• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.2 no.1
• /
• pp.67-78
• /
• 2001

Market environment of current e-Business is being transfered to B2B from B2C. The objective of this paper is to introduce ERP system as a device of IT(Information Technology) for this B2B. Firstly we proposed the characteristic of ERP and the problem of corporate application. And so, we examined various values and benefits when ERP system is applied to corporate strategy. Finally, in the side of corporate application, we proposed the plan of ERP introduction and the policy support of government. As the further study, empirical analysis and detailed plan must be considered.

• Journal of Convergence for Information Technology
• /
• v.10 no.5
• /
• pp.8-15
• /
• 2020

Due to the advance of artificial intelligence, wide use of RPA(Robotic Process Automation) became inevitable. The purpose of this study is to seek cost management optimization based on RPA which has automatic collection of cost information, timeliness and flexibility. The cost management system based on RPA will be able to optimize and improve the cost management process through the cross-system of cost information recognition and the cloud platform. Following the review of previous researches on the benefit of the RPA-related technology along with the investigation on the problems of current cost management system, this study will suggest a way to adopt RPA to optimize cost management system for the implement of strategic management accounting to support management decision making.

• Proceedings of the Korea Society for Industrial Systems Conference
• /
• 2008.10b
• /
• pp.547-550
• /
• 2008

인터넷 서비스가 차별화 되어야 한다는 논의는 인터넷이 본격적으로 상용화된 1990넌대 중반부터 꾸준하게 제기되어 왔다. Tragedy of commons 라고 불리는 인터넷 혼잡현상은 지속적인 기술발전으로 인해서 상당부분 해결되었으나, 최근 들어서는, Web 2.0의 등장을 통해 동영상 파일이 차지하는 비중이 늘어나면서 P2P를 통한 파일교환이 전체 인터넷 트래픽의 상당 부분을 차지하면서, 또한 실시간 미디어, VoIP 등의 인터넷 응용 프로그램 등에서 전송상의 지연을 포함한 QoS 보장을 요구하게 되면서, 또한 통신사업자의 망중립성에 관한 논의가 진행되면서, 인터넷 서비스를 차별화하고, 통제하려는 연구의 중요성이 증대되고 있다. 본 연구는 인터넷 서비스를 차별화하기 위한 수단으로 기존에 제시되어온 자격과 우선순위라는 2개의 차원에서 그리고 가격제도로서 종가제와 종량제의 차원에서 배경을 검토해본 다음, 우선 대기열 이론과 혼잡성 제어 이론을 통해서 차별화된 서비스가 전체 시스템에어떤 구체적으로 효익을 가져오는 지를 검토하며, 우선순위와 사용시간에 따라 차별화되는 종량제가 현실에서 발견되지 않는 이유에 대한 이론적인 근거를 제시하고, 종량제를 채택했을 경우에 발생하는 문제점과 종량제 사용에서 발생하는 한계들을 논의하면서, 현실적으로 종량제와 차별가격을 도입할 때 발생할 수 있는 문제점들을 밝혀본다.

• Journal of the East Asian Society of Dietary Life
• /
• v.27 no.4
• /
• pp.431-441
• /
• 2017

The purpose of this study was to analyze the effect of consumers' perceived brand benefits toward brand coffee shops on continuous purchase intentions as well as the mediating effect of brand trust. The survey was conducted on coffee consumers aged 20~40 years living in Seoul and who visited brand coffee shops exposed as product placement (PPL) in TV dramas. Out of 400 questionnaires distributed to consumers, 381 questionnaires (95.3%) were analyzed. Consumers were more interested in places (60.1%) than the products (39.9%) of the coffee shops exposed as PPL. Over half (54.6%) of the respondents showed a positive attitude towards coffee shop PPLs. All three brand benefits perceived by consumers (functional, symbolic, and empirical) had significant positive effects on brand trust and continuous purchase intention. In particular, symbolic benefit has the greatest impact on continuous purchase intention towards the brand. Brand trust had a mediating effect between perceived brand benefits and continuous purchase intentions. Therefore, it is necessary to focus on enhancing the perceived symbolic benefit of the brand to effectively maintain customer relationships. The results suggest that when planning positioning concepts, considering the importance of brand benefits is the best way to increase the competitiveness of coffee shop brands.

• 한국벤처창업학회:학술대회논문집
• /
• 2021.04a
• /
• pp.143-146
• /
• 2021

전자상거래는 긴 역사에도 불구하고, 최근의 기술적 발달과 함께 COVID-19로 촉발된 사회경제적 변화로 인해 다시 한번 급속한 성장과 더불어 많은 주목을 받고 있다. 이러한 과정에서 소상공인들을 비롯한 판매자들은 전자상거래에 참여하여 판매를 하고자 노력하고 있다. 하지만 오프라인 상거래와는 달리, 온라인에서의 판매는 디지털 데이터를 비롯하여 정보통신(IT)에 대한 이해가 수반되어야 용이한 특징을 지닌다. 이에, 본 연구는 판매자를 돕기 위해 개발된 판매 보조 도구가 실제로 온라인에서 판매자들의 실적을 돕는지 알아보고, 이에 따라 전자상거래 플랫폼 운영사는 판매자의 판매를 어떤 방식으로 도와 성공적으로 플랫폼을 운영할뿐만 아니라 사회 전체적인 경제 효익을 증대시킬 수 있는지에 관한 시사점을 주고자 한다. 본 연구에서는 전자상거래에서 판매자에게 의사결정에 도움이 되는 도구들이 제공되어 이를 사용할 경우에 판매액(매출)를 비롯한 다양한 성과 측정 척도에서 유의미한 개선이 이루어지는가를 실증적으로 분석하고자 한다. 엄밀한 분석을 위해 성향점수매칭법과 이중차분법을 활용하여 판매자들의 데이터를 분석할 것이다. 이를 통해 의사결정 지원 시스템이 전자상거래 판매자에게도 유효한지 실증적으로 알아보고, 나아가 전자상거래 플랫폼 운영사에게도 경영 측면에서의 시사점을 줄 수 있을 것이다.

• Proceedings of the Korean Institute Of Construction Engineering and Management
• /
• 2008.11a
• /
• pp.247-251
• /
• 2008

There are many stakeholder whose interests against the rest and lots of complex projects in Urban Regeneration. Moreover, there are various communication routes and complex decision making structure because the benefits among stakeholder are conflict. Eventually, the lots of decision making task and complex structure cause inefficiency and delay of Urban Regeneration business. This Is a basic study for establishing decision making governance which help efficient decision making in Urban Regeneration. This study was conducted follow process. Through the analysis the Urban Regeneration process and literature study of "Governance", we characterize the decision making of Urban Regeneration, and based on that character we founded "decision making governance composition". Finally we suggest the "Decision Making Governance System Concept in Urban Regeneration"

• Asia pacific journal of information systems
• /
• v.12 no.3
• /
• pp.213-233
• /
• 2002

Recently, a lot of companies intend to make spin-offs as the Internet usage is proliferating in the business area. A spin-off means a small but autonomous company which is thought to show higher profitability rather than it stays under the influence of a mother enterprise. To prove our hypotheses, we collected questionnaire data from 104 companies considering spin-offs. From experiments with Factor Analysis, we found that there exist four factors which decision-makers should consider before deciding spin-offs such as competence of unit, competence of mother company, competence of spin-off company, and support of mother company. After massive experiments with Regression Analysis we also found that there are significant three performance factors such as competence of unit, competence of spin-off company, and support of mother company. The survey also asked about three potential strategies that they may have been following for achieving business objectives: Cost leadership, Focus, and Differentiation, Six benefits factors emerged from this study: External competitiveness, Internal competency, Productivity, Change, Cost saving, and Improvement. External competitiveness was the most important benefit, and it predicted a Differentiation and Focus strategy. Productivity and Improvement also predicted a Differentiation strategy. External competitiveness, Change, and Cost saving predicted a Cost leadership strategy. However, organizations followed Differentiation and Focus strategies significantly more than Cost leadership. The assessment thus sheds light on the link between information strategy and spin off. We hope that based on our results, many companies considering a spin-off can make a right decision and expect higher performance in a turbulent business environment.

• Information Systems Review
• /
• v.11 no.2
• /
• pp.169-182
• /
• 2009

Due to natural oligopolistic industry characteristics and huge influences on national and home economy, Telco Industry is regarded as a regulated industry. Thus, telco companies, including CATV, prepare not only management accounting reports for internal use but also regulatory accounting reports to be submitted to the regulatory agency. For telco companies, smooth integration of these financial, managerial and regulatory reporting requirements with legacies such as billing system, network operating systems is important to achieve operational efficiency and overall competency. This research studies telco ERP cost module implementation in order to provide theoretical and practical guidance for integrated information system. Especially, case analysis focuses on cost reduction and network costing implementation that involves Building Block Costing methodologies.

• Management & Information Systems Review
• /
• v.3
• /
• pp.99-131
• /
• 1999

The purpose of this study is to investigate relational benefits affecting the relationship quality and the existence of differences to which relational benefits are most important to the customers across the type of services that customer buys and customer's relationship orientation in how they orientate their relationships with service firms. The results of this study are summarized as follows: First, all relational benefits, economic, social, psychological, functional benefits, is related the relationship quality. Second, There is a difference in the perceived relative importance of relational benefits that customers will lead to the establishment of a long-term relationship across the type of service. The more service is customized, the less economic benefits affect relationship quality and the more psychological benefits affect relationship quality. however there isn't a difference in the effect of functional benefits on relationship quality across the types of service, functional benefits are a important benefits both situations. Third, There is a difference in the perceived relative importance of relational benefits that customer will lead to the establishment of a long-term relationship across customers. The more customers orientate their relationships with service firms, the more psychological benefits affect relationship quality. The less customers orientate their relationships with service firms, the more economic and functional benefits affect relationship quality. However there isn't a difference in the effect of social benefits on relationship quality across customers. In addition to, relationship orientation is related to demographic facets such as sex-type, age and income. Male is higher relationship orientation than female. The more customers are older, the more they orientate their relationships with service firms and the more customers have income, the more they orientate their relationships with service firms.

• Informatization Policy
• /
• v.25 no.3
• /
• pp.75-94
• /
• 2018

Today, Software as a Service(SaaS) is being recognized as a key means to enable the innovation of software distribution. Despite the increase in the interest in SaaS, individuals as well as businesses are not yet making an extensive use of it. This research is aimed at identifying and analyzing the antecedents of intentions to use SaaS. We proposed a research model to predict an individual's intention to use SaaS based on the Technology Acceptance Model(TAM). To this end, we conducted a questionnaire survey in which actual software users participated. An empirical analysis has been performed to test the reliability and validity and the hypotheses using SPSS and AMOS software packages. The results of the analysis revealed that functionality, interoperability and economic benefits have positive effects on the intention to use SaaS, while system quality has no significant effect on the behavioral intention. We discussed practical as well as academic implications, and provided research directions.