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The Effect of Corporate Social Responsibility on Corporate Image : Large versus Small and Medium Sized Company (기업의 사회적 책임활동이 기업이미지에 미치는 영향 : 대기업과 중소기업의 비교)

  • Park, Sang-June;Jang, Hwa-Young;Lee, Yeong-Ran
    • Korean Management Science Review
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    • v.29 no.1
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    • pp.15-32
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    • 2012
  • Previous studies have examined the relationship between corporate social responsibility and corporate's business performance (especially, consumers' corporate evaluation). According to them, the corporate social responsibility influences the consumers' corporate evaluation. A small and medium sized company as well as a large company is asked to conduct socially responsible actions, however, it is not easy to find a study that focuses on whether the effect of the corporate social responsibility on the consumers' corporate evaluation is different by the size of company. In this paper, we classified the corporate social responsibility into the four dimensions (economic responsibility, legal responsibility, ethical responsibility, philanthropic responsibility), and investigate the differences between a small and medium sized company and a large company in the effects of the four dimensions on the consumers' corporate evaluation. We showed that the each dimension of the corporate social responsibility had an positive effect on the corporate image regardless of the size of company. In addition, we demonstrated that the effects of the four dimensions on the company image were different by the size of company; The legal responsibility and ethical responsibility are more influential to the corporate image of a large company than to that of a small and medium sized company, however, the effects of economic responsibility and philanthropic responsibility are not different by the size of company.

A Company Growth by the Dynamic Development Process of Technology -A Case Study on Hyundai Motor Company- (기술의 동태적 발전 과정을 통한 기업성장 -현대자동차 사례연구-)

  • 박종찬
    • Journal of Korea Technology Innovation Society
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    • v.4 no.1
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    • pp.32-48
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    • 2001
  • Many Korean companies have grown up through technology import, learning, development, innovation and export. This process is called as "the dynamic development process of technology". Among many companies which have grown up by way of this process, the Hyundai Motor Company has shown a very remarkable achievement in technological growth. In short, this paper deals with the growth of Korean companies in the view of the dynamic development process of technology. As a case study, the paper analyzes the Hyundai Motor Company.r Company.

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A Proposal on the Business Model of Technology Holding Company Focused on the Case Study of Venture Capital in Korea (기술지주회사 사업 모델 제안: 창업투자회사 사례를 중심으로)

  • Lee, Hyun-Keun;Jang, Jae Hyuk;Han, Kwan Hee
    • The Journal of the Korea Contents Association
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    • v.16 no.4
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    • pp.466-476
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    • 2016
  • Technology-holding company was introduced in 2008 according to the Korean related law. In the end of 2014, technology holding company of university amounts to 39 companies, and ETRI Holdings is only the company belonging to the research institute among these companies. The technology holding company was launched to support a technology transfer from university or research institute to companies, and to boost up start-ups. Though 7 years has passed after the first technology-holding company was launched, there is no success model until now. Holding company is basically an investment company, which earns a profit from subsidiary company. The business model of a holding company is similar to venture capital that invests in start-ups. A direction of desirable business model of technology-holding company was suggested in this paper based on the case study on 2 Korean venture capital company. Holding company is generally categorized into two types. One is a pure holding company that only get a profit from subsidiary company, and the second is a operating holding company that creates an extra business revenue in addition to the role of pure holding company. In this paper, it is suggested that a technology holding company is recommended to be a operating holding company rather than a pure holding company.

A Study on the Development of Tax Support System in Local Tax Law for Venture Company (우리 나라 벤처기업 조세지원제도의 개선방안에 관한 연구 : 창업(벤처)중소기업 관련 지방세감면을 중심으로)

  • Lee, In-Jae;Roh, Hyun-Sub;Jang, Seok-Oh
    • Management & Information Systems Review
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    • v.8
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    • pp.129-146
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    • 2002
  • This study reviews an overview of the current tax support system in Local Tax Law for venture company. And this study provides the directions for developing tax support system in Local Tax Law related policy for the venture company in Korea. The tax authority provides a supporting directions of venture company in three ways: a financing viewpoint, a technical and manpower viewpoint, and the location viewpoint. And the supporting system for venture company is devide into tax support system through tax laws and support system through other law. The requirements of receiving tax supporting for venture company in Local Tax Law are a venture company, a small and medium company, a newly starting firm, and so forth. To mitigate the restriction imposed by the current tax law on venture company encourage venture activities in Korea.

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A Study on the Development of Tax Support System for Venture Company (벤처기업에 대한 조세지원제도 및 개선방안)

  • Roh Hyun-Sub
    • Management & Information Systems Review
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    • v.4
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    • pp.443-467
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    • 2000
  • This study reviews an overview of the current tax support system for venture company and provides the directions for developing tax support system related policy for the venture company in Korea. The tax authority provides a supporting directions of venture company in three ways: a financing viewpoint, a technical and manpower viewpoint, and the location viewpoint. And the supporting system for venture company is devide into tax support system through tax laws and support system through other law. The requirements of receiving tax support for venture company are a venture company, a small and medium company, a newly starting firm, and so forth. To mitigate the restriction imposed by the current tax law on venture company encourage venture activities in Korea.

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Impact of the Perceived Fit of a Fashion Company's CSR Activities on the Recommendation and Purchasing Intention of Consumers (패션 기업의 CSR 활동에 대한 인지적 적합성이 소비자 추천 및 구매의도에 미치는 영향)

  • Lee, Jung-Im;Shin, Su-Yun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.7
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    • pp.816-827
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    • 2011
  • There is an increasingly fierce competition in the current fashion industry due to equalized technology, a shortened fashion cycle and changing lifestyle; however, it is not easy to map out successful marketing strategies that influence the outcome of business administration. This study discussed the importance of changing environments for the fashion industry and of CSR activities. The findings of the study were as follows. First, consumers who found the fashion company to perform more appropriate CSR activities rated its CSR activities more favorably. Second, consumers who considered the company's CSR activities more suitable for themselves viewed the CSR activities more favorably. Third, consumers who rated a fashion company's CSR activities more favorably showed a more favorable attitude to the company. Fourth, consumers who viewed a fashion company's CSR activities more favorably had a greater intention to recommend the company. Fifth, consumers who viewed a fashion company's CSR activities more favorably had a more buying intention for the company. Sixth, the consumers who took a more favorable attitude to a fashion company had a stronger recommendation intention for that fashion company. Seventh, the consumers who showed a more favorable attitude to a fashion company had a bigger buying intention. Eighth, the consumers who had a greater recommendation intention for a fashion company had an increased buying intention as well.

Progress In Commercialization Of Light Emitting Polymers: Dow Polyfluorenes

  • Wu, W.;Inbasekaran, M.;Hudack, M.;Welsh, D.;Yu, W.;Chen, Y.;Wang, C.;Kram, S.;Tacey, M.;Bernius, M.;Fletcher, R.;Kiszka, K.;Munger, S.;O'Brien, J.;Hills, M.
    • 한국정보디스플레이학회:학술대회논문집
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    • 2002.08a
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    • pp.340-343
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    • 2002
  • We report here our recent progress in the development and commercialization of polyfluorenes emitting red, green and blue (ROB) colors as materials for light emitting diodes (LEDs). Our patented version of the Suzuki coupling process has been used to synthesize a variety of fluorenebased homopolymers and copolymers emitting colors across the entire visible spectrum. The optical and electronic properties of the polymers are tailored through selective incorporation of different aromatic units into the polyfluorene backbone. Our latest green emitter, reported herein, provides very efficient devices with a low turn-on voltage of 2.25 V, a peak efficiency of 10.5 Cd/A at 6,600 Cd/$m^2$ at 4.85 V. These devices maintain an efficiency of greater than 10 Cd/A up to 50,000 Cd/$m^2$ and demonstrate very good stability as exemplified by a device half-life of greater than 1,500 hours starting from 1,100 Cd/$m^2$. Considerable progress has also been made with red and blue emitters and will be the subject of this presentation.

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Advances in White OLED Tandem Architecture for Next Generation AMOLED Displays

  • Hatwar, T.K.;Spindler, J.P.;Vargas, J.R.;Helber, M.;Klubek, K.;Begley, W.;Itoh, M.;Hamer, J.;VanSlyke, S.A.
    • 한국정보디스플레이학회:학술대회논문집
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    • 2007.08a
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    • pp.231-234
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    • 2007
  • Advances in white OLED tandem architecture are discussed.With these structures, stable and low-power full color AMOLED displays can be fabricated that are anticipated to be suitable for large area applications such as TVs. With a tandem architecture, efficient (24 cd/A) OLED structures with exceptional stability (${\sim}100,000\;h$ at $1000\;cd/m^2$) are described. In addition, excellent color gamut (>100% NTSC) can be attained by incorporating advanced color filters into the AMOLED backplane in a typical bottom-emitting configuration.

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Full-Color AMOLED with RGBW Pixel Pattern

  • Amold, A.D.;Hatwar, T.K.;Hettel, M.V.;Kane, P.J.;Miller, M.E.;Murdoch, M.J.;Spindler, J.P.;Slyke, S.A. Van;Mameno, K.;Nishikawa, R.;Omura, T.;Matsumoto, S.
    • 한국정보디스플레이학회:학술대회논문집
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    • 2004.08a
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    • pp.808-811
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    • 2004
  • A full-color AMOLED display with an RGBW color filter pattern has been fabricated. Displays with this format require about $^1/_2$ the power of analogous RGB displays. RGBW and RGB 2.16inch diagonal displays with average power consumptions of 180 mW and 340 mW, respectively, are demonstrated for a set of standard digital still camera images at a luminance of 100 cd/$m^2$. In both cases, a white-emitting AMOLED is used as the light source. The higher efficiency of the RGBW format results because a large fraction of a typical image can be represented as white, and the white sub-pixel in an RGBW AMOLED display is highly efficient because of the absence of any color filter. RGBW and RGB AMOLED displays have the same color gamut and, aside from the power consumption difference, are indistinguishable.

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