• 감성과학
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• 제24권4호
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• pp.79-90
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• 2021

Consumers have an increasingly active role in the marketing cycle, using social media channels to create, distribute, and consume digital content. In this context, this paper investigates the impact of user- and marketer-generated content on consumer purchase intentions and the approach to designing an effective social media marketing platform. Referencing a literature review of social media marketing and consumer purchase intentions, a case study of the social media-marketing platform, 0.8L, was undertaken using both qualitative and quantitative results through content analysis and a participatory survey. First, about 450 consumer reviews for ten sunscreen products posted on the 0.8L platform were compared with products' marketer-generated content. Next, 55 subjects participated in a survey regarding purchase intentions toward moisturizing creams on the 0.8L platform. The results indicated that user-generated content (i.e., texts and photos) provided more personal experiences of the product usage process, whereas marketers focused on distinctive product photos and features. Moreover, customer reviews (particularly high volume and narrative format) had more impact on purchase decisions than marketer information in the online cosmetics market. Real users' honest reviews (both positive and negative) were found to aid companies' prompt and straightforward assessment of newly released products. In addition to the importance of customer-driven marketing practices, distinctive user experience design features of a competitive social media-marketing platform are identified to facilitate the creation and sharing of sincere customer reviews that resonate with potential buyers.

• 한국자동차공학회논문집
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• 제3권6호
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• pp.199-211
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• 1995

As international market pressures increase, product life cycles are becoming shorter at same time requirements for productivity and flexibility are becoming higher. Major improvement in robot programming user interface is central to increasing productivity and flexibility for automatic manufacturing environments. New computer technologies have the potential to accomplish this improvement. In this study we have developed a system which proves that interactive computer graphics and geometric modeling have matured to the point where their artful application into an integrated system can rsult in radically new and powerful user interface for robot programming. With the graphic user interface environment the system efficiently utilizes the existing CAD data and gemetric modeling techniques for off-line programming and simulations. Also the system successfully generates robot control programs performing the desired tasks given through off-line programming.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제5권1호
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• pp.177-190
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• 2011

The purpose of this study is to explore the determinants of actual demand for wireless broadband (WiBro) services in Korea. To this end, this study identifies conceptual definitions of diverse latent variables and determines the significance of the causal relationship between independent and dependent variables. It then presents the nomadic user concept by testing the moderator effect. This study also proposes a revised Unified Theory of Acceptance and Use of Technology (UTAUT) model, which is an appropriate model for wireless communication services and users' attributes. Prior research has concentrated exclusively on the Technology Acceptance Model (TAM) based on future potential users. Compared to previous studies, the current research model and analysis results are useful in not only academic but also industry contexts.

• ETRI Journal
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• 제37권2호
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• pp.417-427
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• 2015

With recent advances in media technology, the creation of a relatively new service, N-screen, has been realized. N-screen provides seamless connections among various media and enables users to enjoy entertainment content at any time and any location. With such recent advances comes opportunity; therefore, for those N-screen service providers who have established an early edge in the ICT industry, it is imperative that they maintain this and stay ahead of the ensuing competition. In this context, the objective of this study is two-fold; first, we aim to find factors influencing the behavior of existing and potential N-screen service users, and then second, to examine the differences in how these factors operate within the two user types. The results of this study show that the perceived value and subjective norm are important influencers in both user types. However, price fairness and innovativeness are only influential on the attitude and intention of potential users, while some aspects of media usage have only significant influences on the behavior and loyalty of existing users. Based on these results, we provide some implications for both researchers and practitioners who wish to better understand the nature of N-screen users.

• 대한건축학회논문집:구조계
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• 제35권4호
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• pp.193-200
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• 2019

Maintenance services provided to users in buildings are not sufficient simply to provide them, but it is necessary to provide them with a service system that can accurately identify and respond to users' needs. This study analyzed the relationship between user satisfaction with the helpdesk service corresponding to the building claim and the quality of service of the maintenance organization to identify the interaction between the user and the maintenance organization in the building. We then examined whether there were significant differences between the buildings in terms of variables in the helpdesk service that affect the user's satisfaction. It was also presented as a measure of the quality of service of the SERVQUAL tool to assess the potential for building maintenance response strategies. Research shows that each building has a helpdesk service item that is significant in user satisfaction and empathy has emerged in a typical dimension as SERVQUAL dimension.

• 정보보호학회논문지
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• 제34권3호
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• pp.493-503
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• 2024

본 논문에서는 메타버스 환경 내에서의 사용자 지속 인증 문제에 대해 다룬다. 최근 메타버스는 개인의 상호작용, 엔터테인먼트, 교육 및 비즈니스 분야에서 중요한 역할을 하고 있으며, 특히 사용자 신원 확인과 관련된 취약점이 주요한 문제로 인식되고 있다. 본 연구는 자세 추정 모델로 메타버스 환경의 캐릭터 움직임을 추출하고 분석하여 사용자의 신원을 확인하는 새로운 방법을 제안한다. 이 방법은 영상 데이터만을 이용하여 사용자를 인증하기 때문에 제한적인 환경에서도 활용할 수 있으며, 다양한 실험을 통해 캐릭터의 움직임이 사용자 식별에 어떻게 기여할 수 있는지를 분석한다. 또한, 이 접근 방식의 다른 디지털 플랫폼으로의 확장 가능성을 탐구한다. 이러한 연구는 메타버스 환경 내에서의 보안 강화와 사용자 신원 확인 방식의 혁신에 중요한 기여할 것으로 기대된다.

• Genomics & Informatics
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• 제8권1호
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• pp.58-61
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• 2010

CpG is the pair of nucleotides C and G, appearing successively, in this order, along one DNA strand. It is known that due to biochemical considerations CpG is relatively rare in most DNA sequences. However, in particular subsequences, which are a few hundred to a few thousand nucleotides long, the couple CpG is more frequent. These subsequences, called CpG islands, are known to appear in biologically more significant parts of the genome. The ability to identify CpG islands along a chromosome will therefore help us spot its more significant regions of interest, such as the promoters or 'start' regions of many genes. In this respect, I developed the CpG islands search tool, CpG Islands Detector, which was implemented in JAVA to be run on any platform. The window-based graphical user interface of CpG Islands Detector may facilitate the end user to employ this tool to pinpoint CpG islands in a genomic DNA sequence. In addition, this tool can be used to highlight potential genes in genomic sequences since CpG islands are very often found in the 5' regions of vertebrate genes.

• Journal of Information Science Theory and Practice
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• 제10권1호
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• pp.73-88
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• 2022

This exploratory study aims to understand the potential of log data analysis and expand its utilization in user research methods. Transaction log data are records of electronic interactions that have occurred between users and web services, reflecting information-seeking behavior in the context of digital libraries where users interact with the service system during the search for information. Two ways were used to analyze South Korea's National Digital Science Library (NDSL) log data for three days, including 150,000 data: a log pattern analysis, and log context analysis using statistics. First, a pattern-based analysis examined the general paths of usage by logged and unlogged users. The correlation between paths was analyzed through a χ² analysis. The subsequent log context analysis assessed 30 identified users' data using basic statistics and visualized the individual user information-seeking behavior while accessing NDSL. The visualization shows included 30 diverse paths for 30 cases. Log analysis provided insight into general and individual user information-seeking behavior. The results of log analysis can enhance the understanding of user actions. Therefore, it can be utilized as the basic data to improve the design of services and systems in the digital library to meet users' needs.

• 한국정보디스플레이학회:학술대회논문집
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• 한국정보디스플레이학회 2009년도 9th International Meeting on Information Display
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• pp.304-304
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• 2009

We may need to consider 'display' interface and product design as distinct from traditional user- and technologydriven product design. Technology-dominated product development may lead users to demand another 'technological improvement' rather than 'design improvement.' This cycle of product development may cause both users and producers to disregard the potential of 'display' technology and interface. We must develop a better understanding of significant and unique 'display' potential in comparison with 'real' world communications and current sociological and technological contexts.

• 한국도서관정보학회지
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• 제18권
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• pp.245-268
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• 1991

Some conclusions derived from the study are as follows : 1) Most conventional information retrieval systems require users do precisely that specify the information they require, but user's information needs are not always precise. 2) Information need arise from when users are in an anomalous stats of knowledge about some problem, so user's information needs are not always precise. 3) Information retrieval systems must assist to users make themselves correct, complement, and specify their information need. When information need arise, systems should understand the state of knowledge and will be design to present and specify their ill-defined potential information need. 4) Existing information retrieval techniques need a tool to complement current its disadvantages and to enhance retrieval efficiency. Browsing searching will be a role such as a tool. 5) Browsing searching can understand user's state of knowledge and assist to specify not only pre-searching information need but also changed information need during searching progress.