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고객혁신성과 가치지향성 기반의 2단계 사전 고객세분화를 통한 시장 확산 전략 (A Study on Market Expansion Strategy via Two-Stage Customer Pre-segmentation Based on Customer Innovativeness and Value Orientation)

  • 허태영;유영상;김영명
    • 기술혁신학회지
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    • 제10권1호
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    • pp.73-97
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    • 2007
  • R&D를 통한 미래기술개발은 정보 및 지식기반 경쟁력이라는 틀 안에서 기업의 생존과 연계된 기술적 혁신전략과 맞물려야 하며 개방형 네트워크 R&D 조직을 통하여 고객 중심의 미래기술전략이 이루어져야 한다. 따라서 미래기술개발은 단순히 미래예측을 통한 기술개발에만 그치는 것이 아니라 기술개발 단계 이전부터 고객의 니즈를 파악하여 미래기술 또는 서비스 개발에 실제로 고객 니즈를 반영한 기술의 시장화를 통하여 기업가치의 극대화를 높여야 한다. 일반적인 시장세분화는 일반적으로 인구 통계적 특성 또는 고객의 소비 패턴 등과 같은 과거 자료를 바탕으로 고객을 구분하는 사후세분화를 광범위하게 활용하여 왔으나 이러한 방식은 고객의 다양한 잠재 수요분석을 통한 새로운 시장기회를 탐색하는 데에 어려움이 있어 장기적 관점에서 미래 기술서비스에 대한 수요파악을 위해서는 고객의 심리의식, 라이프스타일 등을 복합적으로 고려한 고객 세분화 기법을 적용한 사전세분화가 실시되어야 한다. 본 연구는 미래통신서비스 수요에 가장 큰 영향을 미칠 것으로 예상되는 고객의 기술수용태도와 일상생활에서 추구하는 가치지향성을 세분화 변수로 선택하고 이를 통하여 미래 통신서비스 시장을 세분화하는 것을 목적으로 하였으며 기술 개발활동 단계부터 사전세분화를 통하여 기술개발전략 구축에 활용하고자 하였다. 우선 신기술에 대한 수용태도를 기준으로 2개의 군집을 도출하였으며 구분된 2개의 군집에 대하여 각각 고객의 가치지향성을 기준으로 2차 세분화 분석을 실시하는 계층적 고객세분화 모형을 제시하였다. 계층적 모형을 통하여 도출된 군집에 대한 상세 분석을 통해 군집별 세부적인 특성을 살펴보았으며 이에 따라 각각의 세분 군집이 독립된 개별 시장으로 반응하고 있음을 통계적으로 밝혀내었으며 대응일치분석을 통하여 특정 미래통신서비스에 대한 시장의 진입, 확산 그리고 전이가 용이할 수 있도록 목표 세분 군집을 위치화 하였다. 비율(ICM:TE ratio)은 대조군(1:6.0)이 group A(1:3.4)나 group B(1:3.4)보다 유의하게(p<0.05) 높았다. 생쥐 2-세포기 배를 배양하여 72시간까지의 배 발달율을 살펴보면 배양액에 에너지원을 첨가하는 것이 효과적이었으며, 자궁액 농도보다는 난관액 농도로 에너지원을 조절했을 때 배 발생 능력이 높은 경향을 보였다.. 시험 2는 1일령 육계($Ross^{(R)}$종) 240수(암 수 각각 120수)를 공시하여 6처리 4반복, 반복당 10수(암 수 동수) 씩을 케이지(가로: 35.5 cm, 세로: 45 cm, 높이: 55 cm)에 완전 임의배치하여 각각 35일간사양 시험을 실시하였다. 시험 1에서 생산지수는 대조구에 비해 첨가구들이 높은 경향이 있었고 herbs M구가 가장 높았다. 시험 2에서 $4{\sim}5$주 사료 섭취량은 대조구에 비해 첨가구들이 유의적으로 높았다(P<0.05) 사료 요구율은 항생제 처리구가 다른 처리구보다 낮았다. 시험 1의 RBC와 적혈구 용적 (HCT 또는 PCV), Hb는 첨가구들이 대조구보다 유의적으로 높았다(P<0.05). 시험 2의 BA는 대조구보다 첨가구들이 유의적으로 낮았다(P<0.05). 시험 1과 시험 2의 혈청 IgG 농도는 대조구에 비해 첨가구들이 유의적으로 높았다(P<0.05). 시험 1과 시험 2의 장내 미생물 균총과 영양소 이용율은 처리간에 통계적 차이가 없었다. 결론적으로 일부 한방제와 생약제제는 육계에서 항생제를 대체하여 사용이 가능하며 특히 혈액의 성분에 유의한 영향을 미치는 것으로 사료된다. 실증연구가 필요할 것으로 사료된다.trip과 Sof-Lex disc로 얻어진 표면은 레진전색제의 사용으로 표면조도의 개선이 이루어지지 않았다.^{11}C]raclopride$ PET을 이용하여 비흡연 정상인에서 흡연에 의한 도파민 유리를

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불량환경하(不良環境下)에서의 제초제(除草劑) 약해(藥害)와 경감기술(輕減技術) (Herbicidal Phytotoxicity under Adverse Environments and Countermeasures)

  • 권용웅;황형식;강병화
    • 한국잡초학회지
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    • 제13권4호
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    • pp.210-233
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    • 1993
  • The herbicide has become indispensable as much as nitrogen fertilizer in Korean agriculture from 1970 onwards. It is estimated that in 1991 more than 40 herbicides were registered for rice crop and treated to an area 1.41 times the rice acreage ; more than 30 herbicides were registered for field crops and treated to 89% of the crop area ; the treatment acreage of 3 non-selective foliar-applied herbicides reached 2,555 thousand hectares. During the last 25 years herbicides have benefited the Korean farmers substantially in labor, cost and time of farming. Any herbicide which causes crop injury in ordinary uses is not allowed to register in most country. Herbicides, however, can cause crop injury more or less when they are misused, abused or used under adverse environments. The herbicide use more than 100% of crop acreage means an increased probability of which herbicides are used wrong or under adverse situation. This is true as evidenced by that about 25% of farmers have experienced the herbicide caused crop injury more than once during last 10 years on authors' nationwide surveys in 1992 and 1993 ; one-half of the injury incidences were with crop yield loss greater than 10%. Crop injury caused by herbicide had not occurred to a serious extent in the 1960s when the herbicides fewer than 5 were used by farmers to the field less than 12% of total acreage. Farmers ascribed about 53% of the herbicidal injury incidences at their fields to their misuses such as overdose, careless or improper application, off-time application or wrong choice of the herbicide, etc. While 47% of the incidences were mainly due to adverse natural conditions. Such misuses can be reduced to a minimum through enhanced education/extension services for right uses and, although undesirable, increased farmers' experiences of phytotoxicity. The most difficult primary problem arises from lack of countermeasures for farmers to cope with various adverse environmental conditions. At present almost all the herbicides have"Do not use!" instructions on label to avoid crop injury under adverse environments. These "Do not use!" situations Include sandy, highly percolating, or infertile soils, cool water gushing paddy, poorly draining paddy, terraced paddy, too wet or dry soils, days of abnormally cool or high air temperature, etc. Meanwhile, the cultivated lands are under poor conditions : the average organic matter content ranges 2.5 to 2.8% in paddy soil and 2.0 to 2.6% in upland soil ; the canon exchange capacity ranges 8 to 12 m.e. ; approximately 43% of paddy and 56% of upland are of sandy to sandy gravel soil ; only 42% of paddy and 16% of upland fields are on flat land. The present situation would mean that about 40 to 50% of soil applied herbicides are used on the field where the label instructs "Do not use!". Yet no positive effort has been made for 25 years long by government or companies to develop countermeasures. It is a really sophisticated social problem. In the 1960s and 1970s a subside program to incoporate hillside red clayish soil into sandy paddy as well as campaign for increased application of compost to the field had been operating. Yet majority of the sandy soils remains sandy and the program and campaign had been stopped. With regard to this sandy soil problem the authors have developed a method of "split application of a herbicide onto sandy soil field". A model case study has been carried out with success and is introduced with key procedure in this paper. Climate is variable in its nature. Among the climatic components sudden fall or rise in temperature is hardly avoidable for a crop plant. Our spring air temperature fluctuates so much ; for example, the daily mean air temperature of Inchon city varied from 6.31 to $16.81^{\circ}C$ on April 20, early seeding time of crops, within${\times}$2Sd range of 30 year records. Seeding early in season means an increased liability to phytotoxicity, and this will be more evident in direct water-seeding of rice. About 20% of farmers depend on the cold underground-water pumped for rice irrigation. If the well is deep over 70m, the fresh water may be about $10^{\circ}C$ cold. The water should be warmed to about $20^{\circ}C$ before irrigation. This is not so practiced well by farmers. In addition to the forementioned adverse conditions there exist many other aspects to be amended. Among them the worst for liquid spray type herbicides is almost total lacking in proper knowledge of nozzle types and concern with even spray by the administrative, rural extension officers, company and farmers. Even not available in the market are the nozzles and sprayers appropriate for herbicides spray. Most people perceive all the pesticide sprayers same and concern much with the speed and easiness of spray, not with correct spray. There exist many points to be improved to minimize herbicidal phytotoxicity in Korea and many ways to achieve the goal. First of all it is suggested that 1) the present evaluation of a new herbicide at standard and double doses in registration trials is to be an evaluation for standard, double and triple doses to exploit the response slope in making decision for approval and recommendation of different dose for different situation on label, 2) the government is to recognize the facts and nature of the present problem to correct the present misperceptions and to develop an appropriate national program for improvement of soil conditions, spray equipment, extention manpower and services, 3) the researchers are to enhance researches on the countermeasures and 4) the herbicide makers/dealers are to correct their misperceptions and policy for sales, to develop database on the detailed use conditions of consumer one by one and to serve the consumers with direct counsel based on the database.

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기록관리학의 발전을 위한 교육과정연구 -준하태(駿河台)(스루가다이)대학(大學)의 경우를 중심(中心)으로- (A Study on the Curriculum for Record Management Science Education - with focus on the Faculty of Cultural Information Resources, Surugadai University; Evolving Program, New Connections)

  • 김용원
    • 한국기록관리학회지
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    • 제1권1호
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    • pp.69-94
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    • 2001
  • 본 논문의 목적은 일본에서의 기록관리학 교육의 현황을 개관하고, 몇 가지 중요한 이슈와 문제점을 언급하면서 이 분야의 급속한 성장의 영향을 살펴보는 것이다. 기록관리학 교육의 목적은 정보서비스의 질을 향상시키고 정보전문가의 적절한 공급을 보장하는 것이다. 기록관리학프로그램은 학생들에게 전문직업 교육을 하는 것이므로 교육과정에는 교육과 실무 훈련이 모두 포함되어야 한다. 이점은 흔히 이론과 실제의 대비로 표현된다. 학습이 이루어지는 환경의 사회적, 경제적 및 기술적 현실의 합류점이 양자에게 모두 영향을 준다. 본 논문은 일본에서의 기록관리학 교육의 역사적 배경과 현황을 검토한다. 또한 교육기관들의 다양한 형태의 교과과정과 교수진을 분석하되 일본 최초의 종합적인 대학 수준 프로그램인 스루가다이대학교의 학부프로그램에 초점을 둔다. 스루가다이대학교 문화정보학부는 정보학 분야를 통합한 새로운 학부로서 다양한 문화정보자원관리의 이론과 실제를 연구하기 위해 1994년도에 설립되었다. 그 목적은 archival science, records management, 박물관 학예직 및 사서직 분야에서 전문적 훈련을 제공함으로써 정보학 분야의 연구를 촉진하고 장려하는 것이다. 학부에는 두 개의 학과가 있고 각각에는 두 개의 코스가 있다; 문화정보학과. - 영상정보코스, - 관광정보코스 지식정보학과: 지식커뮤니케이션코스, 레코드 아카이브스코스 전체 교과과정의 구조는 역시 기본과목 교육부터 단계적으로 조직된다. 학생이 대학교에 입학하면 바로 수강하는 오리엔테이션과목들은 전문교육의 입문이 되며, 대학에서의 기본적인 학습 연구방법을 배운다. 1학년과 2학년 동안 학생들은 전문화를 위한 필수단계로서 기초과목과 기간과목들을 수강한다. 이를 위해 광범위한 주제의 과목들이 개설된다. 개설코스수는 약 150개에 이른다.3학년부터는 자신의 주전공이 해당하는 특정 코스를 시작하며 세미나와 실습을 통해 습득한 지식을 실제에 적용하게 된다. 각 학과에 속한 코스들은 2학년을 시작하는 학생들에게 개설된다. 그러나 두 학과 간에 넘을 수 없는 장벽은 없으며 졸업필요요건에 약간의 차이만 있을 뿐이다. 학생들은 자신이 속한 학과에 관계없이 3 4학년 세미나를 선택할 수 있다. 문헌정보학 학사학위를 받으려면 기초과목군(예: 문헌정보사회사, 문화인류학, 과학사, 행동과학, 커뮤니케이션 등)에서 34학점, 외국어에서 16학점(영어 10학점 포함), 정보처리에서 14학점(이론과 실습 포함), 그리고 자신의 전공코스에서 60학점을 취득해야 한다. 마지막으로 일본 기록관리학교육이 당면하고 있는 몇 가지 과제와 문제점을 아래와 같이 간단히 요약한다. - 관련 분야 및 유사 프로그램과의 결합 및 조화, - 교과과정 개선, - 교과서 부족, - 유능한 교수의 부족, - 졸업생의 취업문제 정보서비스가 점점 더 복합, 통합, 멀티미디어어화 되어감에 따라 정보전문직들은 다른 분야의 전문가들과 더욱 긴밀하게 협력할 필요가 있을 것이다. 아키비스트, 레코드메니저 및 박물관 큐레이터와 함께 일하는 것이 정보전문직으로서의 사서직의 생존에 필수적이 될 것이다. 더욱 정보화되는 사회에서 변화를 견뎌내려면 문화기관 내 모든 사람들의 강력한 연대가 요구된다. 미래의 동료들이 경쟁력을 갖게 하기 위해서는 정보전문직 간에 그리고 국경을 넘어서 파트너쉽을 구축하고 강화할 필요가 있을 것이다.

자살예방 프로그램이 초등학교 충동심리에 미치는 영향 (Effect of the Suicide Prevention Program to the Impulsive Psychology of the Elementary School Student)

  • 강수진;강호정;조원철;이태식
    • 한국방재안전학회논문집
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    • 제6권1호
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    • pp.65-72
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    • 2013
  • 본 연구에서는 청소년 자살 문제를 조기 자살 예방 프로그램을 통해 초등학생에 적용하고 프로그램 전과 후의 효과를 비교 분석하여 학생들의 감정 상태와 자살에 대한 충동 등, 심리상태 변화를 확인하였고, 자살예방 프로그램으로서 활용 가능성을 제시하였다. 청소년기는 인지적으로 미성숙하며 정서적으로 충동적인 시기이므로 발달 과정상 매우 불안한 시기이다. 사소한 자극이나 갈등상황에 대해 자살이라는 극단적 현실 도피, 충동적 문제해결 등의 방법으로 자살을 선택할 만큼 정서적으로 불안정하고 예측하기 어려운 시기이다. 최근 핵가족화와 부모들의 자식에 대한 기대감과 교육문제, 사회 환경적요인, 개인 심리적 요인 등의 많은 스트레스는 학생들을 자살이라는 극단적 행동까지 이르게 하고 있다. 이에 본 연구는 자살예방 프로그램을 초등학생 때부터 경험하는 스트레스의 영역과 자살생각과 충동의 정도를 파악하고, 명상교육, 호흡법 등의 예방 프로그램을 통해 분노조절, 감정정화, 자기극복 체험을 통해 긍정적인 자아정체성 확립과 자기조절 능력, 자존감과 생명의 소중함을 깨닫게 함으로 자살예방에 미치는 영향과 효과를 분석하였다. 연구 대상자는 고양시 관내 초등학교 6학년 2개 반 51명을 한 달 동안 매일 아침 30분씩 뇌과학 교육의 원리와 방법을 체험 및 활동 중심으로 진행 하였고, 수업활동지 및 생활 실천교육으로 내면화하여 학습효과를 높이도록 하였다. 자료 수집은 4주간 20회 차 아침수업 실시 전과 후에 자살 가능성을 효과적으로 예측할 수 있도록 개발한 Suicide Probability Scale(이하 SPS-A), 자살위험성 예측척도를 활용하여, 긍정적 전망, 가족 내 친밀감, 충동성, 대인 적대감, 절망감 징후, 절망감 증후군, 자살사고 등 7가지 영역으로 조사 실시 하였다. 분석 방법 및 검증은 SPSS 프로그램을 이용한 Wilcoxon's signed rank test를 이용하였다. 짧은 기간 동안의 프로그램 진행이었지만 평균 비교 분석 시 7가지 영역에서 효과적이고 긍정적인 결과가 나왔다. 그러나 t-test 결과에서는 또 다른 결과가 나왔다. SPS-A 31개 문항 중 3개 문항(7번, 14번, 19번)에서만 변화가 있고, 나머지 문항에서는 변화가 없는 것으로 나타났다. 또한 B반 학생들에 비해 A반 학생들이 변화가 큰 것으로 나타났다. 그리고 A반 학생들의 경우 7가지 영역 중 자살과 가장 밀접한 관계가 있는 절망감증후군과 자살사고 영역에서 프로그램 진행 후 심리적 변화가 있는 것으로 검증 됐다. 학생의 성향에 따라 또는, 프로그램을 진행하는 전문가(담임교사, 진행강사)에 따라 다른 결과가 도출된다는 것도 본 연구를 통해서 알 수 있었다. 본 논문에서 제시한 자살예방 프로그램은 지속적인 프로그램으로 제도화, 활성화 하여 정서적인 스트레스 해소 및 긍정적인 자아정체성 회복, 뇌파 안정을 통한 감정 및 충동 조절을 함으로 학습효과와 자살예방에 도움이 될 것이며, 짧은 시간의 교육 프로그램으로 사장되지 않고, 아동기 부터 청소년기까지 연계하여 정신적, 육체적으로 건강하게 성장할 수 있는 주변 환경을 조성함으로 사회적 문제인 자살 예방에 효과적인 프로그램이 될 것이라 판단된다.

'아유르베다'($\bar{A}yurveda$)의 의경(醫經)에 관한 연구 (A Study of The Medical Classics in the '$\bar{A}yurveda$')

  • 김기욱;박현국;서지영
    • 대한한의학원전학회지
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    • 제20권4호
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    • pp.91-117
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    • 2007
  • Through a simple study of the medical classics in the '$\bar{A}yurveda$', we have summarized them as follows. 1) Traditional Indian medicine started in the Ganges river area at about 1500 B. C. E. and traces of medical science can be found in the "Rigveda" and "Atharvaveda". 2) The "Charaka" and "$Su\acute{s}hruta$(妙聞集)", ancient texts from India, are not the work of one person, but the result of the work and errors of different doctors and philosophers. Due to the lack of historical records, the time of Charaka or $Su\acute{s}hruta$(妙聞)s' lives are not exactly known. So the completion of the "Charaka" is estimated at 1st${\sim}$2nd century C. E. in northwestern India, and the "$Su\acute{s}hruta$" is estimated to have been completed in 3rd${\sim}$4th century C. E. in central India. Also, the "Charaka" contains details on internal medicine, while the "$Su\acute{s}hruta$" contains more details on surgery by comparison. 3) '$V\bar{a}gbhata$', one of the revered Vriddha Trayi(triad of the ancients, 三醫聖) of the '$\bar{A}yurveda$', lived and worked in about the 7th century and wrote the "$A\d{s}\d{t}\bar{a}nga$ $A\d{s}\d{t}\bar{a}nga$ $h\d{r}daya$ $sa\d{m}hit\bar{a}$ $samhit\bar{a}$(八支集)" and "$A\d{s}\d{t}\bar{a}nga$ Sangraha $samhit\bar{a}$(八心集)", where he tried to compromise and unify the "Charaka" and "$Su\acute{s}hruta$". The "$A\d{s}\d{t}\bar{a}nga$ Sangraha $samhit\bar{a}$" was translated into Tibetan and Arabic at about the 8th${\sim}$9th century, and if we generalize the medicinal plants recorded in each the "Charaka", "$Su\acute{s}hruta$" and the "$A\d{s}\d{t}\bar{a}nga$ Sangraha $samhit\bar{a}$", there are 240, 370, 240 types each. 4) The 'Madhava' focused on one of the subjects of Indian medicine, '$Nid\bar{a}na$' ie meaning "the cause of diseases(病因論)", and in one of the copies found by Bower in 4th century C. E. we can see that it uses prescriptions from the "BuHaLaJi(布哈拉集)", "Charaka", "$Su\acute{s}hruta$". 5) According to the "Charaka", there were 8 branches of ancient medicine in India : treatment of the body(kayacikitsa), special surgery(salakya), removal of alien substances(salyapahartka), treatment of poison or mis-combined medicines(visagaravairodhikaprasamana), the study of ghosts(bhutavidya), pediatrics(kaumarabhrtya), perennial youth and long life(rasayana), and the strengthening of the essence of the body(vajikarana). 6) The '$\bar{A}yurveda$', which originated from ancient experience, was recorded in Sanskrit, which was a theorization of knowledge, and also was written in verses to make memorizing easy, and made medicine the exclusive possession of the Brahmin. The first annotations were 1060 for the "Charaka", 1200 for the "$Su\acute{s}hruta$", 1150 for the "$A\d{s}\d{t}\bar{a}nga$ Sangraha $samhit\bar{a}$", and 1100 for the "$Nid\bar{a}na$", The use of various mineral medicines in the "Charaka" or the use of mercury as internal medicine in the "$A\d{s}\d{t}\bar{a}nga$ Sangraha $samhit\bar{a}$", and the palpation of the pulse for diagnosing in the '$\bar{A}yurveda$' and 'XiZhang(西藏)' medicine are similar to TCM's pulse diagnostics. The coexistence with Arabian 'Unani' medicine, compromise with western medicine and the reactionism trend restored the '$\bar{A}yurveda$' today. 7) The "Charaka" is a book inclined to internal medicine that investigates the origin of human disease which used the dualism of the 'Samkhya', the natural philosophy of the 'Vaisesika' and the logic of the 'Nyaya' in medical theories, and its structure has 16 syllables per line, 2 lines per poem and is recorded in poetry and prose. Also, the "Charaka" can be summarized into the introduction, cause, judgement, body, sensory organs, treatment, pharmaceuticals, and end, and can be seen as a work that strongly reflects the moral code of Brahmin and Aryans. 8) In extracting bloody pus, the "Charaka" introduces a 'sharp tool' bloodletting treatment, while the "$Su\scute{s}hruta$" introduces many surgical methods such as the use of gourd dippers, horns, sucking the blood with leeches. Also the "$Su\acute{s}hruta$" has 19 chapters specializing in ophthalmology, and shows 76 types of eye diseases and their treatments. 9) Since anatomy did not develop in Indian medicine, the inner structure of the human body was not well known. The only exception is 'GuXiangXue(骨相學)' which developed from 'Atharvaveda' times and the "$A\d{s}\d{t}\bar{a}nga$ Sangraha $samhit\bar{a}$". In the "$A\d{s}\d{t}\bar{a}nga$ Sangraha $samhit\bar{a}$"'s 'ShenTiLun(身體論)' there is a thorough listing of the development of a child from pregnancy to birth. The '$\bar{A}yurveda$' is not just an ancient traditional medical system but is being called alternative medicine in the west because of its ability to supplement western medicine and, as its effects are being proved scientifically it is gaining attention worldwide. We would like to say that what we have researched is just a small fragment and a limited view, and would like to correct and supplement any insufficient parts through more research of new records.

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지속적 관여도 및 인지된 위험이 소비자의 온라인 상인선택 프로세스에 미치는 영향에 관한 연구: 요구신뢰 수준 개념을 중심으로 (How Enduring Product Involvement and Perceived Risk Affect Consumers' Online Merchant Selection Process: The 'Required Trust Level' Perspective)

  • 홍일유;이정민;조휘형
    • Asia pacific journal of information systems
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    • 제22권1호
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    • pp.29-52
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    • 2012
  • Consumers differ in the way they make a purchase. An audio mania would willingly make a bold, yet serious, decision to buy a top-of-the-line home theater system, while he is not interested in replacing his two-decade-old shabby car. On the contrary, an automobile enthusiast wouldn't mind spending forty thousand dollars to buy a new Jaguar convertible, yet cares little about his junky component system. It is product involvement that helps us explain such differences among individuals in the purchase style. Product involvement refers to the extent to which a product is perceived to be important to a consumer (Zaichkowsky, 2001). Product involvement is an important factor that strongly influences consumer's purchase decision-making process, and thus has been of prime interest to consumer behavior researchers. Furthermore, researchers found that involvement is closely related to perceived risk (Dholakia, 2001). While abundant research exists addressing how product involvement relates to overall perceived risk, little attention has been paid to the relationship between involvement and different types of perceived risk in an electronic commerce setting. Given that perceived risk can be a substantial barrier to the online purchase (Jarvenpaa, 2000), research addressing such an issue will offer useful implications on what specific types of perceived risk an online firm should focus on mitigating if it is to increase sales to a fullest potential. Meanwhile, past research has focused on such consumer responses as information search and dissemination as a consequence of involvement, neglecting other behavioral responses like online merchant selection. For one example, will a consumer seriously considering the purchase of a pricey Guzzi bag perceive a great degree of risk associated with online buying and therefore choose to buy it from a digital storefront rather than from an online marketplace to mitigate risk? Will a consumer require greater trust on the part of the online merchant when the perceived risk of online buying is rather high? We intend to find answers to these research questions through an empirical study. This paper explores the impact of enduring product involvement and perceived risks on required trust level, and further on online merchant choice. For the purpose of the research, five types or components of perceived risk are taken into consideration, including financial, performance, delivery, psychological, and social risks. A research model has been built around the constructs under consideration, and 12 hypotheses have been developed based on the research model to examine the relationships between enduring involvement and five components of perceived risk, between five components of perceived risk and required trust level, between enduring involvement and required trust level, and finally between required trust level and preference toward an e-tailer. To attain our research objectives, we conducted an empirical analysis consisting of two phases of data collection: a pilot test and main survey. The pilot test was conducted using 25 college students to ensure that the questionnaire items are clear and straightforward. Then the main survey was conducted using 295 college students at a major university for nine days between December 13, 2010 and December 21, 2010. The measures employed to test the model included eight constructs: (1) enduring involvement, (2) financial risk, (3) performance risk, (4) delivery risk, (5) psychological risk, (6) social risk, (7) required trust level, (8) preference toward an e-tailer. The statistical package, SPSS 17.0, was used to test the internal consistency among the items within the individual measures. Based on the Cronbach's ${\alpha}$ coefficients of the individual measure, the reliability of all the variables is supported. Meanwhile, the Amos 18.0 package was employed to perform a confirmatory factor analysis designed to assess the unidimensionality of the measures. The goodness of fit for the measurement model was satisfied. Unidimensionality was tested using convergent, discriminant, and nomological validity. The statistical evidences proved that the three types of validity were all satisfied. Now the structured equation modeling technique was used to analyze the individual paths along the relationships among the research constructs. The results indicated that enduring involvement has significant positive relationships with all the five components of perceived risk, while only performance risk is significantly related to trust level required by consumers for purchase. It can be inferred from the findings that product performance problems are mostly likely to occur when a merchant behaves in an opportunistic manner. Positive relationships were also found between involvement and required trust level and between required trust level and online merchant choice. Enduring involvement is concerned with the pleasure a consumer derives from a product class and/or with the desire for knowledge for the product class, and thus is likely to motivate the consumer to look for ways of mitigating perceived risk by requiring a higher level of trust on the part of the online merchant. Likewise, a consumer requiring a high level of trust on the merchant will choose a digital storefront rather than an e-marketplace, since a digital storefront is believed to be trustworthier than an e-marketplace, as it fulfills orders by itself rather than acting as an intermediary. The findings of the present research provide both academic and practical implications. The first academic implication is that enduring product involvement is a strong motivator of consumer responses, especially the selection of a merchant, in the context of electronic shopping. Secondly, academicians are advised to pay attention to the finding that an individual component or type of perceived risk can be used as an important research construct, since it would allow one to pinpoint the specific types of risk that are influenced by antecedents or that influence consequents. Meanwhile, our research provides implications useful for online merchants (both online storefronts and e-marketplaces). Merchants may develop strategies to attract consumers by managing perceived performance risk involved in purchase decisions, since it was found to have significant positive relationship with the level of trust required by a consumer on the part of the merchant. One way to manage performance risk would be to thoroughly examine the product before shipping to ensure that it has no deficiencies or flaws. Secondly, digital storefronts are advised to focus on symbolic goods (e.g., cars, cell phones, fashion outfits, and handbags) in which consumers are relatively more involved than others, whereas e- marketplaces should put their emphasis on non-symbolic goods (e.g., drinks, books, MP3 players, and bike accessories).

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가축에서 시기별 혈액 성분과 도체 형질에 대한 표현형 상관에 관한 연구 (Phenotypic Correlation between Carcass Traits and Serum Profiles taken Before and After Slaughter of Hanwoo Bulls and Steers)

  • 전기준;최연호;조규호;김명직;김형철;최재관;이창우;황정미;김종복
    • 한국수정란이식학회지
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    • 제20권3호
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    • pp.239-253
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    • 2005
  • 한우의 혈액성분과 도체형질간의 상관관계를 구명하여 도체 품질을 예측하고 예견되는 능력에 따른 사양관리로 도체품질을 향상시키고자 한우에서 도축 2개월 전과 수송전 그리고 도살시 혈청성분 농도와 도체 형질간의 표현형 상관을 분석한 결과는 아래와 같다. 1. 거세우의 도살 2개월 전 혈청 성분 농도와 도체 형질간의 상관에서 육량지수는 total protein (0.23), albumin(0.26), calcium(0.31)과 정의상관이나 BUN (-0.30)과는 음의 상관관계가 있었으며, 배최장근단면적은 BUN(0.17), globulin(0.16)과 정의 상관이 있었다. 등지방두께는 BUN(0.42) 및 inorganig phosphorus (0.20)와 정의상관관계이나 total protein(-0.23), albumin(-0.33) 및 calcium(-0.33)과 음의 상관관계가 있었다. 그리고 근내지방도는 BUN (0.28)과는 정의 상관관계가 그리고 IGF-I 및 calcium과는 음의 상관관계가 있었다. 2 거세우의 수송전 혈청성분 농도와 도체형질간의 상관관계를 살펴보면, 배최장근단면적은 TP(-0.16) 및 BUN(-0.15)과 음의 상관이었고, 등지방두께는 IGF-I(-0.21), glucose (-0.21), creatinine(-0.19) 및 inorganic phosphorus (-0.18)와 음의 상관을 나타내었으며, 근내지 방도는 creatinine (-0.16)과 음의 상관관계가 있었다. 3, 거세우의 도살시 혈청 성분 농도와 도체형질간의 상관에서 육량지수는 연령을 보정한 calcium과 정의 상관(0.31)이었고, 생체중은 BUN(0.17)과 정의 상관이었으며, 배최장근단 면적은 albumin(-0.19)과 음의 상관을 나타내었고, 등지방두께는 연령으로 보정되어 calcium(-0.38)과 음의 상관이었고, 근내지방도는 연령으로 보정 한 calcium(-0.17)과 음의 상관을 나타내었다. 4. 도살 2개월 전 혈청 성분 농도와 도체 형질들간의 상관에서 육량지수는 testosterone 및 caicium과 0.71 및 0.67로 높은 상관이었고 inorganic phosphate와 -0.71의 높은 음의 상관을 보였다. 생체중은 calcium과 0.67의 높은 정의 상관이었으나, 도체중은 glucose와 -0.69의 음의 상관이었다. 등지방두께는 cortisol 및 inorganic phosphate(IP)와 0.29 및 0.69)로 정의 상관이었으며, 근내지방도는 creatinine과 -0.81로 높은 음의 상관이었으나 BUN과는 0.87로 높은 정의 상관관계를 나타내었다. 수송 감량은 albumin 및 inorganic phosphate와 0.77, 0.83로 높은 수준의 정의 상관관계를 나타내었다. 5. 비거세우의 수송전 혈청 성분 농도와 도체 형질들 간의 상관에서 육량지수는 testosterone과 0.66으로 정의 상관이었고, 도체율은 globulin과 0.73으로 높은 상관을 나타내었다. 등지방두께는 testosterone과 -0.60의 음의 상관이었고. 배최장근단면적은 testosterone과 0.40의 정의 상관이었고 근내지방도와 creatinine 농도간에는 -0.55의 비교적 높은 음의 상관계수가 추정되었으나 유의성은 인정되지 않았다. 6. 한우 비거세우의 도살시 혈청 성분 농도와 도체형질과의 상관에서 육량지수는 연령에 대해 보정한 HDLC 농도와 -0.71의 음의 상관이었으며, 도체율은 globulin과 0.70의 높은 정의 상관이었고, 등지방두께는 연령으로 보정된 HDLC와 0.69로 정의 상관관계를 보였다. 도체중은 triglyceride와 0.51의 정의 상관, 배최장근단면적은 testosterone과 -0.91, 근내지방도는 creatinine 및 glucose와 -0.58의 비교적 높은 상관을 보였으나 유의성이 인정되지 않았다.

한국주요빙계의 소유역에 대한 순간단위권 유도에 관한 연구 (I) (Studies on the Derivation of the Instantaneous Unit Hydrograph for Small Watersheds of Main River Systems in Korea)

  • 이순혁
    • 한국농공학회지
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    • 제19권1호
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    • pp.4296-4311
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    • 1977
  • This study was conducted to derive an Instantaneous Unit Hydrograph for the accurate and reliable unitgraph which can be used to the estimation and control of flood for the development of agricultural water resources and rational design of hydraulic structures. Eight small watersheds were selected as studying basins from Han, Geum, Nakdong, Yeongsan and Inchon River systems which may be considered as a main river systems in Korea. The area of small watersheds are within the range of 85 to 470$\textrm{km}^2$. It is to derive an accurate Instantaneous Unit Hydrograph under the condition of having a short duration of heavy rain and uniform rainfall intensity with the basic and reliable data of rainfall records, pluviographs, records of river stages and of the main river systems mentioned above. Investigation was carried out for the relations between measurable unitgraph and watershed characteristics such as watershed area, A, river length L, and centroid distance of the watershed area, Lca. Especially, this study laid emphasis on the derivation and application of Instantaneous Unit Hydrograph (IUH) by applying Nash's conceptual model and by using an electronic computer. I U H by Nash's conceptual model and I U H by flood routing which can be applied to the ungaged small watersheds were derived and compared with each other to the observed unitgraph. 1 U H for each small watersheds can be solved by using an electronic computer. The results summarized for these studies are as follows; 1. Distribution of uniform rainfall intensity appears in the analysis for the temporal rainfall pattern of selected heavy rainfall event. 2. Mean value of recession constants, Kl, is 0.931 in all watersheds observed. 3. Time to peak discharge, Tp, occurs at the position of 0.02 Tb, base length of hlrdrograph with an indication of lower value than that in larger watersheds. 4. Peak discharge, Qp, in relation to the watershed area, A, and effective rainfall, R, is found to be {{{{ { Q}_{ p} = { 0.895} over { { A}^{0.145 } } }}}} AR having high significance of correlation coefficient, 0.927, between peak discharge, Qp, and effective rainfall, R. Design chart for the peak discharge (refer to Fig. 15) with watershed area and effective rainfall was established by the author. 5. The mean slopes of main streams within the range of 1.46 meters per kilometer to 13.6 meter per kilometer. These indicate higher slopes in the small watersheds than those in larger watersheds. Lengths of main streams are within the range of 9.4 kilometer to 41.75 kilometer, which can be regarded as a short distance. It is remarkable thing that the time of flood concentration was more rapid in the small watersheds than that in the other larger watersheds. 6. Length of main stream, L, in relation to the watershed area, A, is found to be L=2.044A0.48 having a high significance of correlation coefficient, 0.968. 7. Watershed lag, Lg, in hrs in relation to the watershed area, A, and length of main stream, L, was derived as Lg=3.228 A0.904 L-1.293 with a high significance. On the other hand, It was found that watershed lag, Lg, could also be expressed as {{{{Lg=0.247 { ( { LLca} over { SQRT { S} } )}^{ 0.604} }}}} in connection with the product of main stream length and the centroid length of the basin of the watershed area, LLca which could be expressed as a measure of the shape and the size of the watershed with the slopes except watershed area, A. But the latter showed a lower correlation than that of the former in the significance test. Therefore, it can be concluded that watershed lag, Lg, is more closely related with the such watersheds characteristics as watershed area and length of main stream in the small watersheds. Empirical formula for the peak discharge per unit area, qp, ㎥/sec/$\textrm{km}^2$, was derived as qp=10-0.389-0.0424Lg with a high significance, r=0.91. This indicates that the peak discharge per unit area of the unitgraph is in inverse proportion to the watershed lag time. 8. The base length of the unitgraph, Tb, in connection with the watershed lag, Lg, was extra.essed as {{{{ { T}_{ b} =1.14+0.564( { Lg} over {24 } )}}}} which has defined with a high significance. 9. For the derivation of IUH by applying linear conceptual model, the storage constant, K, with the length of main stream, L, and slopes, S, was adopted as {{{{K=0.1197( {L } over { SQRT {S } } )}}}} with a highly significant correlation coefficient, 0.90. Gamma function argument, N, derived with such watershed characteristics as watershed area, A, river length, L, centroid distance of the basin of the watershed area, Lca, and slopes, S, was found to be N=49.2 A1.481L-2.202 Lca-1.297 S-0.112 with a high significance having the F value, 4.83, through analysis of variance. 10. According to the linear conceptual model, Formular established in relation to the time distribution, Peak discharge and time to peak discharge for instantaneous Unit Hydrograph when unit effective rainfall of unitgraph and dimension of watershed area are applied as 10mm, and $\textrm{km}^2$ respectively are as follows; Time distribution of IUH {{{{u(0, t)= { 2.78A} over {K GAMMA (N) } { e}^{-t/k } { (t.K)}^{N-1 } }}}} (㎥/sec) Peak discharge of IUH {{{{ {u(0, t) }_{max } = { 2.78A} over {K GAMMA (N) } { e}^{-(N-1) } { (N-1)}^{N-1 } }}}} (㎥/sec) Time to peak discharge of IUH tp=(N-1)K (hrs) 11. Through mathematical analysis in the recession curve of Hydrograph, It was confirmed that empirical formula of Gamma function argument, N, had connection with recession constant, Kl, peak discharge, QP, and time to peak discharge, tp, as {{{{{ K'} over { { t}_{ p} } = { 1} over {N-1 } - { ln { t} over { { t}_{p } } } over {ln { Q} over { { Q}_{p } } } }}}} where {{{{K'= { 1} over { { lnK}_{1 } } }}}} 12. Linking the two, empirical formulars for storage constant, K, and Gamma function argument, N, into closer relations with each other, derivation of unit hydrograph for the ungaged small watersheds can be established by having formulars for the time distribution and peak discharge of IUH as follows. Time distribution of IUH u(0, t)=23.2 A L-1S1/2 F(N, K, t) (㎥/sec) where {{{{F(N, K, t)= { { e}^{-t/k } { (t/K)}^{N-1 } } over { GAMMA (N) } }}}} Peak discharge of IUH) u(0, t)max=23.2 A L-1S1/2 F(N) (㎥/sec) where {{{{F(N)= { { e}^{-(N-1) } { (N-1)}^{N-1 } } over { GAMMA (N) } }}}} 13. The base length of the Time-Area Diagram for the IUH was given by {{{{C=0.778 { ( { LLca} over { SQRT { S} } )}^{0.423 } }}}} with correlation coefficient, 0.85, which has an indication of the relations to the length of main stream, L, centroid distance of the basin of the watershed area, Lca, and slopes, S. 14. Relative errors in the peak discharge of the IUH by using linear conceptual model and IUH by routing showed to be 2.5 and 16.9 percent respectively to the peak of observed unitgraph. Therefore, it confirmed that the accuracy of IUH using linear conceptual model was approaching more closely to the observed unitgraph than that of the flood routing in the small watersheds.

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섬유질배합사료 내 조단백질 수준이 임신초기 흑염소의 건물섭취량, 소화율 및 질소출납에 미치는 영향 (Effects of Crude Protein Levels in Total Mixed Rations on Dry Matter Intake, Digestibility and Nitrogen Balance in Early Pregnant Korean Black Goats)

  • 황보순;최순호;이성훈;김상우;김영근;상병돈;조익환
    • 한국초지조사료학회지
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    • 제27권2호
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    • pp.93-100
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    • 2007
  • 본 연구는 섬유질배합사료의 조단백질 수준이 임신초기 흑염소의 사료섭취량, 영양소 소화율 및 질소 축적율에 미치는 영향을 조사하여 임신흑염소의 적정 조단백질 수준을 구명하기 위하여 실시하였다. 공시축은 임신초기흑염소 12두를 4처리구(관행사료구, 조단백질 10, 12 및 15%)로 나누어 처리구당 3두씩 대사케이지에 완전임의 배치법으로 배치하여 시험을 실시하였으며 그 결과는 다음과 같다. 섬유질배합사료의 일반 조성분은 건물 함량이 $89.0{\sim}91.0%$를 나타내었고, ADF와 NDF 함량은 $18.87{\sim}19.85$$53.41{\sim}54.80%$로 나타나 조단백질 수준에 따른 섬유소 함량의 차이는 없었다. 조단백질 함량은 TMR10, TMR12 및 TMR14구가 각각 10.61, 12.15 및 14.97% 이었다. 하지만, NFC 함량은 섬유질배합사료내 단백질수준이 증가함에 따라 감소하였다. 건물섭취량, 영양소 섭취량 및 가소화 영양소 섭취량은 TMR15와 대조구가 TMR10과 TMR12구 보다 유의하게 높았으며(p<0.05), 대사체중당 건물섭취량과 체중에 대한 건물섭취비율에서도 대조구와 TMR15구가 유의하게 높았다(p<0.05). 건물소화율은 $69.01{\sim}70.33%$ 범위로 나타났다. 에테르 추출물 소화율은 세 수준의 단백질을 함유하는 섬유질배합사료군이 대조군 보다 유의하게 높았으나(p<0.05), 섬유질배합사료군간에는 유의한 차이가 나타나지 않았다. 질소축적량 및 축적율에서는 TMR15구와 대조구가 다른 처리구 보다 유의하게 높게 나타났다(p<0.05). 이상의 결과에서 임신초기 흑염소사료 내 증가하는 수준의 조단백질 함량은 건물섭취량 및 질소 축적을 증가시켰고, 특히 TMR 사양에서 임신초기 흑염소의 조단백질수준은 적어도 15% 이상은 되어야 할 것으로 추정된다.조생 다수성 IRG, 6월 상순으로 벼 이앙시기가 늦을 경우에는 5월 하순 수확이 가능하면서 생산성과 사료가치가 높은 밀이 권장되었다.함량으로 낮아졌다. 비보존성 반응(즉 침전, 흡착, 산화, 용해 등)과 보존성 반응(예: 수리학적 혼합)은 미량원소가 강으로 이동되는 것을 크게 감소시키는 효과적인 자연저감 기작이었다.가되는 추세를 보이고 있었으나 정상군에 비해 면역반응 신경세포의 총수는 43.9%(1형: $23.7%\downarrow$, 2형: $17.8%\downarrow$, 3형 : $56.2%\downarrow$) 감소한 상태로 남아있었다. 이상의 결과로 capsaicin 투여에 의해 성숙흰쥐의 근육층 신경얼기에서 칼슘채널 ${\alpha}_{1B}$ subunit의 면역활성도는 투여 후 1주일가지 빠르게 저하되며 그 이후부터는 점차 정상으로 회복되나 완전한 상태로의 회복에는 4주 이상의 시간경과가 필요함을 알 수 있었다.形態學的) 배양학적(培養學的) 특성(特性)을 조사(調査)한 결과(結果) Candida guilliermondii var. guilliermondii 로 동정(同定)되었다. 6. CHS-13 균주(菌株)를 당화액(糖化液)에 배양(培養)시켰을 때 Lowry-protein 함량은 $0.72\;mg/m{\ell}$ 이었으며 , yeast extract 첨가(添加)하여 배양시(培養時)는 yeast extract 농도(濃度)가 증가(增加)함에 따라 단백질(蛋白質) 함량(含量)도 증가(增加)하였다. 7. CHS-13 균주(菌株)의 RNA 함량(含量)은 $4.92{\times}10^{-2 }\;mg/m{\ell}$이었으며 yeast extract 농도(濃度)가 증가(增加)함에 따라 증가(增加)하다가 농도(濃度) 0.2%에서 최대함량(最大含量)을 나타내고 그후는 감소(減少)

포항(浦項) 및 장기분지(盆地)에 대한 고지자기(古地磁氣), 층서(層序) 및 구조연구(構造硏究); 화산암류(火山岩類)의 K-Ar 연대(年代) (Paleomagnetism, Stratigraphy and Geologic Structure of the Tertiary Pohang and Changgi Basins; K-Ar Ages for the Volcanic Rocks)

  • 이현구;문희수;민경덕;김인수;윤혜수;이타야 테츠마루
    • 자원환경지질
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    • 제25권3호
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    • pp.337-349
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    • 1992
  • The Tertiary basins in Korea have widely been studied by numerous researchers producing individual results in sedimentology, paleontology, stratigraphy, volcanic petrology and structural geology, but interdisciplinary studies, inter-basin analysis and basin-forming process have not been carried out yet. Major work of this study is to elucidate evidences obtained from different parts of a basin as well as different Tertiary basins (Pohang, Changgi, Eoil, Haseo and Ulsan basins) in order to build up the correlation between the basins, and an overall picture of the basin architecture and evolution in Korea. According to the paleontologic evidences the geologic age of the Pohang marine basin is dated to be late Lower Miocence to Middle Miocene, whereas other non-marine basins are older as being either Early Miocene or Oligocene(Lee, 1975, 1978: Bong, 1984: Chun, 1982: Choi et al., 1984: Yun et al., 1990: Yoon, 1982). However, detailed ages of the Tertiary sediments, and their correlations in a basin and between basins are still controversial, since the basins are separated from each other, sedimentary sequence is disturbed and intruded by voncanic rocks, and non-marine sediments are not fossiliferous to be correlated. Therefore, in this work radiometric, magnetostratigraphic, and biostratigraphic data was integrated for the refinement of chronostratigraphy and synopsis of stratigraphy of Tertiary basins of Korea. A total of 21 samples including 10 basaltic, 2 porphyritic, and 9 andesitic rocks from 4 basins were collected for the K-Ar dating of whole rock method. The obtained age can be grouped as follows: $14.8{\pm}0.4{\sim}15.2{\pm}0.4Ma$, $19.9{\pm}0.5{\sim}22.1{\pm}0.7Ma$, $18.0{\pm}1.1{\sim}20.4+0.5Ma$, and $14.6{\pm}0.7{\sim}21.1{\pm}0.5Ma$. Stratigraphically they mostly fall into the range of Lower Miocene to Mid Miocene. The oldest volcanic rock recorded is a basalt (911213-6) with the age of $22.05{\pm}0.67Ma$ near Sangjeong-ri in the Changgi (or Janggi) basin and presumed to be formed in the Early Miocene, when Changgi Conglomerate began to deposit. The youngest one (911214-9) is a basalt of $14.64{\pm}0.66Ma$ in the Haseo basin. This means the intrusive and extrusive rocks are not a product of sudden voncanic activity of short duration as previously accepted but of successive processes lasting relatively long period of 8 or 9 Ma. The radiometric age of the volcanic rocks is not randomly distributed but varies systematically with basins and localities. It becomes generlly younger to the south, namely from the Changgi basin to the Haseo basin. The rocks in the Changgi basin are dated to be from $19.92{\pm}0.47$ to $22.05{\pm}0.67Ma$. With exception of only one locality in the Geumgwangdong they all formed before 20 Ma B.P. The Eoil basalt by Tateiwa in the Eoil basin are dated to be from $20.44{\pm}0.47$ to $18.35{\pm}0.62Ma$ and they are younger than those in the Changgi basin by 2~4 Ma. Specifically, basaltic rocks in the sedimentary and voncanic sequences of the Eoil basin can be well compared to the sequence of associated sedimentary rocks. Generally they become younger to the stratigraphically upper part. Among the basin, the Haseo basin is characterized by the youngest volcanic rocks. The basalt (911214-7) which crops out in Jeongja-ri, Gangdong-myon, Ulsan-gun is $16.22{\pm}0.75Ma$ and the other one (911214-9) in coastal area, Jujon-dong, Ulsan is $14.64{\pm}0.66Ma$ old. The radiometric data are positively collaborated with the results of paleomagnetic study, pull-apart basin model and East Sea spreading theory. Especially, the successively changing age of Eoil basalts are in accordance with successively changing degree of rotation. In detail, following results are discussed. Firstly, the porphyritic rocks previously known as Cretaceous basement (911213-2, 911214-1) show the age of $43.73{\pm}1.05$$49.58{\pm}1.13Ma$(Eocene) confirms the results of Jin et al. (1988). This means sequential volcanic activity from Cretaceous up to Lower Tertiary. Secondly, intrusive andesitic rocks in the Pohang basin, which are dated to be $21.8{\pm}2.8Ma$ (Jin et al., 1988) are found out to be 15 Ma old in coincindence with the age of host strata of 16.5 Ma. Thirdly, The Quaternary basalt (911213-5 and 911213-6) of Tateiwa(1924) is not homogeneous regarding formation age and petrological characteristics. The basalt in the Changgi basin show the age of $19.92{\pm}0.47$ and $22.05{\pm}0.67$ (Miocene). The basalt (911213-8) in Sangjond-ri, which intruded Nultaeri Trachytic Tuff is dated to be $20.55{\pm}0.50Ma$, which means Changgi Group is older than this age. The Yeonil Basalt, which Tateiwa described as Quaternary one shows different age ranging from Lower Miocene to Upper Miocene(cf. Jin et al., 1988: sample no. 93-33: $10.20{\pm}0.30Ma$). Therefore, the Yeonil Quarterary basalt should be revised and divided into different geologic epochs. Fourthly, Yeonil basalt of Tateiwa (1926) in the Eoil basin is correlated to the Yeonil basalt in the Changgi basin. Yoon (1989) intergrated both basalts as Eoil basaltic andesitic volcanic rocks or Eoil basalt (Yoon et al., 1991), and placed uppermost unit of the Changgi Group. As mentioned above the so-called Quarternary basalt in the Eoil basin are not extruded or intruaed simultaneously, but differentiatedly (14 Ma~25 Ma) so that they can not be classified as one unit. Fifthly, the Yongdong-ri formation of the Pomgogri Group is intruded by the Eoil basalt (911214-3) of 18.35~0.62 Ma age. Therefore, the deposition of the Pomgogri Group is completed before this age. Referring petrological characteristics, occurences, paleomagnetic data, and relationship to other Eoil basalts, it is most provable that this basalt is younger than two others. That means the Pomgogri Group is underlain by the Changgi Group. Sixthly, mineral composition of the basalts and andesitic rocks from the 4 basins show different ground mass and phenocryst. In volcanic rocks in the Pohang basin, phenocrysts are pyroxene and a small amount of biotite. Those of the Changgi basin is predominant by Labradorite, in the Eoil by bytownite-anorthite and a small amount pyroxene.

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