• Culinary science and hospitality research
• /
• v.19 no.2
• /
• pp.149-166
• /
• 2013

The purpose of this study is to investigate what influence the external variables of the RFID system for eco-friendly agricultural products such as reliability, safety, effectiveness and innovation have on ease and usefulness, perceived value and behavioral intention. An empirical analysis were conducted to the general consumers over the age of 20 years who live in Seoul and Gyeonggi areas having experience of buying eco-friendly agricultural products in department stores, supermarkets and eco-friendly agricultural product specialty stores from November 10 to November 23, 2012, A total of 350 copies of questionnaire were distributed for this research and, excluding partial ones that were too concentrated on one side or found missing values, a total of 305 copies(87.1%) were used as the final statistical analysis data. The result shows that such external variables of the RFID system for eco-friendly agricultural products as liability, safety, effectiveness and innovation are useful enough as a theoretical basis for later study on RFID systems for eco-friendly agricultural products. Also, it reveals that, since all the process from production to sale of agricultural products can be seen, the products are provided safely for consumers, are objectively and rapidly investigated when problems occur, induce a positive attitude with their historical information, and are supplied through systematic management such as consumers' rights to know and choose and recall of unfit products.

• Journal of Digital Convergence
• /
• v.17 no.3
• /
• pp.161-168
• /
• 2019

The purpose of this study analyze consumer usage characteristics and product development guide of electronic pen based on TAM theory(Davies, 1989). Research methods apply contents analysis(qualitative research) and Activity/Inactivity analysis of main consumer participation. Research results are as follows. Active consumer indicated 30-49 age, male, office job and research fellow. And they suggested stable power supply system, App connected pen function extension, add the modified pen function, advanced data recognition of pen, advanced take note ability and stable grip feeling of pen, selected line width, synchronization improvement with other smart device and charging function. These result indicated the importance product improvement diffusion factor of early market to main market. The future research of electric pen focused on different product strategy between electric pen and smart device connected electric pen.

• Proceedings of the Korean Information Science Society Conference
• /
• 2003.04d
• /
• pp.472-474
• /
• 2003

최근의 인터넷은 트래픽과 서비스 품질에 대한 요구사항이 지속적으로 중대함에 따라 이를 원활히 수용할 수 있는 광인터넷으로 급속히 전환되고 있으며, 향후의 광인터넷 환경에서 사용하기 위한 광인터넷 관련 요소 기술들이 개발 중에 있다. 그러나 광인터넷에 적용될 각 개발 요소 기술들은 단계적으로 개발되고 있고, 기존 네트워크 서비스와의 연동을 고려해야 하므로 각 요소 시스템들이 지닌 기능 및 성능을 검증하기 위해서는 광인터넷을 모델링하고 분석 할 수 있는 광인터넷 시뮬레이터가 필요하게 된다. 이 논문에서는 확장성이 뛰어난 시뮬레이션 엔진인 SSF(Scalable Simulation Framework)를 이용하여, 용이한 광인터넷 모델의 구성과 시뮬레이션 수행 결과에 대한 분석을 제공할 수 있는 광인터넷 시뮬레이터를 설계한다.

• 한국HCI학회:학술대회논문집
• /
• 2006.02a
• /
• pp.999-1004
• /
• 2006

본 연구에서는 다양한 개념 패싯과 관계 패싯들을 수용한 범용 과학기술 시소러스 구축용 웹 기반 워크벤치 개발에 대해 기술한다. 기존 국내 시소러스 구축용 워크벤치들이 제공하는 기본적인 용어 관계구축 기능을 확장하여 개념 패싯, 범주 관계 패싯, 의미역 관계 패싯, 속성 관계 패싯 및 속성 키워드 처리 기능을 원활히 제공할 수 있는 사용자 중심적 워크벤치를 개발함으로써 시소러스 상의 개념들에 대한 효율적인 구축이 가능하도록 한다. 또한 시멘틱 웹 상의 온톨로지 영역에 보다 근접한 고도화되니 시소러스 구축을 위해 용어들을 개념화시키고, 개념간의 다양한 관계를 설정하는 프로세스 중심적 설계로 분야 적합성이 높은 정보 처리 기반을 갖춘다. 궁극적으로 여러 마이크로 시소러스들을 통합하여 운용할 수 있는 복합 모델을 구축하는 것을 목표로 하고 있다. 이러한 목적에 부합하는 시스템 구현을 위해 CBD(Component Based Development) 개발 방법론으로 MSF/CD를 이용하였으며, 분산 환경에서 이기종간의 데이터 교환을 용이하게 하기 위하여 웹 서비스 (XML Web Services)를 이용하였다. 또한 시멘틱 웹 기반 연구자 간 협업 지원 서비스 구현을 위한 확장 검색용으로서도 활용할 수 있도록 하였다. 시소러스 반출은 CSV, XML 및 RDF를 모두 지원할 수 있도록 함으로써 다양한 사용자 요구 사항에 부합할 수 있도록 하였다. 시소러스 브라우징을 시각화 기반의 3단계 구조를 가진 플래시로 구현하여 사용자가 쉽게 시소러스를 탐색하고 분석할 수 있는 기반을 제공하였다. 또한 다양한 검색 요구를 만족시키고자 기본 검색, 고급 검색, 메타 검색을 선택할 수 있도록 하며, 개념 편집 및 시소러스 브라우징과 연동시켜 효율적인 시소러스 구축이 가능하도록 하였다. 본 연구의 워크벤치를 이용하여 구축된 시소러스는 기존 시소러스들에 비해 사용자가 보다 폭넓은 의미 기반 검색을 수행할 수 있도록 함으로써 다각적인 정보를 쉽게 획득할 수 있는 기반을 마련하고 있다는 데 의의가 있으며, 다국어 시소러스 및 다중 시소러스를 수용할 수 있는 방향으로 발전시킬 계획이다.

• Fashion & Textile Research Journal
• /
• v.24 no.5
• /
• pp.577-592
• /
• 2022

This study aims to confirm which factors related to technology acceptance affect generation MZ's use of luxury fashion platforms. For this purpose, Internet self-efficacy and technology readiness were added as new exogenous and moderating variables using extended UTAUT. Then, performance expectancy, effort expectancy, social influence, and facilitating condition as a factor of UTAUT were set as mediating factors. Response data were collected through questionnaires for generation MZ with experience in using luxury fashion platforms, and a factor analysis, reliability analysis, correlation analysis, and path analysis were conducted using the SPSS and AMOS statistical programs. According to the results, the Internet self-efficacy of generation MZ significantly affected on performance expectancy, effort expectancy, social influence, and facilitating conditions on the luxury fashion platform. Moreover, performance expectancy and social influence had a significant effect on the use intention of luxury fashion platforms, but effort expectancy and facilitating condition did not have a significant effect on use intention and use behavior. Additionally, as the moderating effect of technology readiness affects only the relationship between social influence and behavioral intention, it was confirmed that social influence is an important variable with the characteristics of MZ consumers. Therefore, it is deemed necessary to recognize the importance of social influence when trying to use new technologies targeting generation MZ in the fashion industry.

• Journal of Service Research and Studies
• /
• v.14 no.3
• /
• pp.1-18
• /
• 2024

Recent discussions regarding smart tourism have gained significant momentum in tourism policy and industry; however, knowledge production in this research area remains fragmented and sporadic. This study aims to analyze trends in smart tourism research published in domestic KCI journals up to the end of July 2024 through a systematic literature review, proposing future research tasks to foster academic development. The analysis addresses both the quantitative and qualitative dimensions of smart tourism research, particularly focusing on tourism journals where the terms and concepts are prominent in policy and industry contexts, while also diagnosing the related research paradigms. The findings indicate that the term "smart tourism" began to prominently appear in research titles, topics, keywords, and abstracts as early as 2014. Among the 126 studies analyzed, research related to tourism constituted the largest share, accounting for 30.2%. However, due to the interdisciplinary nature of smart tourism, research has also emerged from various academic fields, including business studies, design, information communication, and computer science. Research on smart tourism has appeared in tourism journals since 2015, predominantly adopting a positivist research paradigm with an emphasis on quantitative methodologies that often utilize surveys. Additionally, the study reveals a pre-paradigm stage within smart tourism research, characterized by insufficient comprehensive conceptual and theoretical development. This stage has also restricted discussions on various ontological, epistemological, methodological, and interpretive issues. The theories mainly employed draw from established behavioral models, such as the Technology Acceptance Model, the Extended Technology Acceptance Model, and the Technology Readiness Model. Based on these findings, the study suggests future research directions for tourism scholars to determine whether smart tourism will solidify as a sustainable research topic or merely be regarded as a transient trend within tourism studies over the next decade.

• The Journal of the Korea Contents Association
• /
• v.17 no.2
• /
• pp.521-534
• /
• 2017

In 2013 the Netflix, an OTT in USA, launched all at once 13 episodes of the House of Cards season. Binge-watching is the word which means watching continuously 2~6 episodes of a TV program with one sitting, the new normal of TV watching behavior, cultural and social currents all over the world. This study has analyzed the factors and motivations which affect to the persistent intention to use binge-watching. It conducted an online survey from 333 Quota sample from Korean age groups between 20th~60th with 81 questionnaires. The 5 groups were induced as motivation factors to binge-watching. The 3 groups which consisted of , , are affecting as positive to intention to use binge-watching. But the other 2 groups which are and doing as negative. The survey has shown that the persistent intention to binge-watching is affected by ages more younger, whom doing binge watching more frequently, whom estimating more higher to the conceived usefulness to use. As a theoretical model, expanded technology acceptance model was adopted and US drama House of Cards. This study could promote the next generation contents planning and S-VOD service industry.

• Information Systems Review
• /
• v.7 no.2
• /
• pp.41-59
• /
• 2005

Mobile games have emerged as the most innovative entertainment technology adding new revenue streams, taking advantage of the potential of wireless consumer applications and service offerings. Mobile games, like any other types of computer game, offer a unique value for users in providing an exciting digital experience in virtual worlds. Players can become empowered through the development of new characters and strategies within games to achieve rewarding successes against the computers and other players. In this paper, we attempt to investigate the factors influencing the usage and acceptance of the mobile games in Korea, based on the extended version of the Technology Acceptance Model(TAM). Based on data collected from survey, we show that perceived usefulness is the major determinant for users to play mobile games. Two factors, including perceived enjoyment and self-expressiveness, are empirically shown to determine perceived usefulness. In addition, perceived ease of use, rewards, operational quality of device, and design/story have been showed to significantly and directly affect perceived enjoyment. It was also confirmed that self-efficacy and operational quality of device are the antecedents of perceived ease of use. Based upon the statistical results, some useful guidelines for game development and market penetration strategies are also provided.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.26 no.8
• /
• pp.1238-1247
• /
• 2022

The e-commerce market is growing faster as demand for non-face-to-face shopping increases due to COVID-19. These changes lead to the expansion of various opportunities for consumers, but companies are required to understand consumer characteristics and reflect them in their sales strategies so that they can be competitive in the market. This study examined how the perceived ease and utility of consumers affect the intention to use the platform according to the technology acceptance model (TAM). As a result, it was confirmed that the price competitiveness, awareness, and ease of use of the platform had a significant effect on the utility. In addition, it was confirmed that there was no moderating effect of user characteristics on the effect of ease of use on the platform intention. These results present important implications for a company's sales strategy, and in future studies, it is necessary to expand the study in consideration of more diverse variables.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.21 no.4
• /
• pp.374-383
• /
• 2020

This study verified the difference in the influence on the value principles held by the consumers while examining the influence of the characteristics of the online shopping mall on the purchase intent by using a TAM2 model. First, the characteristics of online shopping malls were proven to have a positive effect on the perceived ease of use and perceived utility. Second, a look at the effect of the online shopping mall characteristics on the emotional response shows that only the system quality and product quality variables had a positive effect on the emotional response. Third, the perceived ease of use, perceived utility and emotional response of online shopping mall users had a positive effect on their perceived value. Fourth, multi-group analysis was conducted to examine the difference between utilitarian goods and hedonic goods by categorizing what was purchased at online shopping malls. The results showed differences between the groups. This study is attempted to investigate various influencing factors on consumers' intention to revisit online shopping malls. In addition, the author also attempted to understand the behavior of online shopping mall visitors by dealing with more than the technical attributes and emotional aspects of shopping malls.