• Title/Summary/Keyword: 21st General Election

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SNS Message as an Political PR Campaign Strategy: Focusing on the 21st General Election (정치 PR 전략으로서의 SNS 메시지 : 21대 총선을 중심으로)

  • Cha, Young-Ran
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.208-223
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    • 2020
  • In the 21st general election held in April 15, 2020, the importance of social media as an election campaigning tool became more prominent when engaged with Corona 19. Therefore, in this study, various studies were conducted to establish SNS strategy as an election campaign tool. This study analyzed the contents of SNS (Facebook, Twitter, YouTube) activities as an election campaign tool to analyze messages on social media messages of candidates Lee Nak-yeon and candidate Hwang Kyo-an of Jongno-gu, Seoul during the 2020 21st National Assembly election. Data collection mainly analyzed posts from each candidate's official account, and the research method used text analysis using the R program. Word cloud, comparative analysis, q-graph analysis, LDA, and STM analysis were used during text analysis. In addition, the analysis result was confirmed to be statistically significant through correlation analysis. As a result of research, candidate Lee Nak-yeon's election includes corona, people, problems, crisis, suffering, and wisdom, which indicates that the crisis caused by corona must be overcome through any means possible. On the other hand, candidate Hwang Kyo-an's election includes Moon Jae-in, the regime, save, the fatherland, the judge, and the economy. And from the perspective of political publicity, candidate Lee Nak-yeon made a lot of acclaims, while candidate Hwang Kyo-an made a lot of attacks, and both themes emphasized the policy rather than the image.

The Impact of the Covid-19 Crisis on the 21st General Election in Korea

  • LEE, EURI
    • The Journal of Industrial Distribution & Business
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    • v.12 no.12
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    • pp.25-33
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    • 2021
  • Purpose: This paper estimates the impact of the epidemic crisis on election outcomes through investigating the effect of Covid19 crisis on election results of 21st General Election held in April 15th 2020 in Korea. Research design, data and methodology: This study employs Ordinary Least Square (OLS) method using district-level data from Seoul and Gyeonggi province available at National election data in Korea. Results: Despite the current crisis in Korea, Covid-19 has had positive effects on voter turnout on average, after controlling for other factors. On the other hand, the effect of Covid-19 on the voter turnout was negative in districts with a larger aging population and higher health insurance premiums. In addition, Covid-19 negatively impacted vote shares for the incumbent party, while its rival party saw gains in their votes. Conclusion: The effect of Covid-19 election outcomes in Korea is distinct from other countries due to the nationwide acknowledgment of the Korean government's achievement in managing the epidemic. This implies that the crisis management ability of a government is crucial in gaining support for an incumbent party in future elections. Countries facing upcoming elections need to implement acceptable Covid-19 restriction policies as well as economic support for compensation to reap similar benefits.

Spatial Autocorrelation and the Turnout of the Early Voting and Regular Voting: Analysis of the 21st General Election at Dong in Seoul (공간적 자기상관성과 관내사전투표와 본투표의 투표율: 제21대 총선 서울시 동별 분석)

  • Lim, Sunghack
    • Korean Journal of Legislative Studies
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    • v.26 no.2
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    • pp.113-140
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    • 2020
  • This study is meaningful in that it is the first analysis of Korean elections using the concept of spatial autocorrelation. Spatial autocorrelation means that an event occurring in one location in space has a high correlation with an event occurring in the surrounding area. The voter turnout rate in the 21st general election of Seoul area was divided into the early-voting turnout and voting-day turnout, and the spatial pattern of the turnout was examined. Most of the previous studies were based on the unit of the precinct and personal data, but this study analyzed on the basis of the lower unit, Eup-myeon-dong, and analyzed using spatial data and aggregate data. Moran I index showed a fairly high spatial autocorrelation of 0.261 in the voting-day turnout, while the index of the early-voting turnout was low at 0.095, indicating that there was little spatial autocorrelation despite statistical significance. The voting-day turnout, which showed strong spatial autocorrelation, was compared and analyzed using the OLS regression model and the spatial statistics model. In the general regression model, the coefficient of determination R2 rose from 0.585261 to 0.656631 in the spatial error model, showing an increase in explanatory power of about 7 percentage points. This means that the spatial statistical model has high explanatory power. The most interesting result is the relationship between the early-voting turnout and the voting-day turnout. The higher the early-voting turnout is, the lower the voting-day turnout is. When the early-voing turnout increases by about 2%, the voting-day turnout drops by about 1%. In this study, the variables affecting the early-voting turnout and the voting-day turnout are very different. This finding is different from the previous researches.

Unhappy Start but Happy Ending?: Three Conditions for the Success of the 21st National Assembly in the Era of Polarization (제21대 국회 개원 평가와 전망: 양극화 시대 국회 운영의 성공조건)

  • Yoo, Sung-jin
    • Korean Journal of Legislative Studies
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    • v.26 no.3
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    • pp.5-35
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    • 2020
  • This article purposes to investigate opening process of the 21st National Assembly in the middle of severe conflicts between two major-parties, and predict the changes it will bring to the operation of the National Assembly. With incumbent party's taking all leadership positions of standing committees, it broke the practice since 13th National Assembly, that is, distribution of the standing committees based on the seat-ratio. It means that our National Assembly has entered a new phase in the decision-making process. While the incumbent party, with overwhelming victory in general election, emphasizes that it should dominate legislative process to support the government, the out-party claims that they should take leverage to check over government. Two opposing trends are characteristically observed in the operation of the Korean National Assembly. First of all, due to the experience under authoritarian regimes, the National Assembly has been institutionalizing decision-making processes in the direction of enforcing cooperation between parties. On the other hand, the polarization in political parties has been stronger, making it difficult to reach consensus between parties. This article claims strongly that the 21st National Assembly need to find a balance amid such two-conflicting trends. To do so, three necessary conditions are proposed: observing decision-making procedures, securing diversity within party and National Assembly, and deliberative legislative activities.

Myanmar in 2016: Starting of New Era, But Uncertain Future (미얀마 2016: 새로운 시대의 시작, 불안한 미래)

  • JANG, Jun Young
    • The Southeast Asian review
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    • v.27 no.2
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    • pp.185-212
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    • 2017
  • The National League for Democracy (NLD) has restored a civilian government since the military had taken political power in 1962 as a result of general elections on 7, November 2015. But Daw Aung San Suu Kyi could not take part in the presidential election due to some restraints in constitution, so new government created the state counsellor position and the ministry of sate counsellor's office against military's resistance. It never publicized whether the military has to back to barracks including abolish of military's occupying the parliament seats. The ruling party is still taking laissez-faire to the military's political and economic role. The National level Ceasefire Agreement called the 21st Panglong conference launched in the end of August for a week, but stakeholders only insisted their demands. Rohingya issue is not involved in the 21st Panglong conference which aims to achieve national unity. The U.S. fully lifted a comprehensive sanction toward Myanmar since 1993, Japan promised huge grant assistance succeeding the former quasi civilian government. China strived to restore alienated relations of two countries. Although Korea kept Official Development Assistance, the summit which was planed two times in 2016 did not hold. The civilian government announced twelve points of developmental agenda in July 2016, instead of destroying the national development policy of the Thein Sein government. This agenda only showed the direction of policy not road map which was the same trend of the former government. The main direction of economic development stressed agriculture but manufacture like light industry was ignored.

The Effect of Youth (18-19 years old) Voters' Use of Political Information and Political Efficacy on Voting Intentions (청소년(만 18-19세) 유권자의 정치 정보 이용행태와 정치효능감이 투표 의도에 미치는 영향)

  • Lee, Sung-Jin;Kim, Peter Eung-Pyo
    • The Journal of the Korea Contents Association
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    • v.21 no.10
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    • pp.344-355
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    • 2021
  • As the voting age has been lowered to 18 from the 21st general election on April 15, 2020, the use of political news, motivation for political interest, and reliability of political media of first-time voters were examined. Accordingly, we analyzed how their political efficacy affects their voting intentions. As a result of the study through the survey of participants, the use of political news by voters was to acquire political information mainly through TV and portals. And the use of traditional media such as radio and newspaper was low. first voters became interested in politics through articles delivered by the media, and it was found that they trusted the political information provided through terrestrial TV reports and debates. This generation also confirmed that if they have higher political efficacy, they show higher willingness to participate in voting. Through this study, in order to increase the political participation of the younger generation who are evaluated as having relatively low interest in politics, the role of the media was reconfirmed as the most important factor.

Electoral Competition in the Constituency and Strategic Split-ticket Voting Behavior of Supporters of Minor Parties Focusing on the 21st Korean General Election (지역구 선거 경쟁도와 군소정당 지지자의 전략적 분할투표: 제21대 국회의원 선거를 중심으로)

  • Kim, Hanna
    • Korean Journal of Legislative Studies
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    • v.26 no.2
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    • pp.35-71
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    • 2020
  • The purpose of this study is to verify the effect of electoral competition on voters deciding on strategic split-ticket voting under the mixed-member electoral system. As result, the more competitive the constituencies are, the more voters choose to vote for the major parties. The results of logistic regression analysis including interaction terms showed that the more competitive the constituencies are, the more voters choose for candidates from the major parties. Also, the finding shows that major party supporters are less affected by electoral competition than minor party supporters in choosing a candidate in the single-seat districts. In the case of minor party supporters, the more competitive the constituencies were, the more likely they were to choose the major party candidate instead of the minor party candidate. Based on these results, it can be inferred that voters are affected by the presence or behavior of other voters in local constituencies under the first-past-the-post rule. Because of the psychology of not wanting their votes to be useless, voters cast their ballots more strategically as the competition in constituencies intensifies, and as the competition in constituencies slackens, such tendencies weaken, and this trait is particularly evident among minor party supporters.