• Title/Summary/Keyword: 활성화모델

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A study on deriving success factors and activating methods through metaverse marketing cases (메타버스(Metaverse) 마케팅 사례를 통한 성공요인 및 활성화 방안 연구)

  • Jo, Jae-Wook
    • Journal of Digital Convergence
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    • v.20 no.4
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    • pp.791-797
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    • 2022
  • Through recent metaverse marketing case studies, success factors and activation methods were analyzed from the perspective of content, platform, network, and device of the metaverse ecosystem in each industry. The importance of contents and platform of metaverse could be found in entertainment, fashion, office space and real estate, education, advertisement and commerce industries. In order to vitalize the metaverse, firstly, it is necessary to strengthen active participation and retention by providing a stable revenue model for market participants. Secondly, the importance of attractive content to expand subscribers is a key trigger for metaverse activation. Thirdly, it is necessary to increase the convenience of using metaverse service by using a light and simple device for the user. Fourthly, a win-win cooperation strategy should be supported in the value chain of the industry through ecosystem scalability. In addition, business opportunities for market participants and additional revenue models should be continuously provided.

A Study on the Activation of Sharing Cyber-Threat Information among Businesses (기업의 사이버위협정보 공유 활성화에 관한 연구)

  • Seokeon Choe;Jongsub Lee;Geunsun Tak;Joowon Choi
    • KIPS Transactions on Computer and Communication Systems
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    • v.12 no.4
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    • pp.143-156
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    • 2023
  • The domestic threat information sharing system to deal with various security threats in the rapidly changing cyber environment needs to be improved. In this study, to solve these problems and promote the activation of threat information sharing, we derive a research model based on the value-based containment model (VAM) for vital factors in information sharing. After conducting a Ricardian 5-point survey on a total of 204 individuals, the statistical results of the first 151 individuals were analyzed using SPSS and AMOS, and the statistical results of the second 204 individuals were analyzed using R-Studio. As a result, perceivability was found to have a significant impact as a core factor in the activation of cyber threat information sharing (β=0.405, p<0.01), and the hindrance factor was analyzed as innovation resistance (β=-0.152, p<0.01). Microscopically, the obtained results can be applied to factor analysis for activating information sharing of cyber threats by companies in the future, and macroscopically, they can contribute to the foundational development of a national cyber threat response system.

The Suggestion on the Commercial Operation of Marina Facilities Through the Research of the Alien Cases (국제사례를 통한 수익형 마리나 운영 모델제시)

  • Jeong, Jong-Seok
    • Journal of Korea Ship Safrty Technology Authority
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    • s.31
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    • pp.37-48
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    • 2011
  • 마리나가 활성화되어 있는 호주, 뉴질랜드, 일본, 말레이시아 마리나의 운영적 측면을 비교 분석하여 향후 운영 및 운영예정인 마리나의 수익형 모델을 요약하였다. 또한 국내 마리나 운영에 있어 미리 고려되어져야 할 사항과 개선되어져야 할 사항도 명시하였다. 마리나 관련 개발과정, 주변 인프라의 연계 구성과 프로그램개발이 시급한 면도 있지만 마리나의 운영 측면에서 파급되는 효과를 고려하여 조사 분석하였다. 향후 마리나개발계획에 따라 2019년까지 조성되는 마리나를 한국의 실정에 맞게 보다 효율적이고 수익이 발생될 수 있는 운영 모델을 제시하고자 했다.

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텔레매틱스정보센터(TELIC) 구축의 의의와 텔레매틱스 서비스 발전 전망

  • 정윤기
    • Korea Information Processing Society Review
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    • v.11 no.4
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    • pp.83-88
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    • 2004
  • 최근 정부의 839 프로젝트(8개의 비즈니스모델, 3개의 인프라, 9개의 핵심기술)와 정보통신부 9대 신성장 동력산업에 텔레매틱스가 포함되면서 IT, 전자, 통신, 자동차 업계를 중심으로 텔레매틱스에 대한 관심이 높아지고 있다. 더욱이 텔레매틱스가 컨버전스 산업의 전형적인 대표 모델로 손꼽히고 있어 이러한 관심은 더 나아가 기술 및 산업의 활성화로 이어질 가능성이 매우 높을 것으로 생각된다. (중략)

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