• The International Journal of Costume Culture
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• 제4권1호
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• pp.9-17
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• 2001

The purposes of the study are to find out the effect of clothing colors on perception of stimulus ages, occupations and images using stereotyping and color vision theories. The research method is a qualitative study and materials developed for the study are a set of stimuli and open-ended responses. The subjects were 1138 undergraduate students in Taejoen city, Chungbuk province. The data is analyze using content analysis, supplementary frequency and χ²analysis. The results are as follows : 1) The colors in Korean traditional costumes affected on the wearer's age perception : The red ensemble give the wearer the youngest look while the gray give the oldest look. 2) Mono-color ensemble wearers tend to give older look than bi-color ensemble wearers. 3) The chima colors and the jogori colors have similar impact on the wearer's age perception. 4) On image perception the jogori colors have more impact than the chima colors. 5) The colors in Korean traditional costumes are the clues to estimate the wearer's occupation.

• 패션비즈니스
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• 제20권4호
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• pp.1-14
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• 2016

Japan has several unique traditional colors. The traditional colors of Japan include a collection of colors used in traditional Japanese literature, textiles such as the kimono, and other Japanese arts. Japanese color system has a long history, leading to some consistencies in color and naming. During the Edo period(1603~1867), the unique color sense of 'iki' produced many color names that are often related to mouse(nezumi) and tea(cha), and fashion color originated as kabuki actors. As for colors named after animals, the most popular appears to be the mouse, which is used to express grey tones. Recently, many fashion companies in Japan have been working on reviving an interest in traditional Japanese colors. Ordinary people of Edo named even slightly different color tones, each with individual exquisite and mind valuing 'iki' senses. They translated these into their livelihood and culture. The colorimetry result of 49 restored dyed fabrics were as follows; Hue difference was 7.8, value difference was 2.9, chroma difference was 1.8 of prefix siro. Hue difference was 3.8, value difference was 1.6, chroma difference was 1.7 of prefix usu. Hue difference was 3.5, value difference was 1.5, chroma difference was 1.4 of prefix cha. Hue difference was 6.4, value difference was 1.1, chroma difference was 1.6 of prefix koi. Hue difference was 7.5, value difference was 0.8, chroma difference was 3.3 of prefix nezumi.

• 조형예술학연구
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• 제6권
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• pp.81-99
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• 2004

For making something to use as a tool since the emergence of mankind, the initial pragmatic purpose has transformed into a new genre of art over time. Things defined like this have rooted in our culture as tradition so far. In the midst of today's various trends, a reflection of tradition and a modern search for tradition by re-creating it are much more needed. To any people in any time, a new trend would undeniably develop on the basis of its previous tradition in any form. The colors appearing in such artwork are also an expression of each people's unconscious potentiality as essential grounds for human aesthetic. The traditional Korean Bojaki, which was made out of women's pragmatic mind trying to recycle trashy pieces of cloth in the 19th century of Chosun Dynasty, appears as a symbolization of our nation's original form in unconsciousness. It includes Confucianism, Buddhism, Zen and the Yin-Yang and Five Elements thought, which have been together with naturalism. The five colors appearing in the Yin-Yang and Five Elements are the basis. Fourteen selected samples around the five colors seen in the color scheme of the Chosun era's Bojaki were measured and their color values were found by analyzing them based on HCV(Hue, Chroma, Value)of the five primary colors as well as the five secondary colors. After choosing a few colors with bare eyes close to traditional Primary Colors and Secondary Colors amongst 14 pieces of data which particularly used traditional Five Colors and examining them using spectrophotometer(JX777), the following conclusions were drawn. Comparing only colors in Primary Colors, the result was red 7.11R 4.59/10.69, blue 6.71PB 3.18/6.45, yellow 3.91Y 7.56/6.12, respectively. With regard to Secondary Colors, it was reported that red 7.96RP 5.42/10.3, blue 7.8B 5.16/5.53, green 8.03GY 6.05/4.34, yellow 2.73Y 7.47/4.07, purple 2.39RP 4.69/4.56, respectively. (diagram) As a result, the standard of Five Colors can be used in modern fiber color. There are differences in dyeing material, methods and kinds of fiber of that time, but women of Chosun Dynasty combined and made fabric which was circulated. Consequently, an applicable attribute of the aye-color values was considered.

• 패션비즈니스
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• 제15권3호
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• pp.51-66
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• 2011

The purpose of this study is to investigate the effect of the traditional color sentiment on the contemporary clothing color by studying the pictures of street fashion of Dalian in China, in view of the clothing color of women in their 20-30 years of age having highest purchasing power, along with traditional Chinese color. The clothing color is various in frequency depending on the items in street fashion. Due to the seasonal impact of summer, the most frequent item was one-piece dress with the Multi of various color patterns, followed by White, Black, PB, R and B category. In the top color, the White was most prevalent color due to the seasonal factor, followed by Black, Grey, Multi, R, Y, RP category. Achromatic color is more dominant with the ratio of 7:3, comparing with its counterpart, which consists of R and Y category of V, B, P, VP tone. In the bottom color, Dp tone of PB shows most high frequency, followed by Black. This results illustrate that Chinese women prefer blue jeans and to be looked as slimmer by using of the dark colors. In the accessories, colors of bags and shoes show different results. The bag colors show the high frequency of Dk tone, YR category, and the chromatic colors are little bit dominant than achromatic ones with the ratio of 5.3:4.7. On the contrary, the shoes colors show the highest frequency in Black, the achromatic colors are more dominant than chromatic ones with the ratio of 6.6:3.4. These results somewhat diverge from the international color trend. Color trend in Dalian street fashion in which the high frequency of V tone is observed through all the colors of the items followed by P, VP, Lgr tone in sequence. In the light of Chinese traditional color preference, this result denotes that the traditional color preferences of red, yellow are still affecting the contemporary color choices of clothing in Chinese women. The high incidence of PB category in the bottom and one-piece dress does not seem to have its origin form traditional Chinese color sentiment.

• 한국콘텐츠학회논문지
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• 제17권5호
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• pp.174-181
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• 2017

일상생활에 있어서 인간의 감정을 자극하는 색채는 애니메이션제작에 있어서 중요한 요소 중 하나이다. 색채 연구는 주로 애니메이션 제작에 있어서의 중요성 및 속성에 관련하여 활발하게 이루어져 왔다. 그러나 민족적 특성에 따른 색채에 대한 선호도 연구는 매우 드물다. 본 연구에서는 한국과 중국인의 전통색채에 대한 선호도 차이를 확인하고자 설문조사를 통해 SPSS 통계 패키지를 이용하여 실증적 분석을 실시하였다. 그 결과 한국과 중국 두 집단 모두에서 전통색채인 오색 중 빨강색이 다른 색보다 선호도가 높았으나, 한국과 중국인들이 빨강색을 선호하더라고 빨강색에 대한 선호도의 정도가 다름을 보였다. 또한 10가지 빨강색 중에서 한국인과 중국인의 선호하는 빨강색이 다르게 나타났다. 이러한 결과에 따라 중국 애니메이션 제작에 참여하고자하는 한국과 중국의 애니메이션 제작자는 애니메이션 시장과 관객의 특성을 고려하여 색채를 선택하여야 함을 시사한다.

• 패션비즈니스
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• 제15권5호
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• pp.161-177
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• 2011

The purpose of this research is to analyze the effect of the traditional color sentiment on the contemporary clothing color by researching the street fashion of 2010 Winter season of Dalian in China, in view of the clothing color of women in their 20-30 years of age, along with traditional Chinese color. This is the 2nd paper following the paper no. 1, focusing on 2010 Summer season, so the research method is same as the paper no. 1. As a result, Black and deep tone PB color most frequently appeared. The vivid and strong tone of R, YR, Y color showed high frequency of clothing colors. This results illustrate that the clothing color choices of Chinese women was affected by Chinese traditional color sentiment rather than the international color trend. Characteristically, in winter season, frequency of R and Y color categories were higher than in summer season, specially in the top and accessories color, those colors showed higher frequency than the other colors. These were the important points in dealing with winter color trend, so that the fashion company and brands should take it an important points when they are planning winter clothing colors. The achromatic colors show the high frequency in both seasons. The bottom color shows high incidence of Black and deep tone of PB color categories as in the previous researches. That means consistent color trend existed in Dalian city, however it does not seem to have its origin from traditional Chinese color preferences. This kinds of regional and seasonal research might contribute to finding the basic informations about the design and marketing strategies to launch into the Chinese fashion market.

• 복식
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• 제57권9호
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• pp.88-96
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• 2007

The purpose of this study is to present examples for modern application with traditional color on ceremonial costume of Korean folk belief which is regarded as representative research material standing for Korean cultural archetype. The arrangements of color on the ceremonial costume of Korean folk belief were selected from 11 items specified as an import intangible cultural asset. These color arrangements were composed of fundamental colors from the viewpoint of modern color sensation, but had a excellent harmony in Hue. Therefore, not shifting Hue of color arrangement on ceremonial costume, traditional color arrangement was apply to contemporary it by shifting tone. Brilliant and deep chromatic tone that belong to 3, 4 area was converted into toned light grey, light clear, dark deep, toned dark grey, and greyish chromatic tone that belong to 1, 2 area or 5, 6, 0 area or 2, 7, 9 area. The plan that applies arrangement color with brightness contrast of traditional fundamental colors on a modern color harmony was presented from that. Like this, we can combine traditional color into modern color sensation, stylize and apply it on a production of character, logogram design, fashion design for characters in animation or game. From this, we'll be able to be close to the color arrangement sensation including our racial emotion in the everyday life.

• 한국의류학회지
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• 제20권5호
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• pp.718-727
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• 1996

"Saikdong" is a material that represents the Korean aesthetic behavioral pattern of colors. It shows the unique harmony of the color combination with the use of simple combined colors. The objective of this paper is two-folded. First, it is to explore the direction of Korean Design. Secondly, it is to find out aesthetic charateristics and consciousness in Saikdong. 17 traditional costumes made with the designs of Saikdong were selected from three museums in Seoul. The most properly matched color hues selected after comparing each color with the Pantone Textile Color Specifier. The results were shown as follows. 1. Korean design is to recreate the traditional objects considering the contemporary circumstances. 2. Contrast effects in lightness and saturation are very noticeable in Saikdong. Saikdong maintains the same widths of color stripes with the asymmetric balance of hues which give the rhythmical arrangement of colors. 3. Sikdong contains the shamanic wishes that everything is going well and the desire for the beauty. 4. The aesthetic consciousness of Saikdong has turned out to be happiness and harmonizing.rmonizing.

• 한국식품저장유통학회지
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• 제5권2호
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• pp.144-149
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• 1998

The purpose of this study was to reveal consumer attitudes about package colors of Korean traditional floods. The housewives preferred pale purple blue for soy sediment, red purple for soy soup, yellow for vinegar, red for power sediment. For the background color of each package, consumers tended to like similar color with color of the content, but did not show any bias for the lesser color of it. The statistically significant correlations between populational difference and package colors were not found.

• 복식
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• 제56권5호
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• pp.29-43
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• 2006

The purpose of this study is to examine a unique characteristic of the colors of the costumes in Korean basic culture in the aim of seeking the characteristics and the conceptual meanings of colors found in the majority’s culture. The scope of the basic culture was divided into folk belief, folk game and folk play. Within these limits, the colors of the dress, accessories, instruments were extracted by comparing with the naked eye in NCS Color System. For the analysis of hue and tone, the secondary dimensional analysis using NCS color system and the three-dimensional analysis using the software, COLOR 3D Version 2.0, were done. The result of this investigation is that the colors of the costume in the Korean basic culture are white, gray and black of achromatic color and yellow, yellowish red and purplish blue. This confirms that the colors based on Five-elements color are becoming the basis too basic culture. And Arche-pattern, which is a characteristic commonly found in the Korean traditional society, was shown as a characteristic of color. The colors of the costumes in Korean basic culture are uniquely adopted by the Korean civilians according to their religious and philosophical living standard. This study is meaningful in seeking a root for the formation of their unique color culture.