• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.255-271
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• 2009

Since consumers have difficulty in acquiring information related to products in online, they are apt to use WOM(word-of-mouth). It seems to be more popular and acceptable methods to acquire information about products sold in online. In other words, consumers who visit the Internet shopping-mall can not make a purchase-decision immediately because they have no sufficient knowledge about products. To solve this problem, consumers make use of the service called "online review". The objective of this study is to verify how these reviews can influence attitude toward the message, product and several buying behaviors in the online. In particular, this study focus on the message's sidedness(positive or negative) and objectivity(objective or subjective), because it is expected that consumers are likely to behave differently according to the characteristics of online reviews. Thus, to measure consumer's attitude and buying behavior, this study was examined by 4 types of messages. The results of this study are as follows: First, in the positive-objective message, the message attitude has a stronger effect on purchase intention than other outcomes. Second, in the positive-subjective message, the message attitude has a stronger effect on revisiting intention than others. Third, in the negative-objective message, the message attitude has a stronger effect on purchase intention than others. Hence, it is said that online shopping-mall managers need to understand the effects of multidimensional online review.

• Economic and Environmental Geology
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• v.49 no.4
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• pp.315-323
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• 2016

This study reports a gneiss dome in the Hongseong area, southwestern margin of the Gyeonggi massif. This gneiss dome, named here as 'Oseosan dome' because it is located around the Oseosan, the highest peak along the western coastal area, is composed mainly of the Neoproterozoic to Paleozoic ortho- and paragneiss, mafic metavolcanic rock, and metadolerite. Migmatization affected these rock units, in which leucocratic(granitic) materials derived from anatexis frequently occur as patch and vein parallel to or cutting through internal foliation. The Oseosan dome shows overall concentric geometry and outward-dipping internal foliation, but also partly complicatedly changeable or inward-dipping foliation. Taking available petrological and geochronological data into account, the Oseosan dome is interpreted to be exhumed quickly into the upper crustal level during the Late Triassic, accompanied in part with anatexis and granite intrusion. In addition, extensional shear zone intruded by the Late Triassic synkinematic granite and sedimentary basin have been reported around the Oseosan dome. These evidences possibly suggest that the Oseosan dome formed in closely associated with the Late Triassic extensional movement and diapiric flow. Alternatively, 1) thrust- or reverse fault-related doming or 2) interference between independent folds during structural inversion of the Late Traissic to Middle Jurassic sedimentary basin can be also considered as dome-forming process. However, considering the northern limb of the Oseosan dome, cutting by the Late Traissic granite, and the southern limb, cutting by contractional fault reactivated after the Middle Jurassic, it is likely that the domal structure formed during or prior to the Late Triassic.

• Journal of the Korean Society for information Management
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• v.38 no.1
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• pp.243-262
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• 2021

The present study aims to identify the factors that affect the continuous use and discontinuance of the hospital information seeking applications(hospital apps thereafter) by employing the post acceptance model. The surveys were conducted with people who used the hospital apps from October 11 to 18, 2019. Researchers collected 125 valid data and analyzed them by using the structural equation model. The study found that the satisfaction and confirmation of expectation for the hospital apps users had significant effects on intention for continuous use and perceived usefulness, respectively. However, the perceived usefulness did not have a significant effect on the intention for continue use. The present study has identified the variables that influence the continuous use of these innovative technologies. The findings of the study confirmed the post acceptance model by observing the adoption and use of the hospital apps and extended the literature of the post acceptance model by discussing the unique characteristics of the hospital apps that satisfy the urgent help-seekers under emergency situations or the information needs emphasizing promptness. In addition, based on the benefits and limitations of hospital apps reported by consumers, the study provided practical implications for designing more user-friendly apps to hospital app developers or managers.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.10
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• pp.4694-4702
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• 2012

The purpose of this study was a descriptive research that identified the levels of health-promoting behaviors, previous related behavior, perceived benefits/barriers, self-efficacy, and social support. In addition, it was to establish the relations among the variables, and determine the factors affecting the health-promoting behaviors. Study participants were 311 middle aged between 55-64 in urban areas, and the data were collected through self-reported structured questionnair. According to the results, the mean score for the levels of health-promoting behaviors of the late middle aged was 2.64. Also, among the variables related to health-promoting behaviors, perceived benefits were the highest score (30.7), and perceived barriers were the lowest one (2.08). Meaningful positive correlations were found among health-promoting behaviors and previous related behavior, social support, perceived benefits, and self-efficacy, but perceived barriers showed weakly negative correlations. In addition, the factors affecting health promoting behaviors were revealed in order as following: Previous health related behavior(${\beta}$=.35, p<.001), perceived benefits(${\beta}$=.32, p<.001), social support(${\beta}$=.28, p<.001), and life satisfaction(${\beta}$=.13, p<.001), and this model's explanatory power was 68.8%(F=166.71, p<.001). Based on the findings from the study, in order for the late middle aged to have a well-being old age, an health promoting education program including exercises and stress management should be provided to maintain and improve proper health promoting behaviors. The network with the same age groups also should be supported to share useful information and back up one another.

• The Journal of the Korea Contents Association
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• v.14 no.3
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• pp.140-150
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• 2014

Conspiracy theory is often considered as a kind of paranoid and an act of throwing all the blame solely on the Big Other who is presumed to control all the incidents behind the curtain. While, it is also assessed as a socio-political sub-culture and a way of interpreting the world full of closure and insufficient information, keeping us from grasping 'the totality'. Meanwhile recent conspiracy films reflect the ever dense and concealed anatomy of the world now. And it reveals some kind of ideological tendency which is, 'sense of catastrophe' and 'non-ideology' reflecting the world of late capitalism society. This article intends to examine the altered representational appearance and ideology in recent conspiracy films so as to understand how the conspiracy theory, the social-political interpretational mechanism, is converged into the film narrative against the backdrop of late capitalism, a socio-political condition we live in.

• The Journal of the Korea Contents Association
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• v.13 no.1
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• pp.73-82
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• 2013

The purpose of this study is to explore attributes of trusted blog product-reviews and to examine the weight of each attribute. First, the attributes of trusted blog product-reviews were collected through consumer interviews. Second, the trust attributes were examined in terms of their relative importance. The results are: 1) Thirty-five of trust attributes were discovered and categorized into 'popularity', 'presence', 'attractiveness', 'trustworthiness', and 'expertise'. 2) In general, attributes reflecting usefulness, trustworthiness and attractiveness seemed the most important trust factors. 3) 'presence', which have not been highlighted so far in trust research, was emerged as an important trust factor in the web blog context. Theoretical and practical implications were discussed.

• Asia Marketing Journal
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• v.13 no.3
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• pp.209-231
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• 2011

Internet is having strong impact on the consumer's decision making process. Information search has been done actively through internet today. The online reviews can be crucial information cue to evaluate the alternarive products. The online WOM(Word-Of-Mouth) effect depends on the characteristics of information sender, receiver, and WOM. This study is to examine the influence of the online word of mouth on the consumer purchase intention and the moderating role of product involvement, consumer regulatory focus and self-efficacy. Positive customer reviews on the products influence the purchase intention positively and negative customer reviews influence it negatively. Moderating role of involvement in the causal relation between the valence of online reviews and purchase intention is tested. In case of positive WOM, it is predicted that purchase intention for high involvement products is higher than that of low involvement. In case of negative WOM, purchase intention for high involvement product is lower than that of low involvement product. And this study invetigate the moderating role of regulatory focus. In case of positive WOM, it is predicted that promotion focus oriented consumers have higher purchase intention than prevention focus oriented consumers. In case of negative WOM, prediction is that prevention focus oriented consumers have lower purchase intention than promotion focus oriented consumers. Then we examine the moderating role of self efficacy in the causal relation between the valence of online reviews and purchase intention. In case of positive WOM, it is predicted that consumers with low self efficacy have higher purchase intention than consumers with high self efficacy. In case of negative WOM, it is predicted that consumers with low self efficacy have lower purchase intention than consumers with high self efficacy. Emprical results support our prediction and four hypotheses derived from our conceptual framework are all accepted. This study suggest that the level of product involvement, consumer regulatory focus and the level of self-efficacy influence the consumer responses of the valence of online reviews. Therefore marketers need to manage online reviews based on the level of product involvement, regulatory focus orientation and the level of self-efficacy of target consumers.

• Annual Conference on Human and Language Technology
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• 2010.10a
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• pp.186-190
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• 2010

본 논문은 쇼핑몰의 이용 후기 중 광고성 리뷰를 분류해 내는 방법을 제안한다. 여기서 광고성 리뷰는 주로 업체에서 작성하는 것으로 리뷰 안에 광고 내용이 포함되어 있다. 국외 연구 중에는 드물게 오피니언 스팸 문서의 분류 연구가 진행되고 있지만 한국어 상품평으로부터 광고성 리뷰를 분류하는 연구는 아직 이루어지지 않고 있다. 본 논문에서는 Naive Bayes Classifier를 활용하여 광고성 리뷰를 분류하였다. 이때 확률 계산을 위해 사용된 특징 단어는 POS-Tagging+Bigram, POS-Tagging+Unigram, Bigram을 사용하여 추출하였다. 실험 결과는 POS-Tagging+Bigram 방법을 이용하였을 때 광고성 리뷰의 F-Measure가 80.35%로 정확도 높았다.

• Journal of KIISE
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• v.44 no.4
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• pp.339-343
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• 2017

As the number of customers who write fake reviews is increasing, online shopping sites have difficulty in providing reliable reviews. Fake reviews are called review spam, and they are written to promote or defame the product. They directly affect sales volume of the product; therefore, it is important to detect review spam. Review spam detection methods suggested in prior researches were only based on an international site even though review spam is a widespread problem in domestic shopping sites. In this paper, we have presented new review features of the domestic shopping site NAVER, and we have applied the formerly introduced method to this site for performing an evaluation.

• Information Systems Review
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• v.17 no.3
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• pp.95-111
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• 2015

The recommendation system automatically provides the predicted items which are expected to be purchased by analyzing the previous customer behaviors. This recommendation system has been applied to many e-commerce businesses, and it is generating positive effects on user convenience as well as the company's revenue. However, there are several limitations of the existing recommendation systems. They do not reflect specific criteria for evaluating products or the factors that affect customer buying decisions. Thus, our research proposes a collaborative recommendation model algorithm that utilizes each customer's online product reviews. This study deploys topic modeling method for customer opinion mining. Also, it adopts a kernel-based machine learning concept by selecting kernels explaining individual similarities in accordance with customers' purchase history and online reviews. Our study further applies a multiple kernel learning algorithm to integrate the kernelsinto a combined model for predicting the product ratings, and it verifies its validity with a data set (including purchased item, product rating, and online review) of BestBuy, an online consumer electronics store. This study theoretically implicates by suggesting a new method for the online recommendation system, i.e., a collaborative recommendation method using topic modeling and kernel-based learning.