• Journal of Korean Society of Transportation
• /
• v.22 no.2 s.73
• /
• pp.7-18
• /
• 2004

This study aims to present the establishment and necessity of the proper market segmentation by customer preference. In this study, benefit segmentation method was employed using conjoint analysis to measure price elasticity by segmented groups. It presents that the price elasticity is different by characteristic of customers using parcel service in this result. Benefit segmentation, therefore, may use some useful marketing tool when a parcel service company segments the market to provide better service.

• Venture DIGEST
• /
• s.35
• /
• pp.13-13
• /
• 2003

제조원가와 판관비를 구분하는 경계를 설정하는 작업도 쉬운 일은 아니다. 또한 제조원가 내에서도 제품별로 원가를 정확하게 구분하는 것도 어려운 문제다. 이런 겨우 효익/비용 측면의 접근을 필요로 한다. 즉 원가를 정확하게 세분화하는데 소요되는 비용과 그로부터 얻는 효익 중 어느 것이 더 큰가를 판단해서 의사결정을 해야 한다.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.32 no.12
• /
• pp.1981-1989
• /
• 2008

Different people buy the same or similar products for different reasons. Benefit segmentation attempts to understand these differences by grouping together people who assign a similar level of importance to the same attributes. We focused on identifying market segments for knit fabrics by comparing the relative attribute preference for knit fabrics according to segmented clusters, and testing to establish if there were significant differences between the preferences of clusters. Three consumer segments emerged, and there were three clusters with different ideal knit profiles: a preferred wool group, a preferred acrylic group, and a preferred long stitch length group. The preferred wool group and the preferred acrylic group rated the mixture ratio as the main attribute that determined their preference, followed by the stitch length. The preferred long stitch length group considered stitch length as being the most important attribute, followed by the mixture ratio. The difference in the preferences for the mixture ratio and stitch length of knit fabrics was the highest between the three clusters, The preferred wool group preferred a knit fabric that has a greater wool mixture ratio and a short stitch length, and the preferred acrylic group and long stitch length group preferred a knit fabric that had a higher acrylic mixture ratio and a short stitch length.

• Journal of Korea Port Economic Association
• /
• v.25 no.3
• /
• pp.1-20
• /
• 2009

A survey to pallet users was conducted in an aspect of the efficiency and benefit. The questionnaire identified the preference about the main variables such as price, size, conformity, material, which are the criteria of the users' choice. staffs in the capital region was selected as respondents and Cluster Analysis and Simulations was carried out with Conjoint Analysis. The result shows that the variables of material and conformity between facilities and products were more important than the variable of size. The respondents prefer the pallets with a various range of products because warehouses should keep a range of products under various condition of temperature. In accordance, the companies that provide a pallet pool service should set up individual marketing strategy by a type of customers so as to maximize the competitiveness in domestic or international markets. Furthermore, supplying standardized pallets should be consistent with the standardization not for individual logistics units, but for whole logistic systems. To achieve this, it requires the compatibility amongst a range of logistics activity participants by their characteristics.