• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.597-607
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• 2013

This research examined factors in determining the success of theatrical U.S. animation movies. Based on movie characteristics and content factors, this study explore determinants of the success for animation movies. The results are follows: firstly, the success of animation movies were determined by some factors such as production expenses, the way of producing animation movies, sequential movies and viewer ratings. Secondly, there differences between the success in the U.S. and other countries. Although the success of animation movies in the U.S. were more production related factors, those in other countries were more quality related factors.

• Journal of Korea Entertainment Industry Association
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• v.13 no.5
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• pp.1-13
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• 2019

This study examines the impact of factors that affect Hollywood movies' box office performance, using a sample of 149 movies that were ranked number 1 on the first week of release between 2014 and 2018. Such factors as production budget, the number of opening screens, the valence and volume of both critics and netizens, rating, distributor's power, remake, high season, genre are introduced to analyze box office performance. The result shows that the determinants of the US box office and the total box office are different. Considering the difference in budget by genre, the number of opening screens is not influential in the US box office performance of all genres with production budget of less than $100 million. The result suggests the need to refine more elaborated models for future research on box office performance.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.96-105
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• 2016

This study examined determinants of movie success from foreign countries except the U.S. in Korea. This research is based on analyses of data based on 500 movies between 2004 and 2013. The major results are following; firstly, in terms of movie success, there were significant differences among three attributes including the origin of countries, genres and distributors. Although determinants of movie success from Japan were animation genre and major distributors, they were action genre and major distributors for European countries. Determinants of movie success from other countries was only animation genre. However, there were no any explanation factions for Chinese movies.

• Proceedings of the Korea Information Processing Society Conference
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• 2020.11a
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• pp.151-152
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• 2020

최근 코로나바이러스(COVID-19)의 여파로 경기침체가 이루어 지고 있는 중, 반대로 역성장을 이루고 있는 중고시장의 흥행요인을 분석하고, 또한 기존 지역단위의 중고거래시장이 아닌 새로운 소규모 동네단위 중고시장의 급성장 요인을 분석하여 향후동향을 예측하고자 한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.1
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• pp.23-31
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• 2015

The purpose of this study is to find the factors of the box office record in Korean popular music. For this purpose, 1.239 musics were selected in the Gaon digital weekly album chart from second week July 2013 to first week July 2014. The result can be summarized as follows: First, entertainment of music company, distribution of music company, singer, OST(Original Sound Track), television show, SNS and high ranking in the first week of its release are the factors of the box office record in Korean popular music. Second, entertainment of a large number of music production company is more effective than the others, but there is no difference in the case of distribution music company. Third, musics of singers who have large number of music ranked Gaon digital chart and appearance of television show program are effective in the box office record in Korean popular music. Fourth, SNS are great factors to promote Korean popular music. Fifth, it is important to rank high position in the first week of its release.

• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.503-517
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• 2017

After a few recent documentary films had commercial success, factors for their success are getting attention. This paper explores the factors of the financial success of two documentary films. "My Love, Don't Cross That River" gained extended popularity with its universal message, and "Two Doors" conveyed a poweful political message. This paper conducted a case study by inteviewing production directors and distribution managers. Analysis was based on the three categories suggested by Litman and Kohl(1989): creative sphere, distribution-scheduling release pattern, and marketing efforts. Findings present the common factors of the two movies' success in the following areas: persons and events showing a powerful reality, a message with new and fresh insight, artistic quality, distribution strategy with timely scheduling, release time (period), public relations, and advertising.. In addition, "My Love, Don't Cross That River" was helped by a sufficient budget for scheduling/releasing and advertising. Its wide-release stratergy worked as well. "Two Doors" was aided by the government support for release and by the special factor called 'Participating viewer'. By examining the factors of documentary films' commercial success, this study has an implication for the popularization of documentary movies by indicating how to strategically apply relevant factors.

• Communications for Statistical Applications and Methods
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• v.18 no.6
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• pp.859-869
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• 2011

Interest has increased in academic research regarding key factors that drive box-office success as well as the ability to predict the box-office success of a movie from a commercial perspective. This study analyzed the relationship between key success factors of a movie and box office records based on movies released in 2010 in Korea. At the pre-production investment decision-making stage, the movie genre, motion picture rating, director power, and actor power were statistically significant. At the stage of distribution decision-making process after movie production, among other factors, the influence of star actors, number of screens, power of distributors, and social media turned out to be statistically significant. We verified movie success factors through the application of a Multinomial Logit Model that used the concept of choice probabilities. The Multinomial Logit Model resulted in a higher level of accuracy in predicting box-office success compared to the Artificial Neural Network and Discriminant Analysis.

• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.357-366
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• 2018

This study analyzed the factors affecting box office performance of 200 movies released at the Chinese theater in 2015. The results showed that main actor power, online rating, production power, and Chinese film were sighificant factors which influenced box office, while the distribution power, genre, IP utilization and integration of production and distribution were insignificant. These results mean that online marketing factors such as the popularity index of the main actors evaluated on the internet and the online rating are affecting box office performances in Chinese theaters.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.194-204
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• 2016

With the fast diffusion of smart media, Webtoon has become popular contents among Korean people. Webtoon's content is being used in various content industries, such as movies and drama, and thus its cultural influence is increasing. Using ordinal Regression analysis, this study tried to find major factors affecting webtoon's success. This study found that readers' rating, number of likes, OSMU, author power, genre, picture style are important factors affecting the success of webtoon. This study has several business implications for the Korean webtoon industry.

• The Journal of the Korea Contents Association
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• v.10 no.2
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• pp.381-393
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• 2010

The purpose of this research is to identify the different determinants according to the types of motion pictures; art film and commercial film. We found that the regression equations of two types of motions pictures are structurally different. More specifically, we identified that the number of screens, viewers' evaluation, and genres have a significant relationship with the performance of motion pictures both in the commercial and art film. However, director, ratings, critics, power of agency, nationality, and the timing of release affect the performance of motion pictures just on the art films.