• Title/Summary/Keyword: 1990s

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The study of trend of advertisement and design element of men's formal jacket - Using content analysis men's magazines from 1970's to 1990's - (우리나라 남성복 광고의 변화와 남성복 정장 자켓의 디자인요소 변화에 관한연구 - 1970~1990년대 잡지의 내용분석 -)

  • 변유선
    • Journal of the Korean Society of Costume
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    • v.32
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    • pp.117-130
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    • 1997
  • The purpose of this study were to identify the design elements and the changing flow of advertisement from 1970's to 1990's by using content analysis of men's magazines. Finding were as followed; First through the analysis of men's wear advertisement in magazine it was found that the closer to 1990's the more various men's wear styles and backgrounds were advertized. These were more image oriented than product oriented. Since 1980 the advertisement about the licenced and the imported brands have been increased and the serial advertisement has shown more fre-quently than the 1-page advertisement since 1990's ; Second two piece suit was dominated in men's wear during 1970's and 1980's From 1990's this style was decresed in stead combi suit was increased. In 1970's the X silhouette was infashion and the y and the X silhouette was in fashion and the y and X sillhouette were increased during 1980's . The H silhouette was dominated in 1990's The brighter and the more various colors appeared in 1990's than in 1970's. The brighter and the more various colors appeared in 1990's than in 1970's The solid pattern was the main flow in men's wear however the stripes and the the check patterns were added in 1990's Third single breasted jacket style with two buttons and tailored collar was in fashion during 1970's . The length of the v-zone was shorter than half at this time however it was lengthened in 1980's . Also the the length of the jacket was lengthened. In 1990's the double breasted jacket style and two buttons were increased. The length of the v-zone and jacket were also lengthened.

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The Social Image of the Children in the Dong-A Ilbo Advertising : 1960s to 1990s (신문광고 내 아동의 사회적 이미지 : 1960년대부터 1990년대까지 동아일보 광고 분석)

  • Kim, Hye Gum
    • Korean Journal of Childcare and Education
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    • v.8 no.3
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    • pp.25-51
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    • 2012
  • This study analyzed the social image of children from the 1960s to 1990s in the Dong-A Ilbo advertising. The 7,760 representative ad samples were used for the purpose of this study. The findings were as follows: 1) The number of advertising related to children was similar in the 1960s and 1970s and it dramatically increased in the 1990s. 2) Drug advertising was the most frequent from the 1960s until the 1980s. The advertising of english instruction for young children emerged in the 1990s. 3) Young children, especially boys were mostly the model in advertising from the 1960s to the 1990s. 4) Advertising content focused on the role of the mother in early childhood education.

Women′s Work in Kwangju from the Middle of 1950′s to the End of 1990′s (광주 여성의 생산활동 : 1950년대 중반부터 1990년 말을 중심으로)

  • 서선희
    • Korean Journal of Human Ecology
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    • v.4 no.2
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    • pp.48-67
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    • 2001
  • The purpose of this study is both to describe and to explain the shapes and the changes of Kwangju women's productive activities from the middle of 1950's to the end of 1990's. Productive activities in this study include wage labors as well as economic activities in informal labor sector and domestic labor. Three factors - economic structure, the family, and women's consciousness - are drawn to explain women's work in Kwangju. The period from the middle of 1950's to the end of 1990's has been divided into 5 stages and the characteristics of women's work at each stage are as follows : Kwangju women during 1950's worked hard and contributed to the family economy not only inside but also outside the family : during the second stage from 1960's to 1970's, they accomplished not only the traditional women's role but also industrial wage worker : the third period of the first half of 1980's was the time for the development of social consciousness : the fourth period from the end of 1980's to the beginning of 1990's was the time when women tried to solve their problems by themselves: during the last period from the middle of 1990's to the end of 1990's. Kwangiu women wanted to establish their identities in the independent area from their families.

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A Study on the Fabric Trend and Characteristics of 1990's Women's wear (1990년대(年代) 국내(國內) 여성복(女性服) 소재경향(素材傾向)과 특성(特性)에 대(對)한 연구(硏究))

  • Ha, Jung-Won;Cho, Kyu-Hwa
    • Journal of Fashion Business
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    • v.3 no.3
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    • pp.69-78
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    • 1999
  • The purpose of this thesis is to investigate of fabric characteristics in women's wear as reviewing the fabric trends in 1990's domestic fashion. As a method to accomplish this research, I have examined the articles related to fashion fabric and fashion trend magerzines. This study considered women's wear relatively used diverse fabrics, there was not previous study regarding the fabrics used in domestic, since the 1990's. The social fators for the 1990's fashion were the influence of the informed, the increased concern for the ecological environment, the sattlement of young popular culture, the increase of resonable consume and social anxiety. To understand the fashion trends of the 1990's women's wear, it is divided three periods. The traditional period is from 1991 to 1993, the mixed period of the naturalism and the technology is from 1994 to 1995, the retro period is from 1996 to 1999. The charateristics of the fabrics used in 1990's women's wear were the appearance of various functional fabrics, the development of new synthetic fabric with high sensitivity, the popularization of circular knit, the fabrics with a retro mood toward traditional feminine mood and the blending of fabrics. The fashion of 1990 have had the characteristics of various utilization of the materials on the base of reasonable and practical trends than the changes of design and detail.

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A Study on the Clothing Modesty of New Generation in 1990s (1990년대 신세대의 의복 정숙성에 관한 연구)

  • 강경자
    • Journal of the Korean Society of Costume
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    • v.51 no.3
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    • pp.141-153
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    • 2001
  • The Purpose of this research is to compare the feminine modesties expressed in the clothes of women's college students in 1980s and 1990s, and to find out the social cause of the change of modesty by reference data. Korean women's college students in 1980s considered feminine modesty very important in the selection of clothes but students in 1990's had quite different attitudes. The major cause of this change may be due to the fact that the traditional conservative values in clothes were diminished in 1990's. The main cause of different values in 1980s and 1990s is the rapid social change of korean society in this Period. The concrete factors of changes were the change of authoritarian aesthetic values and the Positive orientation to diversity individuality sensibility and sexuality.

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A comparative study of Grunge style in high fashion of the 1990s and beyond (1990년대와 2000년 이후 하이 패션에 나타난 그런지 스타일 비교 연구)

  • Kwon, Sang Hee
    • The Research Journal of the Costume Culture
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    • v.22 no.6
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    • pp.873-889
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    • 2014
  • The goals of this study are to analyze how fashion professionals' attitudes toward Grunge style have changed since the 1990s and to compare aesthetic features of 1990s Grunge style and the style since 2000. By searching Vogue and Women's Wear Daily articles from 1992 to 2014 according to the keyword "Grunge", three collections from the 1990s and 59 collections since 2000 were selected for analysis. Although Grunge collections of the 1990s were harshly criticized by critics and retailers as ugly, the more recent collections have been highly praised for both design and profitability. The common aesthetic features of Grunge style in the 1990s and beyond include loose silhouettes, mix-and-match layerings, plaid patterns, floral prints, and striped patterns. However, Grunge style since 2000 has new features such as ornate fabrics, handcrafted details, a formal and dressy look, and faux plaid flannel shirts in chiffon or organza. These features give the style a more luxurious, feminine, and refined appearance. The results of this study indicate that Grunge style of the 1990s changed high fashion beauty standards and today's designers and consumers prefer to mix various styles to create new ones. They typically do not consider the original spirit or identities of the varied styles.

The Characteristics and Change of Colors on Fashion Collections in 1990s

  • Kim, Honey;Kim, Young-In
    • International Journal of Costume and Fashion
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    • v.7 no.2
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    • pp.18-31
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    • 2007
  • The purpose of this study is to examine color characteristics and color changes of the fashion collections through 1990s, and to provide the efficient color information for color planning upon fashion themes. For this research, a total of 30,084 colors were collected from Paris, Milan, London, New York Collections in 1990s. Those colors were first measured by the Pantone Textile Color Specifier and COS Color System and spectrophotometer(color eye 580). These measured color values $L^{\ast}a^{\ast}b^{\ast}$of CIE were converted into H V/C of Munsell System, and 12 tones of PCCS with 5 achromatic colors. The characteristics of collected colors were analyzed in general and by place, season and year. The results of the study are as follows : First, the hues of purple blue, yellow red, red, yellow and the tones of grayish, pale, white, black, dark grayish, dull, light grayish appeared mostly. Yellow was shown quite frequently in spring/summer while purple, purple blue, red and yellow red in fall/winter. White, pale, light, light grayish and light gray were shown more frequently in spring/summer while Black, dark grayish, grayish, dark gray and dark in fall/winter. Second, the characteristics of colors by 4 representative places were similar to the general characteristics of colors in 1990's. Third, There were distributed widely Red, Yellow Red, Yellow in the early 1990s, Green Yellow, Green, Blue Green in the mid of 1990s, and Purple Blue, Purple in the late of 1990s. The distribution range of chromatic colors showed wide in both of the early of 1990s and the mid of 1990s for a while, and achromatic colors of grayish, gray and black appeared mostly in the late of 1900s.

The Changing Advertising Campaigns of Jeans Ads in 1990's (1990년대 Jean 광과의 변화 - 광고유형과 jean의 미의식을 중심으로 -)

  • 김미영;이충연
    • The Research Journal of the Costume Culture
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    • v.8 no.6
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    • pp.791-805
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    • 2000
  • The purpose of this study is to analyze the jeans advertising campaigns of the 1990's in South Korean magazine advertisements and their relation to the beauty trends of the 1990's in South Korea. There are three significant and varying periods in the 1990's. Each period will be dissected into four categories. The four categories are 1. Catchphrases 2. Pose selection of the models 3. Selection of models 4. Overall images and themes of the ads. The results are as follows : 1. 1990∼1993 ; Youth & Freedom From 1990 to 1993, jean ads emphasized the catchphrsase and the dynamic pose more and used the Korean model. The ads displayed youthful energy and the freedom of the younger generation. 2. 1994∼1997 ; Sex Appeal From 1994 to 1997, the second transition in jeans advertisements focus shifted from the youthful images of the early 90's to more sexually oriented ads. In terms of model selections and pose, Caucasian models instead of Korean models, and static pose were used more. The ads emphasized the image more than the catchphrase. 3. 1998∼1999 ; Diversity of Individuality & Naturalism During 1998 to the present day, the jeans ads no longer focused on groups but the diversity of individuality. The other focus of ads was the naturalism and the harmony with the nature. Both the static and dynamic pose, Korean model, and the image ads were used.

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A Study on Happie Fashion in 1990′s (1990년대의 히피패션에 관한 연구)

  • 한미경;은영자
    • The Research Journal of the Costume Culture
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    • v.9 no.2
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    • pp.188-206
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    • 2001
  • In 1990's, many collections, showing trends of restoration, took the hippie fashion as their main theme. Therefore, this study investigates the aspects of the hippie trend focusing on style, materials, colors shown in Mlan Collection, New York Collection, London Collection, Paris Collection, Tokyo Woman's Collection, and street fashions. 1. In style, the collections and street fashions exhibited layered look. 2. In materials, natural fibers were preferred s in 1960's . 3. In colors, natural hues such as black, white, and brown were primarily used, whereas vivid colors were used as accent. 4. In patterns, floral patterns were most extensively used as the flower is the symbol of Hippie. Animal patterns were also used. 5. In accessories, the Indian bred, a symbolic accessory of Hippie, was used with various materials. The hippie fashion in 1990's appeared not s a total fashion, but as an ancillary associate has the role of accentuation like hair-style, make-up, acessaries, etc.

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Deconstruction of the Street Fashion in 1990s -Focus on S/S pret-a-porter Collections- (1990년대 스트리트 패션에 나타난 해체주의 경향 -S/S 프레타포르테 콜렉션을 중심으로-)

  • 이영재;박민여
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.8
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    • pp.1155-1166
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    • 2000
  • The purpose of this study is to investigate deconstructive trends of the street fashion in the 1990s spring/summer(S/S) Collections. This study was carried out by both the qualitative analysis and the quantitative analysis. In the qualitative analysis, the important street fashion was grouped and deconstruction was sampling of category. In the quantitative analysis, it took frequency, percentage and $\chi$$^2$-test. The results of the quantitative analysis are as follows: 1. \"N대-Hippie/Grunge\" has been most popular street fashion through the 1990s. The next is \"Sportive Casual\". 2. According to \"deconstructive inner meanings\", there are significant differences between the S/S street fashion in the 1990s. In \"N대-Mods/Jazz\" style, \"Sportive Casual style\" and \"Technos/Cyber-punk\" style, \"Intertextuality\" is high. In \"N대-Hippie/Grunge\" style, \"Exhibition of Otherness\" is high. 3. According to the \"deconstructive outer description\", there are also significant differences between the S/S street fashion in the 1990s. But, In \"Neo-Mods/Jazz\" style, \"Not Included\" is high, which means the \"N대-Mods/Jazz\" isnt related to the \"deconstructive outer description\". In \"N대-Hippie/Grunge\" style, \"Poverty.outworn\" is high. In \"Sportive Casual\", \"Exposure\" is high. In the \"Technos/Cyber-punk\", \"Destruction.Division\" is high.

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