• Korean Journal of Environment and Ecology
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• v.16 no.3
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• pp.261-270
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• 2002

The purpose of this study is to survey and analyze of the visitor's cognition of admission fee collection system in National Park. To accomplish the purposes, a questionnaire survey was employed in Songnisan National Park. The contents of questionnaire consist of the socioeconomic characteristics and the types of visiting, the activity, the cognition of admission fee collection system.339 samples of total 345 respondents were used for final analysis. As a result of the analysis, the socioeconomic characteristics and the types of visiting, the visiting purpose were showed similar trends with results from other National Park visitors survey. Most of respondents didn't recognize the raise of admission fee and how to use the admission fee. And they recognized that it is too expensive. Most of respondents recognized the joint collection of admission fee but they were strong against it. About the range of cultural assets in National Park, the cognition of 'Only Buddhism's assets in temple' was almost equal with the cognition of 'It includes not only cultural assets of inside and outside temple but also thick forest in National Park'. But most of respondents were strong against the collection of admission fee of cultural assets.

• Journal of the Korean Institute of Landscape Architecture
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• v.36 no.4
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• pp.100-110
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• 2008

The purposes of the study were to analyze the effects of determinants and persuasive messages on the willingness-to-pay cultural & heritage assets' admission fees. Recently visitors have responded to a nationwide boycott of the fees within national parks due to feelings of disapproval and resentment. Data were collected through onsite surveys of 302 visitors in the Mt. Gyeryong National Park. Regression analysis and two-way ANOVA were employed to obtain the results. The results indicate that credit card payment was the most prominent predictor of willingness-to-pay at the .05 level. The second highest coefficient was obtained in the condition levying of admission fees and parking fees at the same time, providing temple interpretive services, followed by free days for everyone on special days each month. In addition, the most persuasive message was the descriptive content, which stated that fees were profoundly committed to the protection of the cultural heritage for future generations. As a result, it is effective to continually persuade visitors to use posters or reminders that stress the preservation of cultural assets at the entrance gate.