business, and 'auxiliary device' of the telecommunication business. Furthermore, the frame of "personalization of products and voice service" was remarkable for OS operators (MS, Apple), and the frame for IT device manufacturers (Samsung) was "Internet of Things (IoT) Integrated Intelligence System". The econd, result id that the trend of the topic frame by AI speaker development period (by year) showed a tendency to develop around AI technology in the first phase (2014-2016), and in the second phase (2017-2018), the social relationship between AI technology and users It was related to interaction, and in the third phase (2019), there was a trend of shifting from AI technology-centered to user-centered. As a result of QAP analysis, it was found that news frames by business operator and development period in AI speaker development are socially constituted by determinants of media discourse. The implication of this study was that the evolution of AI speakers was found by the characteristics of the parent company and the process of co-evolution due to interactions between users by business operator and development period. The implications of this study are that the results of this study are important indicators for predicting the future prospects of AI speakers and presenting directions accordingly.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.2
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• pp.283-289
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• 2021

Many people with disabilities have shown interest in artificial intelligence speakers that serves as the main hub of the smart home. Therefore, the purpose of this study was to identify the intention of people with disabilities to use such speakers. The focus is on those with physical disabilities, a segment that accounts for the largest number of disability types. Based on the theoretical model of technology acceptance, the effect of perceived ease of use and perceived usefulness of artificial intelligence speakers by people with disabilities was analyzed using Structural Equation Modeling (SEM). Research has confirmed that the technology acceptance model is suitable for identifying the intention to use artificial intelligence speakers by people with disabilities, and specifically that the perceived ease of use has a significant impact on usefulness. Furthermore, the perceived ease of use for people with disabilities did not have a statistically significant effect on their intent to use whereas the perceived usefulness was shown to have a significant effect on the same. This study is meaningful as a foundation for developing customized artificial intelligence speaker services and improving the use of artificial intelligence speakers by people with disabilities.