• 마케팅과학연구
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• 제8권
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• pp.491-513
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• 2001

국내에서 비교광고가 광고업계의 관심의 대상이 되고, 광고학계의 주요 연구주제로 등장 한 것은 최근의 일이다. 즉 비교광고가 실제로 비비교광고보다 더 효과적인지, 만약 효과적이라면 어떤 상황에서 더 효과적인지를 규명하고자 하는 노력들이 시도되었다. 이런 배경하에서 연구자들은, 국내외 선행 연구결과와 전문가들의 의견을 기초로 하여, 비교광고 효과에 영향을 미치는 기본적이며, 실질적인 요인들을 파악하고 아울러 비교광고에 대한 청중들의 반응체계를 탐색하고자 하였다. 본 연구의 목적을 요약하면 비교광고의 효과체계 및 영향요인들을 설명하는 개념적 모형과 이에 따른 연구과제를 설정하는 것이다. 연구자들이 관심을 가진 주요 영향요인들은 광고메시지 특성인 메시지의 비교강도와 제시유형, 제품특성인 제품관여도, 그리고 청중특성인 성별과 가치관이었다. 비교광고의 효과체계로는 인지적 차원의 메시지 회상도, 신뢰성, 정보성, 반론의 정도, 감정적 차원의 광고 태도, 브랜드 태도, 그리고 행동적 차원의 구매의사와 같은 변수로 구성되었다. 이런 모형의 개발은 비교광고에 대한 이해의 폭을 넓히고, 비교광고 제작에 관련된 실무적 도움이 될 수 있을 것이며, 장래 보다 정교한 이론 및 모형의 개발과 실증연구의 기초자료로 활용될 수 있으리라 기대된다.

• 유통과학연구
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• 제13권8호
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• pp.5-14
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• 2015

Purpose - This study undertakes to examine the automotive trade structure between Korea and Russia to accelerate economic cooperation and pinpoint trade discrepancies to increase trade volume through improved policies, eventually finding ways for trade expansion. Research design, data, and methodology - To analyze trade decision factors for both countries, the Index of trade specialization invented by trade specialization theory, is used. Although specific factors should materialize in the trade decision analysis, realistically, concrete explanations are difficult as many unsolved factors are involved as well as their complexities Results - First, to assess comparative market competitiveness, the Index describes A value/B value, representing the Korean versus the Russia market share and the Korean market share versus the world. Second, the index shows that Korea is taking comparative advantage of its export specialization. Third, the RCA indices show considerable improvement compared to 2000. Conclusions - This research used a quantitative approach to examine trade specialization and examined a comparative advantage index of market share to see how inter-trade relations have changed over the past 10 years.

• 산업공학
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• 제16권spc호
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• pp.7-13
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• 2003

This paper is concerned with a six sigma green belt training program. Comparative studies of existing training programs for three major companies (Samsung Electronics Company, Hyundai Motor Company, and LG Chemical Ltd.) and two consulting firms (Korean Standards Association and Korea Management Association) are made. Based on the comparative studies, a new green belt training program is proposed. The main focus of this program is on manufacturing, specially on cost and waste reductions, yield improvement, and operations with opportunity to improve capacity without major capital expenditure. The green belts take up to 4 or 5 days of intensive, highly quantitative training, roughly corresponding to the five macro phases of the six sigma methodology: define, measure, analyze, improve, and control. The six sigma tool sets for each phase are also specified.

• 전력전자학회:학술대회논문집
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• 전력전자학회 2007년도 하계학술대회 논문집
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• pp.159-162
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• 2007

Comparative study on a low cost sustaining driver with single and dual path energy recovery circuits for plasma display panels (PDPs) is shown in this paper. The cost of PDPs has been still high and about half of the cost has been occupied by driving circuit. A simple sustaining driver is proposed to reduce the cost and size of driving circuit. The proposed driver has small number of devices and reactive components and there are two methods for charging and discharging PDPs such as single and dual path energy recovery circuits. A comparative research on two-types of energy recovery path is practiced to evaluate performance. As a result, the dual energy recovery path circuit has low power consumption, low surge current and high performance. To verify those results, experiment will be shown with 42-inch HD panel.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2011년도 춘계학술대회 논문집
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• pp.1202-1207
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• 2011

This article introduces the benchmarking methodologies, the results of comparative analysis on the railway electricity maintenance management - preventive maintenance, corrective maintenance, upgrade maintenance. This article also compares the Korean railway electricity maintenance management with the results mentioned above and analyses the situations of each country - France, Germany, Japan. Lastly this article tries to find the comparative position of the Korean railway infrastructure costs and discusses the direction of cost reduction in railway electricity maintenance management.

• 복식문화연구
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• 제2권2호
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• pp.307-316
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• 1994

This study is concerned with a comparative linguistic analysis of the Manchu costume terminologies. The Manchu costume terminologies revealed the elements Hebrew, Norweygian, English, Assyrian, Chinese, American Indian, Sanskrit, Tatar, Turkestan, Greek, Arabic, Indian, Kashmiri. The most influential elements of the Manchu costume terminologies were the Chinese costume terminologies. specifically, the elements of the Chinese costume terms were found in the terminologies of the fabrics, the gems and the precious stones. Also the influence of the Mongolic costume on the Manchu costume terminologies appeared in this study.

• 한국주거학회논문집
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• 제25권4호
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• pp.111-123
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• 2014

Housing can be defined as the vessel containing human life and each country has considerably different form and culture of it. This study aims to understand the society's common cultural values of house selection, decision making, an various housing issues. Consequently, applying a multidisciplinary approach, this project seeks to explore the correlations between people and housing, and between society and housing, to better understand the thought and culture of the housing residents. In order for doing it, adopting cultural value of housing as a tool, a comparative cultural study of housing values in East Asia starting from Korea and China will be conducted. Through such a comparative cultural study, it will be ultimately possible to grasp the locality and uniqueness of specific cultures with more clarity. A survey using questionnaire was conducted on 126 Korean Students and 145 Chinese students who are studying at K University in Seoul on a random sampling basis. The results of survey are as follow. Both Korean and Chinese college students gave higher values on neighborhood environment, convenience of transportation, privacy and safety, and to be given a higher value. On the other hand, they gave lower values on the symbolism of social status. Korean university college students gave higher considerations in the list of , , and than Chinese. Chinese college students gave higher consideration in the list of , and than Koreans. Even though this study has some limitations in generalizing the findings, we can understand the identity of Koreans and Chinese through the comparative study.

• Communications for Statistical Applications and Methods
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• 제6권2호
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• pp.635-644
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• 1999

This study aims at solving the problem in the application method of the comparative school record which is currently being discussed in depth among colleges. The application method of Kay O. Lee and Yeon Soo Cung(1997) which was appied in the 1999 Korean air force Academy Admission Process was found to be problematic in the following respects. First the setting of the standard which divides all the high schools in kora into five groups relative to their scholastic level is somewhat vague and subjective secondly the difference among those levels which resulted from the five grouping could greatly influence on the admission of the applicants and thirdly there is no standard in choosing those few promising individuals with high scholastic aptitude test results from the low level groups such as level four and five,. Therefore this study suggests and introduces a nationwide individual scholastic evaluation that would complement the limits and problems in the application method of the comparative school record.

• 한국해양공학회지
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• 제16권1호
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• pp.27-35
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• 2002

The interaction of grounded ice ridges with underlying seabed is one of the major considerations in the design of Arctic pipeline system. Previously several ice scour models were developed by researchers to describe the ice scour-seabed interaction mechanism. In view of possible improvements, a comparative study of those ice scour models is performed and their limitation in modeling is discussed. Simple laboratory tests are carried out and then the shape pattern of deposited soil around the ice model is newly defined. Unlike the rectangular idealization of an ice block, in this modified ice scour model, trapezoidal cross sections are assumed to represent the typical shape of an ice ridge based on the field observation data. With the horizontal and vertical motion of ice model, the ice scour depth and soil reacting forces on seabed are calculated with varying the keel angle of an ice ridge.

• 대한한의학회지
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• 제18권2호
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• pp.199-213
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• 1997

A comparative study of influence by area between acupuncture points on hand of original acupuncture system with those of hand acupuncture system was resulted as followes 1. The influence of acupuncture points on original acupuncture system was different from those on hand acupuncture system by meridian system even though on same area or point but was similar by meridian coordination even though on different area or point. 2. The influence of acupuncture points on hand acupuncture system was almost added by those of coordinated original acupuncture system point on those of hand acupuncture system point. 3. The influence of non coordinated hand acupuncture points with several original acupuncture points was according to those of up or down point on same meridian. 4. Tung;s acupuncture system had no corelationship with other two acupuncture systems, where it has no holistic system on original princeple and Extra-points had also no corelationship, where it has no meridian system.