• 제목/요약/키워드: 3 요인 모형

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Applying the Technology Acceptance Model (TAM) to MP3-playing Jackets and Heart Rate Monitoring Sports Wears (MP3 기능 재킷과 심박 모니터링 스포츠웨어에 대한 소비자 수용 모델)

  • Chae, Jin-Mi;Jo, Hyeon-Seung;Lee, Ju-Hyeon
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2009.05a
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    • pp.127-130
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    • 2009
  • 본 연구에서는 스마트 의류에 대하여 소비자들이 느끼는 지각된 가치가 소비자 수용도에 미치는 영향을 조사하고자 하였다. 이를 위해 MP3 기능 재킷과 심박 모니터링 스포츠웨어를 대상으로 소비자들의 수용도에 대한 연구모형을 수립하였고, 선행연구들을 근거로 각 구성요인 간의 관계에 대해 연구가설을 설정하였으며, 그 경로가설을 검증하였다. Davis(1989)가 제안한 TAM을 적용하여 스마트 의류의 수용과정을 설명한 결과 모형의 적합성을 검증하였으며, 8 개의 경로가설 중 6 개의 경로가 통계적으로 유의함이 밝혀져 채택되었다. 그 결과는, 첫째, 지각된 사용용이성은 유용성을 거쳐 태도에 간접적으로 영향을 주었고, 태도는 다시 수용의도에 영향을 주는 것으로 나타났다. 둘째, 지각된 유용성은 지각된 가치에 대한 태도에 영향을 주는 것으로 나타났으나, 스마트 의류의 수용의도에는 영향을 미치지 않는 것으로 분석되었다. 셋째, 지각된 가치가 스마트 의류에 대한 태도와 수용의도에 둘 다 영향을 미치는 것으로 나타났다. 넷째, 스마트 의류에 대한 태도는 구매의도에 영향을 미치는 것으로 나타났다.

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KOSPI 200 선물거래가 현물시장의 정보효율성에 미치는 영향: 충격-반응분석을 중심으로

  • Park, Jong-Won
    • The Korean Journal of Financial Management
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    • v.15 no.2
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    • pp.107-134
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    • 1998
  • 한국증권거래소는 1996년 5월 3일부터 KOSPI 200을 대상으로 하는 주가지수선물을 거래하고 있다. 주가지수선물거래가 한국주식시장의 정보효율성에 어떠한 영향을 미쳤을까? Cox(1976)의 주장대로 주식시장의 효율성이 제고되었을까? 이에 대한 대답을 구하기 위해 본 논문에서는 오차수정모형의 구성을 통한 불균형충격반응분석과 예측오차의 분산분해를 이용하여 선물거래가 현물시장의 효율성에 미치는 영향을 직접적으로 검증하였다. 본 논문의 연구결과는 한국주식시장에서 선물거래의 도입 이후에 해외요인과 국내요인으로 대표되는 영구적 효과를 가지는 교란과 일시적 효과를 가지는 고유요인의 교란에 시장가격이 보다 신속히 반응하고 있음을 보여준다. 또한 KOSPI 200은 Non-KOSPI 200에 비해 해외요인의 교란에 보다 민감함을 보여주며, Non-KOSPI 200은 KOSPI 200에 비해 국내요인의 변동에 보다 민감하게 반응함을 보여준다. 고유교란에 대한 KOSPI 200과 Non-KOSPI 200의 반응은 선물거래의 도입 이후에 교란에 대한 반응속도가 현저히 빨라졌음을 보인다. 그러나 KOSPI 200과 Non-KOSPI 200간의 차이는 선물거래 도입 이후에 차별적인 변화를 보이지 못하고 있다. 예측오차의 분산분해결과는 전체적으로 선물거래의 도입 이후에 해외요인의 설명력이 커지고, 선물거래가 시장의 정보확산에 긍정적인 역할을 함을 보여준다. 이러한 연구결과는 한국주식시장에서 KOSPI 200 선물거래가 도입된 이후에 현물시장의 정보효율성이 약하나마 향상되었음을 보여주는 것이나 추가적인 연구가 필요함을 말해준다.

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An Analysis of the Hampering Factors of Innovation: Focusing on SMEs in Korean Manufacturing Industry (한국 중소기업의 혁신 저해 요인이 기업의 혁신 활동에 미치는 요인 분석)

  • Woo, Ji Hwan;Kim, Young Jun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.8
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    • pp.115-126
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    • 2018
  • The purpose of this study is to examine the effects of the factors that hinder innovation of SMEs on innovation activities of Korean firms. Many existing literature studies remain focused on factors that promote innovation activities. However, in order for companies to promote innovation, it is important to analyze the factors that hinder innovation as well as those that promote innovation. In this study, we analyzed the relationship between technological innovation inhibition factors and technological innovation performance of 4,075 SMEs in Korea using the Korea Institute of Science and Technology Policy statistical data. The research model and hypothesis test of this study consist of three stages. First, the reliability of the variables used was verified using exploratory factor analysis. Second, the proposed hypothesis was modeled using structural equation modeling. Finally, validity of the structural equation was verified using confirmatory factor analysis. As a result, the lack of need for innovation influenced innovation performance and the government support system mediated them. SMEs should establish technological innovation strategies to maximize the effect of technological innovation with limited resources, and government should make polices to promote innovation of SMEs. It's expected to be used in the case of establishing a support policy.

The Prediction Model for Self-Reported Voice Problem Using a Decision Tree Model (의사결정나무 모형을 이용한 주관적 음성장애 예측모형)

  • Byeon, Haewon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.7
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    • pp.3368-3373
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    • 2013
  • The purpose of this study was to analyze the risk factors of self-reported voice problem. Data were from the Korea National Health and Nutritional Examination Survey 2008. Subjects were 3,600 persons (1,501 men, 2,099 women) aged 19 years and older. A prediction model was developed by the use of a exhaustive CHAID (Chi Squared Automatic Interaction Detection) algorism of decision tree model. In the decision tree analysis, pain and discomfort during the last 2 weeks, age, the longest occupation and thyroid disorders was significantly associated with self-reported voice problem. The findings of associated factors suggest potential ways of targeting counseling and prevention efforts to control self-reported voice problem.

A study on the imputation solution for missing speed data on UTIS by using adaptive k-NN algorithm (적응형 k-NN 기법을 이용한 UTIS 속도정보 결측값 보정처리에 관한 연구)

  • Kim, Eun-Jeong;Bae, Gwang-Soo;Ahn, Gye-Hyeong;Ki, Yong-Kul;Ahn, Yong-Ju
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.13 no.3
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    • pp.66-77
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    • 2014
  • UTIS(Urban Traffic Information System) directly collects link travel time in urban area by using probe vehicles. Therefore it can estimate more accurate link travel speed compared to other traffic detection systems. However, UTIS includes some missing data caused by the lack of probe vehicles and RSEs on road network, system failures, and other factors. In this study, we suggest a new model, based on k-NN algorithm, for imputing missing data to provide more accurate travel time information. New imputation model is an adaptive k-NN which can flexibly adjust the number of nearest neighbors(NN) depending on the distribution of candidate objects. The evaluation result indicates that the new model successfully imputed missing speed data and significantly reduced the imputation error as compared with other models(ARIMA and etc). We have a plan to use the new imputation model improving traffic information service by applying UTIS Central Traffic Information Center.

A Comparative Study on the Factors Affecting the Acceptance Intention for Mobile Ads.: Cases of Korea and U.S.A. (모바일 광고의 수용의도에 영향을 미치는 요인에 관한 비교 연구: 한국, 미국 중심으로)

  • Yoo, Sang-Jin;Lee, Dong-Man;Kim, Hyo-Jung
    • Information Systems Review
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    • v.8 no.3
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    • pp.135-152
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    • 2006
  • This study has been performed to analyze and identify some factors which has impact on the level of consumers' acceptance for the mobile ads. For better results and more reasonable generalization of the results, this study targets consumers in two such countries as Korea and U.S.A. This research investigates the determinants of consumer's acceptance for the mobile Ads. Based on TAM(Technology Acceptance Model) and Flow theory, our research adopts some factors for a theoretical model such as entertainment, information, irritation, credibility, flow experience, attitudes and acceptance intention. For examining an implied relationships by this research model, a survey was conducted by collecting research data from students and consumers of mobile ads in Korea, and U.S.A. This data was analyzed based on using AMOS, the structural equation modeling and a second-generation multi variant technique, and has gained distinct advantages over other technique.

A Study on Office Rental Cycle and Time-Varying Regression Parameters of Rental Determinants in Hedonic Price Model (오피스 임대료 하락기 및 상승기의 임대료 결정모형 회귀모수의 변화 - 서울시 강남과 도심권역을 중심으로 -)

  • Choi, Jonggeun;Kim, Suhkyong
    • Journal of the Korean Regional Science Association
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    • v.34 no.1
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    • pp.3-17
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    • 2018
  • This paper empirically investigates time-varying regression parameter of hedonic price model for Seoul office rental market in distinct periods of a market cycle. Office rental index is constructed and the index indicates that the global financial crisis differentiates the analysis period into decline stage and recovery stage. Pre-crisis period is classified into decline stage and post-crisis is classified into recovery stage. Structural break-point test suggests structural change of hedonic model of rent determinants occurred in 2008. Evidence indicates that individual regression parameters of hedonic price model for decline stage are significantly different from those for recovery stage. Changes in the regression parameters of land price, distance to metro, building size, building age, and conversion rate are consistent. In recovery stage, the effect of locational advantage on office rent decreases whereas the effect of building characteristics on the rent increases.

A Study on Bicycle Accident Patterns at Urban Intersections (도시부 교차로에서의 자전거 사고유형 분석에 관한 연구)

  • Kim, Do-Hoon;Cho, Han-Seon;Kim, Eung-Cheol
    • International Journal of Highway Engineering
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    • v.10 no.4
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    • pp.117-125
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    • 2008
  • Recently, users of bicycles as a green mode are rising sharply, but there are few efforts to increase bicycle safety and to decrease the number of accidents between vehicles and bicycle users. Therefore, this research seeks to improve bicycle safety at intersections by analysing causation factors of bicycle accidents pattern and providing optimal intersection design guidelines. For this study, real bicycle accident data of fifty six occurred in the Incheon metropolitan area in the year of 2005 were collected and field surveys were conducted. In addition, this research developed a bicycle accident pattern model with using multinomial logit model. The model results showed that presence of fatality, presence of traffic islands on the minor road, highway_type, weather, presence of traffic bus_stop on the major road, minor road lane width, victim induce factor are significant for bicycle safety.

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Development of Selection Model of Subway Station Influence Area (SIA) in Seoul City using Chi-square Automatic Interaction Detection (CHAID) (CHAID분석을 이용한 서울시 지하철 역세권 지가 영향모형 개발)

  • Choi, Yu-Ran;Kim, Tae-Ho;Park, Jung-Soo
    • Journal of the Korean Society for Railway
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    • v.11 no.5
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    • pp.504-512
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    • 2008
  • In general, based on criteria of subway law, radius 500m from subway station is defined as SIA (Subway Station Influence Area). Therefore, in this paper, selection models of SIA are developed to identify appropriate SIA for specific legions in Seoul metropolitan city based on CHAID analysis. As a result, following outputs are obtained; (1) walking distance from subway station is the most influential factor to define SIA (2) SIAs vary with regions (i. e. Gangnam area: 767m, Gangbuk area: 452m), and (3) walking distance from subway station is influential to land price of SIA. In addition, in Gangnam, the structure of land price of the closest section has a polynomial trend curve rather than linear compared in comparison with other sections. Therefore, it is desirable for current definition of SIA (radius 500m from subway station) to be redefined to reflect characteristics of land use and walking distance according to each region respectively.

The Development of Neural Network Model to Improve the Reliability of the Demand/Effort Model for Evaluating Highway Safety (도로위험도를 평가하는 요구/노력모형의 신뢰도 향상을 위한 신경망 모형 개발)

  • Jeong, Bong-Jo;Gang, Jae-Su;Jang, Myeong-Sun
    • Journal of Korean Society of Transportation
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    • v.27 no.2
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    • pp.95-105
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    • 2009
  • Traffic accidents on highways are likely to happen when there is an imbalance in the complex relationships among key elements such as road geometries, driver related factors, and mechanical performances. The Demand-Effort Model (DEM), which evaluates highway safety, can be explained by the imbalance, which occurs when the level of demand of the driver's attention to the road environment exceeds that of the response from the driver. This study suggests a new model that improves the reliability of the current DEM through the reinterpretation on the physiological signals with the help of the Neural Network Model (NNM). The data were collected from 149 subjects, who drove a test vehicle on the Yongdong, Honam, and Seohaean Expressways in Korea. Three important results could be drawn from the recursive tests as follows; (1) Only 5 out of 10 parameters on the physiological signals which are currently used were proven to be meaningful through the Normality Test, Cluster Analysis, and Mann-Whitney Analysis. (2) The revised DEM, which internally uses the NNM, showed more reliable results than existing DEM. Group 1, which is based on the new DEM showed 80.0% of accuracy in measuring the level of driver's efforts, however, that of Group 2 based on the current DEM was 74.3%. (3) Field tests on the Honam Expressway showed lower 'type II error' with the new DEM (40.5%) than the old DEM (58.8%). The DEM is designed as a quick and easy way to determine highway safety prior to the minute road safety audit (RSA) by a professional audit team. Then a new DEM, which is based on the NNM, needs to be considered since it showed higher reliability and lower error.