• Title/Summary/Keyword: 4C 요소

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Classification of Online and Offline linked Advertisements in 4th Industrial Revolution (4차 산업혁명 시대에 따른 온라인과 오프라인 연계 광고의 유형화)

  • Kim, Eun Seo;Park, Jae Wan
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.1
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    • pp.147-153
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    • 2020
  • The purpose of this study is to suggest the value and type of online and offline linked advertisement, which is a new advertisement type that emerged with the advent of the 4th industrial revolution. In this study, based on literature research, we understood the marketing method that evolves from "4P (product, price, place, promotion)" to "4C (co-creation, community, conversation, currency)" and extracted derive 4C elements. Based on this, we analyzed what elements of 4C showed online and offline connectivity through the investigation of on and offline linked advertisements. Through the analysis results, online and offline linked advertisements were classified into 4 types and 14 detailed types according to how they were connected to the number of 4C elements. In this paper, as a final result, we verified that 4C elements of marketing that appeared in the era of the 4th Industrial Revolution are represented in advertisements and suggested the typology of advertisements accordingly. This study is expected to contribute to providing new insights to advertisers and researchers who produce and study online and offline advertisements.

A Study on Development of 4Cs and Establishment of 4C Mix for Design Marketing (디자인마케팅의 4Cs 요소정립과 4C Mix구현에 관한 연구)

  • Lee, Jin-Ryeol;Kim, Eun-Young
    • Archives of design research
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    • v.18 no.2 s.60
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    • pp.15-26
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    • 2005
  • Recently, one of the outstanding characteristics in design field shows that design is combined with marketing. However, one thing shouldn't be overlooked that original marketing theories are not able to be applied to design in itself because of difference between marketing mind and design thinking. This premise leads the purpose of the study to aim to establish academic frameworks of design marketing by re-organizing conceptual elements of design marketing which can be more suitable for design environment. The study leads to review emergence backgrounds and circumstances of design marketing regarding the disciplinary characteristic of design. Then it examines fundamental concepts of traditional marketing. Next it, based on research results above, suggests the 4Cs as conceptual elements of design marketing which might be fit for design environment. Last it proposes 4C Mix which can be effectively applicable in design development process by restructuring newly suggested conceptual elements synergistically. The study result contributes to several implications in academic and practical perspective. First, it recreates theoretical concept elements of design marketing based on elements of traditional marketing area. Second, it suggests market-oriented framework which can be practically applied in the design development process by designers.

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A Study on METS Design Using DDI Metadata (DDI 메타데이터를 활용한 METS 설계에 관한 연구)

  • Park, Jin Ho
    • Journal of the Korean Society for information Management
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    • v.38 no.4
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    • pp.153-171
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    • 2021
  • This study suggested a method of utilizing METS based on DDI metadata to manage, preserve, and service datasets. DDI is a standard for statistical data processing, and there are currently two versions of DDI Codebook (DDI-C) and DDI Lifecycle (DDI-L). In this study, the main elements of DDI-C were mainly used. First the structures and elements of METS and DDI-C were first analyzed. And the mapping of the major elements of METS and DDI-C. The standard was finally taken as METS, the format to express it. Since METS and DDI-C do not show a perfect 1:1 mapping, the DDI-C element that best matches each element of the standard METS was selected. As a result, a new dataset management transmission standard METS using DDI-C metadata elements was designed and presented.

Can the C-14 Urea Breath Test Reflect the Extent and Degree of Ongoing Helicobacter pylori Infection? (C-14 요소호기검사의 정량치가 Helicobacter pylori 감염 정도를 반영할 수 있을까?)

  • Lim, Seok-Tae;Sohn, Myung-Hee;Lee, Seung-Ok;Lee, Soo-Teik;Jeong, Myoung-Ja
    • The Korean Journal of Nuclear Medicine
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    • v.35 no.1
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    • pp.61-68
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    • 2001
  • Purpose: The C-14 urea breath test (C-14 UBT) is the most specific noninvasive method to detect Helicobacter (H) pylori infection. We investigated if the C-14 UBT can reflect the presence and degree of H. pylori detected by gastroduodenoscopic biopsies (GBx). Materials and methods: One hundred fifty patients (M:F=83:67, age $48.6{\pm}11.2$ yrs) underwent C-14 UBT, rapid urease test (CLO test) and GBx on the same day. For the C-14 UBT, a single breath sample was collected at 10 minutes after ingestion of C-14 urea (137 KBq) capsule and counting was done in a liquid scintillation counter for 1 minute, and the results were classified as positive (${\geq}200dpm$), Intermediate ($50{\sim}199dpm$) or negative (<50 dpm). The results of CLO tests were classified as positive or negative according to color change. The results of GBx on giemsa stain were graded 0 (normal) to 4 (diffuse) according to the distribution of H. pylori by the Wyatt method. We compared C-14 UBT results with GBx grade as a gold standard. Results: In the assessment of the presence of H. pylori infection, the C-14 UBT global performance yielded sensitivity, specificity, positive predictive value (PPV), negative predictive value (NPV) and accuracy of 92.5%, 88.4%, 97.1%, 88.4% and 91.3%, respectively. However, the CLO test had sensitivity, specificity, PPV, NPV and accuracy of 83.2%, 81.4%, 91.8%, 81.4% and 82.7%, respectively. The quantitative values of the C-14 UBT were $45{\pm}27$ dpm in grade 0, $707{\pm}584dpm$ in grade 1, $1558{\pm}584dpm$ in grade 2, $1851{\pm}604dpm$ in grade 3, and $2719{\pm}892dpm$ in grade 4. A significant correlation (r=0.848, p<0.01) was found between C-14 UBT and the grade of distribution of H. pylori infection on GBx with giemsa stain. Conclusion: We conclude that the C-14 UBT is a highly accurate, simple and noninvasive method for the diagnosis of ongoing H. pylori infection and reflects the degree of bacterial distribution.

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An Algorithm for evaluating Combat Power Effectiveness by considering the Influence of Human Factors (인적요소의 영향력을 고려한 전투효과 평가 알고리즘)

  • Kwon, Oh-Sang;Park, Gun-Woo;Lee, Sang-Hoon
    • Journal of the Korea Society of Computer and Information
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    • v.16 no.1
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    • pp.201-210
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    • 2011
  • Each area of society has changed because of the development of information technology. Especially, the advent of NCW based on the technology of network has become a new paradigm for executing warfare. Effectiveness of NCW can be maximized by building the C4I system which is a core system of NCW. However, if we don't consider the influence in term of human dimension, we can't expect the effect of C4I system, since the key factor in C4I is human. In this paper, we propose an algorithm for evaluating Combat Power Effectiveness by considering the Influence of Human Factors that wasn't reflected in the past. Based on experimental validation our algorithm is more substantial than baseline algorithms. In addition, we proved that the Influence of Human Factors(e.g. collaboration) is the most important in battlefield. Therefore, proposed algorithm can be used for enhancing not only mission effectiveness in terms of military field but also work performance by effective Human Resource Management in terms of an enterprise.

NOx Reduction in Flue Gas Using Ammonia and Urea solution (암모니아와 요소용액을 이용한 배출가스내 질소산화물 저감 비교 평가)

  • 임영일;이정빈;유경선;김상돈
    • Proceedings of the Korea Society for Energy Engineering kosee Conference
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    • 1995.05a
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    • pp.236-239
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    • 1995
  • 50 kW$_{th}$ 용량의 기체연료버너에서 암모니아 기체와 요소용액을 이용한 선택적 무촉매 환원법 (SNCR;Selective Non-catalytic Reduction) 으로 질소산화물 (NOx) 저감에 관하여 연구하였다. 암모니아는 요소요액보다 더 낮은 반응온도에서 더 높은 효율을 보여주지만 경제성과 암모니아의 부식성 및 맹독성으로 인하여 취급하기에 곤란한 점이 있다. 반면에 요소용액은 적절한 액상첨가제와 기상첨가제를 사용하여 넓은 반응온도범위에서 높은 효율을 얻을 수 있으며 공정상의 조업비를 절감할 수 있다. 본 실험에서는 액상 첨가제인 $CH_3$OH 와 $C_2$H$_{5}$OH 을 사용하여 5$0^{\circ}C$ 정도의 최적반응온도 감소를 얻었으며 LPG 와 합성가스(CH$_4$:CO:H$_2$:$CO_2$=1:4:4:2) 틀 기상 첨가제로 사용하여 높은 질소산화물 저감 효율을 관찰하였다.

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Gastroduodenoscopic Findings and Effect of Therapy of Helicobacter pylori Infection in Children (소아 Helicobacter pylori 감염의 상부 위장관 내시경 소견 및 치료 효과)

  • Rhee, Kyung Shin;Park, Jae Ock
    • Pediatric Gastroenterology, Hepatology & Nutrition
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    • v.8 no.1
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    • pp.12-20
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    • 2005
  • Purpose: Helicobacter pylori infection is known to be associated with acute or chronic abdominal pain and upper gastrointestinal bleeding in children. This study was performed to analyze the gastroduodenoscopic findings and the efficacy of triple therapy with omeprazole, amoxicillin and clarithromycin between one and two weeks of duration in children with H. pylori infection. Methods: We have assessed retrospectively 60 patients presented with acute or chronic abdominal pain or upper gastrointestinal bleeding. H. pylori infection was confirmed by endoscopic biopsy and rapid urease test. Out of 60 patients, 30 patients were treated with a combination of omeprazole, amoxicillin, and clarithromycin for one week, and the other 30 patients were treated for two weeks with the same medication. Efficacy of treatment was assessed 4 weeks after the termination of treatment by using the $^{13}C$ urea breath test. Results: The 60 patients with the complaint of diffuse abdominal pain, epigastric pain, vomiting or hematemesis were included in this study. One-week treatment group (group I) consisted of 30 patients (14 male, 16 female) with mean age of $11.6{\pm}2.67years$. Two-week treatment group (group II) consisted of 30 patients (11 male, 19 female) with mean age of $10.7{\pm}4.17years$. In group I, H pylori were eradicated in 26 out of 30 patients (86.7%). In group II, H. pylori were eradicated in 26 out of 30 children (86.7%). Both groups did $^{13}C$ urea breath test after 4 weeks after termination of the triple therapy. The eradication rates were same in both groups as 86.7%, 26 out of 30 patients in each group. The results of endoscopy were nodular gastritis 26 (43.3%), erosive gastritis 10 (16.7%), hemorrhagic gastritis 7 (11.7%), gastric ulcer 2 (3.3%) and normal finding 15 (25.0%). Conclusion: In this study, the nodular gastritis was most common endoscopic findings with H. pylori positive patients. The eradication rate of H. pylori with omeprazole, amoxicillin and clarithromycin was 86.7% and it would be highly effective as primary treatment with no significant differences in the eradication rate between one-week and two-week treatment groups. However, we should need more long-term follow-up data.

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A Study on the Change Parameter Analysis of Articulator by Intake the C8H10O2H4 (C8H10O2H4 섭취량에 의한 조음기관의 변화 요소 분석 연구)

  • Kim, Bong-Hyun;Cho, Dong-Uk
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.36 no.1B
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    • pp.93-100
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    • 2011
  • The people frequently drink coffee under stress at work, according to increase attractive of leisure activities, favourite food in modern society. The coffee taste which we are catching the taste of modern people is depending on various kinds processing methods such as a mixture of beans. However, the most coffee contains $C_8H_{10}O_2N_4$ which affected various parts of the body. These $C_8H_{10}O_2N_4$, is that the main component of coffee is caffeine. Therefore, in this paper, we are analyzed influence about articulator according to increase in $C_8H_{10}O_2N_4$ 250mg contains a cup of coffee. From this, we gradually increased the amount of $C_8H_{10}O_2N_4$ intake about thirty persons of men in his 20's in experiments. Then we performed a study about Jitter, Formant, Spectrum in voice analysis parameter by applying the results having an affect articulator.