• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.423-432
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• 2020

Increasing the tourism sector has a positive impact on a country. The Indonesian government has targeted to increase the number of tourists from year to year including the heritage tourism sector. However, the number of the heritage tourism sector increases slowly. To overcome this problem, this research is aimed to investigate the services performed by managements of that sector; the barrier and driver factors of heritage tourism supply chain quality management; and to identify strategies that can be implemented to improve the sector. This study used SERVQUAL method to analyze service performance of the sector. Furthermore, an in-depth interview was conducted to achieve completed objectives. The data obtained from questionnaires and interviews in several heritage tourism areas located in East Java Province of Indonesia. The results show that all SERVQUAL dimensions stay on the adequate value range. Visitors argue that the heritage tourism sector in East Java has interesting locations, collections and circumstances. However, the sector has several weaknesses compared to other tourism sectors. The strategy that can be done to improve the performance of this sector are to perform the area as an event venue, additional visiting hours, integration with other types of tourism sectors, making websites as a means of promotion.

• 산업경영시스템학회지
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• 제43권3호
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• pp.135-142
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• 2020

In this study, the case of brand IMC communication of LG Hausys' total interior solution brand Z:IN was dealt with. The target consumer of the Z:IN brand is a general end consumer and also shows the character of industrial goods. Accordingly, there should be a unique aspect that brand management and communication methods must be made from more angles. For many companies which are active in the industry, this case study should be significant. This case study was researched in terms of consumer's purchase decision-making process and consumer participation and experience. Brand Zi:in developed a brand communication strategy following the flow of the consumer purchasing decision process. And the brand actively induces consumer experience and participation so that consumers can communicate more closely with the brand. Brand communication from the perspective of consumer purchasing decision-making and consumer experience and participation is a crystal that fully considers LG Hausys' products, markets, and competitors, and will be an effective strategy to continue to preoccupy the market not only in the present but in the future.

• 한국융합학회논문지
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• 제11권9호
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• pp.99-107
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• 2020

밀레니얼 하이 테크 미디어의 개인화된 특성은 기존의 정형화된 크리에이티브 문법을 깨트리고 있다. 파괴적인 하이 테크 미디어의 정보 형태는 소비자의 성향이나 특성에 따라 상이하게 수용된다. 이 연구의 목적은 하이테크 미디어의 효율적인 크리에이티브 전략 수립을 위한 가이드라인을 탐색해 보는데 있다. 소비자의 심리적 성향에서 소비자 혁신성은 하이 테크 미디어의 크리에이티브를 평가하는데 핵심적인 요인이다. 소비자의 혁신성과 하이 테크 미디어의 크리에이티브 유형에 대한 설득 커뮤니케이션 효과를 알아 본 결과는 다음과 같다. 구체적(추상적) 크리에이티브 유형은 혁신성이 낮은 소비자보다 혁신성이 높은 소비자에게 광고에 대한 태도, 브랜드 태도, 구매의도 그리고 구전의도에서 높게 나타났다.

• 한국군사과학기술학회지
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• 제23권4호
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• pp.399-406
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• 2020

In this paper, we propose a time-varying proportional navigation guidance law that determines the proportional navigation gain in real-time according to the operating situation. When intercepting a target, an unidentified evasion strategy causes a loss of optimality. To compensate for this problem, proper proportional navigation gain is derived at every time step by solving an optimal control problem with the inferred evader's strategy. Recently, deep reinforcement learning algorithms are introduced to deal with complex optimal control problem efficiently. We adapt the actor-critic method to build a proportional navigation gain network and the network is trained by the Proximal Policy Optimization(PPO) algorithm to learn an evasion strategy of the target. Numerical experiments show the effectiveness and optimality of the proposed method.

• 한국의류학회지
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• 제44권6호
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• pp.1087-1106
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• 2020

The emergence and development of innovative science and technology is changing lives at a rapid pace with the expansion of human perception. The development of the media extends the scope of activities of the body and the mind, realizing the imagination and challenging the limits of experience. In this process, the transformation of media into new forms such as disassembly, merging, and fusion have emerged that have resulted in the emergence of transmedia. In recent years, the fashion industry has responded quickly to trends and is actively engaged in transmedia communication activities. Among them, Gucci's media utilization strategy has attracted interest in the millennial generation. This study examines the strategy of transmedia storytelling by concentrating on the case of Gucci among luxury fashion brands that utilize media effectively in various aspects. It reveals the aspect of how the use of transmedia can be used to enjoy the story of fashion content and spread its value.

• 한국항공운항학회지
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• 제28권3호
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• pp.12-17
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• 2020

Avionics is a compound word of aviation and electronics that began to be used in the late 1930s. In the components or sub-systems installed to the aircraft, avionics is something that works by electronic technology. In the past, the aircraft mate, the flight engineer, and the radar operators performed the work on board the aircraft but the modern aircraft have replaced these tasks with avionics. the aircraft mechanics who maintain and manage such complex aircraft must have expertise and technics with the development of avionics to maintain aircraft airworthiness. This paper is about the introduction of domestic avionics qualification system and the development of avionics maintenance technology. For this, the SWOT analysis is performed by identifying the internal and external environment. And recommend the strategy and direction of domestic avionics qualification and education system.

• 보존과학회지
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• 제36권1호
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• pp.28-36
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• 2020

The storage environment of a Japanese woodblock print collection was assessed for organic acids. The active air sampling method was used to collect organic acid emissions in the low microgram range from areas of a selected woodblock print with different pigments, following which an off-gassing mitigation strategy based on the fan filter unit(FFU) system was investigated. Research findings revealed that the off-gassing behavior of woodblock prints is significantly impacted by storage practices and to a lesser degree by the pigments. The FFU system can be used as a mitigation strategy, but the permanence of the results depends on the storage conditions.

• International Journal of Advanced Culture Technology
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• 제8권3호
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• pp.38-44
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• 2020

Storytelling plays a very important role in emotional marketing recently. Storytelling marketing emphasizes a unique story and mythical meaning of the product, rather than its practical function. This is a faithful reflection of what the Dream Society has proposed. In this article, we are researching the consumption value system, and analyze various cases focusing on a coffee advertisement. In particular, by delivering a story, we will concentrate on advertising that appeals to utopian values and discusses the actual impact that it brings. If we communicate utopian values to consumers through various stories, business effects will be maximized, which will strengthen the brand image. The originality of this paper is to discuss the theory of consumption value system positively with the concept of storytelling. Therefore, we will draw conclusions as to which orientation is most ideal for storytelling in advertising. Understanding these business models will help you build an effective marketing strategy for the Dream Society.

• Journal of Information Technology Applications and Management
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• 제27권2호
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• pp.23-36
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• 2020

The promulgation of the overall framework of Chinese students' development of core literacy has made the implementation of core literacy into specific teaching activities an urgent problem to be solved in the field of education. Based on the analysis of the problems existing in the undergraduate education under the mode of emphasizing theory and neglecting practice, this paper constructs the practical teaching system of Database Principle Course Based on the core quality, expounds the implementation strategy of practical teaching, and probes into how to train the students in the practical teaching of database principle Cultivate scientific spirit, learning ability, practical innovation, responsibility and other core literacy. After 5 rounds of practice, students have achieved better development in independent development and collaborative work, and their awareness of practical innovation has been significantly improved.

• 보건행정학회지
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• 제30권2호
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• pp.139-141
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• 2020

Coronavirus disease 2019 (COVID-19) is currently in progress. Although it is difficult to predict the end of currently increasing COVID-19, it is expected to last for a long time. The COVID-19 is making a lot of changes. Due to physical distancing and living distancing, non-contacts such as wearing facial masks, online lectures, online medical services, telecommuting, and telemarketing are becoming common. In the era of post-COVID-19, online and offline will coexist. Many countries following China's lockdown strategy, which is agreed with the World Health Organization, should be changed to Taiwan's facial mask strategy for reducing the economic problems. The prolonging COVID-19 will add to the economic difficulties, and the US-China confrontation will be difficult to rebound the global economy. COVID-19, such as plaque, smallpox, and Spanish influenza, will be a historical momentum. How to respond to the crisis of COVID-19 and post-COVID-19 will determine the future of the world and Korea.