• Proceedings of the Korean Information Science Society Conference
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• 2004.10c
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• pp.607-609
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• 2004

기존 웹 서비스 모델에서는 Client-Server 모델을 기반으로 서비스 영역의 설정과 서비스 지원 방안에 대한 연구들을 수행했다. 그러나 기존 웹 서비스 모델들은 주로 정보의 수집을 통한 검색기반 서비스 모델을 제시하고 있으며, 이렇게 수집된 정보들을 가공하거나 분석하는 등의 처리방안을 지원하지 못하고 있다. 기존 웹 서비스 모델의 한계를 극복하기 위해 서비스 환경의 다양성 및 확장성을 수용하고, 효율적인 웹 서비스를 제공할 수 있는 기반 구조가 필요하다. 지식기반 웹 서비스는 광역 환경에 산재한 웹 서비스들을 관리하고 최적의 서비스 성능을 확보하기 위한 기술들을 포함한다. 온톨로지를 기반으로하는 지식 기반의 웹 서비스를 이용한다면 웹을 통해 정보를 찾는 방법과 정보를 입수하는 방법을 고려하여 최적의 웹 서비스를 받을 수 있다. 본 논문에서는 광범위한 비즈니스 시장을 갖는 웹 서비스 환경의 기본 서비스 모델을 확장하여 최적의 서비스 제공자를 동적으로 선정하고, 목적 서비스의 효율성을 향상 시 킬 수 있는 지식기반 웹 서비스 모델을 연구하였다.

• Journal of Korean Library and Information Science Society
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• v.48 no.4
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• pp.181-207
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• 2017

The purpose of this paper is to provide values and effectiveness to libraries making a new social network service marketing model and strategy. According to study, when libraries entice library users with social network services, the users become loyal customers who give libraries long-term supports. For method of study, it establishes 15 hypotheses and proves those hypotheses with 157 responders. After inspecting hypotheses, 13 hypotheses are adopted and 3 hypotheses are dismissed. During the research, it is verified that usefulness perceived by library users is the most important factor of user satisfaction and continuous use intention which increased library users' intention to continue visiting the library. In addition, effectivness of marketing and cause are found in order of system quality, information quality, reliability, interactivity, subjective norms. In other words, the study found that library users found their information for using social network services and this attribute affects user satisfaction and ultimately continuous use intention in a positive way.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.122-138
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• 2015

This research examines factors affecting behavioral intention to use integrated platform (IP), which is one of the business models regarding paid digital contents, based on extended United Theory of Acceptance and Use of Technology (UTAUT2). IP is a service which is designed to make digital content charged. It combines digitalized format of newspaper, premium news or behind news, and additional information. The results of this paper show that effort expectancy, social influence and hedonic motivation have positive relationship with behavioral intention to use IP (BI). Satisfaction with newspaper shows negative relationship with BI, which means that newspaper and IP can be replaced with each other. Newspaper subscribers tend to have higher BI than non-subscribers. Performance expectancy, gender, age, and satisfaction with website do not have significant effect on BI.

• 한국IT서비스학회:학술대회논문집
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• 2007.11a
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• pp.473-478
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• 2007

본 연구는 데이터 품질개선을 위해 사용자들에게 베타데이터 관리 시스템 사용의도에 영향을 줄 수 있는 주요 요인들이 무엇이 있는지 식별해보고 요인간의 관련성을 분석 하였다. 최근 이슈화고 있는 Data Architecture, Data Integration, Data Quality 프로젝트를 계획 또는 경험이 있는 조직 IT담당자들을 대상으로 메타데이터 관리 시스템 사용의도 설문을 하였고, SPSS를 이용하여 통계적 희귀분석을 수행하였다. 분석에서 이를 설명하는 연구모형으로 정보기술수용모델(Technology Acceptance Model:TAM)을 적용하였으며, 사용 용이성(Perceived easy of use), 유용성(perceived usefulness)에 영향을 주는 외생변수로는 개인의 데이터 품질개선의도, 동기부여, 조직의 지원 등으로 나타났다. 분석결과 데이터품질 개선의도가 시스템 사용의도에 영향이 있음을 실증하였고, 사회적 요인(동기부여, 조직의 기원) 모두 유용성에는 영향을 미쳤으나 사용 용이성에는 유의하지 많은 결과를 보였다. 이 연주에서는 조직이 데이터 품질 개선을 위해 메타데이터 관리시스템을 사용하고자 할 경우 고려사항과 향후 사용자 관점의 기술수용들을 확장된 연구를 수행하여 데이터품질 개선에 방안들을 탐색할 것을 제안하였다.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.284-293
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• 2020

The rapid progress of AI technology gives us the expectation to solutions to various problems in our society, and at the same time, it gives us anxiety about the side effects that can occur if AI develops beyond human control. This study was conducted in the early 20s with less objection to advanced devices. We attempted to provide clues to understand thoughts and attitudes of the targets about the future environment that will be brought by AI through the process of finding intent the acceptance of strong AI technology. For this, we applied the Theory of Planned Behavior, and further expanded this research model to identify factors affecting the attitude toward AI. As a result, the attitude toward AI and perceived behavioral control had a significant effect on the intention to use to strong AI. In addition, we found that the expectation of the benefit of improving task performance and the anxiety on the threat of relationship disturbance had a significant effect on the attitude toward AI. This study suggests implications for AI-related companies establishing the direction of technology development and for government setting a policy direction for AI adoption.

• Korean Journal of Human Ecology
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• v.19 no.2
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• pp.375-387
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• 2010

The Technology Acceptance Model (TAM) presented by Davis (1989) has been regarded as highly explanatory as well as the clearest model in explaining consumers' adoption of innovative technology or products. Existing studies have expanded the model by adding related external variables to improve the explanation depending on the type of innovative technology. This study expanded TAM by adding two more variables, namely consumers' technology innovation and clothing involvement considering the feature of smart clothing. The objectives of this study are as follows: 1. to suggest the extended TAM in explaining the adoption process of smart clothing, 2. to verify the differences in the path hypotheses according to the type of smart clothing. A total of 815 effective samples were collected from adults over 20 years old, and AMOS 5.0 package was employed for data analysis. As a result, it was proved that the extended TAM was appropriate for explaining the process of adopting smart clothing according to the path hypotheses of smart clothing types. Technology innovation and clothing involvement were confirmed as antecedent variables in affecting TAM. The perceived usefulness appeared to be a more crucial variable than the perceived ease of use and attitude was found to be an important parameter in adopting smart clothing. Considering the path hypotheses of MP3 playing clothes, perceived usefulness had a direct influence on acceptance intention unlike other types of smart clothing. As for photonic clothes, the influence of perceived ease of use on attitude was supported while it was rejected in the case of MP3 playing clothes and sensing sportswear.

• The Journal of the Korea Contents Association
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• v.20 no.2
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• pp.60-81
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• 2020

This research was trying to examine through the technology acceptance model that is expanded in order to make an inquiry the factors having an effect on the acceptance intention of the technology fusion type webtoon user. The survey was carried out for the research for 114 questionnaire respondents where there is the technology fusion type webtoon utilization experience. After and hierarchical regression analysis was performed and the relationship was analyze between the factor. The total 13 hypotheses and one research problems were set and the study with was proceeded. Next, it is same if the results of study is summarized. Firstly, the interactivity and immersion, that is the subordinate factor of the Siljaegam, affected the static influence to the perceived usability. Secondly, with having the static influence an effect on the technology fusion type webtoon use intention the perceived usability was confirmed. Thirdly, the effeciency, Tendency of Conciseness, and consistency were the technology fusion type GUI standard extracted with the Ttamsaekjeok the result subfactor that it analize factor. Finally, with giving the meaningful influence to the perceived easiness the visual unrefined copper steam, that is the subordinate factor of the Siljaegam, was confirmed.

• Proceedings of the Korean Information Science Society Conference
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• 2007.10b
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• pp.44-49
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• 2007

새로운 패러다임인 유비쿼터스에 대한 개념이나 적용 기술들에 대해서는 많은 연구가 진행되고 있으나, 이를 고려한 도메인 분석 기법에 대한 연구는 많지 않다. 또한, 범용적으로 사용되고 있는 휘처 기반의 도메인 분석 기법은 공간 재설계나 상황 인지 등의 유비쿼터스 컴퓨팅의 대표적인 특징을 수용하는 데에는 한계를 가지고 있다. 본 논문에서는 #공간 재설계#나 #상황 인지#에 초점을 두고 휘처 개발 방법을 통해 유비쿼터스 컴퓨팅 서비스의 도메인 분석 방법을 제시한다. 유비쿼터스 환경을 위한 정형화된 유비쿼터스 휘처 메타모델을 제시하고, 유비쿼터스 컴퓨팅 서비스를 휘처로 표현함으로써 기존의 휘처 모델링 방법에 의한 유비쿼터스 컴퓨팅 서비스의 모델링 접근을 가능하게 한다. 이로써 유비쿼터스 서비스 도메인 모델의 효과적인 분석을 가능하게 하고 정형화된 휘처 모델을 통한 기존 휘처 모델의 제품 계열 개발에 따른 재사용성을 증진시킬 수 있다.

• Journal of the Korea Convergence Society
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• v.10 no.10
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• pp.241-248
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• 2019

This study intended to examine how customers of self-service technology of airlines perceive and adopt the technology, and how such perceptions affect their willingness to use it. The findings of analysis are as follows. First of all, self-efficacy, a personal characteristics variable, has significant effects on both perceived usefulness and ease of use (H1). Second, though personal innovation which accepts new information technology more positively and challenge to use it before others has significant effect on perceived usefulness (H 2-1), it does not have significant effect on ease of use (H 2-2). Third, perceived ease of use has effect on perceived usefulness. Forth, both perceived usefulness and ease of use have positive effects on willingness to use.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2018.05a
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• pp.111-113
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• 2018

우리나라 스마트폰 이용자는 경제활동 대부분이 사용하고 있으며 초기 형성단계를 지나 포화상태에 도달한 것으로 전문가들은 내다보고 있다. 본 연구는 지배적 디자인 속성이 스마트폰 사용자의 지속사용의도에 미치는 영향을 알아보고자 하였다. 예측변수로는 확장 기술수용모델에서 제시된 인지된 유용성, 인지된 사용 용이성을 선택하였고 지배적 디자인 속성, 인지된 가치를 매개 조절변수, 종속변수는 지속사용의도를 선택하여 개념모델을 완성하였다. 연구대상은 중국 시안과학기술대학교 대학생 및 대학원생을 대상으로 160명이며 설문을 통해 기초 데이터를 수집하였다. 인구통계학적인 분석은 IBM SPSS Statistics 19로 하였고 AMOS (analysis of moment structures)를 사용하여 확인적 요인분석과 변수 간의 인과관계에 대한 경로분석을 실시하였다. 분석결과를 바탕으로 실무적 및 학문적 시사점을 논의하고자 한다.