• Journal of Korea Trade
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• v.24 no.8
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• pp.81-100
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• 2020

Purpose - Based on complexity theory, this study develops a configurational model to predict the profitability of Halal cosmetics firms in the Indonesian and Malaysian markets. The proposed research model involves two level configurations-industry context and selling strategies-to predict high and low scores of a firm's profitability. The industry context configuration model comprises industry stability, product homogeneity, price sensitivity, and switching cost. Selling strategies include customer-focused, competitor-focused, and margin-focused approaches. Design/methodology - This is the first empirical study that calculates causal models using a combination of industry context and selling strategy factors to predict profitability. Data obtained from the marketing managers of cosmetics firms are used to test the proposed configurational model using fuzzy-set qualitative comparative analysis (fsQCA). It contributes to the current knowledge of business marketing by identifying the factors necessary to achieve profitability using analysis of condition (ANC). Findings - The results revealed that unique and distinct models explain the conditions for high and low profitability in the Indonesian and Malaysian halal cosmetic markets. While customer-focused selling strategy is necessary to attain a higher profit in both the markets, margin-focused selling strategy appears to be an essential factor only in Malaysia. Complexity of the interactions of selling strategies with industry factors and differences between across two study markets confirmed that complexity theory can support the research configurational model. The theoretical and practical implications are also illustrated. Originality/value - Despite the rapid growth of the global halal industry, there is little knowledge about the halal cosmetic market. This study contributes to the current literature of the halal market by performing a set of asymmetric analytical approaches using a complex theoretical model. It also deepens our understating of how the Korean firms can approach the Muslim consumer's needs to generate more beneficial turnover/revenue.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.213-217
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• 2022

It is a time when a sustainable Korean Culture Festival strategy is needed. The Korean Culture Festival is a Hallyu Culture Festival that comprehensively introduces various Korean cultures such as Korean food, beauty, and fashion with the focus on K content, which has been leading the global craze since 2020. As the core project of the promotion of Neo Hallyu by the Ministry of Culture and Gymnasium, the 2021 Korean Culture Festival, which was based on the World K-Pop concert and the K-Culture Fan Fair, including holding the first face-to-face concert that applied the stage of real-world content after Covid-19, as well as conducting and exhibiting various fan participation challenges, must now make the leap to the global Hallyu Culture Festival. To this end, it can consist of drama, K-pop, K-Culture Fan Fair, K-Meetup, K-Culture Parade, and Awards. This distinction shows a classic festival program centered around the prosumer content that drives the Korean Wave, and in order for this philosophy to be effectively linked to its contemporaries, a Business to Business (B2B) and Business to Consumer (B2C) 'Techtainment Strategy' is needed to acquire potential customers through learned playfulness.

• Asia pacific journal of information systems
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• v.30 no.3
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• pp.568-589
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• 2020

Recently, Social media has become a concern for businesses, including Small and Medium Enterprises (SMEs). SMEs began to adopt social media to support their performance. To benefit from the application of social media, SMEs must implement the right strategy. This study aims to analyze the factors that influence the use of social media in SMEs. Furthermore, alignment between social media functionalities and strategies and their effect on SME's performance are investigated. A case study is conducted in Gymi, a garment SMEs in East Java, Indonesia. The data collection includes interviews with the owner of SMEs, observations, and document analysis. Data analysis is performed by pattern matching, which matches the patterns from the literature with data from the case study. The results of this study show that cost-effectiveness, interactivity, and compatibility are factors that influence the use of social media in Gymi. The social media used by Gymi are Instagram, Facebook, YouTube, WhatsApp, and LINE. However, the main social media used to support Gymi's functions is Instagram. Gymi has a relatively good social media strategy as it has defined a specific goal, target audience, and channel selection for social media (Instagram). It also has specific resources and policies to handle social media. Gymi monitors and evaluates their social media content activities. These strategies are aligned with the Instagram feature used to support Gymi's function, particularly marketing, sales, customer service, and to some extent, internal operation. The alignment contributes to Gymi's performance measured by the increase in reputation (number of Instagram followers) and sales.

• Journal of Distribution Science
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• v.18 no.5
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• pp.71-81
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• 2020

Purpose: This case study illustrates the successful entry of Saudi Aramco in the Korean market and how it grows to become one of the world's largest integrated energy enterprises. Research design, data and methodology: This case investigates diverse secondary sources to examine the entry strategy of Aramco in Korea, such as several interviews including public and anonymous dialogues, periodicals, dispatches (i.e. news articles and magazines), annual reports, industrial reports, and others. Results: The main concern for the international strategic approaching of Saudi Aramco is to enter into Korean market by joint venture with SsangYong Oil (today's S-Oil Corporation) in 1991 and finally, ending by Acquisition of S-Oil in 2015. This acquisition of local No.3 company, S-Oil, in Korea is the successful case in Asian Markets overcoming liability of foreignness. Moreover, Saudi Aramco's global distribution strategy through localization in the Korean market is appropriate given the market conditions, timing, effectiveness, and efficiency by sharing their resources and collaborating. Conclusions: It would be valuable, unique, and real story to analyze global leading company's entry and globalization strategy in overseas market. In addition, this study provides decision-makers with a significant and more strategic implication for the overseas expansion of businesses.

• Nuclear Engineering and Technology
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• v.53 no.3
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• pp.812-824
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• 2021

In order to reduce risks from the Steam Generator Tube Rupture (SGTR) accident and to meet safety targets, various measures have been analyzed to minimize the amount of fission product (FP) release. In this paper, we propose an introduction of a Containment Filtered Venting System (CFVS) connected to the steam generator secondary side, which can reduce the amount of FP release while minimizing adverse effects identified in the previous studies. In order to compare the effect of new equipment with the existing strategy, accident simulations using MELCOR were performed. As a result of simulations, it is confirmed that CFVS operation lowers FP release into the environment, and the release fractions are lower (minimum 0.6% of the initial inventory for Cs) than that of the strategy which intends to depressurize the primary system directly (minimum 15.2% for Cs). The sensitivity analyses identify that refill of the CFVS vessel is a dominant contributor reducing the amount of FP released. As the new strategy has the possibility of hydrogen combustion and detonation in CFVS, the installation of an igniter inside the CFVS vessel may be considered in reducing such hydrogen risk.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.9
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• pp.518-527
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• 2020

The establishment of a green remodeling strategy is focused on technology, so the necessity of establishing a customized strategy considering the field situation has emerged. This paper examined the technology strategy through sensitivity analysis as a methodology for guiding strategy. For a 90-square-meter detached house, nine models of the construction standards of pre-1980s, 1984, and 2010 in Seoul, Daejeon, and Busan were assessed using the optimization method that combines the energy plus engine and the ModeFrontier. Sensitivity analysis was performed, and the remodeling strategy priority was derived. For pre-1980 models, the strategy for enhancing the roof insulation performance had a significant priority. The SHGC values of the windows were found to have the next highest priority regardless of the region and the time of completion, showing that the performance standard, including the SHGC, needs to be expanded. The possibility of remodeling while maintaining the existing geometry was confirmed because the adjustment of the window wall ratio accompanying large-scale demolition works has low priority. The priorities of technology strategies in each case showed very different patterns, suggesting the possibility of establishing a remodeling strategy by a comprehensive evaluation along with economics and constructability analysis.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.12
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• pp.268-277
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• 2020

This study emphasizes that the survival strategy of universities should be a co-evolution strategy based on ecological thinking. Therefore, the purpose of the research is to present a theoretical framework for dividing the university innovation ecosystem into four stages and building a co-evolution strategy for each step, as universities play a prominent role in regional innovation ecosystems. Thus, our research method focused on literature research, and the theoretical framework for the university innovation ecosystem used Moore's Enterprise Ecosystem Model (1996). The university's ecological innovation strategy is divided into four stages of development, and a step-by-step co-evolution strategy is presented. Findings are summarized as follows. The pioneering stage involves the creation of values of the university-led innovation ecosystem. The expansion stage focuses on the establishment of critical mass. The authority stage covers maintaining authority and bargaining power. The renewal stage features continuous performance improvement. In particular, this theoretical model of the university-regional innovation ecosystem is meaningful in that it provides a theoretical basis for enhancing the effectiveness of government financial support projects, and for individual universities, it provides a framework for strategies suitable for their ecosystem building process.

• Korean Journal of School Psychology
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• v.17 no.2
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• pp.181-198
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• 2020

This study examined how the rejection sensitivity model might be applied to the link between rejection sensitivity and dating relationship satisfaction by means of investigating the mediating effect of cognitive emotion regulation strategy and conflict resolution strategy. A total of 668 college students in Seoul (232 males, 436 females, mean age of 21.59 years [SD=2.08]) participated in this study. The results illustrated that the adaptive emotion regulation strategy, among cognitive emotion regulation strategies, and the integration and compromise strategies, among conflict resolution strategies, had the double mediation effect on the association between rejection sensitivity and dating relationship satisfaction. In other words, a direct negative correlation between rejection sensitivity and dating relationship satisfation resulted in high rejection sensitivity, which was expected to generate low satisfaction in dating relationships. However, it was confirmed that the use of these two strategies-the cognitive emotion regulation and the conflict resolution strategy-could bring positive effects in terms of the dating relationship satisfaction; the former helped couples to see situations more broadly and increase positive perceptions, while the latter solve their problems each other. Based on these findings, we discuss their implications for counseling practice and therapeutic interventions

• Journal of Information Processing Systems
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• v.16 no.1
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• pp.210-223
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• 2020

Since constrained optimization algorithms are easy to fall into local optimum and their ability of searching are weak, an improved symbiotic organisms search algorithm with mixed strategy based on adaptive ε constrained (ε_SOSMS) is proposed in this paper. Firstly, an adaptive ε constrained method is presented to balance the relationship between the constrained violation degrees and fitness. Secondly, the evolutionary strategies of symbiotic organisms search algorithm are improved as follows. Selecting different best individuals according to the proportion of feasible individuals and infeasible individuals to make evolutionary strategy more suitable for solving constrained optimization problems, and the individual comparison criteria is replaced with population selection strategy, which can better enhance the diversity of population. Finally, numerical experiments on 13 benchmark functions show that not only is ε_SOSMS able to converge to the global optimal solution, but also it has better robustness.

• International conference on construction engineering and project management
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• 2020.12a
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• pp.433-439
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• 2020

As eco-friendly and sustainable architecture is becoming more popular, the interest in Korean traditional wooden buildings (Hanok) has also been increasing. The building technologies of the wooden construction have been actively developed in all over the world through the diversification of new materials and construction methods. On the other hand, the growth rate of wooden construction market is still slow in Korea. In an attempt to promote the Korean traditional wooden buildings, a comprehensive research project has been conducted. This R&D project is developing standard designs, new materials, and methods for modernized Hanok including houses, public buildings, long-span structures, and even high-rise buildings. To this end, the purpose of this study is to formulate a technological strategy for popularization of modernized Hanok. Influencing variables and issues are analyzed and defined first. At the same time, the five keywords have examined in the perspective of dissemination of modernized Hanok technology. Finally, a technology road map for strategic development of modernized Hanok is proposed through casual diagrams.