• Journal of Digital Convergence
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• v.16 no.6
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• pp.1-8
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• 2018

This study examined the major precedent variables that could affect e-learning users' attitudes in two highly-networked countries and a sharply-spreading country in East Asia, namely South Korea, Vietnam, and Singapore. This research also reviewed why e-learners were using the Internet for their study and unveiled cross-national differences in antecedents of online activities, motivations, intention to use, and enhancement in performance among three countries. This paper could see if there were any differences in precedents of e-learning among the countries by ANOVA. Plus, the study uncovered that what precedents impacted the follow-ups of e-learning by regression analysis in each country. The paper found out that differences in social and cultural aspect influenced on the precedents and the follow-ups of e-learning among the countries. For example, Korean learners had stronger utilitarian motivations for e-learning while the Vietnamese and the Singaporean did not. Korean and Singaporean learners were more strongly influenced to visit e-learning sites by their friends and lecturers than the Vietnamese.

• Proceedings of the Safety Management and Science Conference
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• 2013.11a
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• pp.321-327
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• 2013

기관사와 관제사는 일상적 교번근무의 제도적 틀과 사고 및 장애발생의 가능성을 늘 염려하면서 주어진 과업을 수행해나가고 있다. 최근 철도분야의 휴먼에러에 대한 사회적 관심이 높아지면서 휴먼에러 유발의 원인과 해소방안에 대한 연구관심도 더불어 증대되고 있다. 그 동안 기관사를 대상으로 한 연구가 주류를 이루고 있는 가운데 관제사에 대한 접근은 거의 이루어지지 않았다. 그러나 관제사 또한 안전업무종사자의 일원으로 이들의 과업수행은 휴먼에러와 깊은 관련성이 있다. 따라서 본 연구는 안전업무종사자인 기관사와 관제사의 휴먼에러 및 그 선행요인과 후행요인을 탐색적으로 밝히되 사회심리변인들의 상관관계분석 결과를 토대로 두 직종을 비교관점에서 접근함으로써 좀 더 의미있는 결과를 도출하는데 주력했다.

• Journal of the Korea Society of Computer and Information
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• v.18 no.9
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• pp.153-163
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• 2013

As the number of Smartphone users increases, mobile advertising market has been expanding rapidly. In line with this, the ways to evaluate mobile advertising effectiveness are diversified, and engagement is one of the crucial qualitative and multi-dimensional evaluation methods of mobile advertising. Thus, the purpose of this study is to identify key antecedents and consequences of mobile advertising engagement, and examines the structural relationships among those research variables. Informativeness and personalization were selected as antecedents of engagement, trust and e-WOM intention were selected as consequences of engagement based on the review of previous studies. Data collected from survey was used to assess research hypotheses. Results show that informativeness and personalization have significant and positive effects on engagement, and engagement influences on trust and e-WOM intention. In addition, trust is proven to be positively related to e-WOM intention.

• Journal of Service Research and Studies
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• v.6 no.4
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• pp.1-13
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• 2016

Emotional labor may lead to service failure in service industries. Managers of an organization or a company can contribute to service recovery by reducing stress related to emotional labor. The aim of this study is to identify the antecedents and consequences of service recovery in respect of emotional labor. Data was surveyed from frontline employees to achieve the research purpose. The hypotheses were examined empirically using statistical tools. Results are as follows. First, surface acting had a negative impact on service recovery performance and deep acting had a positive impact. Second, empowerment and motivation had an influential relationship positively on service recovery performance. Third, service recovery performance was negatively related to intention to quit. In conclusion, managing employees' emotional labor strategies and work environment will bring high service recovery performance and low intention to quit.

• Journal of Global Scholars of Marketing Science
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• v.16 no.3
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• pp.61-86
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• 2006

The main purpose of this study is to conceptualize and investigate the relationships between the antecedents and outcomes of customer satisfaction and the linking variables of brand preference and repurchase intention in service industries. To achieve this objective, the study tries to validate the structural equation model and causal relationships among the model's elements involving antecedents to customer satisfaction(perceived quality, value, equity), consequences(brand preference, repurchase intention), and moderating variable/switching cost, customer loyalty). Empirical findings are as follows: First, the effect of two antecedents/perceived quality and value) on customer. satisfaction was accepted but perceived equity was rejected. Second, I found out that there were direct or indirect relationships between the mediating variables/switching cost, customer loyalty, brand preference) and repurchase intention. This means that the proper management concerned with indirect path is probably more important for the success of services industries. Third, the direct effects of customer satisfaction and switching cost on repurchase intention were not significant against the existing studies excepting brand preference. This implies that repurchase intention was mainly intensified by the indirect path, 'customer loyalty${\rightarrow}$brand preference${\rightarrow}$repurchase intention' and 'switching cost${\rightarrow}$brand preference${\rightarrow}$repurchase intention.' The service marketers make efforts not only to strengthen the direct casual linkage but also to consolidate the indirect connections leading to create repurchase intention. Finally, the proper management of these structural relationships will help clarify the role of service marketer resulting in increasing sustainable competitive advantage in service industries.

• Information Systems Review
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• v.23 no.1
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• pp.93-113
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• 2021

Service orientation and customer orientation are recognized as important success factors in service companies. However, these constructs are evaluated through self-diagnosis within the service company based on service delivery experience. For this reason, Fintech companies that provide financial services based on non-face-to-face channels such as mobile APP have limitations in evaluating their service orientation and customer orientation. Therefore, in this study, the perceived customer orientation is conceptualized so that service orientation and customer orientation can be evaluated through customer evaluation. In addition, the antecedents and consequences of the perceived customer orientation based on the technology acceptance model were demonstrated. As a result, it was confirmed the mediating effect of perceived customer orientation in the relationship between perceived ease of use and usefulness and customer's continuous use intention and word of mouth intention. This study laid the foundation for the Fintech companies that provide all financial services throughout non-face-to-face to measure their service orientation and customer orientation through customer evaluation and utilize them in establishing service operation strategies.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.25 no.3
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• pp.191-214
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• 2014

The goal of this study is an exploratory statistical analysis of the university and college library statistics in the Academic Information Statistics System(rinfo.kr) governed of Korean Education and Research Information Service(KERIS) with performance measures based on sustainability. For the goal, we adopt a preprocessing method to develop change-rate variables by considering preceding predictive elements and succeeding performance elements, and to control external factors, such as size and socioeconomic factors. Then we execute a series of factor analyses and multiple linear regression analyses. 13 factors are extracted by the factor analyses and some sets of significant variables affecting the performance measures are identified through the regression analyses. Based on the results, we discuss the problem of out-lier and low correlation between variables. A suggestion for developing new variables is also discussed based on low effect sizes of the developed regression models. We hope that this study contributes to diffuse discussions on statistics system, evaluation, and further library management based on sustainability.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.408-422
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• 2021

In this study, the relationship between trust and purchase intention, which is an outcome variable, was empirically verified by discovering the trust-forming factors of anti-aging products and developing measurement variables. In addition to the existing trust-forming factors such as perceived quality, perceived reputation, brand recognition, and customization, a newly discovered factor is 'accredited certification'. Since the anti-aging industry in Korea is an industry that directly affects consumer health, it was determined that the existing trust-forming factors had limitations in building consumer trust, and a new measure was discovered. This study conducted a survey on anti-aging product consumers and analyzed the solidity and relationship of the questions. As a result of the analysis, it was found that perceived quality, brand recognition, customization, and accredited certification among the anti-aging product trust-forming factors had a positive (+) effect on trust, and perceived reputation had a negative (-) effect on trust. appeared to affect It was found that there was a positive (+) effect between trust and purchase intention, which are the trailing variables. This study proved the meaningful relationship between trust-forming factors and trust by strategically developing and empirically and practically examining meaningful and effective trust-forming factors and measurement items. At the same time, this study is expected to significantly contribute to the establishment of marketing strategies related to anti-aging products in the future by discovering key factors for forming trust that are important for marketing in the anti-aging industry.

• The Research Journal of the Costume Culture
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• v.25 no.2
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• pp.237-251
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• 2017

In this study, causes and consequences of bullying were explored, focusing on victim personality and appearance factors. The research model included the relationships among bullying, important causes of bullying (aggression, cleanliness, and obesity of victims) and consequences of bullying (self-esteem and depression) and was tested through survey data from 594 (194 male and 404 female) middle school students. Data were analyzed using descriptive statistics, confirmatory factor analysis, and path analysis with SPSS and AMOS. In the results of the model tests, victims who are more aggressive, less clean, and more overweight are more likely to be bullied. In addition, adolescents bullied by others tend to have lower self-esteem and more depression. Furthermore, the model comparison was assessed by gender and a difference between the two gender models was found. In the check of critical ratio for difference, it was concluded that the cleanliness of the victim is a more important cause of bullying for male adolescents than for female adolescents. It is meaningful to confirm the effects of the victim's appearance factors on bullying in the literature focusing on personality issues of victims. Educators and counselors may refer to the findings in developing counseling guidelines and manuals to prevent bullying in school.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.33 no.3
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• pp.1105-1113
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• 2013

Understanding the characteristics of truck-involved crashes is of keen interest because such crashes are highly associated with greater potential leading to severer injury. The purpose of this study is to identify factors affecting injury severity of truck-involved crashes on freeways. In addition, a binary logistic regression technique is applied to identify causal factors affecting truck crash severity under normal and adverse weather conditions. Major findings from the analyses are discussed with truck operations strategies including speed enforcement, variable speed limit, and truck lane restriction, from the safety enhancement point of view. The results of this study would be useful for developing traffic control and operations strategies to reduce truck-involved crashes and injury severity in practice.