• The Journal of the Convergence on Culture Technology
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• v.10 no.2
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• pp.11-16
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• 2024

Recently, the health-pleasure trend, which means enjoying health care through exercise or diet and certifying it on SNS is spreading to the MZ generation. This study examined the effect of personality traits on SNS upload behavior and subjective well-being related to health care. As a result, 1) parallel comparison and narcissism had a positive effect on the SNS upload attitude and intention, and the downward comparison had a negative effect on both SNS upload variable. Self-esteem had a positive effect only on the attitude of uploading SNS. Next, 2) self-esteem had a positive effect on both subjective well-being, while narcissism had a negative effect on stress, and parallel comparisons had a positive effect on life satisfaction. In other words, it was confirmed that comparisons with similar people had a positive effect on SNS upload behavior and their subjective well-being, while health care for self-show or recognition of others had a negative effect on their subjective well-being. The results of this study should be actively reflected not only for the marketing market but also for a media and cultural environment in which the MZ generation can lead a healthy life.

• Asia Marketing Journal
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• v.10 no.2
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• pp.71-98
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• 2008

Considerably many numbers of studies on country-of-origin(hereafter COO) effects have been presented in international business and marketing areas. Recent studies have been included the effects of COO of manufacture, parts, and design, as well as the effects of brand origin, reflected by the accelerating convergent manufacture circumstances and increasingly competitive environments. Moderating constructs such as knowledge of product category and involvement as individual variables, have been also introduced and researched in various angles. In addition, how the effects of COO occur as processes is also argued in previous studies. This research has attempted to explain business corporation's strategic decisions on choosing a domain of its product manufacturing for several critical reasons, for cost reduction or better image. We displayed two constructs of brand and manufacture in a positive and negative country image group to reconfirm the existence of the effects of COO. Additionally, the effects of respondents' regulatory fit between their motivational focus and the contents of product messages, have been declared. Furthermore the respondents' motivational focus moderates the main effect of COO on product evaluations in a positive 'made-in' combination, while, surprisingly, it does not statistically moderate in a negative, except attitude. Based on the results, implications and suggestions on how to plan and execute more effective marketing strategies regarding COO dimensions, especially COO of manufacture, are separately presented for each situations when it has already been determined and when it is to be.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.3
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• pp.569-578
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• 2017

The purpose of this study is to investigate the effect of tea meditation intervention on the mindfulness and psychological well-being of middle-aged women with depression. The participants were recruited from the Life-Long Education Center of B university in B City. The research design was 2 (experimental vs control group) ${\times}3$ (pre, post, follow-up). A total of twenty participants were randomly assigned to the experimental or control group, consisting of 10 participants each. The program consists of ten sessions, including psychological well-being improvement activities and mindfulness meditation practices with tea. The levels of mindfulness and psychological well-being (self-acceptance, positive relation with others, autonomy, environmental mastery, purpose of life and personal growth) showed statistically significant increases in the post-program and follow-up measurements, as compared to the pre-program measurements.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.21 no.1
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• pp.1-16
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• 2022

Recently, e-scooters have been attracting attention as eco-friendly modes of transportation in cities due to an increasing interest in the environment. Accordingly, various studies on usage behavior are being conducted, but studies that reflect individual travel attitudes are insufficient. Therefore, this study surveyed commuters in Seoul and analyzed respondents' traveling attitudes through factor analysis. It also built a binary logistic regression model for the intention to use shared e-scooters to determine how individual travel behaviors are affected. In particular, the model results showed that age, the main mode of transportation (car), walking time to the bus stop, and four travel attitude variables (disutility of travel, preference to self-drive, internet/smartphone friendliness, and willingness to pay extra money for services) significantly affected the intention to use shared e-scooters. This study is expected to be used as basic data, with aspect to travel behavior, for the efficient operation and use of shared e-scooters in the future.

• Journal of Distribution Research
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• v.12 no.1
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• pp.85-104
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• 2007

The basic purpose of this study is to investigate service quality and relationship quality affecting the result of long-term relationship between service buyers and suppliers. This research presented a constructive model(service quality${\rightarrow}$relationship quality${\rightarrow}$customer's revisiting intention) and then propose the research model base on prior researches and studies about relationships among components of service. Data were gathered from respondents who visit traditional markets. For this study, data were analyzed by SPSS and AMOS 5.0. Data were gathered from 209 respondents in the Korean traditional market. This research proposed 6 hypotheses on 5 latent variables and tested through structural equation modeling. 5 alternative measurements were compared through statistical significance test of the paths of research model and the overall fitting level of structural equation model. and the result was successful. The results of the study indicate that service quality is properly modeled as an antecedent of relationship quality and revisiting intentions. We also discussed managerial implications of the study and its limitations.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.19-20
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• 2018

전자상거래가 대중화되면서 다양한 아이템을 손쉽게 구매할 수 있는 환경이 조성되었다. 전자상거래에서 소비자의 구매율을 향상시키기 위해 개인 맞춤 추천 서비스가 요구되고 있다. 본 논문에서는 사용자 성향과 제품의 신뢰성을 고려한 상품 추천 기법을 제안한다. 사용자의 성향은 찜하기, 리뷰, 클릭 등과 같은 다양한 사용자의 행위 분석을 통해 추출하고 상품의 신뢰성은 SNS에서의 언급 수와 서비스내의 사용자 행위를 통해 계산한다. 계산된 성향을 기반으로 협업 필터링을 수행하여 상품별 예측 점수를 생성하고 상품의 신뢰성을 고려하여 최종적인 추천 목록을 생성한다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.514-516
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• 2016

사람은 개인마다 선호색이 다르다. 때문에 색채를 통해서 개인의 성향을 분석하기도 한다. 일반적으로 난색은 밝고 따뜻한 색으로 활기와 적극성을 띄며 한색은 차갑고 냉정함, 차분함 등과 같은 의미를 지닌다. 이러한 색채가 가지는 의미는 개인의 환경, 성향, 성별, 연령 등에 따라 다르게 나타난다. 색채 선호는 일반적으로 개인이 색채에 대해 좋아하는 정도를 의미하는 것으로 개인의 성향이나 상황, 경험 등에 의해 형성된 지극히 개인적인 색을 말한다. 본 논문에서는 색채 선호를 분석하는 심리 검사 CRR와 Flood Fill 알고리즘을 적용하여 그림에 색채를 채워서 주조색과, 보조색을 각각 Decision Tree에 적용한다. Decision Tree의 결과를 기반으로 데이터베이스와 연동하여 개인의 심리 상태를 분석할 수 있는 방법을 제안한다.

• The Journal of the Korea Contents Association
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• v.21 no.10
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• pp.668-678
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• 2021

This study aimed to identify the factors influencing the clinical competence of nurses, using a descriptive correlational study design. Data were collected through questionnaires administered to 170 nurses working in a general hospital in Gwangju city and Jeollanam-do province from March 24 to May 27, 2021. There were significant differences in clinical competence according to age, marital status, and educational level. Clinical competence was significantly correlated with nursing professionalism (r=.600, p<.001), critical-thinking disposition (r=.568, p<.001), communication skills (r=.658, p<.001), and nursing practice environment (r=.353, p<.001). Factors influencing clinical competence were communication skills, nursing professionalism, critical-thinking disposition, and age, which explained 54.0% of the total variance. It is necessary to develop educational programs to improve the communication skills, nursing professionalism, and critical-thinking disposition of nurses. Additionally, Institutional and national measures are needed so that nurses can continue to work in hospitals.

• Journal of the Korean Regional Science Association
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• v.38 no.2
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• pp.21-41
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• 2022

The purpose of this study is to compare the differences in the subjective quality of life (QoL) perceived by residents in different settlement spaces such as urban vs. rural and Seoul Capital Area (SCA) vs. Non-Capital Area (NCA). Using the data of the 'Quality of Life Satisfaction Survey for Balanced Development' conducted nationwide by the Presidential Committee for Balanced National Development in 2018, a propensity score matching method was introduced to compare the differences between the types of settlement spaces. The results show that no significant difference is found between all the types in satisfaction with local life, and in the case of happiness, rural residents show a higher level than those living in cities. Looking at the quality of life by QoL domain, the QoL of urban residents in SCA is generally the highest in the basic living environment, medical care, and culture/leisure domains, while the QoL of rural residents in the job/income, environment, community, and welfare domains is higher than that of residents of SCA and NCA cities. Interestingly, in no domains NCA cities show their relative strength. These results show the value of rural areas in the face of increasingly prevailing urbanization trends, and suggests that the value of rural areas must be strengthened for rural development. It is necessary to pursue policy efforts such as rural regeneration based on spatial planning in order to respond to the disorganized development that damages the value of the rural environment and landscape and to harmoniously maintain and develop the rural settlement.

• Asia Marketing Journal
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• v.8 no.2
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• pp.1-26
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• 2006

In the growing field of green marketing there are various psychological influences that can lead to green purchase behavior. An understanding of these influences can lead to greater green marketing effectiveness. The purpose of this paper is to analyze the effects of several value types, environmental attitudes, and preference for product attributes on green purchase behavior. To this end, a conceptual model has been proposed and tested for empirical verification with the use of a survey. Data collected from 266 Korean respondents are analyzed using path analysis. Results provide support for the proposed model, demonstrating positive links among universalism, environmental attitudes, preference for environmental attribute, and green buying behavior. It indicates that individuals with universalism as a preferred value type are high in their environmental attitudes and finally, tend to buy green products through their preference for environmental attribute. The mediating role of preference for price is not significant between environmental attitudes and green purchase behavior. The present findings, in addition, contribute the width of understanding of various proenvironmental behaviors by focusing on green purchase behavior and surveying with a Korean sample. The implications for the practices of green marketing are discussed.