• Journal of Korean Society of Transportation
• /
• v.33 no.4
• /
• pp.393-404
• /
• 2015

Gravity model has had the major problem that the model explains the characteristics of travel behavior with only deterrence factors such as travel time or cost. In modern society, travel behavior can be affected not only deterrence factors but also zonal characteristics or transportation service. Therefore, those features have to be considered to estimate the future travel demand accurately. In this regard, there are two primary aims of this study: 1. to identify the characteristics of inter-zonal travel, 2. to develop the new type of calibration method. By employing accessibility variable which can explain the manifold pattern of trip, we define the zonal travel behavior newly. Furthermore, we suggest 2-phase calibration method, since existing calibration method cannot find the optimum solution when organizing the deterrence function with the new variables. The new method proceeds with 2 steps; step 1.estimating deterrence parameter, step 2. finding balancing factors. The validation results with RMSE, E-norm, C.R show that this study model explains the inter-zonal travel pattern adequately and estimate the O/D pairs precisely than existing gravity model. Especially, the problem with estimation of short distance trip is overcomed. In conclusion, it is possible to draw the conclusion that this study suggests the possibility of improvement for trip distribution model.

• Journal of Korean Society of Transportation
• /
• v.18 no.2
• /
• pp.53-62
• /
• 2000

현재까지 개발된 교통량 기반 O/D 추정기법들은 추정된 O/D의 신뢰성을 평가하는 기준으로 통계적 오차분석을 통한 참O/D(true O/D)와 추정O/D간의 타이를 분석하는 방법이 주류를 이루었다. 문제는 이러한 오차분석기법들이 현실적인 대규모 교통망상에 적용될 때 탐O/D를 알 수 없을 뿐만 아니라, 알 수 있다고 하더라도 추정된 O/D와의 비교 평가시에 그러한 평가방법으로 추정된 O/D의 신뢰성을 부여하기에는 많은 문제점을 가지고 있다는 점이다. 통행조사에 의한 O/D는 비록 포함되어 있는 정보가 과거의 정보라고 할지라도 현재의 통행흐름에 대하여 가장 많은 정보를 가지고 있다고 할 수 있다. 즉, 선행O/D의 정보를 크게 변화시키지 않으면서도 관측교통량으로 O/D를 추정할 수 있는 방법이 이 관점에서 매우 뛰어난 추정방법이라고 할 수 있다. 이러한 관점에서 본 연구에서는 선행O/D정보 중 통행수요예측시 가장 중요한 지표의 하나인 통행시간빈도분포 (TriP Length Frequency Distribution:TLFD)를 이용하여 추정O/D의 신뢰성 지표로 삼았다. TLFD는 4단계 모형에서 통행분포(trip distribution)시 모형을 정산하는 데 사용되는 방법으로써 죤간 통행시간을 단위별로 나누어 조사된 통행시간분포와 추정된 O/D의 통행시간분포가 유사한 지를 살피는 방법이라고 할 수 있다. 조사된 TLFD와 추정O/D의 TLFD가 유사한 모양을 이를 때 추정O/D의 신뢰성이 높다고 인정한다. 또한 TLFD는 전통적으로 조사된 표본O/D를 전 수화하는데 이용되어 그 타당성 또한 많이 검증되어 왔다. 그러나 아직까지 TLFD를 가지고 교통량으로 O/D를 추정하는 모형의 결과를 검증한 연구 결과는 없는 실정이다. 따라서, 본 연구에서는 최종적인 이러한 분석결과를 평가할 수 있을 뿐 아니라, 평가된 지표가 신뢰할 만한 수준이 아니라면, 추정된 결과를 보정할 수 있는 가능성을 제시하고자 한다.

• Journal of Korean Society of Forest Science
• /
• v.90 no.4
• /
• pp.573-581
• /
• 2001

The purposes of this study are to estimate mean willingness to pay (WTP) for preventing forest fires by contingent valuation method (CVM), and to calibrate the variables affecting WTP. The forest fire prevention fund was utilized as a payment vehicle to elicit respondents' willingness to pay (WTP). A total of 500 adults who reside in Seoul Metropolitan area were selected by two-stage cluster sampling and conducted the face-to-face interview. The scenario was designed to meet the requirements for double-bounded dichotomous choice CVM. More than half of the respondents (64.6%) have a willing to pay for the fund. The mean WTP was \4,532. Therefore a total WTP for the population was \34,165,758,000. The calibration of Weibull proportional hazard model showed that education level, environmental conservation intention and negative consciousness about the effect of forest fire were independent variables strongly influencing the WTP.

• Journal of Intelligence and Information Systems
• /
• v.21 no.1
• /
• pp.161-177
• /
• 2015

With the rapid evolution of technology, the size, number, and the type of databases has increased concomitantly, so data mining approaches face many challenging applications from databases. One such application is discovery of fraud patterns from agricultural product wholesale transaction instances. The agricultural product wholesale market in Korea is huge, and vast numbers of transactions have been made every day. The demand for agricultural products continues to grow, and the use of electronic auction systems raises the efficiency of operations of wholesale market. Certainly, the number of unusual transactions is also assumed to be increased in proportion to the trading amount, where an unusual transaction is often the first sign of fraud. However, it is very difficult to identify and detect these transactions and the corresponding fraud occurred in agricultural product wholesale market because the types of fraud are more intelligent than ever before. The fraud can be detected by verifying the overall transaction records manually, but it requires significant amount of human resources, and ultimately is not a practical approach. Frauds also can be revealed by victim's report or complaint. But there are usually no victims in the agricultural product wholesale frauds because they are committed by collusion of an auction company and an intermediary wholesaler. Nevertheless, it is required to monitor transaction records continuously and to make an effort to prevent any fraud, because the fraud not only disturbs the fair trade order of the market but also reduces the credibility of the market rapidly. Applying data mining to such an environment is very useful since it can discover unknown fraud patterns or features from a large volume of transaction data properly. The objective of this research is to empirically investigate the factors necessary to detect fraud transactions in an agricultural product wholesale market by developing a data mining based fraud detection model. One of major frauds is the phantom transaction, which is a colluding transaction by the seller(auction company or forwarder) and buyer(intermediary wholesaler) to commit the fraud transaction. They pretend to fulfill the transaction by recording false data in the online transaction processing system without actually selling products, and the seller receives money from the buyer. This leads to the overstatement of sales performance and illegal money transfers, which reduces the credibility of market. This paper reviews the environment of wholesale market such as types of transactions, roles of participants of the market, and various types and characteristics of frauds, and introduces the whole process of developing the phantom transaction detection model. The process consists of the following 4 modules: (1) Data cleaning and standardization (2) Statistical data analysis such as distribution and correlation analysis, (3) Construction of classification model using decision-tree induction approach, (4) Verification of the model in terms of hit ratio. We collected real data from 6 associations of agricultural producers in metropolitan markets. Final model with a decision-tree induction approach revealed that monthly average trading price of item offered by forwarders is a key variable in detecting the phantom transaction. The verification procedure also confirmed the suitability of the results. However, even though the performance of the results of this research is satisfactory, sensitive issues are still remained for improving classification accuracy and conciseness of rules. One such issue is the robustness of data mining model. Data mining is very much data-oriented, so data mining models tend to be very sensitive to changes of data or situations. Thus, it is evident that this non-robustness of data mining model requires continuous remodeling as data or situation changes. We hope that this paper suggest valuable guideline to organizations and companies that consider introducing or constructing a fraud detection model in the future.