• Title/Summary/Keyword: 효용성평가

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The Buyer Utility Map Using Service Quality Dimension (서비스 품질 차원을 이용한 구매자 효용지도)

  • Ku, Hee-Jin;Oh, Sun-Il
    • Proceedings of the Safety Management and Science Conference
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    • 2008.11a
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    • pp.465-474
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    • 2008
  • 오늘날 많은 기업이 고객에게 보다 좋은 서비스를 제공하기 위해 서비스 분야에 큰 관심을 두고 있다. 제품이나 서비스에 대한 다양한 경험을 고객의 관점에서 제시한 구 매자 효용지도는 구매자 관점의 경험 사이클과 6가지 효용성 수단으로 이루어져있다. 6가지 효용성 수단을 사용한 구매자 효용지도는 제품이나 서비스의 질에 대한 객관 적인 평가를 가능하게 하여 신제품 개발 또는 제품 보완에 도움을 준다. 본 연구는 이 평가를 더욱 정확하게 할 수 있도록 6가지 효용성 수단을 서비스 품 질 차원으로 변경하여 새로운 구매자 효용지도를 만듦으로써 고객들의 인지도를 향상 시킬 수 있는 방안을 제시하였다.

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A Study of Improving Product Usability Based on the Classification of Usability Problems Considering Users' Satisfaction -Applying the Kano's Model of Customer Satisfaction (사용자 효용을 고려한 사용성 문제의 우선순위 정의 및 사용성 개선 방향에 대한 연구 - 카노의 사용자 만족 모델의 활용 중심으로)

  • Heo, Jeong-Yun;Park, Sang-Hyun;Song, Chi-Won
    • 한국HCI학회:학술대회논문집
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    • 2006.02b
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    • pp.179-184
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    • 2006
  • "사용자 중심의 디자인(User-Centered Design)" 은 좋은 사용성을 가진 제품을 만들기 위한 사용되는 보편적인 접근방법중의 하나이다. 그러나 투자대비 최대의 가치 창조라는 경제성 원리와 개발 기간의 제약을 고려하면 개발 중 사용성 평가를 통해 발견된 문제들을 모두 제품에 반영하는 것은 거의 불가능 하다고 볼 수 있다. 그러므로 발견된 문제들에 대한 우선 순위를 정의한 후 가장 중요한 문제점에 대해 먼저 개선하는 전략이 필요하다. 기존의 사용성 문제에 대한 우선 순위는 주로 문제 자체의 심각도를 고려하여 결정되었다. 그러나 사용자가 인식하는 사용성(Perceived Usability)를 높이기 위해서는 사용자가 중요하게 생각하는 효용을 우선적으로 제품에 반영하는 것이 필수적이다. 본 연구에서는 카노의 사용자 만족 모델을 활용한 사용자 효용과 사용성 문제들의 잠재가치를 고려한 사용성 문제 분류를 기구 사용성 평가 가이드라인의 제작에 적용하였다. 제안된 분류에 의해 디자인 가이드라인을 1) 반드시 만족 시켜야하는 제품 사용성 기준, 2) 경쟁사 대비 우위를 유지하기 위한 비교평가 기준으로 나누어 정의함으로써 단일 제품의 절대적 평가가 아닌 경쟁사 제품과의 비교 평가를 통한 개선 방향의 제시에 Kano 모델을 기반으로 정의된 사용성 문제들의 효용가치분류가 효과적이라는 것을 본 연구를 통해 보이고자 한다.

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A Study to Develop an Efficiency Analysis Model to Aids to Navigation (ANEffic) : Manned Lighthouses (항로표지시설 효용성분석 모델(ANEffic) 개발에 관한 연구 - 유인등대에 적용하여)

  • Park, Hye-Ri;Gug, Seung-Gi
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.22 no.6
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    • pp.647-653
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    • 2016
  • There are no ex-port evaluations for the propriety and efficiency of AtoNs considering risk elements and environmental changes after the opening of a port. It is necessary to develop objective indicators and evaluation models to fill this gap. This study establishes an efficiency analysis model for Aids to Navigation (ANEffic) focusing on manned lighthouse, which include 20 function indices. After running a function assessment, an Analytic Hierarchy Process (AHP) and Likert scale are used to address port operations, national policies and expert opinions. As the result of the assessment, Yeongdo, Gageodo, Geomundo and Jukbyun Lighthouses are highly regarded in the propriety and efficiency of AtoN. And Uleungdo, Gasado, Songdaemal and Ulgi Lighthouses need to review detailed evaluations. The ANEffic developed should be utilized as basic tool to collect data for efficient management and to re-arrange the policy decisions regarding AtoNs as appropriate.

Analysis on the effects that affect the organizational achievement by each factor of the multi-rater feedback system of public enterprises (공기업 다면평가제도의 각 요인별 조직성과에 미치는 영향 분석)

  • Kang, Jae-An;Cho, Sung-sook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.9
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    • pp.2424-2434
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    • 2009
  • This study, centering on public enterprises, has been conducted from 4 different perspectives such as grasping the effects that the factor precedent of the multi-rater feedback affects on the usefulness of evaluation and the effects that the usefulness of evaluation affects on the organizational achievement, checking on whether there is any discrepancy among the effects affecting on the usefulness of evaluation in accordance with the degree of advance training on the evaluation system, and being what kind of effects the usefulness of valuation that the appraised eventually understand affects on the organizational achievement. As result of the study, the factor precedent that are confidence of the appraisers and the support from CEO reasonably affected on the usefulness of evaluation, but the standard referred to evaluation was not reasonable. It became resultantly clear that the confidence of the appraisers held the effect of control from the verification of whether there is the effect of control between the factor precedent and the usefulness of evaluation in accordance with the degree of advance training. However, it turned out that the standard referred to evaluation and the support from CEO held no effect of control. As result, It was possible to confirm that the usefulness of evaluation in this study affects directly or indirectly to the organizational achievement such as organizational immersion, job satisfaction, self development opportunity, and organizational revitalization as influenced by the prior factors, and the advance training was partially effective on the adjusting effect.

Evaluation on Effectiveness of the Compensation System for Reproducing or Interactively Transmitting Works in Libraries (도서관의 저작물 복제.전송 보상금제도 효용성 평가)

  • Hong, Jae-Hyun
    • Journal of Korean Library and Information Science Society
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    • v.42 no.3
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    • pp.351-379
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    • 2011
  • The compensation system for reproducing or interactively transmitting works in libraries has been introduced in 2003. It has passed more than 7 years since this system has been implemented in July 2004. This study investigated current situation of operation on the compensation system for reproducing or interactively transmitting works in libraries. The survey on the effectiveness of the compensation system was conducted to a group of authors and librarians. First, the difference of the effectiveness of the compensation system between a group of authors and librarians was analyzed. In addition, the difference of the effectiveness of the compensation system according to status variable of author group was analyzed. Also the difference of the effectiveness of the compensation system according to status variable of librarian group was analyzed. Finally, this study pointed out the problems of the compensation system and presented the way to improve the problems.

A Study on the Effectiveness of the Exclusion Calculation for the Product Inclusive Design: A Case Study on the Evaluation of Electric Iron (제품의 포용적 디자인을 위한 Exclusion Calculation 평가 방법의 효용성 연구: 전기다리미 평가를 사례 연구로)

  • Zhang, Ji-Fa;Go, Jung-Wook
    • The Journal of the Korea Contents Association
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    • v.20 no.4
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    • pp.111-123
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    • 2020
  • It is very important to ensure usability and inclusion in product design and development. Exclusion Calculation, developed by Simon Keates and P. John Clarkson at Cambridge University's Engineering Design Center, assesses the usability and inclusiveness of the product. In context of inadequate research on effectiveness of Exclusion Calculation, this study carried out the experimental evaluation of electric iron and discussed the effectiveness of the Exclusion Calculation from usefulness, accuracy of its evaluation results and the intuitiveness of the evaluation items. 11 designers used Exclusion Calculation in product evaluation and estimated the intuitiveness of 14 evaluation items in Exclusion Calculation by questionnaire. Then usefulness of the evaluation results was discussed and the accuracy of the evaluation results was analyzed by standard deviation. From the evaluation results, the research found that Exclusion Calculation could help designers identify the usability problems and the generality of usability problems related to the physical characteristics of the products, but it can not find the problems from logical aspect of using. In addition, the ambiguity of the evaluation scale in Exclusion Calculation leads to lower accuracy of the evaluation results. Most of evaluation items in Exclusion Calculation were easy to be identified and judged, while evaluation items related to cognitive abilities are less intuitive.

Estimating Utility Function of In-Vehicle Traffic Safety Information Incorporating Driver's Short-Term Memory (운전자 단기기억 특성을 고려한 차내 교통안전정보의 효용함수 추정)

  • Kim, Won-Cheol;Fujiwara, Akimasa;Lee, Su-Beom
    • Journal of Korean Society of Transportation
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    • v.27 no.4
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    • pp.127-135
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    • 2009
  • Most traffic information that drivers receive while driving are stored in their short-term memory and disappear within a few seconds. Contemporary modeling approaches using a dummy variable can't fully explain this phenomenon. As such, this study proposes to use utility functions of real-time in-vehicle traffic safety information (IVTSI), analyzing its safety impacts based on empirical data from an on-site driving experiment at signalized intersection approach with a limited visibility. For this, a driving stability evaluation model is developed based on driver's driving speed choice, applying an ordered probit model. To estimate the specified utility functions, the model simultaneously accounts for various factors, such as traffic operation, geometry, road environment, and driver's characteristics. The results show three significant facts. First, a normal density function (exponential function) is appropriate to explain the utility of IVTSI proposed under study over time. Second, the IVTSI remains in driver's short-term memory for up to nearly 22 second after provision, decreasing over time. Three, IVTSI provision appears more important than the geometry factor but less than the traffic operation factor.

Usefulness Evaluation on Elements for Visualization of Technology Intelligence Service (테크놀로지 인텔리전스 서비스의 시각화 요소 평가 -사용자 평가를 통한 효용성 분석-)

  • Lee, Jin-Hee;Kim, Tae-Hong;Lee, Mi-Kyoung;Kim, Jin-Hyung;Jung, Han-Min;Sung, Won-Kyung;Kim, Do-Wan
    • The Journal of the Korea Contents Association
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    • v.11 no.12
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    • pp.533-542
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    • 2011
  • Visualization elements as the technology to offer information to users effectively have become more important. In this study, we evaluate the usefulness of visualization elements in InSciTe which is a technology intelligence service developed by using Semantic Web technologies and text mining technologies for establishing R&D strategy using papers and patents. We propose design which can be preferred by users and applying methods of visualization elements through the quantitative and qualitative evaluation about each types of service. As a result of evaluation, we conclude that the visualization elements in InSciTe are implemented user-friendly to improve user's cognitive intuition.

Development of MCDM for the Selection of Preferable Alternative and Determination of Investment Priority in Water Resource Projects (수자원사업 대안선정 및 투자우선순위결정을 위한 다기준의사결정모형 개발)

  • Yeo, Kyudong;Kim, Gilho;Lee, Sangwon;Choi, Seungan
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.31 no.6B
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    • pp.551-563
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    • 2011
  • Water resource projects need an enormous national budget. Therefore, a reasonable and reliable decision making is required for the planning of water resource projects, but decision making has been mostly performed by economic analysis. The objective of this study is to develop a Multi-criteria Decision Making(MCDM) model which can assess the project in various aspects for the selection of preferable alternative and determination of investment priority in water resource projects. In this study, the criteria involves economic feasibility, policies, vulnerability, and sub-items which have weights obtained from the expert survey for the consistent evaluation. We also derived the utility function considering risk trend of each item based on the expert survey. Then, the total score was estimated by weights of each item and utility score of each attribute. The results show that vulnerability is a major contributor for the criteria. This study will contribute to the selection of proper water resource projects considering efficiency of project and fairness for vulnerable area.