• Smart Media Journal
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• v.7 no.3
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• pp.35-42
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• 2018

This study was conducted to propose a marketing solution for overseas online direct purchase market customer's relatively low satisfactory level in services provided, compared to that in domestic market. From the investigation, we have obtained the following results. First, relationships between regret level, regret effort, and repetition intention support that attitudes toward purchasing may be different when the regret is settled. Second, consumer's innovativeness is very important as a leading variable for regret. Third, unlike consumer regret previously known to lead dissatisfaction and negative behavior, regret also can cause repetitive purchasing through different regretting processes.

• Journal of the Korean Society of Costume
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• v.63 no.7
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• pp.109-120
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• 2013

The purpose of this study is to find out the various impulse buying factors which influence the emotion of regret in the internet purchase of fashion products and to measure the differences of regret solution efforts according to impulse buying consumer types. This study surveyed females in their 20s~40s for empirical analysis in August 2012, and it targeted women who have experienced impulse buying of fashion products in the internet mall. 297 subjects were collected for the data, and they were subjects who were selected through online convenience sampling. This study surveyed females in their 20s~40s for empirical analysis in August 2012 who have ever experienced impulse buying of fashion products in the internet mall. Data were collected for 297 subjects who were selected through online convenience sampling. For statistical analysis, descriptive statistics, factor analysis, regression analysis, cluster analysis, and ANOVA were carried out using SPSS for Windows 12.0. The results of this study are as follows. First, it was identified that impulse buying by refreshing, accidental, promotion, recommendation stimulus have significant influence on the regret of consumer after impulse buying. Second, there are significant differences in the factors of impulse buying which influence the regret according to the impulse buying products and the shopping malls. Third, there are significant differences in regret relieving behavior according to the impulse buying consumer types. This study will help internet shopping malls to find out the action plans to handle consumers' regret from impulse buying.

• Korean Journal of Social Welfare Studies
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• no.36
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• pp.203-225
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• 2008

The purpose of this study is to examine how much the external locus of control, social support, self-esteem, and adoption decision making process influence to teen parents' grief and find out the differences depending on meeting the baby, breast-feeding, anticipating the meeting the baby, ceremony for separation, and exposing their grief by themself or to others. Data was analysed with multiple regression and t-test. With the result of multiple regression analysis, the higher external locus of control, pressure of birthfather, regrets for adoption decision are, the higher grief is, and the lower support of friends and self-esteem are, the higher grief is. And It is estimated high grief statically among the group of breast-feeding, anticipating the baby, no ceremony for separation. But the group exposing their grief by self or to others felt low grief. On the basis of the results, we will find out the meaningful contents for intervention. The staffs of birthmother shelter and social worker don't overlooking the relationship between birthmother and birthfather and enforce the internal locus of control, self-esteem. Above all we will intervene about exploring the adoption decision making and facilitate the exposure of feeling related to surrendered baby(guilt, anxiety, sadness, shame, fear).