• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.491-513
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• 2001

It has not been a long time since a comparative advertising was emphasized in the advertising industry and academics. The issue is whether comparative advertising is more effective than noncomparative advertising, and if it is true, then under what conditions it is more effective. Based upon previous research results and expertises' opinions, the authors try to figure out the hierarchy of comparative advertising effect and its determinants. The objective of this exploratory study is to develop a conceptual model on comparative advertising effect and research propositions. This model would provide us with broader understanding on comparative advertising, practical guidelines for comparative advertisement production, and foundations of developing more detailed model on comparative advertising effectiveness.

• Journal of Distribution Science
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• v.13 no.8
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• pp.5-14
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• 2015

Purpose - This study undertakes to examine the automotive trade structure between Korea and Russia to accelerate economic cooperation and pinpoint trade discrepancies to increase trade volume through improved policies, eventually finding ways for trade expansion. Research design, data, and methodology - To analyze trade decision factors for both countries, the Index of trade specialization invented by trade specialization theory, is used. Although specific factors should materialize in the trade decision analysis, realistically, concrete explanations are difficult as many unsolved factors are involved as well as their complexities Results - First, to assess comparative market competitiveness, the Index describes A value/B value, representing the Korean versus the Russia market share and the Korean market share versus the world. Second, the index shows that Korea is taking comparative advantage of its export specialization. Third, the RCA indices show considerable improvement compared to 2000. Conclusions - This research used a quantitative approach to examine trade specialization and examined a comparative advantage index of market share to see how inter-trade relations have changed over the past 10 years.

• IE interfaces
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• v.16 no.spc
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• pp.7-13
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• 2003

This paper is concerned with a six sigma green belt training program. Comparative studies of existing training programs for three major companies (Samsung Electronics Company, Hyundai Motor Company, and LG Chemical Ltd.) and two consulting firms (Korean Standards Association and Korea Management Association) are made. Based on the comparative studies, a new green belt training program is proposed. The main focus of this program is on manufacturing, specially on cost and waste reductions, yield improvement, and operations with opportunity to improve capacity without major capital expenditure. The green belts take up to 4 or 5 days of intensive, highly quantitative training, roughly corresponding to the five macro phases of the six sigma methodology: define, measure, analyze, improve, and control. The six sigma tool sets for each phase are also specified.

• Proceedings of the KSR Conference
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• 2011.05a
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• pp.1202-1207
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• 2011

This article introduces the benchmarking methodologies, the results of comparative analysis on the railway electricity maintenance management - preventive maintenance, corrective maintenance, upgrade maintenance. This article also compares the Korean railway electricity maintenance management with the results mentioned above and analyses the situations of each country - France, Germany, Japan. Lastly this article tries to find the comparative position of the Korean railway infrastructure costs and discusses the direction of cost reduction in railway electricity maintenance management.

• Proceedings of the KIPE Conference
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• 2007.07a
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• pp.159-162
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• 2007

Comparative study on a low cost sustaining driver with single and dual path energy recovery circuits for plasma display panels (PDPs) is shown in this paper. The cost of PDPs has been still high and about half of the cost has been occupied by driving circuit. A simple sustaining driver is proposed to reduce the cost and size of driving circuit. The proposed driver has small number of devices and reactive components and there are two methods for charging and discharging PDPs such as single and dual path energy recovery circuits. A comparative research on two-types of energy recovery path is practiced to evaluate performance. As a result, the dual energy recovery path circuit has low power consumption, low surge current and high performance. To verify those results, experiment will be shown with 42-inch HD panel.

• The Research Journal of the Costume Culture
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• v.2 no.2
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• pp.307-316
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• 1994

This study is concerned with a comparative linguistic analysis of the Manchu costume terminologies. The Manchu costume terminologies revealed the elements Hebrew, Norweygian, English, Assyrian, Chinese, American Indian, Sanskrit, Tatar, Turkestan, Greek, Arabic, Indian, Kashmiri. The most influential elements of the Manchu costume terminologies were the Chinese costume terminologies. specifically, the elements of the Chinese costume terms were found in the terminologies of the fabrics, the gems and the precious stones. Also the influence of the Mongolic costume on the Manchu costume terminologies appeared in this study.

• Journal of the Korean housing association
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• v.25 no.4
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• pp.111-123
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• 2014

Housing can be defined as the vessel containing human life and each country has considerably different form and culture of it. This study aims to understand the society's common cultural values of house selection, decision making, an various housing issues. Consequently, applying a multidisciplinary approach, this project seeks to explore the correlations between people and housing, and between society and housing, to better understand the thought and culture of the housing residents. In order for doing it, adopting cultural value of housing as a tool, a comparative cultural study of housing values in East Asia starting from Korea and China will be conducted. Through such a comparative cultural study, it will be ultimately possible to grasp the locality and uniqueness of specific cultures with more clarity. A survey using questionnaire was conducted on 126 Korean Students and 145 Chinese students who are studying at K University in Seoul on a random sampling basis. The results of survey are as follow. Both Korean and Chinese college students gave higher values on neighborhood environment, convenience of transportation, privacy and safety, and to be given a higher value. On the other hand, they gave lower values on the symbolism of social status. Korean university college students gave higher considerations in the list of , , and than Chinese. Chinese college students gave higher consideration in the list of , and than Koreans. Even though this study has some limitations in generalizing the findings, we can understand the identity of Koreans and Chinese through the comparative study.

• Communications for Statistical Applications and Methods
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• v.6 no.2
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• pp.635-644
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• 1999

This study aims at solving the problem in the application method of the comparative school record which is currently being discussed in depth among colleges. The application method of Kay O. Lee and Yeon Soo Cung(1997) which was appied in the 1999 Korean air force Academy Admission Process was found to be problematic in the following respects. First the setting of the standard which divides all the high schools in kora into five groups relative to their scholastic level is somewhat vague and subjective secondly the difference among those levels which resulted from the five grouping could greatly influence on the admission of the applicants and thirdly there is no standard in choosing those few promising individuals with high scholastic aptitude test results from the low level groups such as level four and five,. Therefore this study suggests and introduces a nationwide individual scholastic evaluation that would complement the limits and problems in the application method of the comparative school record.

• Journal of Ocean Engineering and Technology
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• v.16 no.1
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• pp.27-35
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• 2002

The interaction of grounded ice ridges with underlying seabed is one of the major considerations in the design of Arctic pipeline system. Previously several ice scour models were developed by researchers to describe the ice scour-seabed interaction mechanism. In view of possible improvements, a comparative study of those ice scour models is performed and their limitation in modeling is discussed. Simple laboratory tests are carried out and then the shape pattern of deposited soil around the ice model is newly defined. Unlike the rectangular idealization of an ice block, in this modified ice scour model, trapezoidal cross sections are assumed to represent the typical shape of an ice ridge based on the field observation data. With the horizontal and vertical motion of ice model, the ice scour depth and soil reacting forces on seabed are calculated with varying the keel angle of an ice ridge.

• The Journal of Korean Medicine
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• v.18 no.2
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• pp.199-213
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• 1997

A comparative study of influence by area between acupuncture points on hand of original acupuncture system with those of hand acupuncture system was resulted as followes 1. The influence of acupuncture points on original acupuncture system was different from those on hand acupuncture system by meridian system even though on same area or point but was similar by meridian coordination even though on different area or point. 2. The influence of acupuncture points on hand acupuncture system was almost added by those of coordinated original acupuncture system point on those of hand acupuncture system point. 3. The influence of non coordinated hand acupuncture points with several original acupuncture points was according to those of up or down point on same meridian. 4. Tung;s acupuncture system had no corelationship with other two acupuncture systems, where it has no holistic system on original princeple and Extra-points had also no corelationship, where it has no meridian system.