• Title/Summary/Keyword: 희소성

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A Study on the Effect of Limited Edition Marketing in Small Brands (소규모 브랜드에서 한정판 마케팅 효과에 관한 연구)

  • Baek, Hyun-Woo;Cho, Han-Jin
    • The Journal of the Korea Contents Association
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    • v.22 no.3
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    • pp.361-368
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    • 2022
  • According to the lack of specific research on small business, this study analyzed the effects of a limited edition marketing strategy in a small business, whereas many previous studies focused only on large businesses. The test was performed by releasing and selling a limited edition (LE) product of a small brand with annual sales of about $10,000, for a limited time (one week), alongside social network advertising on Instagram. As this strategy resulted in a 10 times increase in sales from the previous year, the author concluded that a limited edition marketing campaign can significantly improve brand awareness and increase sales in a small independent business as well as larger businesses.

A Study on National Fashion Cases of Conscious Fashion as an ESG Practice (ESG 실천 방안으로서의 컨셔스 패션(Conscious Fashion)의 국내 패션 사례 연구)

  • Heejeong Park
    • Journal of Fashion Business
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    • v.27 no.5
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    • pp.13-25
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    • 2023
  • The implementation of ESG practices in the fashion industry has been accelerating, and its significance has been growing across all industries. This paper aims to examine the strategies for ESG implementation in domestic fashion brands and analyze how ESG principles are applied in the context of domestic conscious fashion. To analyze conscious fashion as a means of ESG implementation, the evaluation criteria of ESG from the Textile Fashion Policy Research Institute were utilized as analytical tools. As a result, five categories of domestic conscious fashion emerged: animal-free vegan fashion, eco-friendly plant-based vegan materials, upcycled fashion, regenerated fiber fashion utilizing waste materials, and fair trade fashion. The characteristics of these ESG practices in conscious fashion were identified with four key features. Firstly, the adoption of environmentally friendly materials demonstrates a tendency towards resource conservation, minimizing environmental degradation, and protecting ecosystems. Secondly, technology-driven circular practices are predominant in vegan and upcycled types, evident in the development of fashion materials and secondhand content. Thirdly, design practices based on scarcity incorporate characteristics of upcycling and fair trade. Lastly, the practices of social and ethical values underlie the philosophies of three types of conscious fashion. With the acceleration of ESG practices in the fashion industry and the increasing importance thereof, it is expected that domestic conscious fashion in South Korea will diversify in the future.

A study on the localization of incipient propeller cavitation applying sparse Bayesian learning (희소 베이지안 학습 기법을 적용한 초생 프로펠러 캐비테이션 위치추정 연구)

  • Ha-Min Choi;Haesang Yang;Sock-Kyu Lee;Woojae Seong
    • The Journal of the Acoustical Society of Korea
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    • v.42 no.6
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    • pp.529-535
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    • 2023
  • Noise originating from incipient propeller cavitation is assumed to come from a limited number of sources emitting a broadband signal. Conventional methods for cavitation localization have limitations because they cannot distinguish adjacent sound sources effectively due to low accuracy and resolution. On the other hand, sparse Bayesian learning technique demonstrates high-resolution restoration performance for sparse signals and offers greater resolution compared to conventional cavitation localization methods. In this paper, an incipient propeller cavitation localization method using sparse Bayesian learning is proposed and shown to be superior to the conventional method in terms of accuracy and resolution through experimental data from a model ship.

Effects on SNS Communication Types of Fashion Designer Brands -SNS Consumption Value, Product Attitude, and Behavioral Intention- (패션 디자이너 브랜드의 SNS 정보전달 유형의 효과 -SNS 소비가치, 제품태도, 구매의도의 관계-)

  • Soojin Lee;Yuri Lee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.6
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    • pp.996-1011
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    • 2023
  • This study introduces an effective marketing strategy for fashion SMEs and small designer brands utilizing Instagram as a social networking platform. The research compared the impact of two information delivery types (native advertisements vs. live streaming after native ads) and two types of promotional messages (scarcity vs. price discount) on SNS consumption value, and product attitude toward fashion designer brands. The study involved surveying 251 Korean women aged 25-55 with experience in buying designer products and using SNS. Data analysis was conducted using SPSS 26.0 and Process Macro v3.5. Results indicated that both native advertisements and live streaming enhance economic and social values in SNS consumption. Live streaming with price discount messages generates higher perceived SNS consumption values compared to scarcity messages. Consumers showed a more favorable attitude toward designer brand products when watching the live streaming of price discount messages rather than scarcity messages. The findings emphasize that the broadcast host actively induced participation to reveal viewers' social presence through comments or emphasized discount messages such as ultra-special prices during live streaming on Instagram.

Structured Pruning for Efficient Transformer Model compression (효율적인 Transformer 모델 경량화를 위한 구조화된 프루닝)

  • Eunji Yoo;Youngjoo Lee
    • Transactions on Semiconductor Engineering
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    • v.1 no.1
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    • pp.23-30
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    • 2023
  • With the recent development of Generative AI technology by IT giants, the size of the transformer model is increasing exponentially over trillion won. In order to continuously enable these AI services, it is essential to reduce the weight of the model. In this paper, we find a hardware-friendly structured pruning pattern and propose a lightweight method of the transformer model. Since compression proceeds by utilizing the characteristics of the model algorithm, the size of the model can be reduced and performance can be maintained as much as possible. Experiments show that the structured pruning proposed when pruning GPT-2 and BERT language models shows almost similar performance to fine-grained pruning even in highly sparse regions. This approach reduces model parameters by 80% and allows hardware acceleration in structured form with 0.003% accuracy loss compared to fine-tuned pruning.

The Meaning of Resell Activities Using the Online Second-hand Platform (온라인 중고 거래 플랫폼을 활용한 리셀의 의미)

  • Juha Park;Jaehoon Chun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.5
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    • pp.822-838
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    • 2023
  • Reselling, an activity of purchasing high-scarcity products and selling them back at high prices, has gained popularity among those in their 20s and 30s in recent years. This study examines the resell activity process of the MZ generation using the online second-hand platform and its inherent meaning. Interviews with 15 participants in their 20s and 30s showed that respondents have four purchase stages: being influenced by social media, collecting and comparing information using various social media, purchasing efforts, and post-purchase behavior. The research derived three inherent meanings of resell activities: (1) means of self-presentation and differentiation, (2) confirmation of investment skills and aptitude to lead fashion trends, and (3) pleasure of consumption. Respondents indicated meeting self-satisfaction through public selfies on social media. In addition, they emphasized the empirical pleasure during the buying journey by collecting product information, comparing prices, and negotiating with buyers. Our findings confirm the spread of resell activities from minority groups to enthusiastic youth. This study is significant for focusing on fashion products that attract attention in the resell market and examining the respondents' consumption experiences from various perspectives.

Performance Evaluation of Negative Sampling Methods in a Hyperedge Prediction Task (하이퍼엣지 예측 작업에서 네거티브 샘플링 기술의 성능 분석)

  • Daeun Lee;Songkyung Yu;Yunyong Ko;Sang-Wook Kim
    • Proceedings of the Korea Information Processing Society Conference
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    • 2024.05a
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    • pp.527-530
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    • 2024
  • 하이퍼그래프(hypergraph)는 실세계의 여러 객체가 함께 형성하는 복잡한 그룹 관계를 하이퍼엣지(hyperedge)로 정보 손실 없이 모델링할 수 있는 새로운 데이터 구조이다. 하이퍼엣지 예측(hyperedge prediction task)이란 하이퍼그래프로 표현된 실세계 네트워크에서 아직 관찰되지 않은 그룹관계 혹은 미래에 발생할 가능성이 높은 관계를 예측하는 것으로, 단백질 상호작용 분석(PPI), 추천시스템, 소셜 네트워크 분석 등 다양한 응용 분야에서 활용된다. 그러나, 하이퍼엣지 예측은 심각한 데이터 희소성 문제로 정확한 예측이 어렵다는 근본적인 한계를 지닌다. 이러한 한계를 완화하기 위해 다양한 네거티브 샘플링(negative sampling) 기술이 활용될 수 있는데, 아직까지 각 샘플링 기술이 하이퍼엣지 예측 정확도에 미치는 효과에 대해 충분히 연구되지 않았다. 본 논문에서는 하이퍼엣지 예측에 활용되는 다양한 네거티브 샘플링 방법의 효과를 분석한다. 실험 결과를 통해, 네거티브 샘플링 기법과 포지티브와 네거티브 하이퍼엣지 수의 비율에 따른 정확도 변화 양상을 분석한다.

Macroeconomic Effects of the Global Resource Crisis (글로벌 자원위기의 거시경제적 효과분석)

  • Song, Tae-Jung;Kim, Gi-Seung
    • The Journal of the Korea Contents Association
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    • v.8 no.10
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    • pp.259-267
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    • 2008
  • This research will examine the probabilities of future global resource crisis and what significance and effect will come upon our economy through the rise of the cost of resources. From now on, the lack of the supply of global resources will dull the world economic growth. Not only that, but the direction of each country's economic development will be decided by the appropriate measure to the resource crisis. If we are to sustain this inefficient industrial structure, as a country with high dependancy on foreign resources, Korea might face macroeconomic shock and the loss of industrial competitiveness. Therefore, we must increase the efficiency of the resource usage in the manufacturing industry such as the chemical and steel industry, and now is a period when we must add high value to our products. Henceforth, the structural constraints of supply will be the root cause of resource crisis. Thus, we must lead the subject of the economic agencies, such as companies and consumers, so that they will be able to adapt to a new paradigm called the fundamental lack of resources, rather than temporal crisis management. The Korean economy must adjust the environment for industry transformation to be achieved.

Chang in the Small Boat Building Industry: the Case of the Lake Washington Ship Canal (소규모 boat공업의 입지에 관한 연구 : Seattle 의 Washington 운하지역의 경우)

  • Lim, Yeong Dae
    • Journal of the Korean Geographical Society
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    • v.24
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    • pp.1-18
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    • 1981
  • 본 연구는 미국에서 boat공업의 중심지 중의 하나인 Seattle의 boat 공업의 입지와 그 변화를 고찰하므로서 소기업의 입지를 구명하려고 하였다. 본 연구에서는 먼저 Seattle에서 소규모 boat제조업체가 가장 많이 집중한 Washington호와 Shilshole 만간의 운하지역을 연구지역으로 선정하려 이 지역내에 입지하고 있는 boat 제조업체의 기업주와 interview한 결과를 기본자료로 이용하였다. 이상에서 얻어진 결과는 다음과 같았다. 연구지역의 소규모 boat 공업은 boat제조에 흥미와 능력을 가진 기업가들이 boat 공업에 유리한 Seattle의 환경의 영향을 받아 그들의 기업을 그들의 오랜 거주 지역에서 시작하므로서 발생하게 되었다. 그러나 담수를 지향하는 이 공업의 입지상의 특색, 원료공급처와 제품판매처의 위치, 주위의 지형 그리고 지방정부의 정책에 기인하여 이 공업은 Chittenden Locks와 Portage 만간의 운하지역에 그 입지가 국한되었다. 다시 이 지역내에서는 주위의 지형과 토지이용, 기업의 재정적인 능력 때문에 이 운하지역에 연해있는 기존공장 혹은 건물을 이용하여 입지하게 되었다. 입지후에 이 공업은 원료공급처와 제품판매처와의 강한 linkage를 형성하고 있다. 더구나 원료공급처의 희소성에 기인한 공간적 독점과 소비자 및 제품의 특성 때문에 연구지역의 대부분의 소규모 boat 제조업체는 바로 근처에 있는 원료공급처 및 소비자와 긴밀한 contact를 하고 있고 이러한 contact를 통하여 그들의 입지를 존속시키고 있다. 한편 Seattle 이 가지고 있는 boat 공업에 유리한 기업환경의 덕택으로 이들 소규모 boat 제조업체들은 수요의 계절적인 변동에서 초래되는 노동력의 공급 때문에 곤란을 받을 뿐 장기적인 불황에 직면한 적은 없다. 이리하여 이들 업체들은 이러한 계절적인 변동에 대처하기 위해 생산 input 의 조절, 주위의 기존공장이나 건물의 병합을 통한 연속적인 확장 혹은 그들의 action space 내에 있는 기존공장이나 건물을 이용한 이동등과 같은 입지변화를 보여왔을 뿐이다. 이리하여 연구지역의 소규모 boat공업은 Seattle의 경제 system 내의 주요 subsystem의 하나로서 활발히 움직이고 있다. 그러나 만약 기업의 외부환경에서 초래되는 stress, 즉 주민의 소득저하, 타 recreation 산업이 쇠퇴하게 되면 이 공업 또한 쇠퇴될 것이다. 요컨대 담수 지향성과 관련된 입지상의 특색을 제외하고는 연구지역의 소규모 boat 공업은 타 소규모 공업과 동일한 입지상의 특색을 가지고 있다.

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Optimal Design of Contending-type MAC Scheme for Wireless Passive Sensor Networks (무선 수동형 센서 망을 위한 경합형 MAC 방식의 최적 설계)

  • Choi, Cheon Won;Seo, Heewon
    • Journal of the Institute of Electronics and Information Engineers
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    • v.53 no.6
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    • pp.29-36
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    • 2016
  • A wireless passive sensor network is a network which, by letting separate RF sources supply energy to sensor nodes, is able to live an eternal life without batteries. Against expectations about an eternal life, however, a wireless passive sensor network still has many problems; scarcity of energy, non-simultaneity of energy reception and data transmission and inefficiency in resource allocation. In this paper, we focus on a wireless passive sensor network providing a packet service which is tolerable to packet losses but requires timely delivery of packets. Perceiving the practical constraints, we then consider a contending-type MAC scheme, rooted in framed and slotted ALOHA, for supporting many sensor nodes to deliver packets to a sink node. Next, we investigate the network-wide throughput achieved by the MAC scheme when the packets transmitted by geographically scattered sensor nodes experience path losses hence capture phenomena. Especially, we derive an exact formula of network-wide throughput in a closed form when 2 sensor nodes reside in the network. By controlling design parameters, we finally optimize the contending-type MAC scheme as to attain the maximum network-wide throughput.