• Title/Summary/Keyword: 후기

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The Acceptance of Customer Reviews in Taobao (타오바오 쇼핑몰 이용자의 구매후기 수용에 관한 연구)

  • Hao, Qi-Ying;Lee, Sang-Joon;Lee, Kyeong-Rak
    • Journal of the Korea Convergence Society
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    • v.6 no.4
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    • pp.205-212
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    • 2015
  • This paper aims to investigate key factors affecting customer adoption of the online review from the three perspectives such as customer review characteristics, reviewer characteristics, and customer characteristics. We collected data on customers who have experience in purchasing products in Taobao. The major findings are as follows. First, the customer review amount and vividness are not directly related to customer adoption of the online review. Second, the trust of reviewer and perceived similarity have positive effects on customer adoption of the online review. Third, the prior knowledge and product involvement increase customer adoption of the online review. Finally, customers' purchase intention is greatly determined by customer adoption of the online review. This paper presents the importance of the management of customer reviews and management method for the stakeholders of shopping mall to advancing Chinese market.

The effects of multidimensional review in online (다차원적인 온라인 사용후기의 영향)

  • Suh, Moon-Shik;Ahn, Jin-Woo;Lee, Ji-Eun;Park, Sun-Kyoung
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.362-367
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    • 2009
  • 온라인상의 쇼핑에서 사용후기에 관한 많은 연구가 진행 중이지만, 사용후기를 보는 원인에 관한 분석에 대해서는 아직 부족함으로 연구를 진행하였다. 온라인상이기 때문에 가지는 위험 중에서도 사용후기를 통해서 어떤 위험을 가장 많이 가지고 있는지에 대해 우선 알아볼 필요성이 있을 것 같다. 이의 연구결과 기능적 위험을 가장 크게 지각하고 있었기 때문에 사용후기를 보는 이유로서의 근거가 될 수 있을 것이다. 둘째, 의류에 관련된 논문들을 보면 온라인상에서 구매를 꺼려하는 이유가 직접 눈으로 보고 만질 수 없다는 기능적 위험을 가장 크게 가지고 있었다. 그렇기 때문에 대리 시용구매를 할 수 있는 사용후기를 이용하여 의류제품을 온라인상에서 구매하는 것이 영향을 미치는 것인지에 대해 알아보고자 한다. 본 연구 결과, 긍정적인 후기를 보고 구매하려는 의도가 나타났었고 부정적인 후기를 보고 구매하지 않으려하므로 사용후기가 구매함에 있어 영향을 미치고 있음을 알 수 있었다. 마지막으로 사용후기를 중심으로 메시지를 보고 메시지에 대한 태도와 제품에 대한 태도, 그리고 구매의도 뿐만 아니라 메시지의 유형에 따라서 구전 의도나 사이트 재방문 의도라는 구매 행동에도 차이가 날 것이라고 추측했다. 연구 결과를 보면 유형별로 각각 다르게 영향을 미치고 있었으며, 부정적인 메시지로 인해 제품에 대한 좋지 않은 태도를 가지게 됨으로써 제품을 구입하려는 사이트 재방문 의도는 나타나지 않았다.

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A Study of Technological Context Between Sub-wedge Shaped Core and Blade Tool Culture of Upper Paleolithic in Korea (우리나라 후기구석기시대 측면몸돌과 돌날석기문화와의 기술적 맥락에 대한 연구)

  • Lee Heon-jong
    • KOMUNHWA
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    • no.63
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    • pp.65-82
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    • 2004
  • The most typical period of Upper Paleolithic age in Korea is related with a blade tool culture and a microblade culture. Recently, we can figure out that there were a typical blade tool culture of Korea by being discovered to Goreari site and Jingnel site

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Convergence Comparative Analysis of Young-Old and Old-Old Patients Hospitalized Owing to Injury (손상으로 입원한 전·후기 노인의 융복합 비교분석)

  • Suhn, Mi-Ohk
    • Journal of the Korea Convergence Society
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    • v.11 no.2
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    • pp.75-83
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    • 2020
  • This study aimed to understand the differences in general characteristics, principal diagnosis, injury-related characteristics, and types of transportation accidents between young-old and old-old patients who were hospitalized owing to injury based on data from the Korean National Hospital Discharge In-Depth Injury Surveys. We used a complex sample cross tabulation analysis (chi-square test) and complex sample generalized linear model (t-test). Therefore, the primary focus of healthcare professionals working with the old-old should prevent falls in the home and increase the available medical care, financial aid plans, and psychosocial support for aging. Additionally education on traffic accident prevention and road safety is particularly important for old-old patients.

Understanding the Effect of Negative Reviews on User Decision in Restaurant Recommendation Apps (부정적 후기가 음식점 방문의도에 미치는 영향: 스마트폰 맛집 추천 앱을 중심으로)

  • Yun, Haejung;Choi, Ji Youn;Lee, Choong C.
    • The Journal of the Korea Contents Association
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    • v.15 no.1
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    • pp.418-426
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    • 2015
  • Smartphone users select restaurants using restaurant recommendation apps and use previous visitors' reviews as key decision-making information. It has not been studied yet how users react to negative reviews and how their reactions lead into the dining decision. In this study, we examined whether there are differences in the influence of negative reviews on intention to visit the restaurant according to users' decision making styles. This study confirmed negative reviews affect user decision differently according to three attributes (food, service, and atmosphere), and also partially verified that the effects of negative reviews are different according to decision-making style.

포퍼의 확률의 성향 이론

  • Song, Ha-Seok
    • Korean Journal of Logic
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    • v.9 no.1
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    • pp.31-62
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    • 2006
  • 이 논문은 포퍼의 후기 확률론인 성향적 확률론에 대한 것이다. 포퍼가 확률에 관한 성향이론을 제시한 가장 중요한 동기는 단일 사건에 확률값을 부여하기 위함이었다. 그의 성향이론은 전기와 후기로 나누어지는데, 전기의 이론은 성향을 반복가능한 조건들의 집합으로, 후기의 이론은 성향을 특정 시각에서의 우주의 상태로 설명한다. 이 글은 포퍼의 전기와 후기 성향이론이 성공적이지 않음을 논증한다. 전기 성향이론에 대해서는 가장 좁은 준거집합의 원리의 문제에 부딪혀서 단일 사건에 대하여 객관적인 확률값을 부여할 수 없기 때문이고, 후기 성향이론은 성향을 약한 인과라고 해석하는 문제와 함께 포퍼 자신의 의도와 달리 형이상학적인 이론이 되어버렸기 때문이다.

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Comparion of Vitality among Three Cool-Season Turfgrasses during Summer using Chlorophyll Fluorescence (엽록소형광을 이용한 하절기 동안 한지형 잔디 3종의 활력도 비교 분석)

  • Seok Chan Koh
    • Proceedings of the Plant Resources Society of Korea Conference
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    • 2021.04a
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    • pp.44-44
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    • 2021
  • 본 연구는 제주지역의 골프 코스에서 하절기 고온기간에 온도의 상승을 비롯한 다양한 환경변화로 인하여 생육 장애가 심한 한지형 잔디인 perennial ryegrass (Lolium perenne L.), Kentucky bluegrass (Poa pratensis L.), creeping bentgrass (Agrostis palustris Huds.) 3종에 대하여 엽록소형광과 엽록소지수를 측정하여 골프 코스와 스포츠 필드에서 잔디 선정과 관리를 위한 기본적인 정보를 얻기 위하여 수행하였다. Fo 값은 3종 모두 하절기 초기에는 낮고 후기에 다소 증가하는 양상을 보였다. 그러나, perennial ryegrass의 경우는 하절기 초기와 후기 간의 Fo 값의 변화가 컸으며, 특히, 후기에 Fo 값은 다른 2종 월등하게 보다 높았다. Fm 값은 3종 모두 하절기 초기에는 낮고 하절기 후기에 증가하였으나 3종 간의 차이는 크지 않았다. 광계 II의 광화학적 효율의 척도인 Fv/Fm 값은 3종 모두에서 하절기 초기에 낮고, 후기에 다소 증가하는 양상을 보였으나, 하절기 후기에 Kentucky bluegrass와 creeping bentgrass는 perennial ryegrass에 비해 Fv/Fm 값이 다소 높아 하절기 고온에서도 보다 더 잘 적응하는 것으로 보인다. 엽록소지수는 perennial ryegrass와 Kentucky bluegrass에서는 뚜렷하게 하절기 초기에는 낮고 후기에 높은 양상을 보였으나, creeping bentgrass는 조사기간 내내 낮은 상태를 유지하였다. 이상의 결과로부터 Kentucky bluegrass가 하절기 후기의 고온이나 빈번한 강우에 의한 습한 조건에 가장 강하고, perennial ryegrass가 가장 취약한 것으로 사료된다.

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Consumers' Perception on Legal Liability of the Online Reviews (온라인 사용후기에 대한 법적책임의식에 관한)

  • Kim, Soyean
    • International Commerce and Information Review
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    • v.17 no.3
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    • pp.3-27
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    • 2015
  • As hostile online reviews can have a negative impact on a company's reputation, it is not surprising that online reviewers and business owners often get involved in conflicts which sometimes evolve into legal disputes. This research examines the legal dispute case in which the business owner charges an online reviewer for a defamation. Further, this research compares the supreme court's decision with general public's view on this defamation case, using a survey method. From the legal point of view, an online reviewer's primary motive determines whether the online reviews are defamatory statements or not. Specifically, if an online reviewer's primary motive is to increase the overall benefits for the public society, the online review does not bear any legal liability. According to our survey, consumers' view aligns with the final decision of the supreme court. They believe that online reviews should bear a minimum level of legal liability as online reviews often contain useful and valuable information which can enhance overall public benefits.

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A Study for Numeracy program Development of the elderly generation (후기성인학습자를 위한 수리문해 프로그램 개발)

  • Lee, Hyeung Ju;Ko, Ho Kyoung
    • Communications of Mathematical Education
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    • v.32 no.4
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    • pp.519-536
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    • 2018
  • This study is intended to develop a numeracy program for late-adult learners. For this study, firstly, characteristics of numeracy were analyzed and based on those characteristics, numeracy learning contents for late-adult learners were selected. Also, teaching and learning materials were developed by linking the mathematics contents selected to experience-based real lives of late-adult learners. When this numeracy program was applied to late-adult learners, it was observed that there was a change in the affective domain like interest at the early stage of learning and that as learning continued, mathematical elaboration occurred by way of mathematical formalization. In conclusion, this study has significance by re-defining arithmetic for late-adults from a perspective of numeracy, based on experience of late-adults, and making a contribution to mathematical elaboration of late-adult learners so non-formal problem-solving processes of lat-adult learners can be justified as elaborate mathematical problem-solving.

Risk Factors Affecting Severity of Menopausal Symptoms in Early and Late Postmenopasusal Woman (초기와 후기 폐경후기 여성에서의 폐경기 증상의 심각도와 위험 요인들)

  • Kim, Jong-Hun;Lee, Moon-Soo;Yang, Jae-Won;Ko, Young-Hoon;Ko, Seung-Duk;Joe, Sook-Haeng
    • Korean Journal of Psychosomatic Medicine
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    • v.17 no.2
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    • pp.52-61
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    • 2009
  • Objectives : The aim of this study was to assess health-related quality of life and evaluate the risk factors affecting severity of menopausal symptoms in early and late postmenopausal women based on the stages of reproductive aging workshop(STRAW) paradigm. Methods : This cross-sectional study examined 497 Korean postmenopausal women aged 41-59 years in Seoul and Gyeonggi province. We divided subjects into early postmenopause group and late postmenopause group. Menopause Rating Scale(MRS) was used to measure the quality of life. MRS scores, sociodemographic variables, smoking, alcohol use, age at menopause, and risk factors such as attitude to menopause, depression, history of premenstrual dysphoric disorder were compared between early and late postmenopause groups. Multiple regression analysis was performed in each group to assess the independent contribution of several variables. Results : Early postmenopause group showed significantly higher MRS scores, more negative attitude toward menopause, higher scores of depressive symptoms than late postmenopause group. Moderate to very severe hot flush group showed significantly, more negative attitude toward menopause, higher score of depressive symptoms, and higher MRS scores than none to mild hot flush groups. Depressive symptoms and attitude toward menopause contributed to the severity of menopausal symptom in both early and late postmenopause groups. Chronological age, age at menopause, history of PMDD contributed to severity of menopausal symptoms in early postmenopause group while marital status and occupation contributed in late postmenopause group. Conclusion : Health-related quality of life in postmenopause women was significantly lower in early postmenopause group than the late. Attitude toward menopause and depressive symptoms contributed significantly to quality of life in both early and late postmenopause groups but other variables contributed differently in each group. Further studies on clinical samples of postmenopausal women in order to confirm quality of life and its risk factor are needed to be done.

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