• Title/Summary/Keyword: AHP Survey

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A Study on the Priority of RoboAdvisor Selection Factors: From the Perspective of Analyzing Differences between Users and Providers Using AHP (로보어드바이저 선정요인의 우선순위에 관한 연구: AHP를 이용한 사용자와 제공자의 차이분석 관점으로)

  • Young Woong Woo;Jae In Oh;Yun Hi Chang
    • Information Systems Review
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    • v.25 no.2
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    • pp.145-162
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    • 2023
  • Asset management is a complex and difficult field that requires insight into numerous variables and even human psychology. Thus, it has traditionally been the domain of professionals, and these services have been expensive to obtain. Changes are taking place in these markets, and the driving force is the digital revolution, so-called the fourth industrial revolution. Among them, the Robo-Advisor service using artificial intelligence technology is the highlight. The reason is that it is possible to popularize investment advisory services with convenient accessibility and low cost. This study aims to clarify what factors are critically important when selecting robo-advisors for service users and providers in Korea, and what perception differences exist in the selection factors between user and provider groups. The framework of the study was based on the marketing mix 4C model, and the design and analysis of the model used Delphi survey and AHP. Through the study design, 4 main criteria and 15 sub-criteria were derived, and the findings of the study are as follows. First, the importance of the four main criteria was in the order of customer needs > customer convenience > customer cost > customer communication for both groups. Second, looking at the 15 sub-criteria, it was found that investment purpose coverage, investment propensity coverage, fee level and accessibility factors were the most important. Third, when comparing between groups, the user group found that the fee level and accessibility factors were the most important, and the provider group recognized the investment purpose coverage and investment propensity coverage factors as important. This study derived useful implications in practice. First, when designing for the spread of the robo-advisor service, the basis for constructing a user-oriented system was prepared by considering the priority of importance according to the weight difference between the four main criteria and the 15 sub-criteria. In addition, the difference in priority of each sub-criteria shown in the group comparison and the cause of the sub-criteria with large weight differences were identified. In addition, it was suggested that it is very important to form a consensus to resolve the difference in perception of factors between those in charge of strategy and marketing and system development within the provider group. Academically, it is meaningful in that it is an early study that presented various perspectives and perspectives by deriving a number of robo-advisor selection factors. Through the findings of this study, it is expected that a successful user-oriented robo-advisor system can be built and spread in Korea to help users.

Perceived Environmental Quality Index(PEQI) Model based on Estimation of Amenity Environment in Taegu-Kyungbuk Region (쾌적환경 평가를 통한 지각환경의 질(PEQI) 평가 "모델"에 관한 연구(대구.경북지역을 대상으로))

  • 엄붕훈;우형택
    • Journal of Environmental Science International
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    • v.6 no.6
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    • pp.563-578
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    • 1997
  • The purpose of this study is to suggest the estimation model of' amenity environment' by Perceived Envionmental Quality Index(PEQI) model. A questionnaire survey was carried out for 연e study area of Taegu-Kyungbuk region. Sampling size was 838(427 of Taegu and 411 of Kyungbuk residents by stratified sampling of each region's(7 Gu for Tae-gu, 7 Cities 61 Gun far Kyungbuk) population. The survey was done during Sep. to Nov, of 1996. The suggested model was composed of four estimation categories and 16 Indicators. The four categories were 'Cleanness 61 Quietness', 'Naturalness & Harmony', 'Beauty 61 Comfort' and 'Environmental Conservation Efforts'. And each category has several individual Indicators. The weighted means of satisfaction were different by each region. Suseong-gu, Dalseogu, Joong-gu(Taegu), Bumcheon, Andong, and Cheondo(Kyungbuk) showed high enoronmental satisfaction, but Dong-gu. Seo-gu(taegu), Youngcheon, and Pohang(Kyungbuk) showed lower environmental satisfaction. By Analytic Hierarchy Process(AHP) of weighting values for each categorirs, 'Enoronmental Conservation Efforts' was estimated as the most Important(value of 0.367), and 'Naturalness 61 Harmony'(0. 242),'Clenness & guletness'(0.225), and 'Beauty & Comfort'(0.166) were Important respectively. Total PEQI's were estimated as 48.0 for Taegu, and 53.3 for Kyungbuk. PEQI's for each regions were between 46.2(Dong-gu) and 59.9(Kimcheon). The validity of the suggested model was verined by factor analysis. The four factors were identnied as the same categories and indicators. Finally, The LISREL+7 model was suggested as estimauon model of 'Amenity Environment' for Taegu-Kyungbuk region.

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The Improvement Plan of Organization Management Through the Survey of Actual Condition in Construction Work (건설공사(建設工事) 실무분석(實務分析)을 통한 조직관리(組織管理) 개선방안(改善方案))

  • Choi, Byung-Ju;Cui, Xian;Choi, Suk-Woo;Kim, Ok-Kyue
    • Journal of the Korea Institute of Building Construction
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    • v.8 no.2
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    • pp.121-129
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    • 2008
  • Domestic exoteric construction market by opening of world construction market with recent FTA of rapidly change. On these time, need quality increase of construction to possess government official and international competitiveness of customer satisfaction by offering consumer building of good quality. Therefore, must establish direction to inspects and must advance forward formation government official's present actual conditions for building company's QI. This study is as following if summarize studying result of formation government official to improve quality in construction spot. First, formation's CEO will for QI need side improvement the formation government official enemy by important thing. Second, at checking activity and systematic action that participate of responsible persons cooperation enterprise space-time by complete charge department organization should be achieved. Third, complete charge department for quality control operation large size construction firm substantially formation Organizational well operate, but heavy hydrogen building company was construed by greatly unprepared misgovernment. AHP analysis result complete charge department is serious necessity, and the CEO under direct control organizational structure was construed by thing which can bring excellent effect in operation management side of quality business side and formation. Therefore, heavy hydrogen building company should does to occupy competitive power high position with tissue at active quality complete charge deputy.

Comparative Analysis on Importance of TOD Planning Factors according to Decision Making Methods (의사결정방법에 따른 TOD 계획요소 중요도 비교분석)

  • Lim, Sam-Jin;Park, Jun-Tae;Kim, Tae-Ho
    • Journal of the Korean Society for Railway
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    • v.15 no.6
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    • pp.654-661
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    • 2012
  • This study aims to identify the difference between the actual characteristics of urban station influence areas and the recognition of the importance of such characteristics in planning, by analyzing the importance of transit-oriented development (TOD) planning factors that influence the use of public transportation. In terms of the methodology for the assessment, this study gives in-depth discussions over the validity of assessment methods that utilize quantitative data and those that rely on qualitative surveys of experts. Based on such discussions, the study analyzes the importance of the actual characteristics of station influence areas (quantitative) and the characteristics in planning identified by experts (qualitative), thereby suggesting implications for the orientations for future development of station influence areas.

A Study of the Increasing Returns to Scale in the Internet Business using Non-parametric Analysis Model (비모수 분석모형을 활용한 인터넷비즈니스의 수확체증법칙에 관한 실증연구)

  • Park, Myung-Sub;Seo, Sang-Beom
    • Asia pacific journal of information systems
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    • v.13 no.4
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    • pp.229-255
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    • 2003
  • This article attempts to examine the well-known law that the increasing returns to scale(IRS) is effective in the Internet business. The effect of IRS is one of the hottest issues in the Internet business sector. Many cases and survey studies support the fact that the IRS phenomenon exists in the Internet business. Executives in Internet business generally give a deep trust on this theory. As the Internet business grows, however, the boundary of the business becomes widened and complicated. And each category of Internet business is characterized with a different business style and economic behavior. It may, therefore, be dangerous to accept that the phenomenon of IRS is applied to all areas of Internet business. For this reason, the research for the close look into the IRS phenomenon should provide significant implications for the managers in the Internet business industry. This article divides the internet business into four sub-areas, and analyzes the IRS phenomenon using AHP/DEA-based full ordering technique. Interpretations are given, based upon the research results, for each sub-area of Internet business, as a guideline of setting business strategies for practical managers.

A Analysis of Relative Importance of Evaluation Categories for Hospital Food Service by Analytic Hierarchy Process (AHP기법을 이용한 병원 환자식 운영 품질 평가 분야의 중요도 분석)

  • Sohn, Chun-Young;Yang, Il-Sun
    • The Korean Journal of Food And Nutrition
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    • v.23 no.4
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    • pp.470-477
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    • 2010
  • The purposes of this study were to identify the evaluation categories, areas, attributes of the hospital food service and to define the relative importance of the evaluation categories, areas, attributes of the hospital food service using analytic hierarchy process. A survey was conducted from January 8th to 25th in 2007. Questionnaires were mailed to the 310 directors of dietetic departments of hospitals that included 160 primary hospitals, 107 secondary hospitals, and 43 tertiary hospitals. The result of the analytic hierarchy process indicated that relative importance of evaluation category was 0.5259 for food service management and 0.3407 for nutrition care. The food service management consisted of four subcategories, which are equipment standard, sanitation, production, and delivery service. Sanitation(relative importance: 0.2652) was the most important area among the subcategories and it was followed by equipment standard(0.2067), delivery service(0.1864) and production(0.1848). The nutrition care has two subcategories, menu management and meal management. The relative importance of menu management(0.4174) was higher than that of meal management(0.3555). The quality of food service and nutrition care to inpatients can be improved by the evaluation system based on appropriate applications of the developed evaluation indicators for hospital food service systems.

User Adaptive Restaurant Recommendation Service in Mobile Environment based on Bayesian Network Learning (베이지안 네트워크의 학습에 기반한 모바일 환경에서의 사용자 적응형 음식점 추천 서비스)

  • Kim, Hee-Taek;Cho, Sung-Bae
    • 한국HCI학회:학술대회논문집
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    • 2009.02a
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    • pp.6-10
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    • 2009
  • In these days, recommendation service in mobile environments is in the limelight due to the spread of mobile devices and an increase of information owing to advancement of computer network. The restaurant recommendation system reflecting user preference was proposed. This system uses Bayesian network to model user preference and analytical hierarchical process to recommend restaurants, but static inference model for user preference used in the system has some limitations that cannot manage changing user preference and enormous user survey must be preceded. This paper proposes a learning method for Bayesian network based on user requests. The proposed method is implemented on mobile devices and desktop, and we show the possibility of the proposed method through experiments.

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Evaluation of the Landscape Context of Zhaoxing Dong Village, Guizhou Province, China (중국 구이저우성(貴州) 자오싱(肇兴) 촌락(侗寨) 경관문맥 평가)

  • Ye, De Hui;Park, Jae Chul;Peng, Yu Yuan
    • Journal of the Korean Institute of Rural Architecture
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    • v.22 no.3
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    • pp.1-8
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    • 2020
  • This paper takes Zhaoxing Dong village in Guizhou Province as the research object. The purpose is to study the continuity of landscape context in Dong Village. The research process includes specification on the evaluation system of Dong village landscape context by AHP method, and use of the questionnaire survey method in sequence, according to the specific situation of Zhaoxing Dong village, and this study develops a specific questionnaire that modifies the evaluation system suited to reflect specific problems. Through the analysis of the specific questionnaire and recycling in Zhaoxing Dong village, this study found that Zhaoxing Dong village as a whole is over commercialized due to the vigorous development of tourism service industry. As a result, whether it is experts, foreign tourists or local villagers, the rating of the village landscape is low. There are three problems in the village landscape context: historical continuity, invisible cultural heritage and contradiction in protection and development. The results of this paper provides a future direction for the protection and inheritance of Zhaoxing Dong village.

An Evaluation Model of the Aviation Industry Development Strategies in Korea using Cross-impact Hierarchy Process (상호영향계층분석기법(Cross-impact Hierarchy Process)를 이용한 항공 산업 발전전략 평가체계 개발)

  • Kim, Seon-Tae;Song, Ki-Han
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.19 no.4
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    • pp.74-82
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    • 2011
  • In order to enhance the aviation industry in Korea, many strategies have been published by some researchers as well as the government. However, considering the constrained conditions in real, since the ranking of their importance has not determined yet, they are difficult to be implemented by decision makers. Therefore, in terms of their demand for deciding the significance of strategies, the evaluation model of this paper was developed. In this study, the Cross-impact Hierarchy Process(CHP), an linked model of both the Analytic Hierarchy Process(AHP) and Cross Impact Analysis(CIA), was selected as the best model. That is because the strategies are not independent from each other, and one strategy can affect the others depending on its realization, which can be considered in CHP. To achieve our objective, at first, the strategies were categorized and arranged according to the evaluation structure. Secondly, the parameters such as conditional probability and weights were estimated from the survey conducted by 16 experts in the aviation field. Lastly, the result of the assessment were discussed, and further studies were suggested.

Indicator of Facility Performance Evaluation (FPE) for Educational Facilities of BTL Projects

  • Lee, Kwan-Jong;Lee, Chun-Kyong;Park, Tae-Keun
    • Architectural research
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    • v.14 no.1
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    • pp.35-44
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    • 2012
  • Build-Transfer-Lease (BTL) was introduced to the domestic construction market in 2005. Now, seven years later, the BTL model is most active for educational facilities. In 2011, 93 educational facility projects entered the maintenance stage. Considering the characteristics of today's BTL projects for educational facilities, the main issues are the initial performance and maintenance of educational facilities and the service-providing status for the 20-year operational management period, in relation to providing safety and convenience to students, the facility users. Seeking a solution, local education offices and departments in charge of BTL under the Ministry of Education, Science, and Technology have been exploring various methods of evaluating operational maintenance performance from various perspectives. For educational facility BTL projects, however, the appropriateness of initial operation performance evaluation, rather than considering the 20-year operational management period, is controversial in regards to sustainability. On this account, performance evaluation items in four areas-operational maintenance evaluation, facility performance status evaluation, maintenance subject evaluation, and sustainable change response evaluation-should be extracted. An indicator of facility performance evaluation is presented in this study through an AHP survey targeting experts, as part of establishing an operation performance evaluation system for educational facility BTL projects.