• Journal of Ginseng Culture
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• v.4
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• pp.103-127
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• 2022

The influx of modern culture in the early 20th century in Korea led to numerous changes in the country's ginseng industry. With the development of ginseng cultivation technology and commerce, the production and consumption of ginseng increased, and various ginseng products were developed using modern manufacturing technology. Consequently, competition for the sales of these products became fierce. At that time, newspaper advertisements showed detailed trends in the development and sales competition of ginseng products. Before 1920, however, there were few advertisements of ginseng in newspapers. This is thought to be because newspapers had not yet been generalized, and the ginseng industry had not developed that much. Ginseng advertisements started to revitalize in the early 1920s after the launch of the Korean daily newspapers Dong-A Ilbo and Chosun Ilbo. Such advertisements in this period focused on emphasizing the traditional efficacy of Oriental medicine and the mysterious effects of ginseng. There were many advertisements for products that prescribed the combination of ginseng and deer antler, indicating the great popularity of this prescription at the time. Furthermore, advertisements showed many personal experience stories about taking such products. Mail order and telemarketing sales were already widely used in the 1920s . In 1925, there were advertisements that ginseng products were delivered every day. The advertisements revealed that ginseng roots were classified more elaborately than they are now according to size and quality. Ginseng products in the 1920s did not deviate significantly from the scope of traditional Oriental medicine formulations such as liquid medicine, pill, and concentrated extract. In the 1930s, ginseng advertisements became more active. At this time, experts such as university professors and doctors in medicine or in pharmacy appeared in the advertisements. They recommended ginseng products or explained the ingredients and medicinal effects of the products. Even their experimental notes based on scientific research results appeared in the advertisements to enhance the reliability of the ginseng products. In 1931, modern tablet advertisements appeared. Ginseng products supplemented with vitamins and other specific ingredients as well as ginseng thin rice gruel for the sick appeared at this time. In 1938, ginseng advertisements became more popular, and advertisements using talents as models, such as dancer Choi Seunghee or famous movie stars, models appeared. Ginseng advertisements in the 1920s and 1930s clearly show a side of our rapidly changing society at the time.

• Archives of design research
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• v.15 no.2
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• pp.243-252
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• 2002

Industrial design has been need to made a new tool for human with adaptable to situation the age. But, at early America, it is very difficult that role of design settle down and progress than these days. It is not to he easy newly born in industrial design because of rapidly changing the America situation with multi settlers, the Depression and world wars. There was various design change in short period. So we called the step modern 1920 and the streamlined 1930. The study is background of American design by variety cultures & creatures from 1920s to 1930s. Some of Korea design has affected of America cultures at duration of 6.25 war and now. This study has included early culture & industrial life, designer activity, and at the part of rear new invention, industrial design relate to architect, four leading designers Walter Dorwin league, Norman Bel Geddes, Henry Dreyfuss, Raymond Loewy. In present world situation, It is important in all aspect to understand that early process at America industrial design. Early American culture is constructed from the building block of the puritan ethic and is sheathed by liberal mercantilism, today is became one stir it into the common molting pot.

• Journal of architectural history
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• v.6 no.2 s.12
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• pp.23-40
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• 1997

The purpose of this thesis is a searching out the characteristics of Japanese dwellings implanted into Korea in the time of the rule of Japanese imperialism and its influences on Korean modern dwellings especially in the time of 1930's. At the early stage of the colonial time($1905{\sim}1919$), the central corridor type Japanese dwellings were implanted into Korea for the Japanese official residences. The central corridor type Japanese dwelling was an urban modern dwelling compromised between Japanese style and western style and distinguished by an outer-court type plan, Japanese entrance hall, central corridor and western style reception room. After the 1920's the central corridor type Japanese dwellings have spreaded itself and became a prototype of a modern dwelling in Korea. The characteristics of the central corridor type Japanese dwellings have influenced on the Korean high class dwellings and Korean architects' proposals for modern dwelling in the time of 1930's. By the implantation and spread of the central corridor type Japanese dwellings, Korean modern dwellings at the same time have affected and undergone transformation. The aspects of transformation were ; The outbreaking of the Japanese style entrance and central corridor, the transformation of MaDang from the inner court with a function of circulation into the outer court garden with plants and the transformation of Korean dwellings from the rural inner court type into the urban outer court type. The central corridor type Japanese dwellings implanted into Korea in the time of the rule of Japanese imperialism makes function as a precedent of a modern urban dwelling to Korean and makes Korean dwellings transform from the rural inner court type into the urban outer court type.

• Journal of Power System Engineering
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• v.17 no.3
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• pp.111-122
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• 2013

After the port opening in 1876, the western people made joseon image as the land of morning calm. there was a conception that joseon was a uncultivated country in the meaning of the land of morning calm. famous modernists such as gil-jun yu, kwang-su lee also had same conception. but such conception began to change in 1930's. the number of motor vehicle began to increase rapidly in 1930's. and also many of motor vehicle were equipped with air horn or electronic horn instead of bulb horn. bulb horn made thick and low rubber sound. but air horn or electronic horn made sharp and high metallic sound. city people of colonial joseon began to recognize air horn or electronic horn as city noise. so they tried to control the use of air horn or electronic horn. finally, in late 1930's, the use of air horn and electronic horn were prohibited.

• Journal of Fashion Business
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• v.19 no.1
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• pp.62-76
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• 2015

The purpose of this study was to analyze and compare the shapes, colors, patterns, and hairstyles of Qipao worn by heroines that were reconstructed over times, in a Chinese TV Drama set in the 1930s and televised in 1980 and remade in 2007. We investigated how the Qipao was reinterpreted. The results were as follows. First, in televised in 1980, Qipao borrowed the characteristics of Jing Pai Qipao, which became popular in Beijing. Jing Pai Qipao was characterized by a roomy and loose silhouette that does not expose a body line, Chinese traditional 5 colors, simple plain patterns and Chinese traditional flower patterns. For hairstyle, twist and permanent wave styles that were popular in the Republican Period were very common. On the other hand, in televised in 2007, Qipao was a Hai Pai style that was very popular in Shanghai in the 1930s. Hai Pai Qipao was characterized by a tight silhouette fitted to the body, various colors such as purple and beige other than the 5 colors, Western flower patterns and modern geometric patterns. Hairstyle was changed from bang hair to a permanent wave. Second, while had a modern reinterpretation of Jing Pai Qipao that was very popular in Beijing, rather than Hai Pai Qipao that became popular in Shanghai in the 1930s, used Hai Pai Qipao that was popular in Shanghai in the 1930s. In particular, demonstrated how the mass media should reinterpret past clothing by thoroughly studying and reflecting Shanghai Qipao in the 1930s and adding viewers' aesthetic taste of 2007 without damaging an original. Moreover, it confirmed that clothing can function as language and symbol within the mass media by connecting the color and pattern of Qipao with characters' traits and the plot. It suggests that was more advanced than filmed in the 1980s. The findings of this study might provide useful data to costume designers who reinterpret costumes from a new angle.

• Journal of the Korean association of regional geographers
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• v.6 no.1
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• pp.69-89
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• 2000

The regional geography had been at the height of prosperity in the first half of the twentieth century since Alexander von Humboldt and Carl Ritter. The geography remained stationary in the late 19th century had greatly developed around the regional geography in European countries since the early 20th century. Particularly, A. Hettner and O. $Schl{\ddot{u}}ter$ in Germany, Vidal de la Blache in France and A. J. Herbertson in Britain developed their own methods of regional studies and produced many results of empirical studies ; accordingly the regional geography had been at the height of prosperity in the 1920s and 1930s. This paper aims to study the regional concepts and the methods of regional studies of Germany geographers in the 1920s and 1930s. This study is useful to understand the current methods of classifications of regions and descripitive systems of regions. The noteworthy results of studies are summarized as follows : First, The regional geography of Germany had been developed by Hettner who regarded the geography as the chorological science of the earth's surface, $Schl{\ddot{u}}ter$ who did the geography as the study of cultural landscape and Penck's students, the morphologists of landscape (Landschaftsmorphologie). Hettner defined the geography as the chorological science, maintained that the earth's surface was classify according to its localized difference -continents, lands, districts and localities(Erdteile, $L{\ddot{a}}nder$, Landschaften und Ortlichkeiten) and emphasized on the total character of areas. He tried to classify downward from continents to localities based on the sizes of regions. He also gave the logic of causal relation to schematic approach(Das $L{\ddot{a}}nderkundliche$ Schema) and further developed it. $Schl{\ddot{u}}ter$ argued that The process of change on the landscape through time must be studied. And Passarge and Penck's pupils, morphologists of landscape, tried to classify the landscape synthetically. Thereafter, De Geer and $Gran{\ddot{o}}$ employed the creative methods of regional classification which used signs and simbols. Second, The regional geography of Germany differed from that of France on the next points ; 1. The former was analytic, but the latter was synthetic. 2. The former placed great emphasis on physical elements, terrain and climate etc., but the latter did great emphasis on both physical and human elements. 3. The former gave priority to the studies of large scale regions, but the latter did priority to the studies of small scale regions. In 1920s and 1930s the regional study of Germany geographers exerted direct influence on the development of geography of Japan. Especially, Tanaka Keiji, Japanese typical regional geographer, tried to classify Japan synthetically on the bases of terrain, climate, vegetation and human elements under the influence of European geographers. He exerted great influence on both Japanese and Korean geographers at that time.

• Journal of the Korean Institute of Educational Facilities
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• v.9 no.2
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• pp.25-35
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• 2002

This paper is to evaluate an open space on university campuses enclosed within buildings, with respect to building elevation a wall of an open space including outer wall materials and window forms and an open space itself. It uses case study methods to periodically know specific details about open spaces and surrounding buildings elevation. It was found, at first, that it was emphasized vertical elements on window frames as well as building elements in an era of the 1910's to the 1930's. It, however, was changed into emphasizing on horizontal features in the era of the 1960's to the 1970's. Meanwhile the period from the 1940's to the 1950's was a turning point. The horizontal style was continued until the 1980s and the style was changed into various style mixed with various types. Secondly, an open space was recognized as a valuable design criteria for a construction of buildings in the 1930s to the 1970s. It was, however, a forgotten criteria during the late 1970's and the 1980's because of short age of the construction budget of the government. In the 1990's, the importance of open space design reappeared on the design of a block plan. Thirdly, a design style of an open space was authoritarianism using symmetrical and magnificent style in the 1910's to the 1930's. The time of 1945 to the 1950's was a turning point from authoritarianism to an idea of efficiency. In the 1960's and the 1970s, an idea of efficiency emphasizing their functions was prevalent to the design of buildings and open spaces and this trend was continued until the 1980's. A romanticism was realized on the design of an open space and surrounded building's.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.6
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• pp.43-49
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• 2021

During the Japanese colonial period in Korea, the Choson Governor-General was a kind of state organ. At that time, for a local administrative office to be built, each province('Do') had to go through a certain administrative procedure and be approved by the Choson Government-General. In addition, it was necessary to receive financial support from the Choson Governor-General in the name of "state assistance" because the financial conditions of each province were not sufficient. To obtain this approval and financial support, the administrative procedure was divided into the first half, where each province requested the construction of a local administrative office, and the second half, where the Choson government-general approved it and supported it financially. There are studies on the first half procedure in 1914 and 1927, which were limited to the new construction of county('Goon') offices among several local administrative offices. This study analyzed the first half of the construction of all local administrative offices in the 1930s.

• Journal of architectural history
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• v.26 no.4
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• pp.7-17
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• 2017

Suncheon Songgwangsa has unique ventilation roofs. In the meantime, these roofs have been known as a characteristic element of Songgwangsa architecture and a unique element of Korean traditional architecture. I would like to review the installation time of the ventilation roof and check the installation time through Songgwangsa's records and photographs. According to the results of this study, it was confirmed that the ventilation roofs installed in various buildings including the temple of Songgwangsa were installed between the 1920s and 1930s. This can be summarized by comparing the history of Songgwangsa and the history of each building of Songgwangsa by comparing the paintings of Songgwangsa in 1886 and 1915 with the photographs of 1920s and Songgwangsa in the 1930s. It is a matter of further study whether the installation of the ventilation roof of Songgwangsa Temple is influenced by the Japanese occupation period.

• Proceedings of the Korea Society of Costume Conference
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• 2005.10a
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• pp.144-145
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• 2005