• 제목/요약/키워드: AHP Survey

검색결과 622건 처리시간 0.03초

AHP를 이용한 외식프랜차이즈 가맹본부의 지원서비스의 중요도 및 경쟁력 분석 (Analysis on the Importance and Competitiveness of Support Services of the Food Service Franchise Headquarters AHP Technique)

  • 최채봉;이상석
    • 한국프랜차이즈경영연구
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    • 제10권4호
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    • pp.7-18
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    • 2019
  • Purpose: This study identifies the relative importance of the sub - factors of initial services and continuous services using AHP (Analytic Hierarchy Process) method, and calculates the competitive index for the detailed factors. The purpose of this paper is to propose the establishment of long - term and short - term management strategy for expansion of business of food service franchise, franchisors, long - term and win - win relationship with franchisees, and rationalization of operating system. Research design, data, and methodology: The population for the survey is 92 franchisees in 46 foreign brands and 46 domestic brands in the Seoul metropolitan area (Seoul / Gyeonggi / Incheon). The survey was conducted from July 1 to August 31, 2018 through the survey agency with a telephone interview and a surveyor's direct visit. A total of 100 questionnaires were collected, but a total of 92 parts were used for analysis except 8 parts that were considered to contain false information. Using the AHP method, relative importance and competitiveness index were calculated for the details of initial services and continuous services. Results: The results shows continuous services were significantly higher for both foreign brand franchises, domestic brand franchises, and overall than initial services, This suggests that the continuous services of the affiliated franchisors has a higher relative importance than the initial services. Among the continuous services, brand reinforcement and promotion were significantly higher for both foreign brand merchants and domestic brand franchises. This can be regarded as the most important factor in brand reinforcement and promotion when selecting a food service franchisors. Conclusions: In the Standard Terms and Conditions governed by the Fair Trade Commission, the franchisors should increase the fairness by creating manuals for supporting services, especially after opening, and regularly checking whether the supporting services have been carried out like manuals since the establishment of franchisees. In addition, the Brand Strengthening and Public Relations Committee (tentative name) jointly participated by the franchisors and franchisees for the purpose of strengthening and promoting the brand, suggesting a system for transparent and efficient execution of the brand reinforcement and promotion budget and monitoring afterwards.

AHP분석을 통한 도로 교통안전지킴이 로봇 개발에 관한 연구 (A Study on the Development of Road Traffic Safety Moderator Robot using AHP)

  • 이영우;권혁준
    • 한국도로학회논문집
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    • 제16권6호
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    • pp.159-167
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    • 2014
  • PURPOSES : The purpose of this study is to analyze the requirements of the road traffic safety moderator robot when road repairing. The road traffic safety moderator robot is road traffic safety equipment and to conversions mechanical engineering and IT when road repairing. METHODS : The study used AHP based on the survey from road repair related expert that field engineers, design engineers, public officials and professors. The survey used paired comparison. The survey items were safety, convenience and economics. The safety is classified as visibility or efficiency, the convenience is classified as utility or mobility and the economics is classified as initial investment cost or maintenance $ management cost. The survey alternatives were the road traffic safety moderator robot, traffic regulation by human, traffic regulation by mannequin and traffic signs. The software for AHP is Expert Choice 2000. RESULTS : The results of AHP analyze, the weighted value of safety was analyzed with the highest at 0.488 of survey items. The weighted value of convenience was analyzed at 0.295, the weighted value of economics was analyzed at 0.218. The results of the road traffic safety moderator robot, the weight value of efficiency and utility were analyzed with the highest at 0.284 and 0.259 of alternatives. The weighted value of initial investment cost and maintenance & management cost were analyzed with the lowest at 0.203 and 0.211 of alternatives. The consistency test results of each items, null hypothesis is rejected because the CR values were 0.000 respectively. Therefore, the study results are consistency. CONCLUSIONS : The result of this study, overall value of the road traffic safety moderator robot came off second-best of other alternatives. The road traffic safety moderator robot has been received highest praise by the result of the study as good road traffic safety equipment when road repairing because the weighted values of efficiency and utility were analyzed with the highest of survey items. The efficiency mean securing safety and the utility mean practical assistance when road repairing. The results of this study showed that the road traffic safety moderator robot will effective for traffic safety when road repairing. economics and visibility are that supplementation of the road traffic safety moderator robot because the weighted values of economics and visibility were analyzed with the lowest of survey items. The consistency test results are consistency because the CR values were 0.000 respectively.

AHP기법을 이용한 정보화지원사업 평가영역 및 평가항목별 가중치 분석 (The Weights Analysis of Evaluation Areas and Items for the Informatization Program by means of the AHP)

  • 김상훈;최점기
    • 한국경영과학회지
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    • 제32권2호
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    • pp.123-140
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    • 2007
  • This study focuses on establishing theoretically-reasonable framework of evaluation areas and items for the informatization program and analyzing the weights for each area and item by means of the AHP. To obtain the goal of this research, firstly, based on broadly reviewing previous literature and logical reasoning, the evaluation criteria were Identified and conceptualized, which were 3 evaluation phases, 5 evaluation areas, and 22 evaluation items. Secondly, The data used for calculating the weight values for the evaluation criteria were collected from 48 academic and practical experts in the field of the informatization program promotion using internet survey. Thirdly, the relative weights among evaluation phases, evaluation areas, and its items were derived by AHP analysis. The findings of this study are thought not only to be useful as a practical guideline in performing evaluating the informatization program but also to provide significant basis for constructing the theoretical framework of evaluating method and management of the informatization program.

기술대안의 전략적 평가를 위한 AHP적용에 있어서 평가자 신뢰성을 고려한 가중치 통합 (Aggregation of Multiple Evaluator's Weights in Applying the AHP to Evaluate Technology Alternatives)

  • 조근태
    • 경영과학
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    • 제19권2호
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    • pp.139-153
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    • 2002
  • The Analytic Hierarchy Process (AHP) is known as a very useful decision-making model developed for obtaining the relative weights of alternatives through pairwise comparison in the context of hierarchical structure. In this paper, we propose a method to reflect the reliability of evaluators in the process of pairwise comparison. This method is applied to the evaluation of aerospace technology alternatives. We have conducted a questionnaire survey for S company that is one of the representative aerospace companies in Korea. A questionnaire was designed for obtaining both the priority with considering the reliability of evaluators' importance weights (the modified AHP priority) and the priority with assuming equally reliable evaluators' importance weights (the AHP priority) in order to compare the priority derived by each of two methods. The result shows that there exists the difference hard to neglect between the final priorities gained by two methods.

퍼지 계층분석 모형을 이용한 최적 방수 시공업체 선정에 관한 연구 (A Study on the Selection of Waterproofing Construction Firms using Fuzzy-AHP Model)

  • 신진학;이선규;송제영;오상근
    • 한국건축시공학회:학술대회논문집
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    • 한국건축시공학회 2012년도 춘계 학술논문 발표대회
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    • pp.11-14
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    • 2012
  • The category for waterproofing is one of construction process most affected by falling-off in price competitiveness, construction quality, and material performance. Therefore, in order to select of waterproofing construction firms, it is necessary to consider Incorporating both price competitiveness and construction quality. In this article, I would like to analyze 10 Factors for Selecting using fuzzy-AHP model, including the survey of the waterproofing experts. This fuzzy-AHP model can be shown to calculate the fuzzy trigonometrical function to reflect weights for preference of 10 factors for the waterproofing construction firms. It was found from the result that waterproofing construction firms was searched order of priority for select by fuzzy-AHP model.

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테스트베드 구축과 AHP기법을 통한 경량벽체 요구성능의 중요도 분석 (Analysis of the Weight for the Required Performance Items of Lightweight Wall through the Test-bed and AHP Method)

  • 이학주
    • 한국건축시공학회:학술대회논문집
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    • 한국건축시공학회 2015년도 춘계 학술논문 발표대회
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    • pp.105-106
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    • 2015
  • As the Long-life certification system is recently introduced in the Housing Law in Korea, it is expected that an application of the lightweight wall panel will be increased in apartment construction as the main wall system. However, the performance criteria for lightweight wall is in the early phase of its action. Therefore, it is necessary to establish the performance criteria properly by investigating performance requirement in the user's perspective. The purpose of this study is to identify of the weight of the required performance items for the lightweight wall in apartment house. To analyze the priority in the performance, an interview survey is performed; after monitering the test-bed of the lightweight walls, user and experts evaluate the performance requirements. The weight of the performance requirement is developed by AHP method.

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몽골 소비자의 유제품 구매 시 품질 우선순위 분석 : AHP 분석을 이용하여 (Mongolian Consumers' Priority Quality when Purchasing Dairy Products : Using AHP Analysis)

  • 바야르체첵;이정승
    • Journal of Information Technology Applications and Management
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    • 제28권3호
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    • pp.127-135
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    • 2021
  • This study aims to find the main factors to influence consumers' purchase of dairy products. To do so, we examined experts' opinions to verify the priorities of the factors. The four main factors were derived from the previous studies, product factor, marketing factor, quality factor, and social factor. Using analytic hierarchy process (AHP), we empirically analyzed and tested the results from survey. Based on the AHP analysis, the expert group recommended to improve the packaging, brand, and shelf lie of dairy products for the marketing factor, for instance. The results of this study can contribute to the development of the dairy products for the future to reveal the importance of the selecting factors.

AHP 분석을 통한 부품단종 주요관리항목 중요도 및 우선순위에 관한 연구 (A Study on the Importance and order of priority of the Major control item for DMSMS by using AHP analysis)

  • 문자영
    • 한국산학기술학회논문지
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    • 제21권10호
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    • pp.48-54
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    • 2020
  • 과학기술의 급속한 발전 속도와 군용부품시장의 축소 등이 원인이 되어 부품단종이 증가하고 있다. 부품단종은 무기체계 총수명주기비용이 증가시키며 군 전투력 등에 큰 문제를 일으킬 수 있다. 따라서 부품단종으로 발생하는 대응비용을 절감하기 위해서는 사전 관리가 중요하며 사전관리 근간을 마련하기 위해 단종관련 정보를 관련자들이 공유할 수 있는 데이터베이스 구축이 되어야 한다. 효율적으로 데이터베이스를 관리하기 위해서는 주요 관리 항목을 선정하여 지속적으로 업무를 수행하는 것이 필요하다. 본 연구의 목적은 부품단종 관리 시스템에서 주요한 관리 항목을 도출하는 데 있다. 방위사업청 매뉴얼과 SD-22 등을 바탕으로 관리 항목을 선정하여 주요 관리항목을 AHP(Analytic Hierarchy Process) 기법을 통해서 분석하였다. 부품단종에 따른 영향성, 부품단종 확률, 부품단종 대응비용의 3가지 기준에 의해 관련된 세부 항목 15개로 계층화하였으며 9점 척도로 설문한 항목에 대해 각각의 가중치를 산출하였다. AHP 설문조사는 부품 관리 전문가 25명을 대상으로 실시하였고, AHP 설문결과 일관성비율이 0.1 초과인 것을 제외하였다. 그 결과 부품단종관리를 위한 유용한 항목을 도출할 수 있었으며 이에 대한 결과 해석 및 향후 발전방향을 제시하였다.

AHP 기법을 적용한 부품국산화 제안요청서 정교화 연구 (A Study on the Elaboration of Request for Proposal of Localization Parts using AHP method)

  • 송형민
    • 한국산학기술학회논문지
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    • 제21권1호
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    • pp.35-44
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    • 2020
  • 본 연구는 국방기술품질원이 수행하는 핵심부품 국산화개발 지원사업의 제안요청서 정교화를 목적으로 한다. 제안요청서는 사업의 공고와 개발업체 선정, 개발품의 설계와 시험, 사업의 최종 평가와 규격화 등 부품국산화 사업의 전반에 걸쳐 가장 중요한 문서이다. 하지만 제안요청서가 사업 초기에 정교화 되지 않을 경우, 다양한 사유로 인해 잦은 변경이 이루어지면서 사업 실패의 위험이 증가하는 문제가 있다. 본 연구에서는 이러한 제안요청서의 정교화 필요성을 인지하고, 정량적인 정교화를 위해 AHP 기법을 적용하였다. 국산화개발품의 기계적/전기적 성능과 관련된 제안요청서의 8가지 요구사항과 각 요구사항별 3가지 정교화 방안을 계층화 구조로 설계하였고, 5점 척도의 AHP 기법을 적용하여 각각의 가중치를 산출하였다. AHP 설문조사는 부품국산화 사업에 참여하는 개발업체 인원 20명을 대상으로 실시되었고, AHP 설문결과의 일관성비율이 0.1 이하의 유효한 수준으로 나타났다. 산출된 가중치 중 가장 높은 값을 갖는 정교화 방안을 분류하고, 해당 정교화 방안의 해석 결과와 향후 연구방향을 제시하였다.

Usability Evaluation Criteria for Mobile Navigation Using AHP

  • Jeong, Ye Seul;Jeong, Byung Yong
    • 대한인간공학회지
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    • 제32권5호
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    • pp.443-448
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    • 2013
  • Objective: Purposes of this study are selecting main factors in evaluating the usability of mobile navigation and comprehending mutual importance among the factors. Background: Mobile navigation services have been more diffused than ever as the number of smartphone users sharply increased. However users are having trouble with the usage of mobile navigation services due to the lack of research in the area. Method: In order to attain results, general research on mobile navigation, 1st general survey, and 2nd comparative survey on navigation UI experts were performed. Empirical studies about the results were performed using AHP method. Results: As the result of AHP analysis, accuracy was drawn out to be the most important factor followed by accessibility and visibility. Regarding the characteristics of navigation system, the provision of accurate POI(Point of Interest) was considered to be the most important factor for the experts. And effectiveness was considered to be the most important, followed by satisfaction and efficiency. Conclusion: When evaluating the usability of mobile navigation, prior factors such as accuracy, visibility, and aesthetics should be considered in advance and general evaluation concentrated on effectiveness must be performed. Application: The results of this study are expected to be a fundamental data to mobile navigation design.